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Timothy (Tim) Hughes

Co-Founder and CEO at DLA Ignite

London, United Kingdom

Author of de facto social selling book for Sales People "Social Selling - Influencing Buyers and Changemakers" - With new 2nd edition out now!

For your speaker, social selling advice or consulting engagements please contact me tim@dlaignite.com

10 years ago I embarked on an amazing journey with social media when I sent my first Tweet. In that time I've become (according to Onalytica) the number one most influential social selling expert and a top 10 influencer, as well as creating an amazing community of 178,000 followers on Twitter and 31,000 on Linkedin.

6 years ago I started DLA Ignite with my business partner Adam Gray, our vision is simple, to place social media / digital as a strategy in every business. In that time we have transformed business after business to using digital across sales, human resources etc. We do this by empowering people and creating a workforce who are digital at their core. Thus enabling them to take advantage of what digital processes gives us, in sales for example you can expect a 30% increase in sales and a 20% reduction in your sales cycle. In HR, you can expect to reduce the cost of recruitment consultants and job ads, while being the employer of choice at the same time.

Either way, by being digital you should be able to strip out cost from your business and make it more efficient.

Either way if you are looking to be number one in your market (regardless of your company size) or remove the competition from your market, this is what we do on a day-by-day basis.

If you want to start somewhere then buy my book "social selling - techniques to influence buyers and changemakers - 2nd edition" which is available on Amazon worldwide or wherever books are sold.


Brand 24 - 16th most influential marketer in the world - 2022

One of LinkedIn’s 8 sales experts to follow in 2021

Available For: Speaking
Travels From: London
Speaking Topics: Social Selling, Sales Transformation, The importance of a business to be empowered on social media

Speaking Fee $3,500 (In-Person), $3,500 (Virtual)

Timothy (Tim) Hughes Points
Academic 0
Author 411
Influencer 296
Speaker 0
Entrepreneur 20
Total 727

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Enterprise
Business Unit: DLA Ignite
Theatre: Global
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: I was Media trained at Oracle Corporation
Last Media Training: 12/31/1969

Areas of Expertise

AI
AR/VR
Blockchain
Business Strategy
Change Management
Cloud
Culture 30.02
Customer Experience 31.00
Digital Disruption
Digital Transformation 30.05
Digital Twins 30.39
Diversity and Inclusion
Ecosystems
Emerging Technology
Entrepreneurship
ERP
Future of Work 30.05
HR
Innovation
Leadership 30.11
Management
Marketing 35.50
Mergers and Acquisitions 30.15
Metaverse
Personal Branding 36.76
Privacy 30.15
Procurement 30.03
Sales 70.90
Social 77.66
Startups
Supply Chain

Industry Experience

Consumer Products
Federal & Public Sector
Healthcare
High Tech & Electronics
Manufacturing
Media
Pharmaceuticals
Professional Services
Telecommunications
Travel & Transportation
Wholesale Distribution

Publications

116 Article/Blogs
10 books to sharpen your leadership skills over the summer
Linkedln
June 19, 2024
The highlight of the book is Farmer's innovative EAGLE system, a five-step process comprising Evaluate, Analyze, Generate, Learn, and Evolve. This systematic approach empowers readers to assess their current standing, strategize effectively, and adapt to the challenges of leadership with confidence.

See publication

Tags: Marketing, Sales, Social

It's the C-Suite (not the brand) that drives most results from social media, but so do other departments
Linkedln
May 31, 2024
So let's take a step back for a moment. How about if I could pick you up tomorrow and I drive you to a place which is full of your prospects? All you have to do is grab a coffee or a tea and go up and talk to them. You can stay as long as you like.

See publication

Tags: Marketing, Sales, Social

How AI is going to kill your marketing strategy
Linkedln
May 30, 2024
In this article by Jim MacLeod, he makes a number of points with regard to modern marketing and the impact that AI and especially the way that search is changing because of AI.

See publication

Tags: Marketing, Sales, Social

Why your CEO can generate the same amount of LinkedIn reactions as the company page… with 1.67% of the followers
Linkedln
May 24, 2024
People are more interested in content by thought leaders on LinkedIn than companies. Plus, LinkedIn’s algorithm is likely to show content by people over company pages.

See publication

Tags: Marketing, Sales, Social

Connecting to somebody on LinkedIn is like welcoming them into your house
Linkedln
May 21, 2024
Now, if somebody turned up at your door, they were dressed in a way that looked smart and they said “I'm knocking on your door as you look interesting. I love the fact you go mountain biking at the weekends. We go often go to a trail in Revelstoke in British Columbia”.

See publication

Tags: Marketing, Sales, Social

Just because you say you're good on LinkedIn doesn't mean anybody will believe you
Linkedln
May 19, 2024
So let's take a step back for a moment. How about if I could pick you up tomorrow and I drive you to a place which is full of your prospects? All you have to do is grab a coffee or a tea and go up and talk to them. You can stay as long as you like.

See publication

Tags: Marketing, Sales, Social

The one thing all sales leaders are looking for in sales people today
Linkedln
May 14, 2024
There is one thing that all sales leaders are looking for in sales people today
If you have it, you are more likely to to be promoted
If you have it you are less likely to be laid off
If you have it you are more likely to get a job
We know for sure you will make more money
What is it?

See publication

Tags: Marketing, Sales, Social

Will "LinkedIn Takeovers" become a thing?
Linkedln
May 10, 2024
10 years ago, when I worked in corporate, marketing decided they wanted all of us to post the same thing on social media.

See publication

Tags: Marketing, Sales, Social

Why are world leading ERP and CRM companies and their channels choosing our social selling methodology?
Linkedln
May 09, 2024
It starts with the fact that everybody needs pipeline and you are not going to get more leads and meetings using legacy sales methods or hoping somebody will come to your website

See publication

Tags: Marketing, Sales, Social

Your sales team is great when you get in front of clients, but how do you get more of those meetings?
Linkedln
May 07, 2024
Most sales teams we talk to, always say that once the get in front of clients, they are amazing and can execute. With win rates of 1 in 1 or 1 in 2, they always are able to close, but they need more of those meetings and closing opportunities.

See publication

Tags: Marketing, Sales, Social

The business case on why you need to build relationships and consensus on social
Linkedln
May 03, 2024
Nobody wants to talk to your sales people. Whenever we see a salesperson we think “I don't believe a word you say, I certainly don't trust you and all you are going to do is make me a line in your CRM and call me up every month and ask me to buy”

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Tags: Marketing, Sales, Social

We keep posting about our event on social and it still makes no impact on number of attendees
Linkedln
April 30, 2024
A marketer friend of mine said that she would try a social media to publicise her latest event, she put out posts and got the employees to like the posts and it made no difference to numbers at the event.

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Tags: Marketing, Sales, Social

Why your social media is a billboard in the desert
Linkedln
April 25, 2024
At least if you are active on social media, you should bump into more more, there by the laws of average you are probably going to have more conversations, which will lead to more sales.

See publication

Tags: Marketing, Sales, Social

How to generate pipeline from your partners and channel
Linkedln
April 24, 2024
Nobody wants to talk to your sales people. Whenever we see a salesperson we think “I don't believe a word you say, I certainly don't trust you and all you are going to do is make me a line in your CRM and call me up every month and ask me to buy”

See publication

Tags: Marketing, Sales, Social

1 in 3 buyers would rather not see brand content on social media at all
Linkedln
April 18, 2024
Nobody wants to talk to your sales people. Whenever we see a salesperson we think “I don't believe a word you say, I certainly don't trust you and all you are going to do is make me a line in your CRM and call me up every month and ask me to buy”

See publication

Tags: Marketing, Sales, Social

The secret sauce to linear sales and linear revenue
Linkedln
April 16, 2024
In the past the only way that you could get hold of prospects and customers was to interrupt them, either with a cold call or with a spam email. Neither of which builds any trust or creates a relationship.

See publication

Tags: Marketing, Sales, Social

Today is an 8 year anniversary
Linkedln
April 12, 2024
So let's take a step back for a moment. How about if I could pick you up tomorrow and I drive you to a place which is full of your prospects? All you have to do is grab a coffee or a tea and go up and talk to them. You can stay as long as you like.

See publication

Tags: Marketing, Sales, Social

10 books to sharpen your leadership skills over the next quarter
Linkedln
April 10, 2024
From the definition of coaching, to the self-awareness of the coach, to development core competencies and various coaching models like GROW. They also discuss coaching best practice like ethics and working with clients. The book wouldn’t be complete without a coaches coach and the book has a whole section on self-development and your own assessment as a coach.

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Tags: Marketing, Sales, Social

Posts published on personal LinkedIn profiles receive up to 561% more interaction than company / brand page posts
Linkedln
April 09, 2024
So let's take a step back for a moment. How about if I could pick you up tomorrow and I drive you to a place which is full of your prospects? All you have to do is grab a coffee or a tea and go up and talk to them. You can stay as long as you like.

See publication

Tags: Marketing, Sales, Social

Stop gating content it only gets 3.4% response rate!Stop gating content it only gets 3.4% response rate!
Linkedln
April 05, 2024
In the recent post by Kerry Cunningham, where he is quoting research from 6sense he quotes that the average response rate for a form to be completed on a website is just 3.4%

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Tags: Marketing, Sales, Social

How to get more pipeline
Linkedln
April 04, 2024
So let's take a step back for a moment. How about if I could pick you up tomorrow and I drive you to a place which is full of your prospects? All you have to do is grab a coffee or a tea and go up and talk to them. You can stay as long as you like.

See publication

Tags: Marketing, Sales, Social

How do you start day 1 as a start-up with being social?
Linkedln
April 01, 2024
Clearly pipeline and get money into the business is critical, but as the CEO of this start-up said, we do need to work out what are we doing that is short term and what do we need to do that is long term.

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Tags: Marketing, Sales, Social

Nobody is lining up to buy your stuff because of your content
Linkedln
April 01, 2024
I remember training and coaching a company very early in our journey as a company and the sales leader posted a blog and called me up and said he hadn't had a constant stream of leads.

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Tags: Marketing, Sales, Social

Our team could really do with that ...
Linkedln
March 29, 2024
So let's take a step back for a moment. How about if I could pick you up tomorrow and I drive you to a place which is full of your prospects? All you have to do is grab a coffee or a tea and go up and talk to them. You can stay as long as you like.

See publication

Tags: Marketing, Sales, Social

Talking to your parents about artificial intelligence (AI)
Linkedln
March 27, 2024
So let's take a step back for a moment. How about if I could pick you up tomorrow and I drive you to a place which is full of your prospects? All you have to do is grab a coffee or a tea and go up and talk to them. You can stay as long as you like.

See publication

Tags: Marketing, Sales, Social

16 Author Newsletters
Why you're letting revenue slip through your fingers on social media
Linkedin
October 24, 2024
I’ve just seen a great presentation on how to empower senior people on social media

We know that everybody is social, your employees, your future employees, your customers, your future customers, your suppliers, your future customers, your investors and your future investors … everybody

What better than sho

See publication

Tags: Personal Branding, Sales, Social

Do you want to be part of the noise or do you want to be heard?
LinkedIn
October 01, 2024
Sales and marketing has worked like this since the 1980s and still works like this today

See publication

Tags: Marketing, Sales, Social

A tale of 2 sales cycles - Which sales cycle are you in?
LinkedIn
June 13, 2024
As they talk, they realise they need a new accounting systems, payroll system, CRM, or whatever it is you sell.

See publication

Tags: Marketing, Sales, Social

You have it all wrong in sales today, you don't need content, you need trust
LinkedIn
June 12, 2024
So let's take a step back for a moment. How about if I could pick you up tomorrow and I drive you to a place which is full of your prospects? All you have to do is grab a coffee or a tea and go up and talk to them. You can stay as long as you like.

See publication

Tags: Marketing, Sales, Social

61% of sales reps are not skilled at selling to C-level buyers
LinkedIn
April 30, 2024
When we looked at this in more detail we found that many of the salespeople were unable to build consensus in an organisation. Generally what happened was they found a person to talk to and then clung to them. Not matter what sales methodology you tried to use.

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Tags: Marketing, Sales, Social

How your prospects and customers have been educated to be happy buying on social, and why your sales people and employees need to be there to
LinkedIn
March 29, 2024
When we bought the house we live in 9 years ago the estate agent (Realtor) told me I didn’t understand the market, nobody used social media to look for houses.

See publication

Tags: Marketing, Sales, Social

If you're interested in resolving burnout in your salespeople, read on...
LinkedIn
March 15, 2024
Where as the data shows that the DLA Ignite social selling selling methodology, reduces burnout, installs purpose into the sales team and has exponentially higher results than cold calling and sending email spam.

See publication

Tags: Marketing, Sales, Social

When your sales team are at a conference or event are they shopkeepers or networkers?
Linkedln
February 29, 2024
When I wasn't speaking I thought I would walk around the exhibition and talk to the vendors. It seems to be the style today that everybody dresses in a corporate polo shirt so you cannot tell people apart.

See publication

Tags: Marketing, Sales, Social

84% of deals are won by the first vendor that a buyer contacts
LinkedIn
February 22, 2024
In this 6sense's 2023 B2B Buyer Report. It's a must-read for B2B marketers. One of the key insights from the report is 84% of deals are won by the first vendor that a buyer contacts. This indicates that buyers have usually picked a winner and are merely conducting due diligence when speaking with other vendors.

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Tags: Marketing, Sales, Social

What did we learn from the advertising at this years superbowl and what does this mean for your business going forward?
LinkedIn
February 15, 2024
This year at the superbowl brands paid millions for adverts and once again something played out like it does every year. In fact with every advert.

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Tags: Marketing, Sales, Social

Why you don't need personalization you need relevance
LinkedIn
February 01, 2024
The other day there was an article on LinkedIn that talked about using ChatGPT to personalise a message

See publication

Tags: Marketing, Social

When a buyer gets 70% through the buyer's journey, they have made up their mind and nothing is going to change it. Here's why
Linkedln
January 04, 2024
The 70% mark in the buyer journey
In an 11-month buying journey (the average cited in this study), most buyers only engage with the vendor once they hit the 70% mark (in this case, eight months). What Cunningham finds surprising is that it didn't matter who the person was - what role they played on the buying team or what level they were at in the company - that 70% didn't change.

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Tags: Marketing, Sales, Social

Happy 2024! What have we learned in 2023
LinkedIn
December 29, 2023
Thought I would take some time out to share what we have learned in 2023 and give some look into the future

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Tags: Marketing, Sales, Social

Why the marketing plan you've written for 2024 is already obsolete
LinkedIn
October 03, 2023
In this article, it explains the transformation that is taking place in sales and marketing today because of artificial intelligence (AI).
Have you ever used ChatGPT? Link here.
The title for this blog was going to be
"Why AI killed SEO and your website and if your not optimizing for artificial intelligence algorithms, you're already behind"

See publication

Tags: Digital Transformation, Marketing, Sales

Research: What do buyers want from content?
LinkedIn
September 21, 2023
In this new report by Sprout Social, Inc. it looks at evolving customer expectations of social media marketing and therefore content. What we find, probably does not surprise any of us, customers want authentic, non promotional content, customers want original content, customers want brands to engage with them, customers expect brands to have an online presence. After all, we all know that all brochures and literature, says the same thing "buy my product because we are great" and of course we ignore it.

See publication

Tags: Sales

Digital sales transformation, are we there yet?
LinkedIn
June 01, 2023
When Adam Gray and I started DLA Ignite 6 and half years ago we assumed with digital and social media so prevalent, even then we thought we had a 18 month window before everybody "got" the subject of sales transformation with digital.

See publication

Tags: Digital Transformation, Leadership, Sales

1 Book
Social Selling Techniques to Influence Buyers and Changemakers
Kogan Page
February 03, 2020
As the digital landscape has changed buyers' habits, it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:

- How to use networks purposefully to build social trust and create a high quality community
- How to develop real influence and authority in your subject area and connect with change-makers
- How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms.

Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organisation. The book is also supported by eight bonus 'how-to' articles, giving more depth on how to run the processes discussed in the book.

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Tags: Customer Experience, Social, Sales, Personal Branding

1 Founder
Co-Founder and CEO at DLA Ignite
DLA Ignite
July 01, 2016
Our Story: Building a Global Organisation

Tim and Adam formed DLAignite when they saw the effect that social media could have and realised that in the future social media would probably play a crucial role in the effectiveness of all organisations. They founded DLAIgnite in September 2016 and were almost immediately joined by Alex. As the business and clients grew they decided that, rather than recruit more and more staff, they would turn their consulting, sales and training expertise in to a series of programmes that could be delivered by associates and partners. This offered the ability to quickly scale and to offer local language/cultural versions of proven methods around the world.

We have a series of acknowledged experts in industry verticals as well as social disciplines and these resources are spread across the world so we can offer our clients deep sector expertise as well as implementation expertise.

To date through our associate and partner networks we operate in territories covering well over 40% of the world’s population and are constantly expanding this.

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Tags: Social, Marketing, Sales

2 Media Interviews
2 Common Social Selling Objections and Mistakes(part 1 with Tim Hughes)
Credibility Marketing
April 08, 2022
For sales reps that invest in social media, 64% hit their team quota—compared to only 49% of reps hitting their team quota that don’t use social media

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Tags: Social, Marketing, Sales

"Social Selling and Referral Selling is all you need" Tim Hughes (TALKING SALES 247)
Sales Leader Forums
February 12, 2019
Tim Hughes is challenging our thinking in this series of discussions.
In this one he says we don't need to be doing anything except leveraging social selling and referral selling to fill our pipeline.

He is saying forget about cold calling, emailing, In-mailing and any other method of prospecting. He says they just don't work effectively any more. All you need to do is leverage social and conduct referral selling.

See publication

Tags: Social, Marketing, Sales

71 Podcasts
#TimTalk – Judgement at work – making better choices with Sir Andrew Likierman
Import from youtube.com
May 14, 2025

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Tags: Social, Marketing, Sales

#TimTalk – Why relationships still drive revenue in an AI world with Guy Rubin
Import from youtube.com
May 07, 2025

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Tags: Social, Marketing, Sales

#TimTalk – Your voice matters – how to present from the heart with Tiina Jarvet and Gillian Whitney
Import from youtube.com
May 06, 2025

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Tags: Social, Marketing, Sales

#TimTalk – If you are in sales and have to negotiate $million deals this will save your life
Import from youtube.com
April 15, 2025

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Tags: Social, Marketing, Sales

#TimTalk – Easy storytelling framework for small business success with Robert Kennedy III
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April 09, 2025

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Tags: Social, Marketing, Sales

#TimTalk – The new rules of influence with Lida Citroen
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April 03, 2025

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Tags: Social, Marketing, Sales

#TimTalk – The art of spontaneity in the universe of “yes and” with Chris Grimes
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April 01, 2025

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Tags: Social, Marketing, Sales

#TimTalk – Strategic storytelling – why some stories work and other don’t with Anjali Sharma
Import from youtube.com
March 27, 2025

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Tags: Social, Marketing, Sales

#TimTalk – How should B2B business teams respond to AI with Mark Stouse
Import from youtube.com
February 18, 2025

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Tags: Social, Marketing, Sales

#TimTalk – How to build B2B relationships with Dr Ryan O’Sullivan
Import from youtube.com
January 28, 2025

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Tags: Social, Marketing, Sales

#TimTalk – Do we really understand how customers make decisions with Richard Few
Import from youtube.com
January 23, 2025

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Tags: Social, Marketing, Sales

Tim Hughes: Revolutionizing Sales with the Power of Social Selling
Import from youtube.com
December 11, 2024

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Tags: Social, Marketing, Sales

#TimTalk – Maximising LinkedIn for business growth with Neal Schaffer
Import from youtube.com
December 11, 2024

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Tags: Social, Marketing, Sales

#TimTalk – How to create 100 prospect meetings in 4 months with Bertrand Godillot
Import from youtube.com
November 28, 2024

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Tags: Social, Marketing, Sales

#TimTalk – Inform, inspire interview tips unpacked with Kim Chandler McDonald
Youtube
October 31, 2024
Kim is 3 Steps Data Co-Founder and CEO, driving data and digital governance solutions, CyAN APAC Dir., Award-winning author, Storyteller, Advocate for digital and cyber security, sovereignty, compliance and governance & end user empowerment

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Tags: Marketing, Sales, Social

#TimTalk – What lights you up with Mary Olson-Menzel
Import from youtube.com
September 26, 2024

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Tags: Social, Marketing, Sales

This podcast was created by AI from a written article
Import from youtube.com
September 24, 2024

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Tags: Social, Marketing, Sales

#TimTalk – The journey through enablement maturity with Stephanie Middaugh
Import from youtube.com
September 23, 2024

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Tags: Social, Marketing, Sales

#TimTalk – Learn to love selling with Mark Cox
Import from youtube.com
August 02, 2024

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Tags: Social, Marketing, Sales

#TimTalk – Networking unleashed with Michael Forman
Import from youtube.com
July 23, 2024

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Tags: Social, Marketing, Sales

#TimTalk – 5 things you need to do in an interview to get that job with Ian Moyse
Import from youtube.com
July 17, 2024

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Tags: Social, Marketing, Sales

#TimTalk – Why AI cannot write your thought leadership with Jo Roberts
Import from youtube.com
July 11, 2024

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Tags: Social, Marketing, Sales

#TimTalk – How to unstick deals with James Muir
Import from youtube.com
July 10, 2024

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Tags: Social, Marketing, Sales

#TimTalk – The benefits of microphone marketing with Donna Kunde
Import from youtube.com
June 27, 2024

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Tags: Social, Marketing, Sales

#TimTalk – How to be found by recruiters on LinkedIn by Tiina Jarvet
Import from youtube.com
June 25, 2024

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Tags: Social, Marketing, Sales

2 Videos
#TimTalk – How AI has changed sales and marketing with Dan Sodergren
Youtube
April 15, 2024
Dan is a Keynote speaker, trainer, author on the #FutureOfWork, #Technology, #AI and #DigitalMarketing. On stage, TV, radio and podcasts. He is available for keynotes, trainings and workshops. If you don’t know Dan, he’s a legend

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Tags: Marketing, Sales, Social

#TimTalk – Why referrals work and how to get them with Joanne Black
Youtube
April 10, 2024
Joanne shows people how to get access to buyers in a tough sales climate, she partners with sales leaders and their teams to build an outbound referral culture, which get an unparalleled 70% conversion rate

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Tags: Marketing, Sales, Social

Thinkers360 Credentials

8 Badges

Radar

3 Predictions
2025 Predictions for Personal Branding

Date : November 07, 2024

The big change in 2025 for personal brands will be the addition of personal brand clones.

This won't be instead of you, but in addition, allowing you to focus on the top 20%.

Clone technology does not require you to build anything or be able to program, there are off-the-shelf packages like delphi.ai
Which makes a cone of you easy and affordable.

By training the clone on your blogs and podcasts it will learn your style and be able to answer many of the questions put to you.

This will enable you to talk and interact, coach and mentor people at the time that suits them.

Without going to mush into the detail of how you do this, clearly you need to say up-front that your clone is a clone, but we will see more and more acceptance of clone technology by the public as time goes on.

It won't be long before a clone will be table stakes too.

See Radar

The clear business case for a personal brand

Date : November 17, 2023

Personal branding came of age in 2023. Up to this point it was deemed as a nice-to-have concept.

Now there is clear research / data / science backing the business case for a personal brand.

With over 60% of the world's population active on social media, it comes no surprise to anybody that the modern buyer, your employees, your future employees and your future investors are active on social media. So as a business if you want to sell, be the employer of choice in your business or seek investment you have to be active on social media. When I mean active, a personal brand is table stakes for all employees in business today.

So what about the science?

Data shows that start-up CEOs and businesses where the leadership team have a personal brand get significantly more backing from investors. This stands to reason because the modern investor is active on social media.

Also in their book "the jolt effect", reviewing a data set of 2 million, Matthew Dixon and Ted McKenna demonstrate why a personal brand, (they call it "buyer's agent") is defacto for sales. In fact if you don't have one, it will impact your win rate the revenue your business can close.

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2024 Predictions for B2B Influencer Marketing

Date : October 30, 2023

Brands will continue to treat Influencer Marketing like paid media in 2024. That is, you pay an Influencer to say "buy my product because we are great". Over time, brands will recognise this no different to corporate propaganda and does not create digital resonance with their buyers. Brands are still grappling with the fact that as a buyer, I'm interested in my relationships with other people on social media and not interested in a brand or what it does.

2024 will be the year where brands see that Influencer Marketing is about using the Influencers Influence to create Influence for the brand. For example, joint creation of content, quotes for reports, etc. The Influencer is the expert, the brands job is to "stand next to" the influencer and hope that some of that influence rubs off.

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Blog

Opportunities

1 Keynote
Sales Kick Offs

Location: Anywhere    Fees: To be discussed.

Service Type: Service Offered

Speak at sales kick offs on the changing world of sales. How the internet now drives the buying process and what we need to do as a salespeople to meet this buyer disfunction. Presentations can be 20 minutes, 50 minutes or I can do a 2 hour workshop.

Respond to this opportunity

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