NAVIGATING THE STORM: B2B MARKETING IN AN UNCERTAIN FUTURE
ThoughtStarters
April 22, 2023
In an era of rapid change and uncertainty, B2B marketers face challenges like never before. According to a McKinsey & Company. report, 82% of B2B decision-makers believe the business environment has become more uncertain in recent years. The traditional playbook no longer guarantees success. To thrive in this uncertain future, B2B marketers must be willing to embrace the unknown and rewrite the rules of engagement.
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Tags: Digital Transformation, Marketing
The Thought Leader Way - driving your business with thought leadership in an altered world
Notion press
October 26, 2020
In the new normal, brands need to focus more on building and showcasing thought leadership if they need to sustain competitive advantage. This book offers frameworks, methodologies, insights to have brands achieve that. The book has been hailed by #1 leadership coach in the world Marshall Goldsmith as the best guide for thought leader marketing
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Tags: Digital Transformation, Marketing
Significance of customer experience in modern marketing
CMO Alliance
May 11, 2023
In a scenario where companies must go beyond delivering outstanding products and services, customer experience adds a new dimension. Exceptional customer experiences (CX) have emerged as a vital differentiator, defining long-term relationships and encouraging customer loyalty.
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Tags: Marketing, Customer Experience
Role of AI in b2b marketing
Thought leadership leverage
March 06, 2023
B2B marketers are constantly looking for new ways to drive revenue. One approach that has gained significant attention in recent years is account-based marketing (ABM).
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Tags: Marketing
Selling in a digital world, the thought leader way
Business Insider
November 03, 2020
Karthik Nagendra, author of The Thought Leader Way, writes how showcasing thought leadership will be a key differentiator in the digital selling world
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Tags: Marketing
Customer 2.0: Changing Buying Behaviors
Business Insider
October 20, 2020
The current pandemic has disrupted consumer buying behaviors in unprecedented ways. This has impacted how business buyers alter their spending, too!
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Tags: Marketing
Voice Technology & Changing SEO Dynamics
CIOL
April 22, 2019
Voice Technology is changing the way we used to search over the internet. We are using one of the popular voice assistants such as Siri and Alexa.
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Tags: Marketing
Understanding the barriers in crafting a global content strategy
Financial express
April 19, 2019
Content strategy involves casting the net a bit wider in a bid to reel in more fish. But once the net is cast overseas, things can get hazy quickly. Adopting a ‘one size fits all’ approach doesn’t work.
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Tags: Marketing
To speak or not to speak
Business Standard
February 17, 2014
Maruti Suzuki Alto 800 and Hyundai i10 were among a batch of five cars (Alto, i10, Nano, Polo, Figo) that failed to pass the global New Car Assessment Program (NCAP) by a UK-based independent charity. Since the time the news broke, there has been very little effort on the part of these companies to come forward with any kind of official communication to address people's concerns. What is the best policy when such a crisis hits a company? Stonewalling a journalist, keeping mum altogether, or communicating its stand clearly?
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Tags: Marketing
Elevating Thought Leadership in Any Size Organization
Thought leadership leverage
November 21, 2023
Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, and the right metrics to define success. In today’s episode, we’re chatting with Dr. Karthik Nagendra, Founder and CEO of ThoughtStarters, the first thought leadership marketing company in Asia. He’s also the author of The Thought Leader Way: Leading Your Business with Thought Leadership in an Altered World, which details his experience and journey as a thought leader, and offers mental blueprints for helping new thought leaders and their teams excel.
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Tags: Marketing
The Thought Leader Way Podcast
ThoughtStarters
May 09, 2023
The Thought Leader Way podcast aims to bring together industry and academic thought leaders to discuss various aspects on the future of marketing.
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Tags: Digital Transformation, Marketing
Content Marketing Practitioner Course
