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Ashish Saxena

Director and Global Head of Martech & Data at Designit - A Wipro Company

London, United Kingdom

Strategic Business/Marketing transformation Leader with experience in developing unique and alternative revenue channels for organizations, combining the power of Commerce, Analytics, MarTech, Digital/Advertising, and Data. Successfully built the CX, digital & marketing analytics practice (Google Marketing Cloud & Adobe Marketing/Experience Cloud, Tealium etc..) both globally and regionally.

Specialties:
* Innovation & Revenue Generation
* Data/Advanced Analytics/AI/ML
* P/L Management
* Personalization
* Data Supply Chain Management & Orchestration (Digital & Non - Digital)
* Advertising/Digital Marketing/PESO Model
* Data driven Integrated Marketing Solutions
* Marketing/Web Analytics (Adobe & Google Cloud)
* CRM/PRM/SEO
* eBusiness/eCommerce/Retail
* Digital product development/managment
* Marketing/Business/Technology Strategy

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Londom
Speaking Topics: Marketing & Digital Transformation, Cloud & Analytics, Transformation

Ashish Saxena Points
Academic 0
Author 6
Influencer 2
Speaker 25
Entrepreneur 0
Total 33

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Theatre: Europe
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

AI 30.12
Analytics 30.97
Big Data
Business Strategy
Cloud 30.17
CRM 30.04
Cryptocurrency
Customer Experience 30.25
Customer Loyalty
Design Thinking
Digital Disruption
Digital Transformation 30.14
Ecosystems
Emerging Technology
Entrepreneurship
Future of Work
Innovation 30.10
Leadership 30.06
Management
Marketing 30.20
Mobility
Predictive Analytics
Retail
Social
Supply Chain

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Healthcare
High Tech & Electronics
Hospitality
Manufacturing
Pharmaceuticals
Professional Services
Retail
Telecommunications
Utilities
Wholesale Distribution

Publications

1 Keynote
Data driven CX sit-down
Ashish Saxena
October 18, 2022
Presented on the topic of capturing first party data in a cookie-less world, something all businesses and organisations need to consider as we move into 2023.

See publication

Tags: Analytics, Customer Experience, Marketing

3 Panels
AntiConLX- Global Marketing Operations, Martech & Salestech
Ashish Saxena
October 21, 2022
Disscussed about future of Marketing operations, Martech and Salestech in 2023. Shared experiences and learning with 1500 attendees.

See publication

Tags: CRM, Customer Experience, Marketing

Digital Transformation & Cloud Adoption
Vmare
November 24, 2017
Role data in Digital Transformation and Cloud solutions.

See publication

Tags: Cloud, Digital Transformation, Leadership

Digital Transformation and cloud adoption
Ashish Saxena - Vmare
December 31, 1969

See publication

Tags: Cloud, Digital Transformation

2 Speaking Engagements
Data Driven Marketing
Global Value Addition Show
December 26, 2020

Its not about skills, for skills can be acquired, its not about communication abilities either, for communication abilities can be learnt & practiced.


Its all about mindset, for growth, happens only when progressive thinking is continuously instilled within us.

Today's episode is about learning a different topic - Why & Hows of Data-Driven Marketing.

I personally believe data can be our biggest friend & foe, how we use it, will decide its result for us.

I spoke to Ashish Saxena from the United Kingdom & figured out whether its individuals or organizations, everyone needs to have a data-driven marketing mindset today.

In today's episode we will talk about:-

1) Data-Driven Marketing & Alternatives of Revenue Generation for organizations -

2) What is data-driven Digital Marketing? What's the current state of digital marketing analytics?

3) How can marketing teams tap more of their digital analytics potential?

4) How to completely automate marketing without spending a fortune?

5) How to be less of a robot and more of a human being while embracing automation?

See publication

Tags: Customer Experience, Leadership, Marketing

The Play of Data and Analytics in Digital Transformation
Ashish Saxena - Jason Tan Podcast
October 12, 2020

See publication

Tags: Analytics, Cloud, Digital Transformation

2 Webinars
How to create data driven organization
Fortunate Events
March 23, 2023
How to quantify customer digital touch-points (1st Party data) with your organisation and drive this for a more personalised experiences…

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Tags: AI, Analytics, Customer Experience

The Play of Data & Analytics in Digital Transformation
Jason Tan
October 11, 2020
In this episode, Ashish shares with us a lot about digital transformation & some of the key lessons that he has learned over the years:

- How to make the digital transformation successful

- Why data has the most important role to play in the journey

- How to keep your focus on the right kind of data

- Why you should always start small with clear business use cases & how to tie the data to these business use cases

- Why it is important to understand your customers & how to apply the human-centred design with your understanding of the customers

- How this approach would be applicable to integrating the online & offline worlds

- What the future looks like for the field of data science

And much more!

See publication

Tags: AI, Analytics, Digital Transformation

2 Whitepapers
Making Online Shopping Smarter with Advanced Analytics
Cognizant
June 15, 2012
Merging offline and online data can help retailers to customize targeting, resulting in incremental increases in e-commerce revenues.

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Tags: AI, Analytics, Innovation

Making Online Shopping Smarter with Advanced Analytics
Ashish Saxena - Cognizant
December 31, 1969

See publication

Tags: Digital Transformation

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