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Ludovic Leforestier

Founder at Starsight Communications

London, United Kingdom

Founder at Starsight Communications. Thought Leadership + Influencer & Analyst Relations + Strategic Communications leader. IIAR> Co-Founder and Board Member.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: London
Speaking Topics: Influencer relations and thought leadership

Ludovic Leforestier Points
Academic 0
Author 35
Influencer 0
Speaker 0
Entrepreneur 0
Total 35

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider

Areas of Expertise

Business Strategy 30.80
CRM
Customer Experience
Data Center
Digital Transformation
Entrepreneurship 31.74
ERP 30.18
FinTech
Future of Work 30.27
Innovation 30.87
Management
Marketing 30.70
Public Relations 32.32
Startups 30.54

Industry Experience

Publications

32 Article/Blogs
How much do I need to pay to be in a Gartner Magic Quadrant? And 4 other analyst relations myths.
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May 09, 2022
Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner MQ.

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Tags: Future of Work, Marketing, Public Relations

3 ways to use inquiries as your secret competitive weapon.
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February 24, 2022
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.

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Tags: Future of Work, Marketing, Public Relations

Magic numbers: the hidden impact of market shares and forecasts.
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January 20, 2022
We explain how technology vendors can make magic with market shares and forecast reports from industry analysts. With input from analysts at firms including IDC, Canalys, PAC and ITCandor.

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Tags: Future of Work, Marketing, Public Relations

Starsight voted a top AR agency by analysts in 2021 IIAR> Awards.
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December 03, 2021
Starsight Communications was voted as the #2 analyst relations agency by industry analysts in the IIAR> awards 2021.

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Tags: Future of Work, Marketing, Public Relations

IIAR> Webinar with Canalys
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November 23, 2021
Join us on the 9th December 2021 for an IIAR> Webinar with Rachel Lashford / VP Marketing, Canalys (@RachelLashford, LinkedIn), for an overview of Canalys, what it covers and its methodologies. Canalys is a Singapore headquartered analyst firm with solid roots in analysis of the tech channel, as we

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Tags: Business Strategy, Entrepreneurship, Innovation

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
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November 22, 2021
Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts.  I

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Tags: Business Strategy, Entrepreneurship, Innovation

The powers and limitations of market share methodology.
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November 18, 2021
Technology vendors, start-ups and scaleups all can weaponise market shares. We spoke to some industry analysts that are experts in market shares to unpack the process of creating them and the limitations of the method. Here’s what you must understand about them.

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Tags: Future of Work, Marketing, Public Relations

Around Alan Pelz-Sharpe from Deep Analysis in 10 questions
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November 08, 2021
Today’s IIAR> Around in 10 questions interview is with Alan Pelz-Sharpe / Founder, Deep Analysis (@4deepanalysis, LinkedIn, blog) who covers Innovation in Information and Automation Management. What are your coverage areas?Quite broad as we don’t take a siloed approach to technology – inst

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Tags: Business Strategy, Entrepreneurship, Innovation

IIAR> Discussion Group: managing inquiries
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November 05, 2021
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maxi

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Tags: Business Strategy, Entrepreneurship, Innovation

Gartner’s Magic Quadrant: Tips For Success.
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October 28, 2021
Prepare to compete at Olympic-level in your next Gartner Magic Quadrant with tips for success from our partner, Nigel Montgomery.

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Tags: Future of Work, Marketing, Public Relations

IIAR> Best Practices Paper: Running an industry analyst briefing
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October 15, 2021
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic

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Tags: Business Strategy, Entrepreneurship, Innovation

How are your analyst research subscriptions like a gym membership?
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October 14, 2021
Starsight's five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.

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Tags: Future of Work, Marketing, Public Relations

To swag or not to swag? How giveaways can support your analyst relations strategy.
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September 23, 2021
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.

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Tags: Future of Work, Marketing, Public Relations

IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving?
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September 02, 2021
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation signi

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Tags: Business Strategy, Entrepreneurship, Innovation

What are the 4 business impacts of analyst relations?
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September 02, 2021
Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR.

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Tags: Future of Work, Marketing, Public Relations

10 truths on Analyst Relations for tech startups
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July 21, 2021
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.

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Tags: Marketing, Public Relations, Startups

IIAR> Webinar with Martin Kuppinger / Founder and Principal Analyst, KuppingerCole
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June 28, 2021
Join us on the 22nd April for an IIAR> Webinar ith Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn), for an overview of the ISG Provider Lens product, methodology and discuss upcoming plans for 2021.

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Tags: Business Strategy, Entrepreneurship, Innovation

The 5 differences between Analyst relations and PR –and why you should run them separately.
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June 28, 2021
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.

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Tags: Marketing, Public Relations, Startups

Hello world!
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May 26, 2021
Starsight Communications is a new analyst & influencer relations agency, supporting vendors to build relationships with firms and deliver AR tactics.

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Tags: Marketing, Public Relations, Startups

Around Virginie O’Shea from Firebrand Research in 10 questions
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May 25, 2021
Today’s IIAR> Around in 10 questions interview is with Virginie O’Shea (@virginieoshea, LinkedIn), founder of Firebrand Research, which provides digital research on capital markets technology and trends. 1. What are your coverage areas?I have spent the last 20 years writing about capital mar

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Tags: Business Strategy, Entrepreneurship, Innovation

[GUEST POST] Teresa Cottam on the ethics of image rights
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May 20, 2021
As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelon

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Tags: Business Strategy, Entrepreneurship, Innovation

Around Jim Lundy from Aragon Research in 10 questions
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May 19, 2021
Today’s IIAR> Around in 10 questions interview is with Jim Lundy / CEO & Lead Analyst, Aragon Research (@AragonResearch1, LinkedIn, blog) who covers digital workplace technology areas, including digital transaction management, learning, sales enablement, and UCC. IIAR> Members can dial

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Tags: Business Strategy, Entrepreneurship, Innovation

IIAR> Webinar with Jim Lundy / Founder, CEO and Lead Analyst, Aragon Research
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May 18, 2021
Join us on the 22nd April for an IIAR> Webinar ith Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn), for an overview of the ISG Provider Lens product, methodology and discuss upcoming plans for 2021.

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Tags: Business Strategy, Entrepreneurship, Innovation

The IIAR> has a fresh look…
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May 18, 2021
The IIAR> board is pleased to unveil today a refreshed visual identity to bring a cleaner feel throughout our comms and unify different styles and logos. The logo is bolder and our new icon emphasises two-way conversations at the centre of our profession. As analyst relations continues to expand

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Tags: Business Strategy, Entrepreneurship, Innovation

Crystal Golightly joins the IIAR> Board
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May 10, 2021
London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and g

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Tags: Business Strategy, Entrepreneurship, Innovation

IIAR> Monthly meet up May 2021
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April 28, 2021
Join us on Thursday 06 May 2021 for our monthly IIAR> virtual meet-up to discuss best practices for activating marketing plans after successful research placement. Bring your ideas and questions to this session with fellow AR pros to discuss approaches to maximising your hard won

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Tags: Business Strategy, Entrepreneurship, Innovation

Around Ollie O’Donoghue from PAC in 10 questions
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April 09, 2021
Today’s IIAR> Around in 10 questions interview is with Ollie O’Donoghue, Senior Analyst, Teknowlogy (@Originollie, LinkedIn, blog) who covers cloud and cybersecurity. What are your coverage areas?My core coverage areas are Cloud and Cybersecurity, I also get involved with some of the other r

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Tags: Business Strategy, Entrepreneurship, Innovation

Around Stuart Ravens from Corax Insights in 10 questions
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March 26, 2021
Today’s IIAR> Around in 10 questions interview is with Stuart Ravens (@StuartRavens, LinkedIn) / Freelance analyst at coraxinsights.com, who writes about the use of tech in the energy transition and any other stuff he finds interesting. 1. What are your coverage areas?I write about the use of t

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Tags: Business Strategy, Entrepreneurship, Innovation

2021 IIAR> Salary Survey shows analyst relations professional salaries significantly increased over decade
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March 22, 2021
Thanks to everyone who participated in the 2021 IIAR> Salary Survey, sponsored by ARInsights and managed by CB Resourcing. One of the key findings is that analyst relations (AR) and influencer relations professional compensation has shot up, reaching almost USD 350k at the top end.  IIAR

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Tags: Business Strategy, Entrepreneurship, Innovation

Around Eveline Oehrlich from Research In Action in 10 questions
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March 19, 2021
Today’s IIAR> Around in 10 questions interview is with Eveline Oehrlich / (@eoehrlich, LinkedIn) Research Director, Research In Action, who researches IT Automation. 1. What are your coverage areas?IT Automation which includes modern DevOps topics such as Value Stream Management, AIOps, Continu

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Tags: Business Strategy, Entrepreneurship, Innovation

Around Pete Marston from IDC in 10 questions
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March 18, 2021
Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The cove

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Tags: Business Strategy, Entrepreneurship, Innovation

[JOB POSTING] Senior Manager Analyst Relations / HCL, Noida/ Chennai / Bangalore, India
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February 25, 2021
Roles & Responsibility Implement a strategic plan designed to enhance the visibility and perception with independent analysts  Proactively establish and maintain relationships with independent analysts and influencers;  Communicate company news and points of view  Identify industry and compet

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Tags: Business Strategy, Entrepreneurship, Innovation

1 Whitepaper
IIAR> Primer: What is Analyst Relations (AR) and the AR job description
IIAR>
May 03, 2021
Analyst Relations (AR) is a wide-ranging, challenging role, with specialist skills and a remit which touches on many different parts of an enterprise. Because AR touches on different aspects of the organisation ranging from product marketing to engineering, it encompasses a wide range of tasks and continues to evolve to include more. Compared to PR, analyst relations campaigns span across several months and managing multiple campaigns at once is common. Whether you are starting an analyst relations program for your organization or on-boarding onto an established AR team, AR can seem daunting at first but a career in analyst relations can be very rewarding due to its value proposition in the eyes’ of internal stakeholders.

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Tags: ERP, Marketing, Startups

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