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Sergio Caredda

interim Chief HR Officer at Campari Group

Milan, Italy

Most organisations are designed as if people were interchangeable. I design them as if people were the point — the structure, the capability, and the conditions under which human work actually creates value.

That's the work: translating strategy into an operating model where people, not process, drive how the organisation performs. It's an integrated discipline — organisation design, capability building, talent development, and technology adoption thought as one, not four functions in adjacent boxes. Productivity, done this way, is value created rather than cost extracted.

I currently serve as Interim CHRO at Campari Group, leading one of the more mature HR AI-adoption programmes in European FMCG — 60 active use cases, built in true partnership with the CIO, recognised by SAP with a European Innovation Award. Before this, as Global Head of HR Group Functions at Campari, Chief People Officer at OVS, and in senior global roles at VF Corporation — with corporate and consulting origins in HR transformation at Diesel/Only The Brave and Deloitte.

The through-line: I think the business and the people side as one problem, not two. AI transformation demands exactly this — technology, organisation, and the redesign of the work itself, held together. It's where senior people leadership contributes most, and where most of it isn't equipped to operate.
I write on organisation design, leadership, and the future of work at sergiocaredda.eu.

Open to conversations about transformation, the future of HR, and what senior people leadership becomes in the AI era.

Sergio Caredda Points
Academic 10
Author 43
Influencer 7
Speaker 12
Entrepreneur 0
Total 72

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: N/A
Company Founded Date: Undisclosed

Areas of Expertise

Agile 30.07
Business Strategy 30.41
Change Management 30.21
COVID19 31.07
Culture 30.06
Customer Experience
Design Thinking 30.04
Digital Disruption
Digital Transformation 30.17
Diversity and Inclusion 30.07
Future of Work 30.14
HR 30.76
Innovation 30.25
Leadership 30.15
Management 30.29
Marketing 30.01
Retail 30.10
Risk Management 30.06
Sustainability 30.13

Industry Experience

Consumer Products
Other
Professional Services
Retail
Textiles Production

Publications & Experience

43 Article/Blogs
Reinventing Work
Import from medium.com
May 07, 2020
Reinventing Work is a journey that needs to change current legal and accounting rules, and reframes Work into a new Value-Creating system.Continue reading on Medium »

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What skills for the Future of Work?
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May 04, 2020
What skills for the future of work? The entire topic of The Future of Work is being discussed a lot. I decided to…

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Tags: Future of Work

Strategy as Learning
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May 02, 2020
Strategy is a word that can be found everywhere. In a recent post, I tried to provide an overview of the existing frameworks to define…

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Tags: HR, Future of Work

Book Review: The Fearless Organization by Amy Edmondson
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April 30, 2020
The Fearless Organization is one of those books that you simply wonder why it wasn’t written decades ago. The concept of Psychological Safety that Amy Edmondson…

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Tags: Leadership

How the Future Works, a film by Gerd Leonhard
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April 29, 2020
How the Future Works is a thought-challenging and inspiring short movie that consolidates a few views on the Future of Work by futurologist…

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Tags: Digital Transformation, Future of Work

10 Essential Organisation Design Blogs
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April 27, 2020
I’ve got an email yesterday from a follower of this blog, who asked me what sources I use to keep track of HR…

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Tags: Design Thinking, HR

Strategy Frameworks: The Theory and the Practice
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April 24, 2020
Strategy is a critical element for Organisation Design and the second foundational block of the Organisation Evolution Framework. It is a required component to do business (any…

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Tags: Management, Leadership, Business Strategy

Book Review: Maverick! by Ricardo Semler
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April 23, 2020
Maverick! is the story of a developmental journey narrated by Ricardo Semler. He inherited a company in Brasil, called Semco, and from the beginning…

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Tags: HR, Business Strategy

Saving Money and Saving Lives by Cass Sunstein
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April 22, 2020
Saving Money and Saving Lives is about the fact that every day we make choices—about what to buy or eat, about investments, about…

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Tags: Sustainability

Remote Work Maturity: how to evolve to Smart Work.
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April 18, 2020
Remote Work and Smart Work are two of the most used words in the wake of the Covid19 Pandemics. I have written before…

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Tags: Digital Transformation, Future of Work, COVID19

Book Review: The Peter Principle by Dr Laurence J Peter and Raymond Hull
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April 16, 2020
The book The Peter Principle, written in 1969, is often cited, but not many must have read it. It is a great book that…

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Tags: Management

Nudge behaviour for a more inclusive world by Tinna Nielsen
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April 15, 2020
Nudge Behaviour is a TEDx video by Tinna C. Nielsen, an anthropologist and Global Change Maker, pioneering innovative approaches for practitioners to accelerate…

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Tags: Leadership, Diversity and Inclusion

Change Management: The 10 Best Approaches & Models
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April 14, 2020
Change Management is one of the most critical yet misunderstood disciplines in modern Management. Giving a good definition of Change Management is not always…

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Tags: Management, Change Management

Models: The Nudge Theory
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April 14, 2020
The Nudge Theory is very relevant when we speak of Change Management, even if it is not, strictly speaking, a Change Management model.…

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Tags: Change Management

Book Review: Midnight in Chernobyl by Adam Higginbotham
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April 13, 2020
Midnight in Chernobyl is not a book about management. Yet, this genuinely detailed account of the horrors of the most massive nuclear energy accident…

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Tags: Culture

Book Review: High Output Management by Andrew S. Grove
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April 11, 2020
High Output Management has been for long considered a kind of a “Bible” for Management, which is probably why I resisted reading it for…

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Tags: Management

Choice blindness by Petter Johansson
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April 08, 2020
Choice Blindness is a TEDx video that focuses on Bias. We think we know why we do as we do. Through his research…

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Tags: HR

Models: Satir Change Model
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April 07, 2020
The Satir Change Model is a model developed by family therapist Virginia Satir. Her foundation idea was that improvement is always possible: she, therefore,…

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Tags: Change Management

Organisational Awareness: a critical capability for the business
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April 05, 2020
One of the comments that I got on LinkedIn on my article on Operating Models, stated that it’s easy to reflect on any of…

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Tags: Change Management

Good After Covid19 – Join the Second Fishbowl on April 8th
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April 04, 2020
After the great success of the First Fishbowl, Good After Covid19 is coming back with a second event on April the 8th. The…

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Tags: Sustainability, Leadership, COVID19

What is VUCA? The dazzling power of uncertainty.
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April 02, 2020
VUCA is such a common acronym in today’s managerial jargon that many have lost a full understanding of what VUCA means. So I’ll try…

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Tags: Digital Transformation

Accelerate! The Evolution of the 21st Century Organisation by John Kotter
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April 01, 2020
In this inspiring video, John Kotter discusses the increased speed of change in the current environment, and how much this impacts organisations.

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Tags: Leadership, Agile, Change Management

Models: Bridge’s Transition
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March 31, 2020
The Bridge’s Transition Model was developed in 1991 by William Bridges in his book Managing Transitions: Making The Most Of Change. The model…

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Tags: Change Management

Operating Models: the theory and the practice.
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March 30, 2020
With this post, I explore the third element of the Organisation Design Blocks that we have mentioned, and that constitutes a foundational element of the Organisation…

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Tags: Management, Marketing, Agile, Business Strategy

Good After Covid19: from crisis to global opportunity
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March 26, 2020
Good After Covid19 is an initiative of a diverse group of thinkers, to start thinking about what Good can be done after this major…

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Tags: Future of Work, COVID19

2 Journal Publications
The First Italian Intellectual Capital Measurement Project: Brembo Group
ASTD
April 08, 1999
In book: Measuring Intellectual Capital. Twelve Case Studies from the Real WorldPublisher: ASTD

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Tags: Business Strategy, Innovation

Medición de intangibles y comunicación en Italia: valor y aplicaciones del capital intelectual
OAI
April 08, 1999

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Tags: Business Strategy

1 Keynote
Workforce Digital Transformation Summit
Giraffe and Above
November 19, 2019
– Panel Discussion Moderator: Navigating HR Revolution (Day 1)
– Building Strategic HR Capabilities (Day 2)

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Tags: Digital Transformation, HR

2 Panels
Fashion Innovation Week
Fashion Innovation Week Lugano
March 29, 2018
Financial implications of human capital acquisition in investment and innovation.

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Tags: HR, Retail, Innovation

How to develop Innovative Retail Cultures
ShopTalk Europe
October 10, 2017
Panel Discussion at ShopTalk Europe October 2017

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Tags: HR, Retail, Culture

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