How much do I need to pay to be in a Gartner Magic Quadrant? And 4 other analyst relations myths.
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May 09, 2022
Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner MQ.
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Tags: Future of Work, Marketing, Public Relations
3 ways to use inquiries as your secret competitive weapon.
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February 24, 2022
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.
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Tags: Future of Work, Marketing, Public Relations
Magic numbers: the hidden impact of market shares and forecasts.
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January 20, 2022
We explain how technology vendors can make magic with market shares and forecast reports from industry analysts. With input from analysts at firms including IDC, Canalys, PAC and ITCandor.
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Tags: Future of Work, Marketing, Public Relations
Starsight voted a top AR agency by analysts in 2021 IIAR> Awards.
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December 03, 2021
Starsight Communications was voted as the #2 analyst relations agency by industry analysts in the IIAR> awards 2021.
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IIAR> Webinar with Canalys
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November 23, 2021
Join us on the 9th December 2021 for an IIAR> Webinar with Rachel Lashford / VP Marketing, Canalys (@RachelLashford, LinkedIn), for an overview of Canalys, what it covers and its methodologies. Canalys is a Singapore headquartered analyst firm with solid roots in analysis of the tech channel, as we
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IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
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November 22, 2021
Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts. I
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Tags: Business Strategy, Entrepreneurship, Innovation
The powers and limitations of market share methodology.
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November 18, 2021
Technology vendors, start-ups and scaleups all can weaponise market shares. We spoke to some industry analysts that are experts in market shares to unpack the process of creating them and the limitations of the method. Here’s what you must understand about them.
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Around Alan Pelz-Sharpe from Deep Analysis in 10 questions
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November 08, 2021
Today’s IIAR> Around in 10 questions interview is with Alan Pelz-Sharpe / Founder, Deep Analysis (@4deepanalysis, LinkedIn, blog) who covers Innovation in Information and Automation Management. What are your coverage areas?Quite broad as we don’t take a siloed approach to technology – inst
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IIAR> Discussion Group: managing inquiries
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November 05, 2021
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maxi
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Gartner’s Magic Quadrant: Tips For Success.
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October 28, 2021
Prepare to compete at Olympic-level in your next Gartner Magic Quadrant with tips for success from our partner, Nigel Montgomery.
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IIAR> Best Practices Paper: Running an industry analyst briefing
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October 15, 2021
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
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How are your analyst research subscriptions like a gym membership?
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October 14, 2021
Starsight's five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
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To swag or not to swag? How giveaways can support your analyst relations strategy.
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September 23, 2021
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
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IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving?
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September 02, 2021
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation signi
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What are the 4 business impacts of analyst relations?
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September 02, 2021
Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR.
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Tags: Future of Work, Marketing, Public Relations
10 truths on Analyst Relations for tech startups
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July 21, 2021
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.
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Tags: Marketing, Public Relations, Startups
IIAR> Webinar with Martin Kuppinger / Founder and Principal Analyst, KuppingerCole
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June 28, 2021
Join us on the 22nd April for an IIAR> Webinar ith Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn), for an overview of the ISG Provider Lens product, methodology and discuss upcoming plans for 2021.
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The 5 differences between Analyst relations and PR –and why you should run them separately.
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June 28, 2021
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.
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Hello world!
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May 26, 2021
Starsight Communications is a new analyst & influencer relations agency, supporting vendors to build relationships with firms and deliver AR tactics.
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Around Virginie O’Shea from Firebrand Research in 10 questions
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May 25, 2021
Today’s IIAR> Around in 10 questions interview is with Virginie O’Shea (@virginieoshea, LinkedIn), founder of Firebrand Research, which provides digital research on capital markets technology and trends. 1. What are your coverage areas?I have spent the last 20 years writing about capital mar
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[GUEST POST] Teresa Cottam on the ethics of image rights
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May 20, 2021
As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelon
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Around Jim Lundy from Aragon Research in 10 questions
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May 19, 2021
Today’s IIAR> Around in 10 questions interview is with Jim Lundy / CEO & Lead Analyst, Aragon Research (@AragonResearch1, LinkedIn, blog) who covers digital workplace technology areas, including digital transaction management, learning, sales enablement, and UCC. IIAR> Members can dial
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IIAR> Webinar with Jim Lundy / Founder, CEO and Lead Analyst, Aragon Research
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May 18, 2021
Join us on the 22nd April for an IIAR> Webinar ith Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn), for an overview of the ISG Provider Lens product, methodology and discuss upcoming plans for 2021.
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Tags: Business Strategy, Entrepreneurship, Innovation
The IIAR> has a fresh look…
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May 18, 2021
The IIAR> board is pleased to unveil today a refreshed visual identity to bring a cleaner feel throughout our comms and unify different styles and logos. The logo is bolder and our new icon emphasises two-way conversations at the centre of our profession. As analyst relations continues to expand
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Crystal Golightly joins the IIAR> Board
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May 10, 2021
London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and g
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IIAR> Monthly meet up May 2021
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April 28, 2021
Join us on Thursday 06 May 2021 for our monthly IIAR> virtual meet-up to discuss best practices for activating marketing plans after successful research placement. Bring your ideas and questions to this session with fellow AR pros to discuss approaches to maximising your hard won
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Around Ollie O’Donoghue from PAC in 10 questions
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April 09, 2021
Today’s IIAR> Around in 10 questions interview is with Ollie O’Donoghue, Senior Analyst, Teknowlogy (@Originollie, LinkedIn, blog) who covers cloud and cybersecurity. What are your coverage areas?My core coverage areas are Cloud and Cybersecurity, I also get involved with some of the other r
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Around Stuart Ravens from Corax Insights in 10 questions
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March 26, 2021
Today’s IIAR> Around in 10 questions interview is with Stuart Ravens (@StuartRavens, LinkedIn) / Freelance analyst at coraxinsights.com, who writes about the use of tech in the energy transition and any other stuff he finds interesting. 1. What are your coverage areas?I write about the use of t
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2021 IIAR> Salary Survey shows analyst relations professional salaries significantly increased over decade
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March 22, 2021
Thanks to everyone who participated in the 2021 IIAR> Salary Survey, sponsored by ARInsights and managed by CB Resourcing. One of the key findings is that analyst relations (AR) and influencer relations professional compensation has shot up, reaching almost USD 350k at the top end. IIAR
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Around Eveline Oehrlich from Research In Action in 10 questions
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March 19, 2021
Today’s IIAR> Around in 10 questions interview is with Eveline Oehrlich / (@eoehrlich, LinkedIn) Research Director, Research In Action, who researches IT Automation. 1. What are your coverage areas?IT Automation which includes modern DevOps topics such as Value Stream Management, AIOps, Continu
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Around Pete Marston from IDC in 10 questions
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March 18, 2021
Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The cove
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[JOB POSTING] Senior Manager Analyst Relations / HCL, Noida/ Chennai / Bangalore, India
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February 25, 2021
Roles & Responsibility Implement a strategic plan designed to enhance the visibility and perception with independent analysts Proactively establish and maintain relationships with independent analysts and influencers; Communicate company news and points of view Identify industry and compet
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IIAR> Primer: What is Analyst Relations (AR) and the AR job description
