Kindle Book Published November 11, 2021 – Change Management Sponsorship - Volume 7


Change Management Sponsorship - Leadership of Change® Volume 7

Released on Amazon Kindle November 11th, 2021

Change Management Body of Knowledge (CMBoK) Volume 7


Change Management Sponsorship: Without a proactive and effective change sponsor, most change programmes or initiatives will fail to achieve the targeted objectives. This book outlines the three critical sponsorship responsibilities to successfully implement change; Say – communicating the change, Support – providing resources and Sustain – embedding the change.

"Organisational change sponsorship is about effectively and proactively communicating the change to the stakeholders, Say. Providing and developing competent resources, Support. Intervening, rewarding to embed the change, Sustain"

About the Book: Sponsorship is the single most important factor in change success, but very few leaders understand why it is so important, who should be the sponsor or what the main responsibilities of a change sponsor include. It is important because without a proactive and effective change sponsor, most change programmes or initiatives will fail achieve the targeted objectives. The leaders of organisations typically associate the role and traits of a change sponsor with those of a change leader. However, while these leadership traits are important foundations, the role of the sponsor goes beyond the role of a change leader.

"Without effective and proactive sponsorship the change project will eventually fail, the change will not be adopted by the employees nor be sustained, and it will not deliver the intended benefits"

Peter consults, speaks, and writes on the Leadership of Change®. For further reading please visit our websites: Peter F Gallagher: Books, Biography, Blog, Audiobooks, Kindle

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More on Change Management Sponsorship: 

Leadership of Change® Body of Knowledge Volumes: Change Management Body of Knowledge (CMBoK) Books: Volumes 1, 2, 3, 4, 5, 6, 7, A, B, & C available on both Amazon and Google Play:

Leadership of Change® Volume 1 - Change Management Fables

Leadership of Change® Volume 2 - Change Management Pocket Guide

Leadership of Change® Volume 3 - Change Management Handbook

Leadership of Change® Volume 4 - Change Management Leadership

Leadership of Change® Volume 5 - Change Management Adoption

Leadership of Change® Volume 6 - Change Management Behaviour

Leadership of Change® Volume 7 - Change Management Sponsorship

Leadership of Change® Volume A - Change Management Gamification - Leadership

Leadership of Change® Volume B - Change Management Gamification - Adoption

Coming soon:

Leadership of Change® Volume C - Change Management Gamification - Behaviour

By Peter F Gallagher

Keywords: Leadership, Change Management, Business Strategy

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