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Philippe Borremans

Consultant/Owner at RiskComms FZCO

Dubai, United Arab Emirates

Philippe Borremans is an independent consultant specialising in risk, crisis, and emergency communication with over two decades of experience. Throughout his career, he has worked with international health & emergency agencies (WHO, ICRC, ECDC), governments, and corporations, developing comprehensive communication plans and delivering crisis simulation training. A former President of the International Public Relations Association (IPRA) and corporate communications leader at IBM, Philippe brings hands-on expertise in managing public health emergencies, natural hazards, and corporate reputation challenges. He is the author of "Mastering Crisis Communication with ChatGPT: A Practical Guide" (2023), "Building Your Crisis Communication Plan - The Complete Step-By-Step Workbook For 2026" (2026) and produces the "Wag The Dog" newsletter and podcast, sharing his strategic approach that combines technology, data-driven decision-making, and empathy to help organisations navigate complex crises.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Lisbon - Abu Dhabi
Speaking Topics: Risk Communications, Crisis Communications, Public Relations, Digital Communications, Corporate Communications

Philippe Borremans Points
Academic 0
Author 81
Influencer 0
Speaker 10
Entrepreneur 0
Total 91

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Business Unit: RiskComms FZCO
Theatre: Worldwide
Minimum Project Size: $100,000+
Average Hourly Rate: $150-$199
Number of Employees: 1-10
Company Founded Date: Undisclosed
Media Experience: +25 years
Last Media Training: 12/20/2023
Last Media Interview: 12/16/2025

Areas of Expertise

AI 31.16
AI Governance
Behavioral Science
Blockchain
Business Continuity 31.19
Change Management
COVID19 30.27
Cybersecurity
Digital Disruption
Emerging Technology
Health and Safety
International Relations
Management
Predictive Analytics
Project Management
Public Relations 37.91
Risk Management 31.20
Sustainability

Industry Experience

Aerospace & Defense
Agriculture & Mining
Automotive
Chemicals
Consumer Products
Cross Industry
Federal & Public Sector
Healthcare
High Tech & Electronics
Higher Education & Research
Oil & Gas
Pharmaceuticals
Professional Services
Retail
Telecommunications
Wholesale Distribution

Publications & Experience

21 Article/Blogs
Storm Kristin: When National Crisis Communication Excellence Meets the Last-Mile Problem
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February 04, 2026
A Crisis Communicator's Field Notes from Six Days Without Power

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Tags: AI, Public Relations, Risk Management

Navigating the Polycrisis: An Insights Report for CCOs and Strategic Communicators
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January 19, 2026
The World Economic Forum's 2026 Global Risks Report reveals how interconnected geopolitical, technological, and societal crises are reshaping communication strategy—here's what CCOs need to build, practise, and resource now.

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Tags: AI, Public Relations, Risk Management

How Are Leading Organisations Preparing for Tomorrow's Crises Today?
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January 15, 2026
New research from the European Communication Monitor reveals that crisis resilience is built before disasters strike—through values integration, intergenerational talent management, and systematic leadership coaching. Chief communication officers managing billions in revenue share what actually wo

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Tags: AI, Public Relations, Risk Management

Why Crisis Communication Teams Aren't Ready for AI Deepfakes: Survey Reveals Critical Gaps
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January 08, 2026
A 2025 survey of 102 crisis communication professionals reveals 77% have no protocols for AI deepfakes despite rating them as critical threats, while testing gaps and departmental silos undermine preparedness across organisations of all sizes.

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Tags: AI, Public Relations, Risk Management

When Your Emergency Alert System Becomes the Emergency: The CodeRED Ransomware Crisis
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December 10, 2025
The November 2025 ransomware attack on Crisis24's CodeRED emergency alert system left US municipalities unable to warn residents about life-safety threats, forcing some to resort to door-to-door notifications while exposing critical gaps in crisis communication preparedness.

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Tags: AI, Public Relations, Risk Management

The Chernobyl/Fukushima Problem: Why Worst-Case Scenario Bias Makes Us Less Safe
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December 09, 2025
Emergency preparedness experts default to Chernobyl and Fukushima when planning for radiological incidents, but this worst-case scenario bias causes panic, inappropriate responses, and potentially more harm than the radiation itself.

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Tags: AI, Public Relations, Risk Management

Why Crisis Communicators Are Preparing for the Wrong Threats: BCI Horizon Scan Report 2025 Analysis
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November 27, 2025
The BCI Horizon Scan Report 2025 reveals a critical perception gap in crisis management. Safety incidents dominate actual disruptions at 14.64 but rank only #16 in future concerns at 3.61. Crisis communicators must shift their focus from cyber threats to physical safety, staff wellbeing, and supply

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Tags: AI, Public Relations, Risk Management

How Do You Maintain Crisis Communication When Infrastructure Fails?
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November 08, 2025
Traditional crisis communication plans collapse when infrastructure fails. The Minimum Viable Crisis Communication (MVCC) framework provides a three-tiered response system that works even when phones, internet, and email systems are compromised or completely offline.

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Tags: AI, Public Relations, Risk Management

Stop Telling Me to "Build Trust": Why Crisis Communication's Favorite Mantra Is Broken
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November 03, 2025
Trust cannot be the universal cornerstone of crisis communication. Research shows it's just one of twelve outrage factors, culturally contingent, and sometimes dangerous—here's what actually works in 2025.

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Tags: AI, Public Relations, Risk Management

Why Do Organizations Fail at Crisis Response Despite Having Advanced AI Tools?
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October 25, 2025
Traditional approval processes create a critical velocity gap between AI-powered crisis detection and human decision-making authority, causing organizations to lose control of narratives at the exact moment speed matters most, this framework shows how to bridge that gap in 2026.

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Tags: AI, Public Relations, Risk Management

Why Is Business Continuity's 'Back to Basics' Movement Creating a Crisis Communication Blind Spot?
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October 25, 2025
The BCI Continuity and Resilience Report 2025 reveals that 45.5% of organizations now separate resilience from business continuity, creating a dangerous gap where crisis communication accountability falls through the cracks, leaving reputation management without operational knowledge or strategic au

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Tags: AI, Public Relations, Risk Management

Crisis Communication Is Now a Legal Obligation: What the New Regulatory Landscape Means for Your Organization
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October 13, 2025
New regulations from the SEC, EU NIS2, and DORA have transformed crisis communication from discretionary PR into a legally mandated governance function with tight deadlines, million-dollar penalties, and personal executive liability.

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Tags: AI, Public Relations, Risk Management

When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)
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September 25, 2025
Traditional crisis communication strategies fail in today's fragmented media landscape. Learn how the Micro-Influencer Retainer Network (MIRN) strategy helps brands reach scattered audiences through authentic community voices instead of failed broadcast messaging.

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Tags: AI, Public Relations, Risk Management

How Do Deepfakes Threaten Your Crisis Communication Strategy in 2025?
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September 18, 2025
Part 1 of 5: Deepfake fraud surged 3,000% in 2023, costing businesses $500,000 per incident. Crisis leaders need new frameworks to combat AI-generated disinformation that spreads before traditional response teams can even assemble.

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Tags: AI, Public Relations, Risk Management

Beyond the Playbook: Five Strategic Imperatives Reshaping Crisis Communication (Part 1 of 5)
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September 17, 2025
This is the first in a five-part series examining the strategic imperatives reshaping crisis communication for the next decade.

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Tags: AI, Public Relations, Risk Management

When Disasters Strike: How Emergency Communication Timing Determines Who Lives and Dies
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September 10, 2025
Emergency communication effectiveness depends critically on timing, with disasters striking at different hours creating vastly different vulnerability patterns and requiring hour-specific response strategies that most emergency planners overlook.

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Tags: AI, Public Relations, Risk Management

The Complete CEO Crisis Preparedness Guide: How Corporate Communication Leaders Can Navigate Executive Scandals
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September 04, 2025
From Viral Moments to Board Decisions: Modern Communication Strategies for CEO Crises

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Tags: AI, Public Relations, Risk Management

Beyond Vaccines: A Risk Communicator's Guide to Countering Sophisticated Disinformation
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September 03, 2025
Risk communicators face sophisticated pseudo-science designed to mimic legitimate research while systematically undermining evidence-based decision-making, requiring new strategic approaches beyond traditional fact-checking methods.

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Tags: AI, Public Relations, Risk Management

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management
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August 27, 2025
Traditional stakeholder management models miss the networked audiences who can destroy brands overnight through viral content, leaving organisations vulnerable to reputation attacks from people they've never heard of.

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Tags: AI, Public Relations, Risk Management

Your Crisis Plan Expires in 2027
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August 20, 2025
When superintelligent AI rewrites the rules of emergency communication

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Tags: AI, Public Relations, Risk Management

What Covid-19 Has Taught Us About Emergency Risk And Crisis Communications: The Mistakes Made And The Lessons Learnt
WeWhoDo
June 22, 2020

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Tags: COVID19, Public Relations, Risk Management

1 Book
Mastering Crisis Communication with ChatGPT: A Practical Guide
PublishDrive
February 08, 2023
"Mastering Crisis Communication with ChatGPT: A Practical Guide" covers key strategies for utilising the AI's technical writing and summarising skills to generate fictive crisis scenarios, reactive statements, key messages, and plans for crisis communication.

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Tags: AI, Public Relations

1 Keynote
World Crisis & Emergency Management Summit
NCEMA
April 09, 2025
The first Emergency, Crisis, and Disaster Management Conference was launched in 2008, and through its various sessions up to 2019, it established itself as a leading and unique event internationally, being the first of its kind in the Gulf and Middle East region to address the field of emergency and crisis management. Through its sessions up to 2019, the conference achieved a prominent and unique international standing, providing comprehensive and specialized discussions on emergency and crisis management.

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Tags: AI, Business Continuity, Risk Management

Thinkers360 Credentials

3 Badges

Blog

Opportunities

Events

1 Physical Event
Crisis Communications Boot Camp

Location: Catalyst Ranch, Chicago, USA    Date : April 16, 2026 - April 17, 2026     Organizer: P World

Join experts from Coca-Cola, Edelman, U.S. Bank, UCLA Health, Couchbase, and the Center for Reproductive Rights for two transformative days of practical insights, hands-on strategy, and meaningful connection.

In an age of political polarisation, economic volatility, and AI-fuelled misinformation, communicators must be ready for anything. The Crisis Communications Boot Camp – Chicago 4 equips you with the frameworks, tools, and confidence to protect your organization’s reputation and respond with clarity when it matters most.

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