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Data Isn’t the Problem. Alignment Is.

Dec



Many organizations believe they have a data problem. In reality, they have an alignment problem.


I’ve seen companies invest heavily in modern platforms, dashboards, and analytics - yet still struggle to make timely decisions. The issue isn’t data quality or technology capability. It’s that each function defines success differently.


Real transformation happens when organizations move to a single performance model: one KPI framework, one source of truth, and one shared interpretation.


When alignment replaces fragmentation, decision velocity increases more than any additional technology investment ever could.

By Werner van Rossum

Keywords: Business Strategy, Finance, Transformation

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