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Lisa S. Jones
Chief EyeMail & Technology Officer at EyeMail Inc.
Atlanta, United States
For more than 18 years, Lisa continues to be digital innovator and disruptor for marketing communications. As CEO and founder of EyeMail Inc. she has developed multiple, patent-pending technologies within the digital video-in-email marketing space. Since 2004, EyeMail has achieved global recognition with Stevie Award for ‘Innovator of Year’ and Delta’s ‘Catalyst of the Year Award’ for impact to digital email strategy.
She is a board member of the Technology Association of Georgia Diversity and Inclusion and volunteers at the local chapter of the Women in Technology Association for the ‘Girls Initiative’ program.
Lisa has an MBA from Alabama A&M, an executive degree from the Tuck Business School at Dartmouth and is currently enrolled at Harvard Business School. She is a considered a trailblazer for women in technology, frequently speaks at national and international conferences, and is recognized as an industry thought leader.
Available For: Advising, Consulting, Influencing, Speaking Travels From: Atlanta, GA Speaking Topics: |Taking a Leap of Faith to Pursue your Dream | Process & Development of Patent Submission | From Concept to Disruption |
Speaking Fee
$2,500 (In-Person)
Lisa S. Jones
Points
Academic
50
Author
109
Influencer
299
Speaker
72
Entrepreneur
675
Total
1205
Points based upon Thinkers360 patent-pending algorithm.
Tags: Diversity and Inclusion, Entrepreneurship, Leadership
6 Article/Blogs
Why Now is a Good Time for Video-in-Email
CIO Views
July 07, 2022
Since the first email was sent in 1971, as a community, we have continuously reflected on how we think about communicating with each other. Video-in-email further enhances the day-to-day email engagement and with recent technology advances, our current industry standard definition for video-in-email will soon be re-written.
Email Marketing Trends 2021
UPliers Email
March 04, 2021
We're all pinning high hopes on email in 2021. But are we looking at some major changes/ developments this year? What will be the trends that will drive the industry? 29 Email marketing influencers share their insights, so you can hit the bull's eye with your well-planned email strategy.
The Power of “Acknowledgement”
LinkedIn
July 07, 2020
I am compelled to share my experience as a Black American receiving and reading all of the CEO Letters & Emails received in my inbox from corporations and organizations in support of recognizing Black Lives Matter and racial injustice has been a surprisingly emotional yet enlightening experience for me personally. But why?
Email should be like going to the State Fair.
LinkedIn
May 26, 2020
What images come to mind when you think of a State Fair?
It’s an exciting visual experience of thrills, cheerful amusement, and engagement. So many adventurous paths and options to discover at a state fair from the ups and downs of rollercoasters, games, curious fun, amazing food options, and let’s not forget the overarching views of Ferris Wheel. At every turn, every element of a State Fair engages your participation as a direct call to action.
Tags: Digital Disruption, Diversity and Inclusion, Marketing
16 Groups
Goodie Nation Community Cohort Member
Goodie Nation
January 09, 2023
We're a community for tech-focused social entrepreneurs, diverse founders, and experts from around the world to accelerate relationships to help founders grow.
Tags: Digital Disruption, Emerging Technology, Entrepreneurship
Start Small Think Big Member
Start Small Think Big
November 12, 2022
Start Small Think Big is a nonprofit that helps small businesses with high potential and limited access to the resources needed to create thriving businesses.
Tags: Digital Disruption, Diversity and Inclusion, Emerging Technology
Goldman Sachs - One Million Black Women: Black in Business Initiative
Goldman Sachs
August 29, 2022
Goldman Sachs has spent the last decade helping small businesses grow with 10,000 Small Businesses. Now, One Million Black Women is taking it further -- reaching Black women sole proprietors with the tools necessary to turn their business potential into business growth.
Tags: Business Strategy, Entrepreneurship, Innovation
49 Industry Awards
23 Experts: Share Email Marketing Trends To Keep An Eye Out For In 2023
Email Uplers
February 07, 2023
In shiftless ambles, nimble hobbles, and steady gallops as 2022 transitions to 2023, it also heralds quite a few interesting changes for the sprightly world of email marketing. Greater usage of interactivity, undeniable emphasis on hyper-personalization, and unwavering commitment to customer data security were some of the defining email marketing themes in the previous year. To understand what kind of contour it will crease for itself in the year to come, we got conversing with 23 of the finest email mavens out there.
Women Tech Network - Women In Tech Global Awards 2022 Finalist
Women Tech Network
August 29, 2022
WomenTech Network is one of the world's largest communities for women in tech with more than 70,000 members and 6,000 ambassadors representing 172 countries. Since 2018 its founders have engaged +600,000 tech specialists to join in building a diverse global community inspiring and reaching +1.5 million people in 2022 alone.
Finalist - Microsoft Diverse Supplier of the Year Award 2022
Microsoft
May 26, 2022
The second annual Microsoft Supplier Prestige Awards recognized suppliers that exemplify the pillars of strategy, priority, agility and modernization in the arenas of sustainability, accessibility, inclusion, representation and community. Aligning with Microsoft values, the awards seek to instill a sense of partnership across the supplier ecosystem.
Tags: Diversity and Inclusion, Entrepreneurship, Management
National Minority Supplier Development Council Certification
National Minority Supplier Development Council Minority Business Enterprise
February 10, 2022
EyeMail Inc. is Nationally Minority Business Enterprise (MBE) Certified.
This Female Technology Innovator Brings Next-Age Innovations to the Email Marketing Space
Human Of Fuzia
June 06, 2022
Humans of Fuzia is a dedicated platform that brings forth the extraordinariness of ordinary women. Emotional well-being is significant to us as many people continue to live with little or no external support. Violence and trauma that comes along through varied struggles must be spoken about.
Verizon Small Business Digital Ready Member
Verizon
November 12, 2022
Digital Ready is our online curriculum designed to give small businesses like yours the personalized tools to succeed in today's digital world. Learning modules, expert coaching, peer networking, access grant opportunities throughout the year and more—it's all here, and it’s all part of our goal to provide resources to help one million small businesses thrive in the digital economy.
Tags: Digital Disruption, Diversity and Inclusion, Emerging Technology
The 10th House Membership
Female Founder Collective
October 26, 2022
The Female Founder Collective launched in 2018 with the intent to support, develop and elevate the founders of female owned and led businesses. We want to make women prosperous — in whatever way that suits them best. We bring together women looking to manifest their own economic opportunities and we connect them with the tools and education to do it.
MediaPost Inc. is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, 30+ industry conferences and events each year nationwide and in Europe, including the OMMA, Insider Summit, Marketing and Engage conference series, seven annual award shows, and a suite of 50+ industry-focused email newsletters & blogs.
Tags: Digital Disruption, Diversity and Inclusion, Emerging Technology
Black Tech Women Group Membership
Black Tech Women
September 06, 2022
Black Tech Women was created in March 2017 on the premise that an engaged and supported community is key to retaining and advancing black women in the technology ecosystem.
Dell Women Entrepreneur Network Community Member
Dell Women Entrepreneur Network
September 07, 2020
Dell Technologies empowers female founders and aspiring entrepreneurs to grow their businesses and their vision through the power of technology, expansion of their personal networks and access to capital.
Tags: Digital Disruption, Emerging Technology, Entrepreneurship
3 Mentors
Career Technical Education Industry Scholars Program Employer Appreciation Certificate
Grant Associates Inc.
September 06, 2022
Grant Associates has been a pioneer in the development of career-related activities for students at Career and Technical Education schools. We have led the country in delivering opportunities for students to apply their skills in authentic industry settings while gaining real-world work experience.
Tags: Diversity and Inclusion, Innovation, Leadership
2 Miscellaneouss
Technology Association Of Georgia Diversity & Inclusion Summer Reading List Series
Technology Association Of Georgia Diversity & Inclusion
September 10, 2021
Queen Of Small Lenovo Evolve Small
Lenovo
November 18, 2022
In 2021, Lenovo launched the Evolve Small Initiative, based on the belief that small businesses are the heart of North America. With the help of partners across the United States and Canada, Lenovo has led a rallied effort to provide financial aid, mentorship resources, and community support to minority and woman-owned small businesses as they recover from the impact of the COVID-19 pandemic. Because we know that when they thrive, we all thrive.
But we're not done. We saw the true impact these resources can have for small businesses, and are expanding Evolve Small to be bigger and better. With the help of AMD and Microsoft, we're partnering with Queen Latifah, Goodie Nation, the Carolina Panthers, local organizations, and more - all to make sure YOU have the right tools to be successful.
Tags: Diversity and Inclusion, Entrepreneurship, Marketing
11 Panels
Blacks in Performance Marketing - Monthly Meeting (National Women's Month)
YouTube
March 10, 2023
In celebration of National Women's Month in March, BiPM was thrilled to host a special event showcasing the stories of four dynamic and inspiring Black Women. We were honored to have Asia Adell, Corrina Moman, Lisa S. Jones and Kisha Velazquez, MBA, as our esteemed speakers.
During the event, they shared their journey as black women in the marketing industry and offer insights on how to navigate the workplace as a woman of color.
We hope you enjoined joining us in celebrating National Women's Month and learning from these remarkable Black women. Together, we can empower and uplift each other to achieve our dreams and reach our full potential.
Patent Pending - Video in Email (Webmail)
US Patent Office
December 01, 2020
Patent pending technology to enable the entire video to play automatically in the inbox across webmail in 15K in size. No downloads, thumbnails, of 10 second animated .gifs
Patent-Pending Audio in Webmail
US Patent Office
June 01, 2017
Patent pending technology to enable the entire video to play automatically in the inbox for Microsoft Outlook in 15K in size. No downloads, thumbnails, of 10 second animated .gifs
Improving Email Storytelling with Lisa Jones, Chief EyeMail Officer at EyeMail
Centerfield
December 14, 2022
This episode features Lisa Jones, Chief EyeMail Officer (CEO) at EyeMail and covers the growth of her career and making email marketing more effective with video, but starts with a crazy job decision… the CIA or NASA???
From The Bottom To The Top Podcast Interview
From The Bottom To The Top
November 06, 2020
From The Bottom To The Top is a dynamic show about how to bring your business to "To The Top" in sales, marketing, productivity and profits. Coming to you live from The Mauldin Group Studio in Atlanta, Georgia.
Tags: Digital Disruption, Emerging Technology, Marketing
7 Profiles
2023 Diverse Supplier Directory
Minority Business News USA
January 09, 2023
Featuring hundreds of certified diverse suppliers across 20 industries along with top corporate supplier diversity programs, the 2023 Diverse Supplier Directory is your free resource to connect to business opportunities and diverse suppliers alike. Visit our websites to read or download for free.
Tags: Digital Disruption, Diversity and Inclusion, Emerging Technology
Galaxy Of Stars Business Directory Listing
Galaxy Of Stars
October 28, 2022
Galaxy of Stars is a free service provided by Hidden Star. It is a large, welcoming community of minority and women entrepreneurs and business owners. It is a safe place to get help, give help, meet friends, and support each other in your struggle to succeed in business.
2021-2022 Diverse Supplier Directory
Minority & Multicultural Business News United States Of America - Women’s Enterprise United States Of America
November 08, 2021
Women’s Enterprise magazine (WE USA) is the nation's foremost quarterly print and digital publication supporting Women's Business Enterprises (WBEs) and supply chain inclusion.
Tags: Digital Disruption, Diversity and Inclusion, Entrepreneurship
Hello Alice Community Business Member
Hello Alice
March 05, 2020
Hello Alice supports small business owners — marginalized genders, people of color, veterans, the LGBTQ+ community, and all entrepreneurs — looking to learn and grow, at all stages of business.
Email Engagement Should Be Inspired And Not Driven
Lisa S. Jones
October 01, 2021
Many Brands Believe That We Should Drive Viewers To A Call-To-Action. However, We At EyeMail Believe That Viewers Should Be Inspired To Take A Call-To-Action.
Tags: Digital Disruption, Entrepreneurship, Leadership
ISM New York Annual Conference: Procurement Trends & Innovation
Institute for Supply Management
September 03, 2018
Speaker On Innovative Procurement Technology.
Institute for Supply Management (ISM) is the first and largest not-for-profit professional supply management organization worldwide. Founded in 1915, ISM has over 50,000 members across 100 countries.
Benefits to Meetings Events & Planning
YouTube
September 22, 2020
EyeMail works directly with meeting planners and organizations to send out the “save the date“ or an invitation to a meeting/event to generate excitement or highlight a sponsor.
The Power of Acknowledgement- Black Lives Matter
YouTube
September 22, 2020
As an African-American Founder & CEO, I am compelled to share my experiences during the Black Lives Matter Movement and the desire to thank you all from around the world, who have provided various forms of support against racial injustices.
The Power of EyeMail Adapt or Lose Market Share
YouTube
September 21, 2020
Many of us know what it’s like to have our inboxes flooded with Emails, Emails, Emails. Your competitors are sending baseline static emails, so here is your chance to be 1st to deliver a Differentiator for your company’s brand.
Communicate Joy with EyeMail
YouTube
September 21, 2020
We want to help you communicate JOY. Whether you met a sales quota, want to recognize a new hire or promotion, or simply want to recognize those who have worked so hard for all of us, what better way to share the love than sending out an EyeMail Video to recognize those who mean so much!
Tags: Digital Disruption, Diversity and Inclusion, Marketing
Thinkers360 Credentials
7 Badges
Radar
2 Predictions
2023 Predictions for MarTech
Date : October 15, 2022
Email has celebrated over 50 years of existence and is the preferred communication medium with 72% of people choosing it over other channels. In 2023 expect the next generation of email engagement to rise. This advancement in communication will include a progressive increase in motion, animation, and primarily video-in-email experiences in both the inbox and mobile. Attention spans continue to shorten, it remains important to capture attention, engage and deliver compelling storytelling moments in the email inbox. Video provides a way to show emotion, tone and to personalize a communication experience, and exemplifies the importance of building and sustaining the need for human connection. Global brands and organizations in various industries will continue to explore, experiment and adopt sending an increase in video in email messages that are both impactful and meaningful to recipients. The goal is to ‘inspire not drive’ viewers to a call to action. Additionally, to ensure inclusiveness in communications and to reach a broader audience, expect to receive more closed captioning on video content both online and in email marketing campaigns.
Empathetic customer-centric thinking and listening will continue to evolve and rise in 2022 to deliver immersive digital marketing experiences. This includes a refined human centered approach to emotionally connect to better understand customer’s motivations and needs to deliver world-class solutions, to inspire action and yield competitive returns. The use of video in various platforms will continue to play a pivotal role in the advancements of digital marketing. Video in email experiences to include mobile and text messaging will become more prevalent in the market and will further pave the way for effective storytelling and humanize digital marketing efforts to generate more engagement, click-throughs, and conversions. The importance of inclusiveness and accessibility in digital marketing will continue to gain traction to increase awareness of the importance and need to include closed captioning on video in email and mobile experiences to further engage, inspire and connect with a broader audience of customers.
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