What can business learn from the past?
Victoria Doxat
March 29, 2021
I delivered this short keynote at the inaugural conference for the Global Institute of Thought Leadership in February 2021. In the article I examine the role of the ancient Greek marketplace and ask you to think about what businesses today could learn from the past.
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Tags: Future of Work, Entrepreneurship, Business Strategy
Making the Most of Your Case Studies
Import from medium.com
February 09, 2021
If you’re not currently using case studies as part of your content marketing strategy, you’re really missing a trick. Research from HubSpot (2018) states that in the B2B setting, ‘case studies help convert and accelerate the most leads’ and they’re effective because they help your prospect
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Tags: Leadership, Marketing, Sales
10 ways you can make the most of your case studies
Insights For Professionals
April 15, 2020
In this article for IFP, I explore how to make the most of your case studies.
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Tags: Business Strategy, Marketing
Make your clients work for you
Import from medium.com
April 07, 2020
Make Your Clients Work For YouPeople who’ve only recently started freelancing can sometimes feel a little intimidated by their clients because, after all, these are the people paying their bills! In fact, new business owners can often find themselves running around in circles trying to please a d
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Tags: Leadership, Marketing, Sales
The business benefits of outsourcing to freelancers
Insights For Professionals
July 15, 2019
In this article for IFP I investigate why outsourcing makes for good business.
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Tags: Culture, Entrepreneurship, Marketing
The business case for case studies
Insights For Professionals
February 28, 2019
In this article for IFP I explore the business benefits of publishing case studies
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Tags: Leadership, Marketing, Sales
What Should a White Paper Look Like?
Import from medium.com
November 22, 2018
A white paper is a piece of long form content marketing and contains a high level of research. White papers usually follow an academic and include footnotes and referencing.All white papers will include;-a title page-a contents page- main section-a conclusion-reference sectionLonger white papers
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Tags: Leadership, Marketing, Sales
Why white papers matter
Insights For Professionals
November 13, 2018
In this article for IFP I investigate the business benefits of white papers
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Tags: Leadership, Management, Marketing
Getting it White: The Power of the White Paper
Import from medium.com
November 09, 2018
Getting it White: The Power of the PaperBy Victoria DoxatAs a freelance copywriter who specialises in producing thought leadership communications I know a LOT about white papers and honestly believe that they are the best form of content marketing out there.For those of you who are not familiar w
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Tags: Leadership, Marketing, Sales
What can business learn from the past?
Global Institute of Thought Leadership
February 14, 2021
I delivered a keynote at the inaugural conference of the Global Institute for Thought Leadership. My keynote explored the origins of business in ancient Greece and asked what lessons modern businesses could learn from the ancient Greek marketplace.
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Tags: Business Strategy, Entrepreneurship, Future of Work
Entrepreneurs Behaving Boldly
Heather Morrison- Bold Beyond Belief
April 14, 2021
I was invited to guest on a podcast about entrepreneurism. I talked about my work as a thought leadership consultant and my background in philosophy.
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Tags: Marketing, Entrepreneurship, Business Strategy
ReBoot
Dave Summers ReBoot
September 07, 2020
In my interview with Dave Summers for his ReBoot series, I discuss thought leadership and the future of business.
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Tags: Business Strategy, COVID19, Leadership
The ones that get left behind
Another Door
December 15, 2019
In this interview for the 'Another Door' podcast, I discuss redundancy and career change.
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Tags: Change Management, Health and Wellness, HR
Let people get to know you
Make It Real
August 14, 2019
In this interview for the Make it Real podcast I discuss authenticity, authority marketing and why it makes sense to be yourself on social media.
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Tags: Leadership, Public Relations, Social
Making copywriting interesting
Marketing Study Lab
August 13, 2019
In my interview for the Marketing Study Lab podcast I discuss copywriting, content writing and the best way to get your message across to your audience.
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Tags: Marketing, Public Relations, Sales
The White Stuff: Why White Papers are Good for Business
Victoria Doxat
September 02, 2019
A white paper about white papers.
If you want your business and your brand to be taken seriously, demonstrating your knowledge and expertise with a well crafted and extensively researched white paper is a good place to start. White papers have long been a highly successful form of content marketing within the manufacturing, energy, technology and finance industries but in recent years white papers have also become prevalent within other sectors including, but not restricted to, education, healthcare and agriculture.
The purpose of this white paper is to:
explain what a white paper is (and what it’s not)
present the reasons why white papers are a highly successful marketing tool
answer specific questions that businesses may have about white papers
set out the business case for using white papers as part of a long term marketing strategy
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Tags: Business Strategy, Marketing, Sales