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Mandy McEwen

Founder & CEO at Mod Girl Marketing

Greater Sacramento, United States

91835 Followers

I partner with ambitious, high-impact business leaders who want to enhance and illuminate their digital reputation while inspiring positive change in their industry.

Why it matters to you:

You’ve worked hard to achieve the level of success you are at now, yet you have so much potential that is waiting to be untapped.
Now more than ever, you need to develop a powerful and meaningful personal brand that will give you the recognition and influence you deserve.
Marketing today requires you to build authority and position yourself as a thought leader in your industry.
It requires you to add value, not noise.
It requires you to THINK OUTSIDE THE BOX & use storytelling to communicate your “why.”
It requires you to build win-win relationships with like-minded professionals.
And most importantly, it requires authenticity and humanizing your brand.
In order to be at the top of your game and make a bigger impact, you need to collaborate with the right partners.
That’s where I come in.

Who I help:

Myself and my team at Mod Girl® create powerful personal branding and thought leadership growth systems right here on LinkedIn for experienced leaders who are driven by purpose, in any B2B industry.

We work with:

- C-Suite thought leaders who want to broaden their visibility and use their voice as a vehicle for change.
- Trailblazing entrepreneurs who want to uncover new business opportunities and maximize their impact.
- Ambitious professionals who are planning their next moves and strategizing their future.
- Purpose-led brands that want to drive positive change and innovation.

Why I do this:

I believe in a world where every business leader is transformative and driven by innovation and purpose rather than ego and greed.

Are you ready?

If you are committed to maximizing your potential and want a platform to innovate, influence, and inspire, then reach out.
There’s no better time than now to make things happen and I’m here to help you when you're ready.

What you can do now:

- Send me a message on LinkedIn and let's see what we can do together.
- Download my free Ultimate LinkedIn Checklist and start wowing your new connections:
https://go.modgirlmarketing.com/linkedin
- Join me LIVE here on LinkedIn the 2nd Thursday of each month at 12 pm PT / 3 pm ET as I help ambitious leaders carve a path to better visibility, trust, and faster growth.

Search #AmbitiousOutcomes to watch past episodes.

Mandy McEwenPoints
Academic0
Author119
Influencer1323
Speaker0
Entrepreneur50
Total1492

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company

Areas of Expertise

Leadership 34.74
Marketing 41.56
Entrepreneurship 31.75
Management 36.43
Business Strategy 33.47
Innovation 30.13
Customer Experience 30.24
COVID19 32.89
Privacy 30.09
Cybersecurity 30.27
Analytics 30.08
Social 30.28
Sustainability 30.17
Sales 30.66

Industry Experience

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Publications

29 Article/Blogs
Poll Results: What’s The Best Way To Respond To A Targeted Lead On LinkedIn
Mod Girl Markething
June 25, 2021
What’s the best way to respond to a targeted lead that just accepted your connection…

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Tags: Management, Leadership, Marketing

New LinkedIn Post Character Limit Increased to 3,093 (from 1,300)
Mod Girl Markething
June 09, 2021
LinkedIn increased their character count limit on posts. A lot. What was 1,300 characters is…

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Tags: Management, Leadership, Business Strategy

Does LinkedIn Creator Mode Decrease Your Reach?
Mod Girl Markething
June 08, 2021
There’s a lot of chatter right now about people who have turned on LinkedIn’s new Creator Mode only to find a drastic decrease in their post views.

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Tags: Management, Leadership

3 Ways Corporations Are Getting Involved With Communities
Mod Girl Markething
May 20, 2021
It’s easy to think about some of the world’s largest corporations as faceless machines that only care about money and profit, but the fact of the matter is that many private organizations and companies are run by human beings that actually care. While the aid industry itself has become somewhat politicized, humble acts of kindness are a major focal point for some of the world’s largest companies and whether or not this is publicity comes down to personal belief.

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Tags: Sustainability, Leadership, Marketing

How To Visualize Your Business Process
Mod Girl Markething
April 27, 2021
Business process mapping helps you and your customers understand the steps involved in ordering and how to streamline things. There are many steps involved in serving customers. The most successful companies look at each minute detail and make the adjustments necessary to be the best they can be.

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Tags: Management, Marketing, Business Strategy

Social Media Contests: How To Get The Most Effectiveness
Mod Girl Markething
April 23, 2021
Many brands are switching gears and trying to think of unconventional strategies to market their businesses successfully on social media. Brands increasingly turn to digital marketing, and one particularly popular method of marketing on social media is through running social media contests.

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Tags: Social, Leadership, Marketing

5 Customer Experience Tools Marketers Should Be Using
Mod Girl Markething
April 17, 2021
Customer insight is information about customer behavior. It is collected from different channels and shows the bigger picture of who your customer is, what he desires and what is his way of thinking. How can you understand what your customer wants? Well, there are different methods, such as questionnaires, market research, and surveys. Special tools can ease the process of this information gathering.

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Tags: Customer Experience, Leadership, Marketing

When Productivity Declines: Possible Causes & Solutions
Mod Girl Markething
April 16, 2021
As a business owner, it’s your wish to see employees and the overall productivity growing by the day, but at times, this is not the case. Understandably, economic hard times have hit many businesses worldwide, leading to closure, but this may not be the only reason your business is slow. Might it be there are things you can do differently to improve productivity?

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Tags: Leadership, Marketing, Business Strategy

Don’t Neglect Your Branding Before Launching Your Business
Mod Girl Markething
April 09, 2021
Generally, entrepreneurs have a decent understanding of running a business and the various things they can do to expand the trade. However, branding is something that many budding entrepreneurs know little of. Even those who know about branding, are led to believe that branding is meant for only large corporations- the likes of Nike and Apple. This is far from the truth.

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Tags: Social, Marketing, Business Strategy

LinkedIn Training for Employees? Survey Says, YES.
Mod Girl Markething
April 07, 2021
Here are some key points I gathered from my LinkedIn poll.

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Tags: Leadership, Marketing

Copywriting Tips For SEO Blog Articles
Mod Girl Markething
March 26, 2021
Understanding the relationship between copy and search engine optimization is crucial to successful content marketing.

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Tags: Leadership, Marketing

6 Financial Decisions All Marketing Entrepreneurs Will Have To Make
Mod Girl Markething
March 25, 2021
Most people who start their own businesses do so out of passion. You may or may not be the most skilled bookkeeper. However, whether you can do complicated tax equations in your sleep or you rely on the help of a CPA, there are some significant financial decisions every entrepreneur must make at some point.

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Tags: Leadership, Marketing, Business Strategy

Tips For Managing Employees The Easy Way
Mod Girl Markething
March 23, 2021
However, it’s important to remember that while staff can help to push a business forward, that’s not automatically the case. It all depends on the management process. If an employee is well-managed from the hiring process all the way through to the end of their stint at the company, then they’ll be much more likely to have a positive impact. In this blog, we’re going to run through some tips that’ll make your job as a boss easier to handle.

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Tags: Leadership, Marketing, Business Strategy

Three Ways To Build Local Brand Awareness With Offline Marketing
Mod Girl Markething
March 12, 2021
As a business owner, you know that since we are living in the digital era, everything has started to revolve around having a strong online presence, incorporating the right digital marketing strategies, and boosting website traffic to increase sales and boost revenues. However, what about offline strategies to build brand visibility?

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Tags: Management, Marketing, Business Strategy

Internal Communication Best Practices
Mod Girl Markething
March 10, 2021
If your company is looking to improve internal communication among employees, stakeholders, and customers, you’ve come to the right place. We’ve highlighted some internal communication tips and best practices that will help create a more interconnected network of staff.

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Tags: Marketing, Business Strategy

Technologies Capable Of Taking Businesses To The Next Level
Mod Girl Markething
March 03, 2021
If you want to take your business to the next level and give it the best possible chance of finding lasting success, you need to consider how technology might help to make that happen. There are lots of new technologies out there and different businesses across a range of industries are now harnessing these technologies in unique ways. We’re going to discuss some of the examples of this and how they might benefit your business too.

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Tags: Leadership, Marketing, Business Strategy

4 Things To Get Right When Setting Up An Online Business
Mod Girl Markething
February 26, 2021
Businesses that exist solely online are becoming more and more popular as time goes on. The COVID-19 pandemic has extrapolated this trend, making it even more of a viable option than before, because physical stores all over the world have been forcibly shut down in the pandemic.

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Tags: Marketing, Business Strategy, COVID19

Creative Ideas To Help Increase A Company’s Brand Recognition
Mod Girl Markething
February 22, 2021
One thing that you always want to make sure of with your business’ brand is that you are spreading it as far and wide as possible. Of course, there are many ways to do this, but you need to make sure that you are doing it in the right way for maximum exposure. Part of your decision-making process here must depend on what it is that your business does, what field you inhabit, who your customers tend to be, and so on. But there are also some techniques for spreading a brand around that are basically always going to work, so let’s take a look at some of those right now.

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Tags: Marketing, Business Strategy

The Right Marketing Approach To Going Global
Mod Girl Markething
February 17, 2021
It is always an exciting time when you are planning on going global with your business. For one thing, it generally means that you are in a good enough position at the base to be thinking about this kind of expansion, and that can only ever be a good thing. It is also indicative of a certain amount of confidence you have in your business, which means you have faith in carrying it on much more. But you do need to make sure that you are marketing your business in the right way too, otherwise, you could run into a lot of problems. Let’s look at what the right approach is here.

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Tags: Marketing, Business Strategy

Mod Girl Launches Luminetics – A LinkedIn Personal Branding Solution For Top-Performing Professionals
Mod Girl Markething
February 16, 2021
Mod Girl Marketing has launched Luminetics, a LinkedIn personal branding solution targeted at helping high-performing professionals and executive teams build an influential brand on LinkedIn.

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Tags: Leadership, Marketing

How To Use LinkedIn Analytics For A B2B Audience
Mod Girl Markething
February 15, 2021
LinkedIn is the primary platform that helps B2B companies grow their network and maximize their marketing efforts. That’s why you must understand how to use LinkedIn Analytics if you want to grow your business in 2021. This article explains how to create a powerful B2B Marketing Funnel by using LinkedIn’s Analytics tools in conjunction with a well-built content strategy.

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Tags: Analytics, Marketing, Business Strategy

How To Fix A Stale Marketing Plan
Mod Girl Markething
February 12, 2021
It can be difficult to change focus, especially when you truly believe in a strategy or plan. That’s always true for marketing campaigns, even in the face of failure. It’s an even bigger issue with strategies that were developed after hours of long and strenuous research. It can seem like all that work was for nothing.

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Tags: Marketing, Business Strategy, COVID19

Making Remote Working A Permanent Move For Your Marketing Business
Mod Girl Markething
January 27, 2021
The pandemic has closed a lot of doors, some permanently, but it’s also opened a lot of them too. For many businesses, the notion of operating a remote business was inconceivable, but when backed into a corner, they were forced to make it work and thrived.

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Tags: Marketing, Business Strategy

3 Simple Tips For Starting Your Own Podcast
Mod Girl Markething
January 22, 2021
Podcasts are everywhere these days. In fact, there are currently over 850,000 active podcasts you can listen to right now. And yet, the market isn’t yet saturated. Why? Because there are endless subjects to talk about and interesting things to say.

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Tags: Management, Leadership

Fun Ways Of Marketing Your Business in 2021
Mod Girl Markething
December 30, 2020
2020 has been a difficult year for everyone all over the world. Coronavirus has seen the tragic loss of hundreds of thousands of lives, not to mention businesses that have been forced to make major cutbacks, or even close their doors altogether. Thankfully, 2020 is rounding to a close and you can look forward to a fresh start in the new year. Whether you’re a new business making its way out into the world, or you’re looking for new ways to get yourself seen by potential customers, let’s look at some fun ways of marketing your business as we head into 2021.

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Tags: Customer Experience, Business Strategy

Step-By-Step Guide to Build a Positive Customer Feedback Strategy
Mod Girl Markething
December 07, 2020
Customer feedback can bring inestimable value to your company. It helps to see a business process from a customer’s perspective. Customer feedback drives product development, marketing strategies, and service expectations. What’s more, feedback is the way to warm up to your client community. Before we look at the steps on how to build a positive customer feedback strategy, you should realize all the benefits!

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Tags: Customer Experience, Leadership, Marketing

6 Tips to Ensure Privacy & Security for Business Video Conferencing
Mod Girl Markething
December 04, 2020
Video conferencing has seen a sudden boom in usage due to the Covid-19 pandemic. Businesses all over the world had to switch to remote working methods to ensure business continuity. Thus, video conferencing has become one of the essential tools for the workforce to conduct meetings with team members and customers.

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Tags: Customer Experience, Privacy, Business Strategy

The Ultimate Guide To Becoming A Thought Leader On LinkedIn
LinkedIn
July 22, 2020
Developing trust and transparency in today’s B2B marketing world is essential for maintaining a competitive brand presence in an otherwise saturated marketplace. According to a survey of 1,164 U.S. B2B business executives by Edelman and LinkedIn, 53% of respondents spend an hour or more per week engaging with thought leadership.

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Tags: Leadership, Marketing, Business Strategy

Mod Girl Marketing Named a Top B2B Digital Marketing Agency
LinkedIn
May 20, 2020
When it comes to B2B marketing, it’s incredibly important to humanize your approach.

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Tags: Leadership, Marketing, Business Strategy

1 Board Membership
Alliance to Save The American Dream
LinkedIn
September 20, 2020

I am proud to be a board member of The Alliance to Save the American Dream.

This nonpartisan alliance empowers small businesses to help themselves and help each other survive during these tough times.

We are a coalition of entrepreneurs who have made it our mission to use our combined skills to give small businesses a place where their voices are valued, heard, and implemented in plans for how to move forward during these unprecedented times.

We want to use the power of our collective voice to affect public policy--to help lawmakers understand that there is a way for us to stay in business, even in the face of crisis.

Learn more about STAD and how you can join the movement:

www.savetheamericandream.com

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Tags: Management, Leadership, Business Strategy

1 Courseware
Cold Email Lead Gen Bundle
Mod Girl Marketing
January 03, 2021
My Cold Email Lead Gen Bundle Gives You A Massive SHORTCUT To Generating Targeted Leads In Just 7 Days WithOUT Ads!
Get my email templates, landing pages, and funnel outline so you can get results FAST!
Here's What You'll Be Getting Instant Access To:
-My Cold Email Lead Gen Funnel Process Outlined and Explained (Revealed: Cold Email Quickstart Guide)
​-My 5 Cold Email Templates I Use to Land $4,000+ Monthly Clients (Revealed: Cold Email Templates Doc)
​-The Super Simple Cold Email (and Subject Line) That Consistently Generates A 73% Open Rate (Revealed: Cold Email Templates Doc)
​-The Landing Page I Use to Get Cold Prospects to Express Interest (Revealed: Cold Email Quickstart Guide)
​-The 2-Step Form I Use Including Questions I Ask To Weed Out Unqualified Prospects (Revealed: Cold Email Quickstart Guide)
​-The Thank You Page and "Next Steps" So Your Prospects Know Exactly What to Expect and When (Revealed: Cold Email Quickstart Guide)
​-The Landing Page Builder I Use For All of My Client-Getting Funnels (Revealed: Step 3)
​-The Cold Email Provider I Use to Send Out Cold Emails on Autopilot And Get High Response Rates (Revealed: Cold Email Quickstart Guide)

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Tags: Innovation, Leadership, Marketing

1 Founder
Mod Girl Marketing
Mod Girl Marketing
January 12, 2010
Mod Girl Marketing gives ambitious brands and leaders like you a growth platform to influence, inspire, and create endless opportunities for growth.

We believe in a world where every business leader is driven by meaningful growth and innovation, not by satisfying the ego.

Mod Girl works with companies and individuals who are striving to become better humans and better leaders every day -- the businesses of the world which are ambitious, driven by purpose, and never settle for mediocracy. You’ve laid the groundwork to become influential within your industry and will achieve massive growth when you have the right strategy and right partner.

We work with B2B companies and professionals across a range of industries including technology, healthcare, Medtech, professional services, and more.

Mod Girl offers full-service organic LinkedIn growth and thought leadership packages to generate brand awareness, authority, revenue, and new growth opportunities for you.

Our services include content marketing, email marketing, holistic digital marketing strategy, LinkedIn marketing, thought leadership marketing, personal branding, PR, relationship building, SEO, and video marketing.

Follow our LinkedIn page for daily updates and LinkedIn live streams from our CEO & founder Mandy McEwen.

Interested in working with us?

Send us a message here: https://www.modgirlmarketing.com/contact/

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Tags: Leadership, Marketing, Entrepreneurship

1 Influencer Award
Your #1 Tip To Becoming A LinkedIn Influencer
Mod Girl Markething
December 29, 2020
As you’re planning your LinkedIn strategy for 2021, here’s a reminder.

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Tags: Management, Leadership, Marketing

1 Media Interview
The Intersection of Thought Leadership and Social Selling | Mandy McEwen
Thought Leadership Leverage
August 20, 2021
Today’s guest is Mandy McEwen, the CEO of Mod Girl Marketing, a firm that helps their clients increase brand presence and stand out from the crowd by offering innovative content marketing & social media strategies, and by leveraging the organization’s best asset – their people.

Many companies are asking employees to engage on the org’s behalf through social media, but not everyone really understands LinkedIn’s power to increase brand presence. Mandy shares common reasons people struggle to support their company through posts, likes, and comments, and why there’s a lot of social anxiety around the topic.

Mandy gives advice on ways that managers and leaders can empower their teams, methods for starting or joining appropriate conversations, and ultimately, how your workforce can generate their own content all as part of a daily routine!

Getting the most out of any social media platform will mean becoming comfortable with experimentation; employees need support and flexibility with the type of content they provide and how it’s presented. Best of all, Mandy explains why even social media “failures” can be successes in disguise – if both employees and the organization are committed to learning from mistakes.

Mandy has a great point: Every interaction can be a source of Thought Leadership content! Building content is as simple as having great conversations. You can do it, and your employees can, too!

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Tags: Leadership, Marketing, Sales

29 Videos
Why You Need To Be Leveraging LinkedIn Video
Mod Girl Markething
July 20, 2021
How many videos do you personally post to LinkedIn per week? How many videos does…

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Tags: Management, Leadership, Marketing

How To Use LinkedIn Profile Data To Close More Deals
Mod Girl Markething
July 13, 2021
How often are you looking at your LinkedIn profile data? Chances are your answer is,…

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Tags: Management, Leadership, Marketing

Should You Post To LinkedIn On The Weekends?
Mod Girl Markething
June 28, 2021
Do you post on LinkedIn on the weekends? And should you? According to Chris Walker……

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Tags: Management, Leadership, Marketing

Mandy McEwen – Dynamic LinkedIn Keynote Speaker, Trainer, Consultant
Mod Girl Markething
June 18, 2021
I’ve been an online marketing entrepreneur for 11 years. And this is the first year that I

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Tags: Management, Leadership, Marketing

The #1 Way To Hook People With Your LinkedIn Content
Mod Girl Markething
June 16, 2021
When the “bros” started writing entertaining stories with short sentences and frequent line breaks, the internet deemed the style “broetry.”

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Tags: Management, Leadership, Marketing

3 Genius Factors That Will Help Establish Your Business’s Online Presence
Mod Girl Markething
June 15, 2021
It seems like everyone and their uncle are setting up an online business these days. A situation that begs the question, how can I get my business to stand out from the competition? The good news is that there are several strategies you can use to make sure to establish your company’s presence online. Keep reading to find out what they are.

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Tags: Management, Leadership, Marketing

Before Creating LinkedIn Content You Must Understand This One Thing
Mod Girl Markething
June 11, 2021
Your time and your team’s time are better spent engaging with key leaders and building relationships.

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Tags: Management, Leadership

Why Strategic Content Is Key For Increasing Sales Conversations
Mod Girl Markething
June 03, 2021
It’s a heck of a lot easier to sell anything when you create DEMAND. When…

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Tags: Management, Leadership, Business Strategy

Why You Should Never Post Videos Without Captions
LinkedIn
May 07, 2021
85% of people watch videos on social media without sound. (Source: Hootsuite) Are you one…

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Tags: Management, Leadership, Marketing

How To Increase Your Response Rate On Your LinkedIn Messages
Mod Girl Markething
April 14, 2021
In 37 seconds, I will tell you how to get an 80%+ response rate on your LinkedIn messages.

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Tags: Management, Leadership, Marketing

How To Get Actual Results From Your LinkedIn Content
Mod Girl Markething
April 08, 2021
No one cares what you do… …Until you speak to them directly. Yet here we…

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Tags: Management, Leadership, Marketing

The Standout LinkedIn Profile Section That You May Be Neglecting
Mod Girl Markething
March 31, 2021
If your company is leveraging LinkedIn in any way to build brand awareness and a sales pipeline, please please do not neglect the power of an optimized profile.

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Tags: Management, Leadership, Marketing

How To Increase Your Content Views With LinkedIn Messenger
Mod Girl Markething
March 18, 2021
Want to make the LinkedIn algorithm happy? Use LinkedIn messenger. Yes, conversing with other LinkedIn…

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Tags: Management, Leadership, Marketing

The Right Way Post Strategic Content On LinkedIn
Mod Girl Markething
March 11, 2021
Can you post too much on LinkedIn? How much is too much? Yes, there is…

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Tags: Leadership, Marketing, Business Strategy

How Often Should You Update Your LinkedIn Profile?
Mod Girl Markething
February 23, 2021
Are you updating your LinkedIn profile enough?

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Tags: Management, Leadership, Marketing

How To Create Engaging Content On LinkedIn In 3 Steps
Mod Girl Markething
February 19, 2021
How to create an engaging LinkedIn post that speaks directly to your target market

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Tags: Marketing, Business Strategy

Illuminate Your Personal Brand on LinkedIn With Mod Girl’s New Brand, Luminetics
Mod Girl Markething
February 04, 2021
You need to be posting content on LinkedIn. But what exactly should you be posting?…

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Tags: Leadership, Marketing, Business Strategy

The #1 Tip For Developing A LinkedIn Content Strategy
Mod Girl Markething
February 01, 2021
You need to be posting content on LinkedIn. But what exactly should you be posting?…

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Tags: Leadership, Marketing

How To Write A LinkedIn Message That People Will Read
Mod Girl Markething
January 28, 2021
There’s a reason your LinkedIn messages and connection requests get ignored.

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Tags: Leadership, Marketing

Best Practices For Finding Active Users On LinkedIn
Mod Girl Markething
January 26, 2021
All LinkedIn users are not equal. Watch the 36-second video above to see what I…

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Tags: Leadership, COVID19

Why You Should Focus On LinkedIn To Grow Your Brand
Mod Girl Markething
January 21, 2021
Do you really need to join Clubhouse? Serious question.

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Tags: Leadership, Marketing, Business Strategy

The LinkedIn Mobile Feature You Need To Be Using
Mod Girl Markething
January 20, 2021
In order to build your brand and attract your target audience, you need momentum.

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Tags: Leadership, Marketing, Business Strategy

3 “Minor” Issues That Kill Businesses
Mod Girl Markething
January 19, 2021
When it comes to running a business, you can’t take any chances. Any minor issues that arise should be treated seriously, rather than being brushed off as something that will sort itself out. Particularly in the first few years of your company’s life, the fragility of the company’s future means that small mistakes or miscommunications can turn into big challenges if left unsolved.

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Tags: Cybersecurity, Management, Business Strategy

What You Should Never Say To A New LinkedIn Connection
Mod Girl Markething
January 14, 2021
If you’re doing this right now on LinkedIn to your new connections, please stop.

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Tags: Leadership, Marketing

Why You Shouldn’t Put Links In Your LinkedIn Posts
Mod Girl Markething
January 13, 2021
It’s a fact – LinkedIn does NOT like it when you put links in your posts.

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Tags: Leadership, Marketing

LinkedIn Video Marketing: Secret Weapon to Get More Clients
Mod Girl Markething
January 08, 2021
LinkedIn has always been a platform for professionals and industry experts to showcase their skills online. Unfortunately, businesses still underestimate it, missing out on unique marketing opportunities.

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Tags: Leadership, Marketing, Business Strategy

How To Build Relationship Capital On LinkedIn
Mod Girl Markething
January 07, 2021
If you aren’t building relationship capital every single day, you will fall behind.

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Tags: Management, Leadership, Marketing

Why Posting Content On LinkedIn Is Not Enough To Build Your Brand
Save The American Dream
January 05, 2021
Don’t bother posting content on LinkedIn if you’re not willing to take it a step further.

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Tags: Marketing, Business Strategy

How To Use LinkedIn Profile Data To Close More Deals
Mod Girl Markething
December 31, 1969
How often are you looking at your LinkedIn profile data? Chances are your answer is,…

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Tags: Management, Leadership, Marketing

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Mandy McEwen