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Ludovic Leforestier
Founder at Starsight Communications
London, United Kingdom
Founder at Starsight Communications. Thought Leadership + Influencer & Analyst Relations + Strategic Communications leader. IIAR> Co-Founder and Board Member.
Available For: Advising, Authoring, Consulting, Influencing, Speaking Travels From: London Speaking Topics: Influencer relations and thought leadership
Ludovic Leforestier
Points
Academic
5
Author
51
Influencer
0
Speaker
0
Entrepreneur
0
Total
56
Points based upon Thinkers360 patent-pending algorithm.
IIAR> Best Practice Paper: Working with Peer Review Sites – Strategy and Best Practices for AR Leaders
IIAR>
November 23, 2023
Peer review sites (PRS), platforms such as Gartner Peer Insights, G2, TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into core programs. The IIAR> Best Practice Webinar focuses on the findings from this paper and in particular on:
How to define joint ownership of PRS between AR and marketing
Why developing a strategic approach to peer review sites is key
What is the focus and USP of different peer review sites
How to motivate cross-team collaboration on PRS
How to maximise the internal use of reviews
How to develop processes to identify qualified reviewers
How to continuously monitor PRS performance
How to evolve towards a true VoC program
IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
IIAR>
September 07, 2023
The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access to treat all analysts the same. Some analyst firms may not publicly recognize this fact, but, vendor AR teams provide analysts a free service to help analysts develop research. This includes providing vendor and market information, free access to knowledgeable executives and often, perhaps ironically, pay for subscriptions and additional services with analysts. In short, analyst firms outsource, at no cost and even often at a profit, research activities to AR. Clearly, therefore, AR teams need to prioritise which firms and analyst to invest in, and tiering is a common technique.
But how best to perform tiering? A simple but often wrong answer is to classify evaluative research lead analysts as Tier 1 and relegate everyone else to Tier 3. “Not so fast” according to the IIAR team who is updateding the IIAR best practice paper on tiering and hosting this Zoom event. While analysts authoring Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes and other evaluative methodologies such as the Omdia Decision Matrices and GigaOM Radars are often key to an AR program, it’s not always the case that these analysts and firms should be considered “Tier 1;” it depends on AR priorities. In the soon to be published paper, the IIAR> Editorial Committee shows how tiering aligns with the AR Compass to help establish a baseline for AR programs.
Do these 5 things before speaking with industry analysts.
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October 26, 2023
Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those industry analyst meetings.
5 ways tech vendors can leverage industry analysts to shape and refine their thought leadership content.
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September 29, 2023
Starsight Transmissions: 5 ways analysts can help technology vendors to improve their thought leadership content marketing and social proof with an original point of view thanks to analyst relations.
What are the top briefing tips from analysts?
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August 10, 2023
No matter what your PR agency says, analysts are not the same as press. Press interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Analyst briefings are an opportunity to tell your company’s story in the hope that they will be abl
Are industry analysts still the top tech influencers?
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July 06, 2023
There has never been more general interest in technology than today. Analysts can help as the top tech influencers to navigate the tech landscape and guide vendors and buyers decisions.
Who are the top 100 industry analyst firms for B2B tech influence?
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June 01, 2023
There are over 100 industry analyst firms of market importance. Read this blog to understand who the key market players are and how they fit in the market.
The FIGs: Who are the biggest analyst firms?
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April 20, 2023
When it comes to industry analysts, there’s three firms everyone has heard of: the FIGs. That’s Forrester, IDC and Gartner, the top analyst firms both in revenue and in analyst count. But just because you know the name doesn’t mean you know their story, and in analyst relations, the story is a
How can you tell your analyst relations has reached cruising altitude?
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March 09, 2023
Have you ever started a job and had to make your way around the office? Introducing yourself to all the teams you might work with some day and trying to prove that you’ll be a great asset to them. After a few weeks, you might work with some of those people and try to learn … How can you tel
Starsight voted #2 IIAR> AR agency of The Year 2022 by industry analysts, the only European agency on the podium.
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December 15, 2022
As the only European agency on the podium, we are once again leading the field on our side of the Atlantic.
Magic numbers: the hidden impact of market shares and forecasts.
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January 20, 2022
We explain how technology vendors can make magic with market shares and forecast reports from industry analysts. With input from analysts at firms including IDC, Canalys, PAC and ITCandor.
IIAR> Webinar with Canalys
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November 23, 2021
Join us on the 9th December 2021 for an IIAR> Webinar with Rachel Lashford / VP Marketing, Canalys (@RachelLashford, LinkedIn), for an overview of Canalys, what it covers and its methodologies. Canalys is a Singapore headquartered analyst firm with solid roots in analysis of the tech channel, as we
Tags: Business Strategy, Entrepreneurship, Innovation
IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
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November 22, 2021
Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts. I
Tags: Business Strategy, Entrepreneurship, Innovation
The powers and limitations of market share methodology.
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November 18, 2021
Technology vendors, start-ups and scaleups all can weaponise market shares. We spoke to some industry analysts that are experts in market shares to unpack the process of creating them and the limitations of the method. Here’s what you must understand about them.
Around Alan Pelz-Sharpe from Deep Analysis in 10 questions
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November 08, 2021
Today’s IIAR> Around in 10 questions interview is with Alan Pelz-Sharpe / Founder, Deep Analysis (@4deepanalysis, LinkedIn, blog) who covers Innovation in Information and Automation Management. What are your coverage areas?Quite broad as we don’t take a siloed approach to technology – inst
Tags: Business Strategy, Entrepreneurship, Innovation
IIAR> Discussion Group: managing inquiries
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November 05, 2021
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maxi
IIAR> Best Practices Paper: Running an industry analyst briefing
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October 15, 2021
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
Tags: Business Strategy, Entrepreneurship, Innovation
How are your analyst research subscriptions like a gym membership?
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October 14, 2021
Starsight's five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving?
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September 02, 2021
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation signi
IIAR> Primer: What is Analyst Relations (AR) and the AR job description
IIAR>
May 03, 2021
Analyst Relations (AR) is a wide-ranging, challenging role, with specialist skills and a remit which touches on many different parts of an enterprise. Because AR touches on different aspects of the organisation ranging from product marketing to engineering, it encompasses a wide range of tasks and continues to evolve to include more. Compared to PR, analyst relations campaigns span across several months and managing multiple campaigns at once is common. Whether you are starting an analyst relations program for your organization or on-boarding onto an established AR team, AR can seem daunting at first but a career in analyst relations can be very rewarding due to its value proposition in the eyes’ of internal stakeholders.
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IIAR> Best Practice Paper: Working with Peer Review Sites – Strategy and Best Practices for AR Leaders
IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
IIAR> Primer: What is Analyst Relations (AR) and the AR job description
