A Print Sourcing Dilemma: The United States Or China
Producers & ProcurersiQ
August 02, 2021
Are you tired of turnaround times that always take a turn for the worse?
Are freight and transit costs getting carried away?
Does the thought of reducing your carbon footprint sustain you?
What the heck is "reshoring?"
If the above rhetorical questions capture your fancy, then you MUST read our article A Print Sourcing Dilemma: The United States or China.
Checkout this article to learn about our print insourcing v. outsourcing insights.
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Tags: Marketing, Procurement, Supply Chain
Cannabis Packaging: An Interview With Nick McCormick
Real Sourcing Network (RSN)
July 13, 2021
Who is Nick McCormick?
He is a packaging consultant and also on the packaging and labeling committee of the National Cannabis Industry Association (NCIA).
McCormick has donned his suit and tie many times and marched to Capitol Hill to lobby to for the passage of the Safe Banking Act, the Moore Act, and against Section 280E. of the tax code. The Safe Banking Act and the Moore Act have passed the House and are awaiting passage in the Senate.
Will cannabis be legalized nationally?
Find out what McCormick thinks about the future of the cannabis packaging industry in this article.
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Tags: Procurement, Supply Chain, Sustainability
The Future of Flexible Packaging
Real Sourcing Network (RSN)
June 08, 2021
In this article we gesticulate our hands over our metaphorical crystal ball and peer inside.
What do we see?
Note: our crystal ball is encased in a puncture resistance, flexible, form to fit, biodegradable package.
Sneak Preview:
--Single-Use v. Eco-Friendly: COVID-19 put eco-friendly priorities on hold. Will that trend continue?
--E-Commerce: Integrity matters. Can flexible packaging deliver the goods on “problematic” fresh meat or liquid products?
--Recycling: Will consumers continue to demand sustainable packaging? Will the packaging industry move away from laminates, polyester, polythene, and the like? Will they move away from mixed polymers, which are difficult to recycle?
--Tracking: Will it be possible for a company to know if their delivered package was recycled by the consumer?
There is no question that demand for packaging is increasing worldwide. What will be the impact on the environment and on the industry?
Read this article to see our perspective on flexible packaging.
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Tags: Marketing, Procurement, Supply Chain
The Unfolding Story of Corrugated Packaging
Producers&ProcurersiQ
May 17, 2021
According to a recent report from the researchers at Smithers, the demand for corrugated packaging material has increased each year (beginning in 2018) by roughly 3.5%. And this upward trend is expected to continue for the foreseeable future. The report predicts a 4% growth in corrugated packaging, reaching nearly 200 million tons by 2025.
These gains contradict those who had predicted a slight global slowdown in corrugated consumption just a year or so ago.
Why were the “experts” mistaken?
They didn’t foresee the explosion in e-commerce trade and the forward-thinking in the digital-print technologies.
The result: an increased demand for corrugated packaging.
So, what story can we expect corrugated packaging to create in 2021 and beyond?
Read this article to learn what story lines to expect and understand the future main “characters.”
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Tags: Procurement, Supply Chain, Sustainability
2021 Sustainable Packaging Trends: Eco-friendly consumers increasingly seek out brands that demonstrate ecological sourcing
Producers&ProcurersiQ
April 22, 2021
Why is sustainable packaging important?
--37% of US consumers prioritize sustainability when making buying decisions
--51% of supply chain professionals expect the circular economy to expand in popularity in the next two years
--30% of consumers are willing to pay a premium for products that deliver on sustainability claims
--It is the right thing to do for our planet
Money talks.
If you want to learn more about sustainable packaging, checkout our latest 2021 Sustainable Packaging Trends article here.
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Tags: Procurement, Supply Chain, Sustainability
Demonstrating The Value of Procurement
Future of Sourcing
November 25, 2020
Earlier this year, the World Federation of Advertisers (WFA) published an important report on the current state of marketing procurement. The report is part of an ongoing initiative called “Project Spring” that is being led by the WFA Global Sourcing Board. The Project Spring initiative’s goal is to “transform the value proposition of marketing procurement.”
In this article, I address the process challenges and WFA’s recommendations for navigating them.
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Tags: Marketing, Procurement, Supply Chain
Where the Full Value of Marketing Procurement is Recognized
Procurement Foundry
November 03, 2020
The relationship between marketing and procurement has improved.
The World Federation of Advertisers (WFA) published an important report about the current state of marketing procurement and how the function needs to evolve to reach its full potential. Respondents were affiliated with 65 companies representing more than 16 industry sectors.
The Project Spring survey identified several factors correlated with greater organizational recognition of the broader value that marketing procurement provides. Here are four of the factors that I found particularly interesting:
- Size of Marketing Budget
- Reporting Structure
- Initial Point of Involvement
- Mandated Involvement/Low Threshold
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Tags: Marketing, Procurement, Supply Chain
WFA Research Benchmarks the State of Marketing Procurement
Future of Sourcing
October 27, 2020
In this article I describe some of the major survey findings of World Federation of Advertisers (WFA)'s Project Spring report about how the marketing procurement is structured, how it operates and how it is viewed across the organization.
Key survey findings I discuss:
-The survey participants were highly positive about the contribution #marketing procurement makes to the business. 85% of respondents agreed marketing sourcing drives improvements & 76% agreed it provides demonstrated value.
-The respondents were also confident that marketing procurement is viewed in a generally favorable light by other parts of the business. A quarter of the respondents believe marketing’s perception of marketing procurement was extremely positive & another 62% said the perception was somewhat positive.
-Survey respondents were less confident about how external business partners view marketing procurement. Only 3% said external agency partners perceive marketing procurement in an extremely positive way. Meanwhile, only 40% said agencies have a somewhat positive perception of the function.
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Tags: Marketing, Procurement, Supply Chain
E-Commerce Growth Makes Effective Packaging Procurement Critical
Future of Sourcing
October 02, 2020
The rise of e-commerce adds complexity to the packaging category because companies that ship directly to customers must typically add various forms of “protective packaging” to withstand the rigors of the fulfillment process.
Given the characteristics of the packaging category, many companies would benefit from using an e-sourcing solution to manage packaging procurement. In my experience, however, the majority of companies still rely on email and spreadsheets to manage much of the day-to-day work required to procure packaging materials.
To manage packaging procurement effectively and efficiently, an e-sourcing solution needs to provide three core capabilities: product description, competitive bidding and order/project management.
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Tags: Marketing, Procurement, Supply Chain
Shared Decision-Making – The Path to a Productive Procurement-Marketing Partnership
Trinity P3 Blog
August 17, 2020
Procurement experts have identified several steps that sourcing professionals can take to “win the hearts and minds” of their marketing colleagues. These include thoroughly understanding the objectives and needs of marketing, and focusing on value creation rather than on cost savings.
While these strategies are valuable, they don’t address the structure of the procurement-marketing relationship, and they don’t provide a framework for defining roles and responsibilities or for allocating decision-making authority. What procurement professionals and marketers need is an operating model for their relationship, and the most effective model is one that embodies shared decision-making.
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Tags: Marketing, Procurement, Supply Chain
Managing Marketing Procurement Through a Kraljic Lens
Future of Sourcing
August 10, 2020
While the Kraljic Matrix has been widely used in most areas of procurement for more than three decades, I rarely see it discussed in the context of printing and marketing services. This is unfortunate because the principles underlying the matrix are as applicable to printing and marketing services as they are to other products and services.
Because of their diversity, purchases of printed materials and marketing services can fall into any of the four quadrants of the Kraljic Matrix. In our experience, however, most will be found on the left side of the matrix, which means most purchases will involve non-critical items or leverage items.
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Tags: Marketing, Procurement, Supply Chain
Four Critical Attributes of Marketing Software
Future of Sourcing
July 15, 2020
Having a sound process for evaluating and selecting marketing software is obviously important, but it’s even more important to understand what attributes will make an application a good choice for your company. There are four core attributes that should guide the decisions you make throughout the acquisition process.
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Tags: Digital Transformation, Marketing, Procurement
Agility is Key for Successful Marketing Procurement in the Rest of 2020
World of Procurement
June 26, 2020
In a period of high economic uncertainty, planning horizons shrink, and marketers are unwilling to commit to specific programs or investments very far in advance. Yet marketers must also be ready to run appropriate marketing programs as and when business conditions become clear. Under these circumstances, it’s often difficult to use normal marketing procurement processes.
One tool that marketers can use to deal with uncertainty is scenario planning. With scenario planning, marketers construct a set of alternative marketing plans that are based on a range of possible future conditions. The objective of scenario planning is not to predict the future, but to identify all the “futures” that are possible, and to define how to respond to each plausible future. Scenario planning also includes identifying the triggers that will be used to decide which of the possible futures is actually unfolding.
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Tags: Change Management, Marketing, Procurement
Celebrating Rock Stars in Marketing Procurement
Future of Sourcing
June 20, 2020
The growing dependence of marketing on technology, and the dynamic, ever-changing marketing technology landscape mean that marketing procurement professionals need to be proficient at sourcing marketing technology products and services.
Over the past several years, I’ve had the opportunity to meet, get to know and work with an outstanding group of marketing procurement professionals. Most of these leaders have become deeply involved in helping their marketing colleagues source critical marketing technology tools. So I think it’s appropriate to recognize a few of the professionals who are leading a real transformation in marketing procurement.
In this article I recognize nine rock stars in marketing/marketing technology procurement that I genuinely admire and respect.
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Tags: Marketing, Procurement, Supply Chain
Where We Stand on the Path to Gender Diversity
Procurement Foundry
June 11, 2020
I’ve been working in procurement for years, and I’m a passionate advocate for elevating the role of women in the procurement function. So I was filled with mixed emotions when I recently reviewed the findings of two 2019 research studies that focused on the state of gender diversity in procurement.
Both studies contained some good news about the evolving role of women in procurement, but both also revealed that much more work is needed to achieve real gender diversity.
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Tags: Leadership, Procurement, Supply Chain
How Print E-Sourcing Helps Solve the Tail Spend Catch-22
Lets Talk Supply Chain
April 09, 2020
Tail spend will always be part of the sourcing landscape. To improve the management of tail spend, sourcing and supply chain professionals will need to use a variety of techniques and technology tools. Print e-sourcing solutions provide an effective way to reduce the costs of printing and marketing services, and can enable companies to tame this unruly component of their tail spend.
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Tags: Marketing, Procurement, Supply Chain
A Vital Step To Managing Marketing Spend During A Pandemic
Future of Sourcing
April 03, 2020
The need to reduce costs during an economic downturn is obvious, but there is substantial evidence showing that deep and indiscriminate cuts in marketing spending are usually a mistake. Numerous research studies have demonstrated that maintaining marketing spending during an economic slowdown has a strong relationship with long-term profit, shareholder value and customer loyalty.
Therefore, during the COVID-19 epidemic, it’s vital for business, marketing and procurement leaders to make smart – rather than rash – decisions about marketing spending levels. And when it is necessary to reduce the marketing spending, it’s better to use a scalpel than a cleaver.
There are no silver bullet solutions for this challenge, and no solution will be right for every company. But there are some steps that all company leaders should be taking to guide their decision-making process.
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Tags: Procurement, Marketing, COVID19, Customer Loyalty
Why Sustainable Procurement Is Becoming A Bigger Deal
Future of Sourcing
March 27, 2020
Company leaders are bound to take notice when investors begin making their investment decisions based on sustainability factors. So we are likely to see many companies intensify their efforts to conduct business operations in a more sustainable way.
The growing focus on sustainability will impact companies of all sizes. That’s because business leaders recognize that the environmental reputation of their company is strongly affected by the environmental practices of their suppliers. Recent research by McKinsey & Company found that the typical CPG company’s supply chain accounts for more than 80% of total greenhouse emissions and more than 90% of the total environmental impact on air, land, water, biodiversity and geological resources.
The bottom line is, it’s nearly impossible for a company to build a winning record for environmental sustainability unless it works with suppliers that also use sound environmental practices. Therefore, it’s likely that many companies will be making sustainable procurement a more important strategic priority.
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Tags: Marketing, Procurement, Sustainability
What The Resurgence of Print Based Marketing Means for Procurement
Future of Sourcing
March 09, 2020
To paraphrase Mark Twain, reports of the death of print-based marketing methods are a gross exaggeration. The reality is that print-based marketing hasn’t disappeared, and some types are actually experiencing a resurgence in use and popularity.
The reason for this rebirth is simple: Recent research has shown that print-based marketing methods are still very effective at generating customer interest and driving sales.
A few years ago, the CMO Council surveyed marketers and found that 40 percent of the respondents who track the obsolescence of printed materials said they trash at least 20 percent of their materials for that reason. When the cost of obsolescence is considered, the economic benefit of buying printed materials in large quantities is diminished, and this has led some marketers and sourcing professionals to purchase materials in smaller quantities.
The effect of these trends is that sourcing professionals must now manage an increased number of purchase transactions even if the total volume of printed materials used by their company has not increased. This can strain the resources of the sourcing function because the time required to manage a purchase transaction doesn’t usually vary proportionately with the value of the purchase. In other words, sourcing professionals are usually required to spend almost as much time managing a $10,000 purchase as they spend managing a $20,000 purchase.
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Tags: Marketing, Procurement, Supply Chain
Are Online Marketplaces Right for Print and Marketing Services?
Future of Sourcing
February 28, 2020
A well-designed e-sourcing solution will simplify the process of creating complete and accurate specifications by providing an extensive library of pre-defined product “types” that guides buyers through the task of entering all relevant specifications.
Online marketplaces can be a drawcard by providing buyers access to an expanded set of potential suppliers. An e-sourcing solution for printing and marketing services can deliver a similar benefit if the solution provider creates a robust network of vetted suppliers and gives its clients access to that supplier network.
The bottom line is that online marketplaces are beginning to play a more prominent role in the procurement function of larger enterprises, and that role is likely to grow as the scope of products and services offered via marketplaces expands and their functionality improves.
But today, most organizations will still be better served to use a specialized e-sourcing tool to manage the procurement of printing and marketing services.
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Tags: Marketing, Procurement, Supply Chain
The Predictably Irrational Appeal of Print Marketing
Future of Sourcing
January 17, 2020
The intrinsic psychological appeal of printed marketing materials goes far to explain their continued effectiveness in a world increasingly dominated by digital communication methods. Printed marketing materials have also remained effective because personalization technologies have enabled marketers to make them more relevant for customers and prospects.
Print personalization technologies have been on the scene for more than two decades, but personalized print was not rapidly adopted because high production costs made its ROI uncertain.
Over the past few years, however, the economics of personalized print have improved, and the value of personalized marketing has become clear. As a result, the use of personalized printed materials has been growing. In the survey by Lob.com mentioned earlier, 58% of the respondents reported using some form of personalized direct mail.
Recent technological advances have also made it possible to automatically trigger the use of personalized physical marketing communications based on specific online prospect or customer behaviors. This means it is now much easier to incorporate printed marketing materials into multichannel marketing programs.
The bottom line for marketers and marketing procurement professionals is that printed marketing materials aren’t going away any time soon and are likely to remain an important component of the marketing communications mix for the foreseeable future.
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Tags: Marketing, Procurement, Supply Chain
What Procurement Pros Need to Know About Trends in Marketing Spending for 2020
Future of Sourcing
November 20, 2019
Marketers are firmly committed to both social media and mobile marketing, and that commitment is likely to remain firm in 2020. Over the longer term, mobile marketing could become more important than social media marketing. Recent research by the New York chapter of the American Marketing Association indicates that U.S. marketers may be over-investing in social media because the use of some social networks appears poised to stall or decline.
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Tags: Marketing, Procurement, Supply Chain
Why the Rules of Print Procurement are Changing
Inside Supply Management Weekly
October 15, 2019
The shift from buying individual “print jobs” to multifaceted solutions increases the complexity of sourcing decisions as well as other impacts. First, the cost of most solutions will be significantly higher than the cost of most individual print jobs. Second, as a practical matter, many of these solutions involve a long-term commitment, not because of contractual obligations, but because of the internal “switching costs” of changing solutions and providers.
As a result, many solutions have the potential to produce significant benefits, but they can also carry higher risks. It’s vital, therefore, to make sound decisions when choosing solutions and providers. Such decisions can benefit greatly from the expertise sourcing professionals can bring to the decision-making process.
The bottom line is, print-based marketing is not going away. But technological developments have altered how printed materials are used in marketing — and more importantly for sourcing professionals — how the supply chain operates for many types of printed materials.
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Tags: Marketing, Procurement, Supply Chain
The ABCs of Print TCO
Future of Sourcing
September 19, 2019
Most readers of this article are probably familiar with the concept of total cost of ownership (TCO). Savvy procurement professionals have long recognized that the purchase price of a product or service often doesn’t capture the total cost of acquiring and using that product or service.
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Tags: Marketing, Procurement, Supply Chain
Rising Star Interview w/ Sarah Scudder
Future of Sourcing
September 12, 2019
This October, the Future of Sourcing Awards will celebrate individuals newer to the industry whose thought leadership and expertise have shown promise that is likely to have a lasting impact on the industry. Below, read about Rising Star Finalist Sarah Scudder. Sarah is President of Real Sourcing Network, co-writes articles for SIG and ISM and recently served on two thought leadership panels at the 2019 ISM conference in Houston.
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Tags: Leadership, Marketing, Procurement
How Millennials Are Changing The Procurement Landscape
Future of Sourcing
August 08, 2019
One area of procurement that needs attention from a technological perspective is the purchase of printed materials and marketing services. In most companies, the supply chain for printed materials and marketing services is filled with processes that are highly manual and therefore cumbersome and time consuming. Many sourcing professionals who manage these spend categories are still relying heavily on some combination of spreadsheets, word processing documents, emails and telephone calls.
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Tags: Marketing, Procurement, Supply Chain
How Supplier Diversity is Working in the Real World
Future of Sourcing
July 10, 2019
Supplier diversity has been an important topic on the corporate agenda for most of the past five decades. Formal supplier diversity programs began in the 1960s in response to government programs that were designed to expand economic opportunities for minority-owned businesses. Today, “diverse suppliers” encompass several additional types of business organizations, including:
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Tags: Diversity and Inclusion, Procurement, Supply Chain
How Print E-Sourcing Helps Tame The Tail
Future of Sourcing
June 19, 2019
Managing tail spend has been a major topic of discussion among sourcing professionals for at least the past two decades. In most companies, external spending has a Pareto-like distribution – the largest 20% of suppliers (by dollar volume) typically account for about 80% of the total external spend. Tail spend is generally defined as the 20% (or so) of the total external spend that is attributable to the smallest 80% of suppliers.
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Tags: Marketing, Procurement
How To Know if Your Print Suppliers Are "Green"
Future of Sourcing
May 19, 2019
From all indications, there is a growing belief among consumers and business leaders that climate change is real and that business enterprises have a duty to minimize the impacts of their operations on the environment. In addition, there’s a growing tendency among consumers to hold large enterprises responsible for the environmental and social behaviors of their suppliers.
These circumstances are leading many companies to include sustainability criteria in their sourcing policies. The environmental certifications issued by FSC, SFI, PEFC, and SGP give companies one mechanism for determining how “green” their print suppliers are.
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Tags: Marketing, Procurement, Sustainability
How Marketing Can Win The Covid-19 Recovery
Real Sourcing Network (RSN)
September 17, 2020
Why Read This eBook?
The U.S. economy is now in COVID-19 recovery mode, but business conditions are likely to remain unsettled for the next 6 to 12 months because of the unpredictable trajectory of the pandemic. The task for marketing leaders is to design marketing plans that will enable their company to successfully navigate these uncertain times.
Read This eBook For Insights On:
-The current (and future) state of the economy
-How COVID-19 has impacted marketing . . . so far
-How marketers can design marketing plans that will be effective during the COVID-19 recovery
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Tags: Marketing, Procurement, Supply Chain
Print Procurement Benchmark Report
Real Sourcing Network (RSN)
April 02, 2020
About This Report
In many organizations, the supply chain for print is highly fragmented and filled with manual processes that drive excessive costs. A growing number of business enterprises and other organizations have implemented an e-sourcing application to streamline the procurement of printed materials, but some procurement leaders still wonder whether such a tool is right for them.
The RSN Print Procurement Benchmark Report is designed to help answer that question. For this report, we analyzed data in our e-sourcing platform for nearly 37,000 purchase transactions with a total value of over $86 million.
Read this report to gain insights on:
-How the consistent use of competitive bidding drives significant cost savings
-How much spending and how many purchases organizations are managing with our e-sourcing platform
-The types and sizes of organizations that are using our platform to drive cost savings and increase procurement efficiencies
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Tags: Marketing, Procurement, Supply Chain
Cracking The Code On Successful Martech Procurement
Real Sourcing Network (RSN)
March 24, 2020
Why Read This White Paper?
Last year, Third Door Media adopted the phrase “Martech is marketing” as the new tagline for its highly-regarded Martech Conference. While saying that martech is marketing may go a bit too far, there’s no doubt that technology has become indispensable to the practice of market-ing in the twenty-first century. Technology now impacts virtually every aspect of marketing, so it’s essential that companies acquire and use the right technology tools. And because the marketing technology landscape is evolving rapidly, the job of evaluating and acquiring technology never really ends.
Therefore, it’s critical for companies to use a sound process for sourcing marketing technologies, and this is where procurement professionals can play an important role.
Read This White Paper for Insights on:
-The explosive growth of the marketing technology landscape
-Why technology has become central to the practice of modern marketing
-How seasoned sourcing professionals approach the procurement of marketing technologies
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Tags: Marketing, Procurement, Supply Chain
Direct Mail Still Matters
Real Sourcing Network (RSN)
November 05, 2019
Why Read This White Paper?
In 1897, while Mark Twain was in London on a speaking tour, rumors began that he was gravely ill or had died. When a newspaper reporter asked Twain for his response to these rumors, Twain replied, “The report of my death was an exaggeration.”
Many marketing pundits have been predicting the death of direct mail for the past two decades. They point to the explosive growth of digital marketing and argue that direct mail and other forms of “dead tree marketing” have become artifacts of a bygone era.
But to paraphrase Mark Twain, reports of the death of direct mail have been greatly exaggerated. The reality is, direct mail hasn’t died, and in fact, it’s experiencing a renaissance.
Read this white paper to learn:
-The persistent popularity and effectiveness of direct mail
-The neuroscience behind direct mail’s appeal
-How marketers are using new strategies and technologies to boost the effectiveness of direct mail
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Tags: Marketing, Procurement, Supply Chain
How Procurement Can Win the Hearts & Minds of Marketers
Real Sourcing Network (RSN)
July 11, 2019
Why Read This White Paper?
In many companies, procurement professionals and marketers work as a cohesive team to drive greater marketing effectiveness and efficiency. But in too many organizations, the relationship between procurement and marketing is still strained, if not openly antagonistic.
Marketing procurement is the practice of having the procurement function play a substantial role in sourcing the products and services used by marketing, and it has the potential to deliver an array of important benefits. But those benefits will only be realized if marketers and sourcing professionals work collaboratively and develop a true partnership.
Read this white paper to learn:
-Why marketing needs smart procurement
-What benefits marketing procurement can provide
-Where marketing procurement stands today
-How experienced sourcing professionals are building value-creating partnerships with their marketing colleagues
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Tags: Marketing, Procurement, Supply Chain
Is a Print E-Sourcing Solution Right for Your Company?
Real Sourcing Network (RSN)
April 02, 2019
Why Read This Paper?
Printed materials and marketing services are two of the largest categories of indirect spending for many business enterprises. Yet, despite their obvious importance, these spend categories aren’t effectively managed in many companies.
The purchasing processes for printed materials and marketing services are often fragmented, complex, and mostly manual, and they frequently result in excessive costs and process inefficiencies.
Today a growing number of companies are implementing print e-sourcing solutions to reduce costs and optimize their procurement processes. However, many procurement leaders are still uncertain about whether they should acquire a print e-sourcing solution.
Read this white paper to learn:
-Why most companies need a better way to purchase printed materials and marketing services
-What a print e-sourcing solution does
-What benefits a print e-sourcing solution provides
-How to decide if a print e-sourcing solution is right for your company
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Tags: Marketing, Procurement, Supply Chain
The Supply Chain Podcast: Print Is Not Dead
BizClik Media
September 25, 2020
Emily Cook and I talk about:
1) My come up story
2) Why companies should figure out how much they are spending on print
3) What constitutes print (HINT: it's much more than ink on paper)
4) Why millennials like me like print marketing
5) Trends in packaging
6) Why consistently, competitively bidding print is a good idea
7) How niche category specific technology can help companies buy print better
8) Why general sourcing tools don't work well for print
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Tags: Marketing, Procurement, Supply Chain
The Sourcing Hero Podcast: Making Procurement Cool
Una
August 31, 2020
I share four ways to build your personal brand:
1) Get on LinkedIn every day – like, react, engage, and post
2) Write every week – thoughts, experiences, and challenges
3) Reach out to five new people daily – online communities, virtual events, happy hours
4) Stay in touch with people – emails, calls, notes to stay top-of-mind
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Tags: Leadership, Marketing, Procurement
How Technology Can Change the Way You Buy Print for the Better
Murphy Cobb
August 26, 2020
During our 20 minute interview Adam Kirby and I discuss:
1) Why companies should care about their print spend
2) How using technology makes sourcing print more efficient and saves money
3) The importance of focusing on sustainability for your print spend
4) Print category trends
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Tags: Emerging Technology, Marketing, Procurement
Marketing Procurement is not about Cost Savings
World of Procurement
July 01, 2020
Daniel Barnes and I talk about:
1) My career
2) Women in Procurement
3) My views on Marketing Procurement and where it goes wrong
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Tags: Marketing, Procurement, Supply Chain
The Supply Chain Show: What is Marketing Procurement?
SCMDOJO
June 09, 2020
Dr. Muddassir Ahmed and I discuss:
1) What is marketing procurement
2) Why procurement often does not control or influence the marketing spend
3) How to best engage marketing stakeholders
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Tags: Marketing, Procurement, Supply Chain
Marketing and Promotional Spend
The Procuretech Podcast
May 27, 2020
Marketing spend is one of those areas which often goes untouched. While many larger companies don't have a policy of having procurement manage this spend, smaller companies and especially startups don't have in-house procurement teams but nonetheless, they still have a considerable marketing budget as they grow and scale as a business.
James Meads and I dive into why many requests and POs for marketing spend are for print and promotional items. While this creates most of the work, it's often often not where the real value is delivered, this being high frequency but low PO value in nature. By optimising and automating this, marketing procurement can add more value on where the big bucks are spent, on digital and visual media.
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Tags: Marketing, Procurement, Supply Chain
Marketing in a Global Pandemic
The Ignition Pod
April 09, 2020
Dan Cottrell and I examine the recession psychology of business and consumers putting them in to four different categories and establishing what the buying motivations are going to be for the foreseeable future. We’ll also explore the substantial evidence that shows indiscriminate cuts in marketing spend are usually a mistake and why the role of marketing procurement is a must in business today.
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Tags: COVID19, Marketing, Procurement
Supply Chain Innovation Podcast: Cutting Your Print Spend
Industry Star
February 20, 2020
William Cane and I discuss common challenges associated with sourcing print and marketing services, why more companies need to develop strategies and implement oversight for sourcing print, where cost reduction opportunities lie, and how AI will impact the future of competitive bidding.
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Tags: Marketing, Procurement, Supply Chain
Building Meaningful Brands on Personal Connections
Art of Procurement
January 14, 2019
Entrepreneurship and innovation are highly prized in today’s business environment, but has procurement managed to deliver its fair share of either?
Phil Ideson and I discuss a wide range of topics, including healthy risk-taking for the sake of career development, how to make the most of modern procurement events, and print category best practices. I share my perspective on the $77B U.S. print industry, and how procurement can leverage technology to get the best total value by combining large dominant players and smaller, niche market entrants in this labor-dependent, capital intensive space.
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Tags: Marketing, Procurement, Supply Chain
The Sourcing Industry Landscape: 2019 Future of Sourcing Awards Winner – Rising Star Award
Sourcing Industry Group (SIG)
December 30, 2018
At the 2019 Future of Sourcing Awards, I received the Rising Star Award. On this episode, you’ll hear about my background and what has propelled my career in marketing procurement.
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Tags: Marketing, Procurement, Supply Chain
Future of Sourcing Rising Star Award Winner
How Procurement Can Win The Hearts and Minds of Marketers
Covid19: Perspectives for Procurement Leaders - Resilience
