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Ludovic Leforestier
Founder at Starsight Communications
London, United Kingdom
Founder at Starsight Communications. Thought Leadership + Influencer & Analyst Relations + Strategic Communications leader. IIAR> Co-Founder and Board Member.
Available For: Advising, Authoring, Consulting, Influencing, Speaking Travels From: London
Speaking Topics: Influencer relations and thought leadership
Ludovic Leforestier
Points
Academic
5
Author
71
Influencer
0
Speaker
3
Entrepreneur
0
Total
79
Points based upon Thinkers360 patent-pending algorithm.
IIAR> Best Practice Paper: Working with Peer Review Sites – Strategy and Best Practices for AR Leaders
IIAR>
November 23, 2023
Peer review sites (PRS), platforms such as Gartner Peer Insights, G2, TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into core programs. The IIAR> Best Practice Webinar focuses on the findings from this paper and in particular on:
How to define joint ownership of PRS between AR and marketing
Why developing a strategic approach to peer review sites is key
What is the focus and USP of different peer review sites
How to motivate cross-team collaboration on PRS
How to maximise the internal use of reviews
How to develop processes to identify qualified reviewers
How to continuously monitor PRS performance
How to evolve towards a true VoC program
IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
IIAR>
September 07, 2023
The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access to treat all analysts the same. Some analyst firms may not publicly recognize this fact, but, vendor AR teams provide analysts a free service to help analysts develop research. This includes providing vendor and market information, free access to knowledgeable executives and often, perhaps ironically, pay for subscriptions and additional services with analysts. In short, analyst firms outsource, at no cost and even often at a profit, research activities to AR. Clearly, therefore, AR teams need to prioritise which firms and analyst to invest in, and tiering is a common technique.
But how best to perform tiering? A simple but often wrong answer is to classify evaluative research lead analysts as Tier 1 and relegate everyone else to Tier 3. “Not so fast” according to the IIAR team who is updateding the IIAR best practice paper on tiering and hosting this Zoom event. While analysts authoring Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes and other evaluative methodologies such as the Omdia Decision Matrices and GigaOM Radars are often key to an AR program, it’s not always the case that these analysts and firms should be considered “Tier 1;” it depends on AR priorities. In the soon to be published paper, the IIAR> Editorial Committee shows how tiering aligns with the AR Compass to help establish a baseline for AR programs.
IDG to divest Foundry
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January 27, 2025
Bit of news tonight as it seems asset manager Blackstone might be nearing a sale (via Axios) of its media and GTM business Foundry. This is very much to be confirmed but interestingly comes after Informa went the other way and combined its IT research business Omdia with Techtarget –we just had an
IIAR> Analyst Firm Webinar: Informa TechTarget, 23rd January
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December 18, 2024
Another update with the IIAR> and the analyst firms from Omdia, ESG, TechTarget, Canalys, IHS Markit, Heavy Reading, etc. See our previous post here > Informa offloads Omdia and merges it with Techtarget In September 2024, we met with Omdia’s team, where they outlined their vision for 2025
Around Louella Fernandes from Quocirca in 10 questions
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October 28, 2024
Today’s IIAR> Around in 10 questions interview is with Louella Fernandes / CEO, Quocirca, (LinkedIn) who covers workplace collaboration and print. 1. What are your coverage areas?Quocirca focuses on technology trends in the print industry which includes workplace transformation, cybersecurity, clo
IIAR> Analyst Firm Webinar Highlights: Sarwant Singh, Christian Renaud, Milan Rao and Vineet Augustine / MarketsandMarkets (10/24)
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October 10, 2024
Check the highlights of our IIAR> Firms Webinar with MarketsandMarket’s Sarwant Singh / President & CCO, MarketsandMarkets (LinkedIn), Christian Renaud / Global Head Technology Practice, MarketsandMarkets (LinkedIn), Milan Rao / COO & CRO, MarketsandMarkets (LinkedIn) and Vineet August
IIAR> Analyst Firm Webinar: Markets and Markets, 10th October
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October 03, 2024
MarketsAndMarkets is a revenue intelligence and advisory company established in 2009. Initially, the company began as a pure-play market research firm, focusing on research around niche, high-growth B2B markets. Recognizing the shift in the B2B economy that would unlock trillion-dollar opportunities
IIAR> Analyst Firm Webinar Highlights: Bill Morelli, Evan Kirchheimer and Iva Gotovac / Omdia (9/24)
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September 26, 2024
Check the highlights of our IIAR> Firms Webinar with Omdia’s Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin) and Iva Gotovac / VP Marketing , Omdia (Linkedin) hosted by Ludovic Leforestier / IIAR> Board Member and Founder
IIAR> Analyst Firm Webinar: Omdia, 26th September
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September 06, 2024
The time has come for another update from Omdia. Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Canalys, ESG, Heavy Reading, IHS Markit, Informa,&#
IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September
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August 21, 2024
The IIAR> is pleased to announce an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc… For many technology markets and submarkets, vendor evaluations are
IIAR> Analyst Firm Webinar Highlights: Brian Partridge and Kelly Morgan / 451 Research (8/24)
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August 15, 2024
Check the highlights of our IIAR> Firms Webinar with 451 Research’s Brian Partridge / Head of 451 Research / Kagan, S&P Global Market Intelligence (LinkedIn) and Kelly Morgan / Research Director, Datacenter Services & Infrastructure at 451 Research S&P Global Market Intelligence (L
IIAR> Discussion Group: AR and Marketing, 22nd August
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August 02, 2024
While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them. Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing
Around Irwin Lazar from Metrigy in 10 questions
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August 01, 2024
Today’s IIAR> Around in 10 questions interview is with Irwin Lazar / President and Principal Analyst, Metrigy, (@imlazar, LinkedIn) who covers workplace collaboration 1. What are your coverage areas?Workplace collaboration technologies including unified communications / calling platforms, mess
IIAR> Analyst Firm Webinar: 451 Research, 15th August
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July 26, 2024
451 Research (aptly named after Ray Bradbury’s dystopian novel about the power of knowledge and the dangers of censorship) is centred on innovation and disruptive technologies, delivering timely to subscribers. It was acquired by S&P in 2019 (and Uptime Institute was spun off), see our blog po
IIAR> Analyst Firm Webinar: Forrester Wave Update, 16th July
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July 02, 2024
Forrester has just refreshed the methodology for its Wave, how does it stack up against the Gartner Magic Quadrant? Join this conversation with analyst relations leaders and Forrester.
IIAR> Discussion Group: AR for sales, 20th June
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June 07, 2024
IIAR> members here is your opportunity to participate in a discussion about how analyst relations (AR) can support vendor sales teams. This discussion Group will be led by the IIAR> Editorial Committee who has started digging into the complex issue of how industry analyst and AR can help dri
IIAR> Analyst Firm Webinar Highlights: Andy Lawrence and Simon Carruthers / Uptime Institute (5/24)
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May 30, 2024
Check the highlights of our IIAR> Firms Webinar with Uptime Institute’s Andy Lawrence / Executive Director of Research (LinkedIn) and Simon Carruthers / Senior Vice President (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic,
IIAR> Analyst Firm Webinar: Uptime Institute, 30th May
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May 21, 2024
Uptime Institute is the Standard bearer for Digital Infrastructure performance. Their Tier Standard has been used in the design, construction and operations of thousands of sites in more than 114 countries. For over 25 years, Uptime Institute has helped ensure that digital infrastructure will perfor
IIAR> Analyst Firm Webinar Highlights: Phil Fersht, Elena Christopher and Sia Ravari / HFS Research (5/24)
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May 16, 2024
Check the highlights of our IIAR> Firms Webinar with HFS Research’s Phil Fersht / CEO & Chief Analyst (LinkedIn), Elena Christopher / Chief Strategy Officer (LinkedIn) and Sia Ravari / Chief Growth Officer & Global Head of Sales (LinkedIn) hosted by Alexia O’Sullivan /
IIAR> launches a North American Chapter
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May 13, 2024
The IIAR> is proud to announce the relaunch of our North American Chapter to enable greater value for members who are located in the US, Canada and Mexico, and to expand professional networks for all our global members. Half of the IIAR> board and members are located in the US, so the
IIAR> Analyst Firm Webinar: HfS, 16th May
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May 07, 2024
Since its inception in 2010, HfS has defined itself as an agent for change, for subverting the dominant paradigm in the analyst firm industry. While it’s not certain if they foresaw the arrival of GenAI, it seems fitting that HfS quickly moved into the lead of the GenAI revolution, start
IIAR> Analyst Firm Webinar Highlights: Mark Smith, Jan Erik Aase, John Boccuzzi and Paul Reynolds / ISG + Ventana (4/24)
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April 25, 2024
Check the highlights of our IIAR> Firms Webinar with ISG’s Mark Smith / Partner and Head of Software Research (LinkedIn), Jan Erik Aase / Partner and Global Head of ISG Provider Lens in ISG (LinkedIn), John Boccuzzi / President of ISG Research (LinkedIn) and Paul Reynolds / Chief Research Offi
Do these 5 things before speaking with industry analysts.
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October 26, 2023
Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those industry analyst meetings.
5 ways tech vendors can leverage industry analysts to shape and refine their thought leadership content.
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September 29, 2023
Starsight Transmissions: 5 ways analysts can help technology vendors to improve their thought leadership content marketing and social proof with an original point of view thanks to analyst relations.
What are the top briefing tips from analysts?
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August 10, 2023
No matter what your PR agency says, analysts are not the same as press. Press interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Analyst briefings are an opportunity to tell your company’s story in the hope that they will be abl
Are industry analysts still the top tech influencers?
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July 06, 2023
There has never been more general interest in technology than today. Analysts can help as the top tech influencers to navigate the tech landscape and guide vendors and buyers decisions.
Who are the top 100 industry analyst firms for B2B tech influence?
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June 01, 2023
There are over 100 industry analyst firms of market importance. Read this blog to understand who the key market players are and how they fit in the market.
IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April
IIAR>
April 04, 2024
Analyst advisory sessions provide a valuable opportunity for vendor companies to gain key insights from industry experts. But as the Institute of Industry Analyst Relations (IIAR>) experts point out, these in-depth sessions need to be carefully planned and executed to realise their full potential.
IIAR> Primer: What is Analyst Relations (AR) and the AR job description
IIAR>
May 03, 2021
Analyst Relations (AR) is a wide-ranging, challenging role, with specialist skills and a remit which touches on many different parts of an enterprise. Because AR touches on different aspects of the organisation ranging from product marketing to engineering, it encompasses a wide range of tasks and continues to evolve to include more. Compared to PR, analyst relations campaigns span across several months and managing multiple campaigns at once is common. Whether you are starting an analyst relations program for your organization or on-boarding onto an established AR team, AR can seem daunting at first but a career in analyst relations can be very rewarding due to its value proposition in the eyes’ of internal stakeholders.
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IIAR> Best Practice Paper: Working with Peer Review Sites – Strategy and Best Practices for AR Leaders
IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April
IIAR> Primer: What is Analyst Relations (AR) and the AR job description
IDG to divest Foundry
