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Platforms : The Chicken and Egg Issue and The Standalone Offering
One of the primary issues that is faced while starting off a platform is how to get initial users to use the platform when there is no activity in it.
One way to do this is to launch the service in standalone mode. In standalone mode a user can derive value out of the platform even when there are no other users in it. A standalone service is launched with an objective of expanding it into a platform over time.