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George Boretos
Founder & CEO at FutureUP
Athens, Greece
AI Founder & CEO @ FutureUP | Building the Future of Price Optimization | Top 50 Thought Leader in AI | Raised $9m in VC funding in AI
___
Do you want to supercharge your Pricing & Strategic foresight with the power of Predictive AI?
Book a demo: https://www.futureup.io/demo
Get in touch: https://www.futureup.io/contact-us
___
You are responsible for your company’s pricing, sales, or strategy.
You are great at what you do!
But when trying to optimize your pricing or predict your sales & market, you are NOT SURE HOW TO PROCEED.
Why?
Because Pricing and Sales performance are influenced by MANY COMPLEX FACTORS:
- Country & Market conditions (e.g., inflation, competition)
- Product vs. Customer fit (e.g., features, segmentation)
___
For years I faced similar problems with customers and companies I worked for.
Sometimes it was inflation disturbing our pricing strategy. Recession cutting off budgets. Or competitors transforming the market landscape.
I tried to use instinct & experience, but this wasn’t enough.
I analyzed tons of data with Excel or statistical software, but still, something was missing.
___
And then, I found Predictive AI!
Combining econometrics with AI models can be powerful in analyzing complex market dynamics!
I used and further developed my proprietary Predictive AI framework for 20+ years.
During this time, I leveraged this framework to:
- Predict the growth of the global economy for nearly 17 years & give an early warning of the 2008 crisis
- Identify major local market turnarounds for 10+ years
and helped enterprises:
- Optimize their pricing
- Increase their revenue & market share
- Improve conversions
- Change their strategy resulting in market share leadership
___
And how did I do all this?
AI runs through my “veins”! Business as well. I am combining both to bring maximum effect to enterprises.
My 25+ years professional career has given me a diverse set of experiences:
- A successful journey as an entrepreneur, launching three AI startups and raising $9mn in funding
- Winning deals with Fortune 500 customers worldwide
- Designing and launching AI applications, including price optimization
- Creating predictive models that produced successful forecasts about technology diffusion & the economy
- Leading pricing, marketing, sales, and strategy functions
- Top 10 Thought Leader in Predictive Analytics and Top 50 in AI (Thinkers360: check links on my profile)
My most recent endeavor, FutureUP (https://www.futureup.io), combines this extensive experience to help enterprises optimize pricing and achieve their sales & profit targets.
___
Ready to get started?
Book a demo: https://www.futureup.io/demo
Get in touch: https://www.futureup.io/contact-us
Real customer case: AI-based Price Optimization across countries and what-if scenarios for inflation and spending income
April 15, 2024
Keynote @AI Innovation Summit Nov 2023: The Future of AI
April 15, 2024
Webcast: Pricing New products in Retail
April 15, 2024
Featured Topics
AI
Emergence and future trends of AI
Predictive AI and how it can help critical decisions like pricing and strategic planning
Predictive Analytics
Using Predictive Analytics to optimize pricing, predict the future, simulate different scenarios, to boost profitability and growth
Innovation & Startups
How to boost and manage innovation within your company
How to achieve Product-Market fit and scale up for new products
The startup ecosystem as an innovation hub
Think tank on the purposeful use of emerging technology to develop societies, powered by the expertise of technologists, artists and tenets of Africa's values of preservation and social development.
Our programs drive objectives to increase tech inclusion, repair global perception and regard for African values and use our tools for the improvement of livelihoods
URGENT CALL: Don't Let Pricing Fall Behind
FutureUP
November 15, 2024
AI is transforming every business function. It should be a no-brainer that everyone needs to focus on and explore applications in their respective business areas!
If you want to boost your growth or profits FAST, start with pricing - it’s the fastest business lever! Unfortunately, most companies miss out on this opportunity.
Can AI unlock the true potential of Pricing?
FutureUP
September 29, 2024
Why AI may hold the key to awaken the Pricing "invisible" giant.
Pricing has been the “invisible” giant - massively underrepresented compared to sales and marketing. Yet, it holds the key to unlocking serious profit & growth!
Quick Guide for AI-powered Pricing
FutureUP
August 24, 2024
Suggestions and common pitfalls to avoid for success in AI & Pricing.
Success in AI-powered Pricing is all about finding the right tools and how to use them properly to your company’s benefit! Here we share some hints & tips from a 25-year journey in AI and Pricing!
Quick Wins and Human-AI collaboration: the best approach for AI-powered Pricing
Linkedln
January 09, 2025
In this edition, we'll explore the importance of Quick Wins vs Big bets and the new paradigm shift of Human-AI symbiosis as key factors for success in AI-driven Pricing initiatives!
Tags: Agile, Business Strategy, Predictive Analytics
Is AI in Sales & Pricing Driving Real Results?
FutureAI insigths
November 12, 2024
According to Gartner, AI-powered Price Optimization is the most valuable AI application, but our research shows only 16% adoption. That’s a great opportunity to differentiate for first-movers!
Tags: AI, Business Continuity, Predictive Analytics
Can AI unlock the true potential of Pricing
FutureAI insigths
October 02, 2024
In this edition, we'll explore how AI, with its rising popularity and successful applications like Dynamic and Surge Pricing, can help Pricing finally get the attention it deserves!
Celebrating the World Pricing Day
FutureAI insigths
September 10, 2024
This day was established in 2022 and is celebrated on Sep 9th every year. It is a special opportunity to rethink the current status and prospects of the Pricing field in a new era full of challenges and opportunities. It is also the main topic of this edition!
Tags: AI, Business Continuity, Predictive Analytics
Leveraging AI for International Expansion
FutureAI insigths
August 07, 2024
In this edition, we'll explore how AI can help businesses identify and prioritize best-fit target markets, estimate penetration and sales performance, and optimize prices for international expansion!
All for one and AI for all!
FutureUP
June 06, 2024
Exploring the intersection of AI with various aspects of our personal and business lives, demonstrating its mainstream and transformative power for all
In search of Artificial General Intelligence
LinkedIn
April 03, 2024
In this edition, we'll explore the prospect of human-equivalent AI or Artificial General Intelligence (AGI) and how close we are to achieving this great breakthrough! We'll present how the blending of AI software and hardware will help AI integrate more seamlessly into our world and empower new ways of interaction. We'll also discuss the most recent AGI-related statements from AI leaders like Jensen Huang, Elon Mask, and Sam Altman and the evidence so far.
AI-enabled Pricing: A Game Changer or Just Hype?
Linkedln
March 04, 2024
We'll present evidence of how well this works in practice, important benchmarks, preliminary poll results about the use of testing methods, and a quick overview of pricing methods and tools to use. Finally, we encourage you to participate in our ongoing survey regarding AI-enabled Pricing testing. The final results will be shared with all subscribers.
Tags: Business Strategy, Predictive Analytics, Startups
AI successfully predicted the Global Market for 17 years
Linkedln
January 31, 2024
Welcome to the fourth edition of the FutureAI newsletter, where we journey through cutting-edge future trends and delve into compelling AI stories, all designed to supercharge your business!
Tags: Business Strategy, Predictive Analytics, Startups
2023 - The year AI went mainstream!
Linkedln
December 20, 2023
In this edition, we will explore the current status and future potential of the Artificial Intelligence space, considering the recent developments in the "Annus Mirabilis" of 2023.
FutureAI insights surpassing 1000 subscribers!
LinkedIn
November 14, 2023
Welcome to the second edition of the FutureAI newsletter, where we journey through cutting-edge future trends and delve into compelling AI stories, all designed to supercharge your business
Welcome to the FutureAI newsletter, where we journey through cutting-edge future trends and delve into compelling AI stories, all designed to supercharge your business!
Join us as we:
Uncover the secrets behind harnessing the power of AI to optimize your pricing strategies to boost profitability and growth
Explore the crystal ball of strategic forecasting, revealing how AI-driven insights can elevate your decision-making and position your business for success in a fast-paced market
Together, we'll discover new trends and practical AI applications to help you supercharge your business and accelerate growth and profitability.
In this inaugural edition, we explore how AI can help identify the Right Price across countries for a product that does not yet exist. We also present a quick guide regarding Pricing during an economic slowdown and explain the role of Predictive AI in addressing this challenge. Read on!
The Evolution of Pricing in the Age of AI
FutureUP
September 09, 2024
How AI transforms Pricing in an emerging and highly volatile world!
Thrilled to share my new chapter contribution, "The Evolution of Pricing in the Age of AI," to the newly released book, "AI in the Service of Marketing" by SylvAIn Montmory (Dunod, 2024)!
Financial Markets and the Global Recession-Chapter contribution: "Global Recession: Just a Glitch or Is It Here to Stay?"
Nova Science Publishers, New York · Jan 1, 2011Nova Science Publishers, New York · Jan 1, 2011
January 01, 2011
The recent credit crunch of 2008 ignited in 2009 one of the most severe economic slowdowns since the World War II. Even though there is a consensus that we have entered a serious global economic recession that will probably change the balance of power between emerging countries and Western economies, there are still many unanswered questions. What triggered the recession and what is its true nature? What are the similarities between the current recession and the Great Depression? Has the long-term growth trend of the global economy been compromised or is this recession a cyclical phenomenon? At what extent will it affect the balance of international powers? And the most important question of all: is it a random or a systematic phenomenon that we could have predicted? If so, what can we do now to minimize losses? In this book chapter, we shed some light on these questions based mainly on a recent study concerning the future of the global economy, published just a few days prior to the collapse of Lehman Brothers in September 2008 that signaled the beginning of the credit crisis. Furthermore, by combining data from this study and other sources, we provide the reader with both qualitative and quantitative insights about the current recession.
Mobile Telephones: Networks, Applications, and Performance-Chapter contribution: "The Suitability of S-curves in Forecasting the Mobile Phone Market"
Nova Science Publishers, New York · Jan 1, 2008Nova Science Publishers, New York · Jan 1, 2008
January 01, 2008
In this book chapter, we test the suitability of s-curves in forecasting the mobile market. In order to do so we compare (a) forecasts made for China’s mobile subscriptions with data up to 2001, with actual data for years up to 2006 and (b) forecasts made for World’s mobile subscriptions with data up to 2004, with actual data for years up to 2006. China’s projections with limited data up to year 2001 gave relatively accurate estimates of mobile subscriptions with less than 8% error for 2006.In the case of World mobile subscriptions, the emergence of a second growth wave after the completion of a first one is confirmed, thus leading to a new estimate of approximately 3.5 billion subscriptions (the impact of 3G connectivity after 2007, not captured in this analysis, actually led to an even greater number of subscriptions near 4.5 billion at 2010).
Tags: Business Strategy, Mobility, Predictive Analytics
4 Book Reviews
Book Review: “The 10 Rules of Highly Effective Pricing” by Dr Danilo Zatta
FutureUP
September 14, 2024
The new masterpiece by the acclaimed pricing guru! A must-read for anyone interested in implementing pricing in real life, “The 10 Rules of Highly Effective Pricing” by Danilo Zatta, PhD, MBA
Book Review: ”The Invisible Game” by Kai-Markus Mueller, Gabriele Rehbock
FutureUP
July 07, 2024
Visiting the fantastic Dali museum in Spain!
Reading an exciting book, ”The Invisible Game” by Kai-Markus Mueller and Gabriele Rehbock, quoted as a must-read by Philip Kotler.
I recently had the pleasure of working with Kai! I was amazed by his deep knowledge of Neuroscience and Behavioral Economics and witnessed firsthand their remarkable applications in pricing.
Still, nothing prepared me for the amazing and eye-opening book I was about to read!
In the Invisible Game, I discovered the hidden dynamics behind B2B sales and purchase decisions:
-The “Visible Game” is the fact-based and rational part of our decision-making
-The “Invisible Game” includes all the subconscious and split-second responses that shape our decision-making behind the scenes
The successful seller, marketer, or negotiator should be able to understand and navigatethrough both parts!
CoFounder & ex coCEO Cube RM
Cube RM
February 01, 2017
CoFounder, Board member, and ex coCEO Cube RM, a leading company in AI-powered Tender Management software, having raised 9mn in Seed & Series A funding
Forecasting Net blog site
Forecasting Net
January 01, 2011
The Forecasting Net is a think tank for professionals, futurists, and simple enthusiasts interested in AI, forecasting, price optimization, and future trends.
Its purpose is to help increase our visibility of the future by monitoring emerging trends in technology, our society, business, and the global economy by using all means available, from simple observation and analysis to complex AI tools.
We put a lot of emphasis on presenting everything in a simple and straightforward manner that everyone can understand. Towards this goal, the Forecasting Net launched in 2011 a Blog to post and comment on new trends, AI & forecasting techniques, hints & tips, guides, software, and any other relevant material that is of value to our audience.
Forecasting Net LinkedIn Group
Forecasting Net
April 01, 2011
The Forecasting Net (www.forecastingnet.com) is a think tank for professionals, futurists, and simple enthusiasts interested in AI, forecasting, price optimization, and future trends.
Its purpose is to help increase our visibility of the future by monitoring emerging trends in technology, our society, business, and the global economy by using all means available, from simple observation and analysis to complex AI tools.
We put a lot of emphasis on presenting everything in a simple and straightforward manner that everyone can understand. Towards this goal, the Forecasting Net launched in 2011 a Blog to post and comment on new trends, AI & forecasting techniques, hints & tips, guides, software, and any other relevant material that is of value to our audience.
MIT Enteprise Forum Greece Startup competition
MIT Enteprise Forum Greece
July 13, 2017
A demanding 2-month startup program including training, mentoring, multiple presentations, and a three-stage competition process. Our company secured the 3rd place award among tenths of competing companies.
Social User Experience for Effective Mobile Advertising
IGI Global, Encyclopedia of Information Science and Technology, Third Edition, p.1415-1424 · Jan 1, 2015IGI Global, Encyclopedia of Information Scien
January 01, 2015
Mobile is the fastest growing segment on the online advertising market creating opportunities for life-enriching UX and value within this emerging marketplace (Chen & Hsieh, 2011). Mobile advertising is described as a form of advertising that is communicated to the consumer/target via a handset. This type of advertising is most commonly seen as a Mobile Web Banner (top of page), Mobile Web Poster (bottom of page), and full screen interstitial, which appears while a requested mobile web page is “loading’(Mobile Marketing Association, 2008), primarily in smartphones as well as Tablets. As mobile technology applications continue to increase, so do the number of mobile subscribers. With a penetration of 84 percent of mobile subscribers in the United States, with this percentage surging to 100 percent by 2013 (Kagan, 2007) and the latest figures from Nielsen (2012) showing that between July 2011 …
Forecasting “In the Pocket”: Mobile devices can improve collaboration
Foresight, Issue 32, Winter 2014, p.13-18 · Jan 1, 2014
January 01, 2014
This article presents specific approaches for the future of mobile forecasting applications. We explore how the increasing popularity of PDAs, smartphones, tablet computers, and other mobile devices opens up new opportunities for communication and collaboration on business forecasts. Furthermore, mobile forecasting applications may streamline approaches to collaboration between retailers and suppliers, thus contributing to the provision and exchange of product information, especially since forecasts are strongly tied to local context knowledge.
IS model: A general model of forecasting and its applications in science and the economy
Technological Forecasting and Social Change / Elsevier · Feb 1, 2011
February 01, 2011
In this article, a general model of Interaction Systems (IS) is introduced that can be applied to many different fields covering economic, business, social, physical, and other phenomena giving us both numerical estimates and qualitative insights of the system's dynamics. This is illustrated in two case studies. First, the IS model is applied to the global economy. The resulting model is tested against real global GDP data. The new IS model gave reliable estimates and presented a basic framework of understanding the nature of major economic shifts, including the recent global recession of 2009, by studying the dynamic relationship between demand and supply. In the other case, the IS model is applied to elementary chemical reactions in order to quantify the reaction kinetics. The result is the well known rate law of chemical reaction kinetics thus providing evidence of the proposed model's validity.
The future of the global economy
Technological Forecasting and Social Change, Elsevier · Sep 1, 2008
September 01, 2008
*Ranked No 2 most downloaded paper in the journal for the period Jan - Mar 2009
*Top 20% of citations in the journal as of June 2013
In this paper we use the assumption that global activity, as measured by real GDP, follows the well known s-curve function. Also, in order to model the relative power of specific regions, we use the Logistic Substitution method. Estimates from the derived models are tested against actual data and linked to real historical events where appropriate. According to the paper, the global economy follows a two-century growth wave, from 1917 to 2112, attributed to globalization. This period is equally divided into five phases called “seasons” that last nearly 40 years and constitute successive periods of growth, saturation, and decline. Almost every forty years, near the middle of each season, there is a peak point that initiates a cyclical slowdown of the global economy. The cyclical downtrend occurs when the economy “overshoots” i.e. when the ratio between actual and estimated GDP is at maximum. The first two cyclical slowdowns occurred in 1937, near the start of World War II and in 1975, near the outburst of the oil crisis. The next cyclical peak occurs in 2013, very close to the ongoing global economic crisis. Furthermore, the paper concludes that China's emergence as a superpower could have been predicted even as way back as 1985 by using the Logistic Substitution method. Although China will continue to grow, in terms of percentage contribution to global GDP, by the year 2024 it is expected to enter a substitution phase, as our world will most likely experience the emergence of a new “superpower” that will take its place, and once more will change the international landscape as we know it today.
Tags: Business Strategy, Predictive Analytics, Social
The future of the mobile phone business
Technological Forecasting and Social Change, Elsevier · Dec 1, 2005
December 01, 2005
*Ranked No 3 most downloaded paper in the journal for the period Apr - Jun 2007
*Top 5% of citations in the journal as of June 2013
In this article we use the assumption that the diffusion of mobile technology, as measured by the number of active mobile accounts, follows the well known S-curve of natural growth in competition systems. The accuracy of the logistic fit is tested against actual data for the whole World, Europe, China and the GSM system. Using the produced models we make predictions about the future of the mobile business.
Tags: Business Strategy, Mobility, Predictive Analytics
4 Keynotes
AI for Africa: Impact of AI on the Manufacturing sector
FutureUP
July 28, 2024
Excited to join the first AI summit of the newly founded international think-tank AI for Africa about the impact of AI on the Manufacturing sector and its importance for Africa!
AI-the big picture
AI Innovation Summit
November 16, 2023
George delivered a keynote at the prestigious AI Innovation Summit on Nov 16th, addressing over 20000 attendees.
Recent AI Summits featured prominent figures in the AI space, such as Greg Brockman, co-founder of Open AI, and other notable AI thought leaders.
George's presentation titled "AI-the big picture" will touch upon:
-The current status of the market
-The significance of ChatGPT vs. other tools
-The many forms and applications of AI
-Real-life evidence of the positive business impact of AI
-Challenges and future potential of AI
How to accelerate your tendering business with AI in practice
11th EPP Life Sciences Forum
October 20, 2022
Do you want to know how to accelerate your tendering business with AI?
Join the expert commentary session with George Boretos from Cube RM and Dinos Constantinidis from Janssen Europe, Middle East & Africa (EMEA) at the 11th EPP Life Sciences Pricing Forum to find out key answers.
Beyond Efficiency: AI's creative Potential
SwissCognitive
September 06, 2023
AI is not only acceleration, effectiveness and efficiency, but now also a source of inspiration and our co-pilot for everyday life. Gain insights into the latest generative AI use cases, and discover how the seemingly impossible becomes possible and how innovation, leadership and AI fuel creativity and change our way of working and living.
MIT Enterprise Forum Webcast on entrepreneurship
StartSmart
September 06, 2023
George Boretos, Founder & CEO of FutureUP, is joining this exclusive webcast, “MITEF Greece Alumni Startups - Unveiling the Path to Success”, organized by StartSmart SEE, the dynamic rebranding of MITEF Greece!
Joining forces with an exceptional panel of fellow entrepreneurs, they'll journey through their own experiences in the MITEF Greece Startup Competition, exploring the significant impact on their ventures. Additionally, they'll tackle pivotal topics that can reshape the future of startups and innovative businesses.
Tags: Business Strategy, Entrepreneurship, Startups
FutureCast panel
11th EPP Life Sciences Forum
October 20, 2022
FutureCast panel of the 11the EPP Life Sciences Pricing Forum of the EPP - Pricing Platform. A great and insightful discussion about pricing in the new and challenging market conditions!
Two G's - The Pricing case of Venice
FutureUP
September 30, 2024
€5 to Visit Venice - Too Low or Just Right? Venice's summer entry fee aimed to curb over-tourism, but is it enough? Join the two G's, Gary Bailey, LinkedIn's Top Voice and monetization guru, and George Boretos, FutureUP's Founder & CEO, as they discuss the case of Venice and key learnings for Pricing!
The AI Business Leadership Podcast
AI Business Leadership Podcast
August 11, 2024
Excited to participate in the latest episode of the AI Business Leadership podcast and share experiences from a 25-year journey and the transformative power of AI in business!
During the podcast, we discussed:
-How to leverage AI for data-driven decisions, price optimization, and growth
FutureAI insights: Kai Wang on using AI in sales and creative thinking
FutureUP
August 11, 2024
Join us for another discussion of FutureAI insights, a monthly newsletter exploring cutting-edge future trends and compelling AI stories to supercharge your business
In today’s discussion, I have with me Kai Wang, CEO at AI–Ager and an expert in leveraging Generative AI in business, to discuss:
️How does ChatGPT transform sales & creative thinking
️Real-life success stories & business applications
️Limitations and risks
️The future of AI in business and how close are we to AGI (Artificial General Intelligence)
Don't miss the opportunity to supercharge your sales and creative thinking by leveraging Generative AI!
Forecasting Impact - Kai Markus Mueller
Forecasting Impact
June 18, 2024
FutureUP's Founder & CEO, George Boretos, co-hosts with Arian Sultan Khan, the latest episode of the prestigious Forecasting Impact, a monthly podcast by the International Institute of Forecasters about Forecasting and AI!
In this episode, we explore the intersection of Neuroscience with Forecasting & AI with guest Kai-Markus Mueller, an acclaimed neuroscientist and a pioneer in Neuropricing.
Kai, who began his journey in psychology with aspirations of becoming a child psychotherapist, eventually shifted his focus to cognitive psychology and neuroscience. His transition from academia to the industry led to the invention of Neuropricing that utilizes fMRI and EEG to understand consumer behavior and predict responses to advertising and pricing.
The podcast delves into Kai’s innovative work, highlighting how brain activity can often predict consumer behavior more accurately than traditional self-reported methods, with success stories such as Starbucks coffee pricing research and Pepsi’s strategy in Turkey.
Kai explains the practical applications of neuroscience in business, such as storyboard testing for advertising effectiveness and discusses the integration of AI with neuroscience to enhance predictive models.
He also shares insights on balancing his various roles as an entrepreneur, professor, and industry practitioner, emphasizing the importance of a supportive team.
Looking ahead, Kai sees immense potential for neuroscience and AI to transform business strategies, pricing, and drive marketing success.
The conversation underscores the growing mainstream acceptance and practical benefits of these advanced technologies in various industries.
The Two G's - Apple Vision Pro Pricing
The two G's
April 25, 2024
Join us in an insightful conversation to discover the secrets behind the new Apple Vision Pro pricing.
What’s the story behind the latest launch from Apple and the new product category of Spatial Computing? Coming at a “challenging” price of $3,499, is it pro pricing or amateur monetization?
Join the two G's, Gary Bailey, LinkedIn's Top Voice and monetization guru, and George Boretos, FutureUP's Founder & CEO, as they discuss all aspects of this great new product and its pricing.
Tags: Business Strategy, Emerging Technology, Innovation
Forecasting Impact - Joannes Vermorel
Forecasting Impact
April 17, 2024
FutureUP's Founder & CEO, George Boretos, co-hosts with Mahdi Abolghasemi, the latest episode of the prestigious Forecasting Impact, a monthly podcast by the International Institute of Forecasters about Forecasting and AI!
In this episode, we spoke to Joannes Vermorel, founder and CEO at Lokad, a quantitative supply chain software company.
Joannes discussed how supply chain theory is broken down, and that we need to think in terms of paradigms and modules rather than models for solving supply chain problems. He talked about issues in time series forecasting and judgmental forecasting. He emphasized how critical it is to have a holistic view of the problem, to aim for optimization of the entire system, and to acknowledge that we often don’t know the metric to be optimized and it requires some experimentation. We also discussed how Lokad is deploying AI pilots to address some of the important problems in the supply chain.
The Story of FutureUP: a behind the scenes interview
Monokeros TV SHow
March 12, 2024
A recent interview with the TV news show MONOKEROS (Unicorn in Greek). This is a behind-the-scenes journey into a 25-year quest to successfully blend AI with pricing and business foresight, leading to the launch of FutureUP! It reflects on decades of innovation in pricing and forecasting and how these transformed into the Predictive AI platform for Price Optimization and Strategic Forecasting used by FutureUP today.
Pricing New products in Retail
Retail Price Talk
January 23, 2024
An insightful conversation to discover the secrets behind successful retail pricing strategies for new products. Finding the right price for new products is a challenge that all retailers regularly encounter. The lack of historical data on the new products makes it challenging to find the right price, resulting in lost profits. FutureUP's Founder & CEO, George Boretos, joins expert in retail pricing Kiran Gange to explore real-world examples, expert tips, and proven techniques to help you navigate the complexities of pricing in retail. Tune in for a deep dive into the art and science of pricing new products.
CubeCast Ep03 George Boretos & Dominik Schrode
Cube RM CubeCast
June 08, 2022
Digital pricing transformation is the key to improve pricingstrategies and generate sustainable profits for a business. In this episode of CubeCasts, we welcomed Dominik Schrode, of PricingWorks, to deep dive into new digital pricing models and tools and more specifically how to gather and leverage valuable information to support pricing decisions.
AI-the Big Picture
1ArtificialIntelligence 2023 Global AI Conference
December 04, 2023
-The current status of the market
-The significance of ChatGPT vs. other tools
-The many forms and applications of AI
-Real-life evidence of the positive business impact of AI
-Challenges and future potential of AI
At StartSmart's SEE premises, taking the stage, exploring pivotal aspects that shape the future of AI in business. The presentation, comprehensively covered essential areas of AI's landscape:
-Understanding the current market dynamics
- Highlighting ChatGPT's significance among other AI tools
-Exploring the many forms and applications of AI
-Showcasing real-life examples of AI's positive business impact
-Challenges and future potential of AI
Using Innovative Technologies to excel in Tendering
EPP – Pricing Platform Dynamic Talks session
May 24, 2022
Exploring real-life examples of successful tendering in medical devices and pharmaceuticals
Value-based tendering in Life Sciences: assessing challenges and opportunities for adding quality criteria beyond price-only evaluation of tenders
Leveraging latest technologies to evaluate tender opportunities and find the optimal price for the product
Two G's - The Pricing case of Venice
FutureUP
September 30, 2024
€5 to Visit Venice - Too Low or Just Right? Venice's summer entry fee aimed to curb over-tourism, but is it enough? Join the two G's, Gary Bailey, LinkedIn's Top Voice and monetization guru, and George Boretos, FutureUP's Founder & CEO, as they discuss the case of Venice and key learnings for Pricing!
FutureAI insights: Kai Wang on using AI in sales and creative thinking
FutureUP
August 11, 2024
Join us for another discussion of FutureAI insights, a monthly newsletter exploring cutting-edge future trends and compelling AI stories to supercharge your business.
In today’s discussion, we have with us Kai Wang, CEO at AI–Ager and an expert in leveraging Generative AI in business! Join Kai and the episode's host, George Boretos, FutureUP's Founder, as they discuss:
-How does ChatGPT transform sales & creative thinking
-Real-life success stories & business applications
-Limitations and risks
-The future of AI in business and how close are we to AGI (Artificial General Intelligence)
Don't miss the opportunity to supercharge your sales and creative thinking by leveraging Generative AI!
Webinar | Brazil Tender Market Insights
Cube RM
October 05, 2022
Brazil is by far the biggest pharmaceutical market in Latin America!
Its #procurement landscape is one of the most complex & fragmented in the world. The government, 26 states, over 5,500 municipalities as well as individual public and private hospitals, are buying medicines. The main method of procurement for all the above is #tendering. To be successful in Brazil, an in-depth understanding of the tender market is essential.
We did a deep dive into the Brazilian Tender market to understand the key players, patterns and trends, all based on hard data over the last 5 years:
️ Who are the biggest tender customers in Brazil
️Which therapeutic areas and molecules are tendered the most and for the highest value?
️ What are the key trends over time?
Join our team of tendering experts, George Boretos, co-Founder & co-CEO of Cube RM and Nico Bacharidis, Business Advisor of Cube RM, Founder & CEO of growpal, and also Christos Katsikogiannis, territory manager of Salesforce.com, in this FREE, interactive webinar.
For Tendering, Market Access, Pricing, Commercial & Marketing professionals, interested in the LATAM region, this webinar will provide relevant strategic insights and market intelligence.
Combining Predictive AI with Neuroscience to identify the Best Price across countries
FutureUP & Neurensics
September 12, 2023
️ AI-based Price Optimization across countries
️ What-if scenarios for inflation and spending income
️ Real customer case – new product launch
Prepare to have your mind blown as we unveil the secret behind the game-changing pricing strategyfor Scent Camera by combining FutureUP cutting-edge Predictive AI technology with Neurensics groundbreaking Neuroscience!
Online webinar: Mastering B2B SaaS Pricing in a Dynamic Market
FutureUP
May 03, 2023
Leveraging AI and Advanced Pricing Methods to Stay Ahead
A thought-provoking webinar on pricing strategies in today's dynamic market landscape. In the face of turbulent times characterized by inflation, potential recession, geopolitical uncertainty, and new technologies, pricing has become even more critical and complex.
Webinar | Your Ideal Tender Excellence Journey with Industry Benchmarking
Cube RM
February 24, 2022
In an ideal tender world, what would you like to know or have to build a flawless tendering process? Get an overview of your company’s tendering readiness and indicative market benchmarks, that will help you build your strategy for Tender Excellence.
Key Insights of the Tender Market for the Pharmaceutical Industry in Europe
Cube RM
June 21, 2021
Discover more about the tendering market size and growth, countries’ and sectors’ dynamics and decision-making patterns, customer segmentation, and many other valuable insights, to leverage on your tendering strategy.
The Secrets of Maximizing Profits with Price Elasticity - AI Significance
FutureUP
July 01, 2024
Price elasticity impact on Profit and use of Predictive AI with Econometric Intelligence.
Did you know that increasing Price when Price Elasticity is over -1/(Gross Margin) leads to increased profit?
Discover the relative impact of Price, Price Elasticity, Volume, and Cost on Gross Profit and why it is essential to use Predictive AI to handle these complex dynamics for profit maximization!
Price: The Biggest Profit Driver - AI significance
FutureUP
June 25, 2024
Price is the biggest profit driver, more powerful than increasing volumes or decreasing costs!
Struggling to improve profits and don't know how to proceed? Check out our guide on the impact of price, volume, and cost on profit. Discover key insights and directions for your business and important guidelines for AI applications!
In search of Artificial General Intelligence
FutureUP
April 02, 2024
AI has taken the spotlight following ChatGPT's successful debut in late 2022! This has sparked a frenzy of development, with millions using the new technology and thousands of new AI tools being launched every year.
This is a major shift from previous years when more advanced AI tools were mainly used by an “elite” of AI experts, enthusiasts, and visionaries but were unavailable to most of the market. Today, everyone is talking about AI, even more than other pressing issues like the economy or global conflicts. With every new application, AI becomes more intertwined with the fabric of our lives, and its popularity and importance increase.
An interview to the Geopolitica Journal, one of the top geopolitics journals in the world, about the importance and relationship between Geopolitics and the rising field of Artificial Intelligence.
The interview covers the following key areas:
-The new role of Geography and the impact of AI
-How is AI shaping Political and Economic Power
-The need for State and Private sector coordination
-The importance of Information, AI, and Space in countries development
The article also features a real case of Price optimization across countries for a new product launch, a joint project of FutureUP with our partner Neurensics.
AI-powered SaaS Pricing & Packaging
FutureUP
September 27, 2023
How do the rapidly changing market, inflation & economic slowdown, and different countries' potential affect your SaaS Pricing, and what you can do about it?
7 steps for success in Tender management
EPP Thought Leadership Series · Jul 29, 2019
July 29, 2019
Tendering is already a big and growing business affecting most industries and countries around the world. However, winning new public tenders is not a “free meal”. With more and more tenders using a combination of price and qualitative criteria and tenders being published on quite short notice, this is also a complex, rapidly changing, and highly demanding market.
This new white paper, published in the EPP Thought Leadership Series, describes the key challenges and seven steps for success in Tender management based on real-life evidence from the market.
Tags: Business Strategy, Digital Transformation, Innovation
Impact of culture on the development of countries
Forecasting Net
May 16, 2016
The quantitative impact of cultural traits on economic growth on a country level. In order to measure culture, in the sense of standard behaviors characteristic to the people of a certain country, we use the six dimensions first introduced by professor Geert Hofstede: Power Distance, Individualism, Masculinity, Uncertainty avoidance, Long term orientation, and Indulgence.
What makes the economy tick - Part IV - US vs. USSR rivalry
Forecasting Net
June 15, 2015
Although the history and implications of the Cold War between the US and the USSR are well documented, it is still not quite clear why it ended up as it did, with the collapse of the Soviet Bloc and a clear win for the US.
Using a methodology presented in the recent post, “What makes our world and the economy tick?”, we will examine the US vs. USSR rivalry from a different perspective, by focusing on the progress made in the following key areas: Information flow, Transportation, Telecommunications, and Freedom of speech. This will help us identify the key competitive advantages of the two countries that-to a large extent-determined the outcome of this war.
Tags: Business Strategy, Predictive Analytics, Social
What makes the economy tick - Part III - Ancient Greece
Forecasting Net
February 14, 2015
The ancient Greek civilization emerged during the 8th century BC, almost out of nowhere, reaching a peak point in just three centuries, the Golden Age of Pericles in the 5th century BC that is still considered one of the most brilliant moments of human history.
Although the marvels of Ancient Greece are common knowledge today, it is still not quite clear what triggered this important period of development.
By using a methodology presented in the recent post, “What makes our world and the economy tick?”, we will explain the growth dynamics of ancient times based on the progress made in the following key areas: Information flow, Transportation, Telecommunications, and Freedom of speech.
Tags: Business Strategy, Predictive Analytics, Social
What makes our world and the economy tick? Part II: China vs. The West
Forecasting Net
September 17, 2014
China’s recent growth frenzy should not be a surprise. Its economy has been one of the largest in the world in the last two thousand years, reaching a peak point near the beginning of the 19th century, accounting for almost one third of the global economy at the time. However, by the mid-20th century the Chinese Empire and its economy collapsed to a mere 5% contribution to global GDP only to rise again after Deng Xiaoping assumed power in 1977. Key in understanding these economic cycles is the level of interaction of the Chinese economy, both inside and outside the country.
In this post, we will use the methodology presented in the recent post, “What makes our world and the economy tick?”, to explain China’s recent economic rise and also ascertain its future potential based on the progress made in the following key areas: Information flow, Transportation, Telecommunications, and Freedom of speech.
Tags: Business Strategy, Predictive Analytics, Social
What makes the economy tick
Forecasting Net
August 27, 2014
Although it is common knowledge that the development of the past 500 years is based on a series of important discoveries that helped shape our modern civilization, we still don’t understand exactly how innovation adds value to the economy and, even more, how to quantify this relationship. This post will shed some light to the relationship between innovation and economic growth and help us understand how our decisions and efforts today may influence our future!
Tags: Business Strategy, Predictive Analytics, Social
The rise and fall of modern empires: concluding report
Forecasting Net
January 12, 2014
“The rise and fall of modern empires” series, posted on a few selected LinkedIn groups, received thousands of insightful comments that inspired this concluding report to sum up the discussion and expand on China’s potential for future development.
Tags: Business Strategy, Predictive Analytics, Social
The rise and fall of modern empires - Part IIIb
Forecasting Net
August 28, 2013
As we found out in Part I and Part II, although economic power has been shifting from the West to the East for many decades, income inequality still holds strong around the World. In Part IIIa we discovered what drives the economic growth of different regions and, now, in Part IIIb we do the same for the largest countries in the world. The outcome is quite surprising...
Tags: Business Strategy, Predictive Analytics, Social
The rise and fall of modern empires - Part IIIa
Forecasting Net
July 10, 2013
As we found out in Part I and Part II, although economic power has been shifting from the West to the East for many decades, income inequality, in terms of GDP per capita, still holds strong around the World. In Part IIIa we discover what drives the economic growth of different regions, population vs. income per capita improvement, and the outcome is quite surprising...
Tags: Business Strategy, Predictive Analytics, Social
Predicting the growth of the Global Market
Forecasting Net
January 30, 2013
Successfully predicting the global market using a specialized econometric model, allowing for proactive, long-term planning. According to the forecast, based on the Interaction Systems’ model, global GDP is expected to almost double by the end of 2030, albeit with decelerating growth rates as we move toward the end of the forecast.
The Future of Europe-GeoPolitica
GeoPolitica, www.geopolitic.ro, 2013 (1), p.249-253 · Jan 1, 2013
January 01, 2013
*This article is an adaptation of the original publication of the Forecasting Net blog
- www.forecastingnet.com - for the GeoPolitica journal. Follow the link to download both the original and adapted versions.
Contrary to popular belief that increased lending, first in the financial and corporate sector and then on a country level, is the key source of Europe’s problems, it turns out that this may be just the tip of the iceberg in a series of many structural problems, namely: reduced global influence, low growth, population ageing, reduced competitiveness against developing countries, increasing energy dependency, and loose coordination among participating countries. Overall, Europe is quickly losing momentum in the global economy, as it becomes more and more “yesterday’s news”. However, the solution may exist in what we call the “large” Europe scenario.
The rise and fall of modern empires - Part II
Forecasting Net
March 14, 2012
As we found out in Part I, economic power has been shifting from the West to the East for many decades. In Part II we explore the dynamics of income inequality through the years. We discover that it still holds strong, as full convergence is far away, despite considerable improvements in narrowing the income gap, especially between Asia and the West.
Tags: Business Strategy, Predictive Analytics, Social
S-curves and their Applications in Marketing, Business, and the Economy
Alert! Magazine, Marketing Research Association, Vol. 52, No. 2, p.34-39 · Feb 1, 2012Alert! Magazine, Marketing Research Association, Vol. 52, No. 2
February 01, 2012
In this article, published in Marketing Research Association’s Alert! magazine, Roger’s Diffusion of Innovations Model, based on a simple s-curve, is explored as well as its numerous applications in marketing, business, and the economy. A case study of application to the global economy is offered as a proof of concept of the famous model.
I have over 25 years of professional experience in leadership positions in pricing, marketing, sales, and strategy, a deep understanding of AI technologies, and a successful journey as an entrepreneur raising $9mn in Seed & Series A funding, working with Fortune 500 and other customers worldwide.
I have designed and launched AI applications, including price optimization, and created predictive models that have produced successful forecasts about technology diffusion and the economy.
With my extensive background in leadership roles at both established and startup companies and my expertise in AI technologies, innovation processes, and pricing strategies, I offer advisory services to enterprises of various sizes and types.
Leverage proven Predictive AI models to identify the impact of country, market, customer, and product characteristics on sales performance to help optimize pricing across countries and boost revenue & profitability
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
Reflecting on 2024, a year of growth, collaboration, and impact!
AI Success: Business Impact Beats Accuracy
Human-AI Symbiosis: The Key to Success
Quick Wins in AI-Powered Price Optimization
URGENT CALL: Don't Let Pricing Fall Behind
Is AI the Game-Changer in Pricing & Sales?
The AI in Pricing Paradox - an opportunity for first movers!
Dynamic Pricing: Game Changer or Just Hype?
Will AI replace Pricing professionals?
Framing Pricing Strategy!
Think changing your price is risky?
Is Your Pricing Strategy Evolving with Your Business?
Pricing: JUST DO IT!
Can AI unlock the true potential of Pricing?
AI-powered Pricing lessons from the movies
State of Pricing
Price isn’t just a number
Pricing, the turnaround story!
What's the Key to AI-Powered Price Optimization?
It’s 12 years old, black, and EXPENSIVE!
Poll results: The importance of speed to value in AI-powered Price Optimization
Quick Guide for AI-powered Pricing
Quick Wins and Human-AI collaboration: the best approach for AI-powered Pricing
Is AI in Sales & Pricing Driving Real Results?
Can AI unlock the true potential of Pricing
Celebrating the World Pricing Day
AI & Neuroscience: Revolutionizing Global Pricing
All for one and AI for all!
Mastering AI & Pricing: Apple Vision Pro, Retail, Supply Chain
In search of Artificial General Intelligence
AI-enabled Pricing: A Game Changer or Just Hype?
AI successfully predicted the Global Market for 17 years
2023 - The year AI went mainstream!
FutureAI insights surpassing 1000 subscribers!
Using AI in Pricing
The Evolution of Pricing in the Age of AI
Book Review: “The 10 Rules of Highly Effective Pricing” by Dr Danilo Zatta
Book Review: ”The Invisible Game” by Kai-Markus Mueller, Gabriele Rehbock
Book Review: “The Pricing Model Revolution” by Dr Danilo Zatta
Book Review: “Master the Art of Value-Based Selling” by Dr Steve Laborda
FutureAI insigths
AI for Africa: Impact of AI on the Manufacturing sector
AI-the big picture
Thought Leader interview, Thinkers360, July 2024
Imperial College Alumni of Greece Artificial Intelligence Masterclass
MIT Enterprise Forum Webcast on entrepreneurship
Impact Pricing podcast: The Power of AI in Price Optimization
From AI Enthusiast to Founder: Lessons from a 25-year journey in AI
Two G's - The Pricing case of Venice
The AI Business Leadership Podcast
FutureAI insights: Kai Wang on using AI in sales and creative thinking
Forecasting Impact - Joannes Vermorel
The Story of FutureUP: a behind the scenes interview
Pricing New products in Retail
LinkedIn Profile
The Ecosystem of Startups in the Era of AI
The Startup ecosystem in the AI Era
AI-the Big Picture
The Future of AI
Two G's - The Pricing case of Venice
FutureAI insights: Kai Wang on using AI in sales and creative thinking
AI for Africa
Is AI in Sales & Pricing Driving Real Results?
How to test AI-enabled pricing strategies for success
Combining Predictive AI with Neuroscience to identify the Best Price across countries
The Secrets of Maximizing Profits with Price Elasticity - AI Significance
Price: The Biggest Profit Driver - AI significance
In search of Artificial General Intelligence
AI & Geopolitics
AI hits the Tipping Point
AI-the Big Picture revisited
Pricing and the AI Storm
AI-powered SaaS Pricing & Packaging
Pricing under economic downturn
Pricing & Inflation
Which Pricing Tool is the best for you?
Please Pay attention to your Pricing!
Business advisory
Predictive AI
