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Victoria A. Vaughan FCIM FInstLM

CEO at The Brand Surgery

Worthing, United Kingdom

Highly impactful and experienced in driving continuous and high-level brand growth through creativity, CSR and perfect partnerships

Creative Chartered Marketer with 30 years experience of brand growth in auto, travel, energy management, youth, public and third sectors. Perfect partnerships with amazing businesses like Boss Controls, iESE, Stagecoach Bus Group, McLaren Automotive, Chichester and Mind.

Away from business, Vicky is campaigning to raise awareness of womb health, sharing her personal journey to health and highlighting safe/unsafe womb food and beauty products.

Vicky enjoys creating brand growth opportunities by injecting brand soul into everything, creating magical experiences and exciting community and launch events for inspiring teenagers, business owners and charities. Vicky also works with marketers, coaches and consultants to nurture their niche and shine in the workplace and marketplace.

Unleashing brand soul of people through teaching, training, coaching, mentoring
• 100% pass rate teaching Level 4 CIM Digital Marketing students at Chichester College
• Sharing ideas about Light in Leadership with Sister Jayanti, Brahama Kumaris, celebrating 50 years in the UK
• Designed & ran a series of eight successful workshops in 2019 to boost self-esteem of teens
• Ran a series of successful marketing workshops for independent retailers in 2019
• Mentored a troubled student who has since written a book of poetry (2014)
• Coached a participant in an ITV show, who had a fear of public speaking, enabling him to present to MPs and other dignitaries (2015)

Awards and accreditations
• FCIM FInstLM Chartered Marketer (since 2013) / Executive Coach & Mentor
• L7 Post Graduate Diploma in Marketing
• L7 Postgraduate Certificate in Executive Coaching & Mentoring
• Celebrating 19 years of The Brand Surgery®
• Mayoress of Worthing (2016-2017)

Campaign and community initiatives
• Launched Blooming Wonderful Wombs after scientifically proving that limiting xenoestrogens / endocrine disruptor exposure reversed womb damage
• Putting womb health on the LinkedIn agenda to save lives
• Founded Talent Within You to boost teen self-esteem. Our workshops resulted in 30% increase in happiness
• PR success: Sky News covered Royal Wedding charity event in 2018.
• Organised & project-managed an X-Factor reject charity concert in 2010

Client successes
• Enabled a manufacturing company to grow from £38-£60m (2013)
• Led a high profile event for a Royal Warrant manufacturer at Buckingham Palace (2013)
• Been part of phenomenal growth of Boss Controls since 2016

Local Government
• Twice-elected Borough Councillor for Worthing Council (2010 & 2014)
• Secured £1m of funds for local community projects
• Vice-Chair of Planning (2014-2018): I persuaded UK’s leading house-builders to install 900 free water butts for new housing development
• Policy Advisor for the leader of Worthing Borough Council (2012-2018)

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: West Sussex
Speaking Topics: Brand Soul, Spirituality in Business, Light Leadership, Teen Self Esteem - Creating our next leaders, My Womb Story, Womb safe ingredients, Determinat

Speaking Fee $695

Victoria A. Vaughan FCIM FInstLM Points
Academic 20
Author 23
Influencer 33
Speaker 6
Entrepreneur 80
Total 162

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Featured Videos

Putting the LIght into Leadership - a evening with Global spiritual leader, Sister Jayanti and Vicky Vaughan, sharing their thoughts on Light Leadership
January 09, 2022
Putting the F in Fun - Our Podcast is called Putting the F in Fun! Our core value is fun – for our audience and for us. Because it’s been proven that we learn best when we are having fun! And life is too short not to have fun.
January 09, 2022
Talent Within You - boosting Teen Self Esteem – happiness boosted by average of 35% within each 3 hour workshop! Main sponsors McLaren Automotive and Glendale Theatre Arts.
January 09, 2022

Featured Topics

Putting the Light into Leadership - What does it mean and why does it matter?

Putting the LIGHT into Leadership. The talk is designed around the word LIGHT, used as an acronym. I share my thoughts and case studies on each of the following elements so your organisation can shine brightly from the inside out.

This format worked very well when I shared the stage with Sister Jayanti, the Global Head of Brahma Kumaris. Please refer to my video:

L = Light Leadership
I = Inspiration
G = Genuine / Authentic
H = Harmony
T = Thankful

Blooming Wonderful Wombs – how I reversed damage to my womb through diet and determination

After I received an abnormal biopsy result, I took matters into my own hands - I declined medical intervention in order to get well. Within three months I had a clear scan. Please see my press release for the full story.

Has your brand got soul?

How to inject spirituality into business without being seen as completely Woo Woo! What is brand soul? Well, marketing is like giving someone a kiss and branding is the reason someone wants to kiss you! Remember when you last wanted to kiss someone - what was the reason? Most likely because you fancied the ass of that person, but you went back for more smoochy kisses because that person had soul. This talk will share tricks and tools for your personal and business brands, and will transform the wettest of kippers into elegant star fish and dynamic dolphins! Find out more about my approach at:

Company Information

Company Type: Company
Business Unit: Unleashing your brand soul so your business shines brightly from the inside out
Theatre: United Kingdom
Media Experience: 10 years
Last Media Training: 05/18/2018
Last Media Interview: 05/18/2018

Areas of Expertise

Business Strategy 30.13
Change Management
Customer Experience 31.44
Customer Loyalty 30.23
Design Thinking
Diversity and Inclusion 30.21
Health and Wellness 35.18
Leadership 32.23
Management 31.54
Marketing 38.67
Mental Health 30.32
Health and Safety 31.25
Culture 30.23
Social 33.07
Sales 30.22
CSR 39.29
COVID19 31.74

Industry Experience

Consumer Products
Federal & Public Sector
Financial Services & Banking
High Tech & Electronics
Professional Services
Travel & Transportation


2 Academic Certifications
Certificate in Executive Coaching and Mentoring
January 01, 2017
We are passionate about harnessing the power of leadership to transform people and businesses for the better.

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Tags: Management, Leadership

Certificate in Executive Coaching and Mentoring
January 01, 2013
We are passionate about harnessing the power of leadership to transform people and businesses for the better.

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Tags: Management, Leadership

17 Article/Blogs
Rob Wood, our technical director, speaks at the British Medical Association
BOSS Controls
December 07, 2021
Rob Wood recently spoke at Knowledge Quarter’s Masterclass, in partnership with Artic Building Services. Boss Controls has been working in partnership with Artic Building Services for many years, and one of our sites is the Building Medical Association, where the talk took place on 2nd December 2021.

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Tags: Health and Wellness

It’s World Sleep Day! Sleep supplements caused my BP to rise
Blooming Wonderful Wombs
March 19, 2021
It’s World Sleep Day and this couldn’t be better timing as yesterday I had a Thyroid Blood Test and Blood Pressure check – my BP was sky-high and I think that sleep supplements contributed to a rise in BP.

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Tags: Leadership, Health and Wellness

I support Gender Inclusive Language and will use in #MyWombStory – Well done Brighton and Sussex Hospitals
Blooming Wonderful Wombs
February 18, 2021
Having just got the ‘womb’ word onto LinkedIn by sharing #mywombstory, I was concerned when I heard the recent #chestfeeding news. If you hadn’t heard, Brighton & Sussex University Hospitals NHS Trust (BSUH) have recently updated their Gender Inclusive Language in Perinatal Services mission statement and guidelines.

Having worked so hard to campaign to save lives through #wombawareness, I was concerned that the word ‘womb’ would soon disappear; had political correctness finally gone too far? News reports were saying that midwives had ‘been told’ to use new transgender language.

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Tags: Diversity and Inclusion, Health and Wellness

What clothing is safe for my womb? Really?
Blooming Wonderful Wombs
February 13, 2021
When I discovered the hidden dangers of clothing, I said: “Oh no! So I’m gluten free, dairy free, meat free! What else free do I need to avoid?” After reading this, you might want to start wearing organic clothes as well as consuming organic food and wine!

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Tags: Marketing, Health and Wellness

When did they start using chemicals for farming?
Blooming Wonderful Wombs
February 12, 2021
As you may know from watching my vlogs, I reversed oestrogen damage to my womb in just three months by reducing xenoestrogens consumption from the inside out. Xenoestrogens / endocrine disruptors cause havoc in our bodies, but unfortunately they are everywhere – normally man-made from furniture to fashion to farmed food. Even natural resources can be endocrine disruptors – like titanium dioxide and cadmium; both of which are found deep within the earth’s crust – maybe they should be left there!

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Tags: Leadership, Health and Safety, Culture

It’s National Brew Day!
Blooming Wombs
January 18, 2021
On Brew Monday encourages everyone to reach out to people who might be feeling lonely. This links well with Blue Monday. The third Monday of January has been awarded the gloomy title due to a combination of post-Christmas blues, cold dark nights and the arrival of unpaid credit card bills.

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Tags: Leadership, Health and Wellness

New Course: Marketing Psychology from the Inside Out. Perfect for Lockdown!
The Brand Surgery®
January 05, 2021
Welcome to Marketing Psychology from the Inside Out. We have been busy planning our latest course which is available online. If you can answer YES to at least FIVE of these questions, then sign-up now. There is an offer of £10 for the next three days.

Throughout this thought-based course, I give equal priority to offline and online marketing because offline is as important as online. This course has been written during the Covid-19 pandemic and therefore it will give you a huge competitive advantage as we navigate through through and beyond these difficult times.

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Tags: Leadership, Marketing

2020 vision or invincible blindness?
December 17, 2020
Only two weeks of 2020 left and a time for reflection; what else can possibly happen? A few months ago, I asked a client what he would he have done differently if he had known about Covid-19 in advance. He laughed and shared that we have all known about climate change for years, but what have we done to prepare for it? He has a point.

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Tags: Leadership, Health and Wellness, Mental Health

Yay – the endometrial thickening shrank by half after three months of diet change and no xenoestrogens
Blooming Wombs
October 20, 2020
Yesterday (Monday 19th October 2020): I have just returned from Worthing Hospital having had a repeat biopsy feeling happy and relieved. The scans today showed that my endometrial thickening had reduced by almost half – from 6.34mm to 3.57mm within three months. The evidence was staring my consultant right in the face and he was stunned beyond disbelief! I know you should never say, “I told you so”, but all the way along, I knew I was doing the right thing.

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Tags: Leadership, Health and Wellness

New website launch for iESE Public Sector Consultants
The Brand Surgery®
May 26, 2020
We are pleased to announce the birth of an amazing new website for iESE Public Sector Transformation Consultants. There were several elements to this website we have explained on the video and will explain in more detail.

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Tags: Customer Experience, Marketing

Boost your marketing career by setting the ghost from your past free
October 31, 2019
People often assume that marketing coaches and mentors only discuss all things marketing. However, even when it's not Halloween, we may also talk about the ghosts which can be preventing you from achieving your full potential as a professional marketer.

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Tags: Marketing, Sales

Five tips for choosing the best CSR initiative to make societal change and grow your brand in the process
June 20, 2019
This article is written for small to medium business owners and consultants who are, or maybe, donating to charities on an adhoc basis and/or sponsoring community events. It explains how adopting a philanthropic mindset can be fun and will build your brand if thought through systemically, and I also share valuable lessons I have learned from launching our own community group.

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Tags: Customer Experience, Marketing, CSR

There are three reasons why I relaunched Talent Within You
December 14, 2018
Reason one ... I didn’t discover my talent until I was in my 20s. Up until then, I drifted through life, miserable and bored. Everything was boring. The summer and winter holidays dragged and seemed like a lifetime. I was a follower not a leader; I followed my friends around like a little lost sheep. I felt like I never fitted in. I always seemed to be in trouble.

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Tags: Leadership, Marketing

Farewell speech (rhyme), Worthing Borough Council Full Council Meeting - 24th April 2018
April 24, 2018
Tonight was my last Full Council meeting tonight as Cllr Vicky Vaughan. This role has been a huge part of my life and making the decision to retire was a tough one. However, I want to grow Talent Within You and The Brand Surgery, as well as fulfil my role as Associate Lecturer in Digital Marketing.

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Tags: Social, Marketing

How much do people trust the industry in which your brand is positioned?
April 23, 2018
According to the Edelman Trust Survey, the least trusted of all the markets, on a global scale, is the media, which includes social media platforms.

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Tags: Customer Experience, Marketing

What is the value of values?
January 09, 2018
Make 2018 your best yet – my gift to readers is sharing a secret that has changed my life. Discovering and promoting your core values will change your life for the better – including your mental health!

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Tags: Leadership, Marketing, Mental Health

Find out how optimising the air quality in your building could increase the UK's productivity and your brand growth
May 30, 2017
Apart from the direct savings achieved through reducing carbon footprint and energy efficiency, Carrob Controls estimates that it has indirectly saved its clients approximately £10m since 2010 through boosting productivity, improving employee welfare and engagement.

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Tags: Leadership, Marketing

1 Courseware
Marketing Psychology from the inside Out
January 01, 2021
By the end of this course, you will learn 32 marketing psychology concepts and be able to apply them to you and your business. I take marketing psychology concepts one step further by applying them from the inside out: to your personal brand, your business brand, your customers and leads. Everything flows from your personal brand and the decisions you make are from your unconscious with is 95% of your mind. We need to tap into your mind first to be more successful when tapping into the minds of others.

Why should you do this course? It's called inside out because our personal brand is as important as our business brand when attracting new customers. If we say one thing and our business says something different, we will come across as fake. It will give you more confidence in building relationships. I teach marketing psychology to help you become irresistible!

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Tags: Customer Experience, Marketing, Customer Loyalty

3 Founders
The Brand Surgery
The Brand Surgery®
February 17, 2021
I am a Chartered Marketer and a CPD Accredited Executive Coach educated to Masters-level in both. My business, The Brand Surgery, is in it’s 18th year of trading. I work with the UK's leading organisations, having helped one manufacturer to grow from £30m-£60m in 2013.

My passion is helping leaders to excel and create effective strategies within their executive roles. My strength is identifying the gap between where clients are now to achieving their vision and helping them to align their personal and corporate brands to achieve authentic brand leadership.

Words clients have used to describe my delivery of Executive Coaching sessions:
• Another excellent positive and helpful session. The coach worked me harder and demanded a more focused action plan which I will need to work hard to achieve
• Always positive and insightful
• A very useful and constructive session, full of excellent ideas and framework for me to build upon
• A useful session with positive ideas
• Good session which challenged me
• Thanks, a very useful meeting
• My sessions have been very beneficial. Discussing work issues outside of the work has allowed me to see a clear way forward
• A good analysis of the overall problem, quite right to point out lack of goals achieved
• A good session, very positive and worthwhile
• Very motivated about goals but worried about having the time to achieve
• Good structured, has brought out some relevant points.
• The sessions have been very helpful in allowing me to take time to reflect and I have a plan of action for the two issues that I perceive to be wicked
• Very beneficial, the proof will be in the pudding

Call Vicky on 01903 824229 or 07909 693172 if you would like to grow your business brand from the inside out through effective leadership development.

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Tags: Customer Experience, Social, Leadership, Marketing

Blooming Wonderful Wombs
Blooming Wombs
June 20, 2020
In June 2020, my life changed after receiving a scary biopsy result. My consultant recommended a course of synthetic progestin, however, I couldn't help thinking that this was treating a symptom rather than getting to the cause of the problem. Therefore, I declined medical intervention and instead, put my marketing skills to use and researched how I could reverse the endometrial damage. I discovered that we are all exposed to thousands of endocrine disruptors (Xenoestrogens) every day which are killing us

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Tags: Marketing, Health and Wellness, CSR

Talent Within You: Unleash Your Niche
Talent Within You
October 01, 2009
Acquired McLaren Automotive and Glendale Theatre Arts as main sponsors to offer work experience, inspirational talks, and workshop venues for members. Nurtured hard-to-reach community members into becoming valuable members, resulting in selecting one teen in the 2016 Youth Olympics and another recorded album for Abbey Road Studios.
● Launched Talent Within You to reduce crime risk in teens by using a combination of coaching and designing to reach out to B2Bs and B2Cs.
● Sourced funding and won £1500 grant and self-funded rest to execute valued concepts by members, volunteers, parents, and teachers alike.
● Oriented workshops, including a special gardening workshop with a Ph.D. horticulturist.
● Contacted local celebrities, including Rob Andrew MBE and Todd Carty, to inspire members.
● Recruited and administered team of ten volunteers, over one year, to assist in the programme.
● Arranged and led nine workshops, one at McLaren Automotive, with high-profile dignitaries to inspire teens.

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Tags: Marketing, Health and Wellness, CSR

2 Industry Certifications
CIM Chartered Marketer FCIM Member
The Chartered Institute of Marketing
March 15, 2021
Earners of the CIM Chartered Marketer FCIM badge are committed to keeping their skills and learning up to date, showing the dedication required of a professional marketer. They are Fellows of CIM and senior marketing directors or consultants with strong strategic experience, operating at or around board level.

Issued Mar, 2021 – Expired Jan, 2022

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Tags: Management, Leadership, Marketing

Chartered Marketer
CIM | The Chartered Institute of Marketing
February 15, 2021
I am proud to receive my 2021 #CharteredMarketer certificate. I've been a Chartered Marketer since 2013 and this accreditation means that I am continually learning and am assessed on my marketing know-how (core, technical and behaviour skills). We all know that marketing is changing every day and being Chartered means that my clients feel safe in the knowledge that I'm always using best practice and latest research to professionally grow their business from the inside out.

Issued Feb, 2021 – Expired Dec, 2021

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Tags: Leadership, Marketing

2 Media Interviews
Vicky Vaughan from The Brand Surgery appears in Leaders Council podcast alongside Lord Blunkett.
The Leaders Council
July 06, 2021
The Leaders Council of Great Britain and Northern Ireland is currently in the process of talking to leadership figures from across the nation in an attempt to understand this universal trait and what it means in Britain and Northern Ireland today.

Vicky Vaughan from The Brand Surgery was invited onto an episode of the podcast, which also included an interview with Lord Blunkett. Host Matthew O'Neill asked both guests a series of questions about leadership and the role it has played in their careers to date.

Matthew O'Neill commented, ‘Hosting a show like this, where you speak to genuine leaders who have been there and done it, either on a national stage or within a crucial industry sector, is an absolute honour.’

Vicky said: "I totally spoke from the heart and feel like a weight has been lifted off my shoulders. Pre-pandemic, my business, which is nearly 20 years old, was growing by a healthy 10% increase year-on-year. However, over the past year, income had shrunk to a fifth of previous figures. No matter how important it is for businesses to keep marketing in a recession, marketing is the first budget to be cut. As an empath, who sometimes struggles with low self-esteem, the lack of business made me feel worthless, and of little value. This of course made me feel like a fraud because how can I lead by example when I feel worthless? Having also weathered the 2008 recession, I considered a career change; how luxurious it would feel to be part of something which grows in a recession. Having said this, is now the right time for me or anyone to consider a career change when they are temporarily driven by doom and gloom? I also share how fear has caused me to temporarily lose my vision and what I'm doing to get it back."

Lord Blunkett, chairman of The Leaders Council of Great Britain and Northern Ireland said, ‘I think the most informative element of each episode is the first part, where Matthew O'Neill is able to sit down with someone who really gets how their industry works and knows how to make their organisation tick. Someone who’s there day in day out working hard and inspiring others. That’s what leadership is all about.’

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Tags: Marketing, COVID19, Health and Wellness

Endometrial cancer: Patient reduced her thickened endometrial lining naturally
Reach Plc
March 22, 2021
I wrote a press release to share my journey to health after I was diagnosed with an endometrial thickening. I turned down medical intervention and instead stopped eating meat, went organic, used organic progesterine cream, took brocolli supplements, filtered my water and more. The repeat biopsy just three months later showed I had reversed the estrogen damage. My aim is to get #wombsintheworkplace - and reach out to as many menopausal ladies as possible. Chanel Georgina from Express Newspapers was interested in my story and gave it national coverage in March.

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Tags: Health and Safety, Health and Wellness

2 Speaking Engagements
Putting the LIght in Leadership
The Worthing Herald
October 28, 2021
Putting the LIGHT into Leadership. The talk was designed around the word LIGHT, used as an acronym, which helped to guide us in decision making to boost our perrsonal and business branding.

I apologise that our introducer, the lovely Jackie, was not caught on camera and instead you have two empty chairs.

L = Light Leadership –
• What this means to Sister Jayanti and me. Also explained by Steve Jeffries from Lady of Sion school, who is disrupting head teaching in a good way. Steve’s students have also had the good fortune to experience BK life. We’ll shortly share a video of Steve’s experience.

I = Inspiration – What inspired Sister Jayanti and me. How does she stay inspired? Inspirational stories.

G = Genuine / Authentic – What this means to Sister Jayanti and me! Being truthful in my decision making so I can remain genuine and authentic in all my dealings. Making an effort to remain consistently truthful. Avoiding egos and political games and being a people pleaser, not scared to be disliked by making the right decisions rather than facing others.

H = Harmony - What this means to Sister Jayanti and me. Aligning vision, mission and values:What does this mean to Sister Jayanti and me. It’s easy to live by values when it’s all going well, but when it’s getting stressful, it’s not so easy then. I’m infamous for shooting off scary emails when I’m upset! Since I’ve been coming here, I don’t react so quickly if something rattles my cage. I take more responsibility and adjust myself rather than try to change others. Sometimes it’s hard to find out what our true values are, but if we think what really annoys us, then that’s a case of cognitive dissonance. Something is misaligning with our inner values. We should listen to that feeling – how is it making us feel?

T = Thankful. What does this mean to Sister Jayanti and me. Being grateful makes me feel lighter even after a tough day. No matter how tough it’s been, when I am thankful for gifts like being taught to swim, cook and design and discovering BK, the bad stuff slips away from my thoughts – waste thoughts.

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Tags: Business Strategy, Health and Wellness, Marketing

My Time At Worthing Speakers
Worthing Speakers Club
April 04, 2021
I was a Toastmasters member between 2015 and 2019. Before Toastmasters, I did a certain amount of public speaking at networking groups, the local chamber of commerce and I also ran some training workshops. I was often complimented on my public speaking delivery but I didn’t enjoy it; on the inside, I felt anxious for days before speaking and I always questioned my delivery for weeks afterwards. I had met Meg, the founder of Worthing Speakers Club, on a number of occasions since 2005 at networking events and she invited me along to Toastmasters, but the phrase ‘public speaking’ scared me senseless, so I politely declined.

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Tags: Customer Experience, Leadership, Marketing

1 Video
Vlog 26 – Blooming Wonderful Wombs - My Womb Story
June 01, 2021
It's been a while and I'm back! I hope you are all feeling wonderful. I took a break after reading Anita Moorjani's book, Dying to be me. In short, Anita got cancer, slipped into a coma, then had a Near Death Experience (NDE), returned to her body and was cancer free within months. The doctors were astounded.

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Tags: Social, Culture, Health and Wellness




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Victoria A. Vaughan FCIM FInstLM