A business incubator that promotes digital accessibility among its ventures is betting on an inclusive and sustainable approach that offers multiple benefits:
- Broader and more diverse market: By designing products and services that are digitally accessible, ventures have the opportunity to reach a broader and more diverse market, including people with disabilities. This increases the potential for customers and users, generating greater business opportunities.
- Inclusion-focused innovation: Promoting digital accessibility fosters user-centered innovation, leading to the creation of more creative and effective solutions. By considering the needs of a broader spectrum of users, more innovative ideas are generated that benefit everyone.
- Regulatory compliance and reputation: Many countries have regulations that require digital accessibility in products and services. By ensuring compliance with these regulations, ventures build a strong reputation and demonstrate their commitment to social responsibility, which can be attractive to investors and customers.
- Enhanced usability and user retention: Digital accessibility benefits not only people with disabilities but also improves the experience for all users. More accessible products and services are often easier to use, leading to higher customer retention and satisfied users.
- Adaptation to an evolving digital world: In an increasingly digital world, accessibility becomes a key element for businesses' adaptation and longevity. Being at the forefront in terms of accessibility allows ventures to be prepared for changes in user expectations and technological trends.
By Marisol Zimbron
Keywords: Diversity and Inclusion, Entrepreneurship, Startups
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