Marketing, Interrupted: Sometimes the Only Way to Succeed Is to Go a Little Crazy
May 08, 2018
Marketing, Interrupted will put you on a path to transform your marketing: how your customer experiences you, understands you, and interacts with you. It is a change in mindset as well as methodology. No longer is the brand story simply about you and what you offer. Your brand, your products, your services are not really the hero. The power and impact of your brand, your product, your services and your story comes from making the customer the hero, and you, the marketer, serving as the guide on their buying journey. Throughout the entire customer lifecycle, the intention actually the requirement is to deliver on the brand promise. Only then will prospects become customers, and customers become brand advocates. Why? Because transforming marketing is about so much more than what you do. It is about: - Why you do what you do? - What it is you do, based on that why? - How you deliver it to your customers? - What the impact is on their lives? This level of marketing impact is required to give your customers a reason to care, a reason to buy, a reason to engage, a reason to stay. Market leaders routinely beat their competition and perhaps even change the rules of the game as they become category leaders and category definers. Marketing, Interrupted will move you to the top of your industry in terms of your financial performance and help you set the benchmarks to which others aspire. You ll gain mind share and advocacy, where your customers don t just buy your products and services, they tell your story for you because your story matters to them. So, if you have the desire to win in the market, the patience to tolerate a little crazy, the endurance to drive to the top and the tenacity to stay there, then read on this book is for you!
Tags: Social, Leadership, Marketing
Enterprise Marketing Management: The New Science of Marketing
May 02, 2003
A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers―Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
Tags: Management, Leadership, Marketing