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Leslie Venetz

Founder at The Sales-Led GTM Agecy

Chicago, United States

Leslie is one of the most influential voices in sales, specializing in how to earn the attention of your customers.

She has been featured in the Wall Street Journal, MorningBrew & Success and her online content has been viewed over 100 MM times.

Author of Top 50 USA Today best-seller Profit-Generating Pipeline: A Proven Formula to Earn Trust and Drive Revenue, Leslie is a sought after speaker and helps outbound B2B sales organizations create profitable sales strategies.

Available For: Consulting, Influencing, Speaking
Travels From: Chicago
Speaking Topics: B2B sales, sales strategy, outbound sales, active listening, time management, sales leadership, sales objections, sales calls, cold calling, email mes

Speaking Fee $15,000 (In-Person), $4,290 (Virtual)

Leslie Venetz Points
Academic 20
Author 101
Influencer 534
Speaker 30
Entrepreneur 40
Total 725

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Sales Consulting
Theatre: Global
Minimum Project Size: $5,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: Undisclosed
Last Media Interview: 11/25/2024

Areas of Expertise

Business Strategy 33.30
Change Management
Coaching
Culture 30.02
Entrepreneurship 30.19
Leadership 31.98
Lean Startup 30.21
Management
Marketing 30.66
Sales 49.53
Social 31.22
Startups 30.26

Industry Experience

Publications & Experience

2 Academic Certifications
Certificate in Successful Negotiation
The University of Michigan, Ross School of
August 01, 2019

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Tags: Business Strategy, Sales

Fundamentals of Digital Marketing Certificate
Google Digital Garage
July 16, 2018
Google Digital Garage Fundamentals of Digital Marketing Certificate

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Tags: Marketing, Sales, Social

21 Article/Blogs
Your Prospects Aren’t Reading Your Emails
Linkedin
December 10, 2025
You spent 30 minutes crafting the perfect cold email. You personalized the opening. You included a compelling value proposition. You even added that case study you thought would seal the deal.

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Tags: Business Strategy, Leadership, Sales

Top 3 Benefits of Hiring a Woman-Owned Business
Linkedln
December 05, 2025
According to UpCounsel, "if a business purchases their materials and supplies from a minority-owned business, there are tax breaks granted by the federal government. Tax liabilities are also reduced for any company that uses services or labor provided by minorities."

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Tags: Business Strategy, Leadership, Sales

124 People You Need to Follow on LinkedIn in 2024
Linkedln
January 05, 2024
This list started 3 years ago in response to the many, many posts about the best or top voices I saw cluttering my LinkedIn feed.

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Tags: Business Strategy, Leadership, Sales

3 Important Lessons: Year 1 as a Full-Time Founder
Linkedln
March 31, 2023
Anybody who has gotten married may find this analogy relatable. Marriage is the one (or in my case, 4) day celebration of years of experience (dating) and work (building a partnership). Nobody gives much thought to everything it took to get to that day, they show up to celebrate with an eye on what comes next.

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Tags: Business Strategy, Leadership, Sales

100 LinkedIn Voices to Follow in 2023
Linkedln
January 14, 2023
I was thinking back to 2007 when I created my LinkedIn account. Yes, that means my first log-in was 15 years ago and for nearly a decade after that, I primarily used LinkedIn for prospecting.

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Tags: Business Strategy, Leadership, Sales

A Story About How The Things We Do Not Choose, Make Us Stronger
Linkedln
April 01, 2022
Working at an early-stage startup is hard. Being the first employee with an absentee Founder is much harder.

I knew how to sell. I knew how to build high-performing teams.

I had to learn almost everything else.

I had to teach myself GTM strategy, I had to teach myself how to write cold copy people replied to with exactly zero brand recognition. I had to teach myself how to create effective market funnels.

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Tags: Business Strategy, Leadership, Sales

Join today - 2022 #BusinessBookClub
Linkedln
January 17, 2022
Is reading more sales or business books on your list of 2022 resolutions?

You’re not alone. A lot of folks are keen to expand their minds in 2022 and I’m here to help.

I will be hosting a virtual book club every 6 (or so) weeks for the rest of the year. It’s only 7 total books and I think you can do this with me.

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Tags: Business Strategy, Leadership, Sales

60 Voices You Must Follow in 2022
Linkedln
January 08, 2022
I was thinking back to 2007 when I created my LinkedIn account. Yes, that means my first log-in was 15 years ago and for nearly a decade after that, I primarily used LinkedIn for prospecting.

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Tags: Business Strategy, Leadership, Sales

Talk Tracks: Sales Enablement Leaders Share What Works & What Doesn't
Sales Hacker
May 12, 2021
️ How do I make my talk tracks not sound like a script ️

Don’t make the call about who you are, your company, and your product features. Talk tracks resonate when you talk about the prospect, not yourself.

Leslie Venetz, New Business Development Director at Procurement Leaders says starting out on the right foot is critical.

“Too often I see reps starting their sales conversation with a rundown of how long they’ve been with the company, where the company has offices or a list of product features. Why would your prospect care?”

She compares this to pulling out a resume on a first date.

“Without learning anything about your partner, you start with a list of everything about you that you believe a stranger should care about. It would be off-putting.”

Do try to understand your buyers and actively listen.

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Tags: Culture, Sales, Business Strategy

Unleash Your Potential
Linkedln
March 25, 2021
My passion is to inspire the next generation of sales professionals with the skills & mentality to find their unique sales voice.

Through my consulting work as the Founder of Sales Team Builder LLC and a content creator on TikTok at the handle, SalesTipsTok, I see firsthand how little training sales professionals are provided.

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Tags: Business Strategy, Leadership, Sales

SalesTipsTok TikTok Channel
TikTok
November 12, 2020
Leslie Venetz recently launched TikTok channel at SalesTipsTok to share practical and funny sales tips.

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Tags: Marketing, Sales, Social

Volunteering is Selfish, but That's Okay
Medium
August 31, 2020

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Tags: Sales, Health and Wellness, Mental Health

What Getting Married Taught Me About Event Planning
Medium
August 28, 2020

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Tags: Sales, Business Strategy

NASP Influencers
National Association of Sales Professionals
September 06, 2018
Sales blog by Leslie Venetz

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Tags: Business Strategy, Marketing, Sales

Women Procurement Leaders Blog
Linkedln
August 23, 2018
The WPL Community connected with EmblemHealth to co-host a New York Coaching Workshop offering attendees the forum to learn different frameworks and techniques to embed coaching practices into their management style. Mentoring and coaching were identified as key job satisfaction indicators in the Procurement Leaders 2017 Salary Survey research and therefore a prime opportunity to develop and retain more women into leadership positons in the function.

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Tags: Business Strategy, Leadership, Sales

3 Tips to an Effective Sales Presentation
Linkedln
April 20, 2018
Be Interactive. While it’s important to be in control of the room during a sales presentation, make sure that you are speaking with your prospects – not at them. Use your sales presentation to ask questions and gather feedback. This style of dynamic presentation ensures that you won’t miss important buying signals.

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Tags: Business Strategy, Leadership, Sales

Event Success Checklist
Linkedln
November 28, 2017
Are you debuting a new product? Are you recruiting new customers? Whatever your goal, make sure you have it clearly defined before attending the event. Better yet, have it clearly defined before you sign up and commit to attending!

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Tags: Business Strategy, Leadership, Sales

Successful Social Media in 5 Steps
Linkedln
November 14, 2017
Many company’s struggle to uncover how social media can be best applied to their business. We’ve highlighted a few key facts about the most prevalent social media platforms to help you determine which platform will provide your business the most ROI.

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Tags: Business Strategy, Leadership, Sales

Voyage Chicago: Chicago’s Most Inspiring Stories
Voyage Chicago
October 20, 2017
- Voyage Chicago: Chicago’s Most Inspiring Stories Featured Article
Meet Leslie Venetz of Carpathia Marketing in River North October 2017

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Tags: Leadership, Sales, Startups

Cold Calling Mastery
Blogspot
December 31, 1969
Lessons learned in B2B sales

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Tags: Leadership, Marketing, Sales

B2B Sales Templates & Guides
Almanac
December 31, 1969
B2B Sales Templates & Guides

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Tags: Business Strategy, Marketing, Sales

20 Author Newsletters
Three Segmentation Strategies That Actually Drive Revenue (Not Just Activity)
Linkedln
January 14, 2026
Here is the truth. If you are trying to talk to everybody, you are talking to nobody. Sellers who consistently hit quota are not working harder. They are working smarter by taking a strategic approach to territory management that most reps are never taught.

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Tags: Business Strategy, Leadership, Sales

How to Close Deals Faster Without Being Pushy: The Four-Question Framework
Linkedin
January 07, 2026
You’ve got a prospect who’s been in your pipeline for months

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Tags: Business Strategy, Lean Startup, Sales

Earning Attention Before Asking for It
Linkedln
December 23, 2025
You spent hours crafting those emails. You talked about your product’s features. You highlighted what makes your company different. You explained what you do.

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Tags: Business Strategy, Leadership, Sales

Building Trust-Based Sales Teams
Linkedin
December 17, 2025
Your sales team is hitting their call metrics. They're logging activities. They're showing up to one-on-ones. But deals are stalling. Buyers are going dark. And your reps can't tell you why.

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Tags: Business Strategy, Leadership, Sales

Blame the Spicy Food (And Other Sales Misdiagnoses)
Linkedin
November 26, 2025
Remember when doctors spent 75 years telling ulcer patients to stop eating spicy food? Stress less. Drink milk. Avoid tacos

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Tags: Business Strategy, Leadership, Sales

From "Look At Us" to "Let's Talk About You"
Linkedln
November 17, 2025
Here's what broke me: My email templates were all "We offer," "Our product," "My company," "I think." I was that person at the party who only talks about themselves. No wonder I was standing in the metaphorical corner talking to myself.

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Tags: Business Strategy, Leadership, Sales

Building Trust-Based Sales Teams
Linkedln
November 07, 2025
Your sales team is hitting their call metrics. They're logging activities. They're showing up to one-on-ones. But deals are stalling. Buyers are going dark. And your reps can't tell you why.

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Tags: Business Strategy, Leadership, Sales

Handoff Horror Show
Linkedln
October 13, 2025
Here's the thing nobody tells you: Everyone celebrates the "land" but nobody tracks if customers actually expand. Sales teams close deals and throw them over the wall to Customer Success like they're playing hot potato with a grenade. CS inherits customers who never needed the product in the first place.

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Tags: Business Strategy, Leadership, Sales

Your ICP Isn't Who Can Buy
Linkedln
October 06, 2025
Amplitude's Product Benchmark Report just dropped, and buried on page 22 is a stat that made me cancel my afternoon meetings: 96% of the median group's new users churned by the end of the third month.

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Tags: Business Strategy, Leadership, Sales

Would You Buy Stock in Your Pipeline?
Linkedln
August 20, 2025
Who saw the headlines about Salesforce this week? Their stock is down around 28 % this year. Analysts say revenue growth has slowed into single digits and their splashy AI bets won’t pay off until 2027. Yet some experts remain bullish because Salesforce’s “remaining performance obligation” – basically, its contracted pipeline – jumped 13 % YoY.

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Tags: Business Strategy, Leadership, Sales

Earn The Right Newsletter - Issue 3
Linkedln
July 17, 2025
Want to help your team win more deals? Make it easier for prospects to buy from your company by removing friction from the buying process.

In this newsletter, I'll share an idea for each stage of the funnel. Pick one to test with your team this week.

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Tags: Business Strategy, Leadership, Sales

Earn the Right Newsletter - Issue 1
Linkedln
July 03, 2025
Welcome to the inaugural issue of the Earn The Right Newsletter inspired by the sales methodology I've been teaching for nearly a decade AND the book I'm writing!!

Weekly, I'll share 1 actionable tip or strategy to help you capture your buyer's attention and win their business.

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Tags: Business Strategy, Leadership, Sales

Why Your Most Soul-Crushing Gig Beat Any Guru's Masterclass
Linkedln
June 03, 2025
In a world that worships "10x SDR bootcamps" and more sales certifications than you can count. Turns out, the best sales training happens when you're getting screamed at over a wrong sandwich order.

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Tags: Business Strategy, Leadership, Sales

The Freedom Economy
Linkedln
April 21, 2025
As organizational psychologist Adam Grant puts it, “In the future of work, allegiance shifts from employers to meaningful projects. Top talent will flow to whoever offers the most interesting problems—no W‑2 required.”

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Tags: Business Strategy, Leadership, Sales

BRAIN SCIENCE for COLD CALLS
Linkedln
April 19, 2025
Early in my career, I packed every opening with data, credentials, and rapport-building attempts. Sound familiar? Here's the problem - when faced with information overload, our brains automatically filter out what they deem non-essential. Your carefully crafted message isn't being rejected—it's being filtered before it's even processed.

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Tags: Business Strategy, Leadership, Sales

POWER OF THE E̶D̶I̶T̶
Linkedln
March 07, 2025
After analyzing over 10,000 sales emails, a pattern emerged: high-performing emails contained minimal self-reference. The best-performing messages focused entirely on the prospect's world, not the seller's capabilities.

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Tags: Business Strategy, Leadership, Sales

Earn The Right Newsletter - Issue 5
Linkedln
August 15, 2024
On Saturday, I posted about cold calling and made the bold claim that GenZ isn't afraid of the phone. Instead, I challenged that Sales Leaders who make claims like "young people just don't know how to make a phone call these days" are the problem.

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Tags: Business Strategy, Leadership, Sales

Earn The Right Newsletter - Issue 4
Linkedln
July 31, 2024
We coach by telling our reps that they spend too much of a call talking or that they need to answer more questions, but we rarely enable them with the frameworks and training to listen better.

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Tags: Business Strategy, Leadership, Sales

Earn the Right Newsletter - Issue 2
Linkedln
July 10, 2024
This week I'll share an easy way to #EarnTheRight to your prospect or customers' attention & trust. It's a simple communication pivot to help you have more buyer-centric interactions.

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Tags: Business Strategy, Leadership, Sales

1000 Days of Posting on LinkedIn
Linkedln
June 29, 2023
I got to share my knowledge and talk about what’s most important to me nearly 1500 times & you repeatedly showed up in the comments to join the conversation (2.31% engagement rate).

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Tags: Business Strategy, Leadership, Sales

1 Book
Profit Generating Pipeline: A Proven Formula to Earn Trust and Drive Revenue
Leslie Venetz
August 05, 2025
A USA Today Top 50 Bestseller

9 Proven Steps to Earn Trust, Build a Better Pipeline, and Drive Revenue

Profit Generating Pipeline is a must-read for B2B sales leaders who want to stop guessing and start driving real results. In this bestselling guide, sales expert Leslie Venetz delivers a proven, step-by-step blueprint for building a high-performing outbound strategy that fills your pipeline with qualified leads and keeps revenue flowing.

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Tags: Leadership, Sales

2 Founders
Unleash Your Potential: A B2B Sales Playbook
Teachable
February 01, 2021
This course is designed to help B2B sales professionals connect with more prospects, add value to sales conversations and increase their revenue potential.

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Tags: Business Strategy, Leadership, Sales

Sales Team Builder LLC
https://www.insidesalesteambuilder.com/
July 21, 2017

With expertise in sales enablement, content creation and B2B sales metrics Sales Team Builder is your turnkey solution; heightening your sales strategy and growing your company revenue.

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Tags: Business Strategy, Sales

1 Influencer Award
Innovative Women in Leadership
Thought Exchange
October 31, 2019

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Tags: Sales

3 Media Interviews
Peak Performance Selling Podcast
Jordan Benjamin
April 15, 2021
The importance of a buyer-centric sales approach

Why wonder, ritual & play should be part of your sales process

How to show up & connect in a more genuine, authentic way

Why does mindfulness make us better sales professionals

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Tags: Leadership, Mental Health, Sales

Empowering Woman in Sales
Potion & ABUVEGROUND
April 12, 2021
When I tell you that Eric Smith & I covered off a lot of topics,
I listened before I posted & had a massive smile on my face. This is a fun convo. Why listen?

The convo gets spicy & is complete with 3 F-bombs. Beware.

Why is the SDR incentive structure broken in so many organizations?

Shoutouts to 3 of our favs Scott Leese, Jason Bay (it worked), & Gabrielle “GB” Blackwell (watch for her #LowlySDR ep to drop soon).

Why I think most LinkedIn advice is bullsh*it & what feels different about the TikTok #salescommunity.

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Tags: Business Strategy, Marketing, Sales

Meet Leslie Venetz of Carpathia Marketing
Voyage Chicago
October 31, 2017
http://voyagechicago.com/interview/meet-leslie-venetz-carpathia-marketing-river-north/

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Tags: Leadership, Sales, Startups

1 Miscellaneous
SalesTipsTok
TikTok
May 12, 2021
Content Creator on TikTok at #SalesTipsTok

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Tags: Leadership, Marketing, Sales

1 Speaking Engagement
Rock It Live
Rock It Growth Agency
May 11, 2021
How to develop a professional brand that is still personal

The importance of taking action

Making sales into a more inclusive, respected profession

Why social selling must be a part of your strategy

How to create your ROCK STAR brand to start getting noticed

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Tags: Entrepreneurship, Marketing, Sales

9 Webinars
SalesTipsTok with Leslie Venetz
#StayHuman Podcast
April 21, 2021

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Tags: Business Strategy, Marketing, Sales

Sage Wisdom: Advice for Sales Leadership During a Crisis
Sage Wisdom Podcast
August 28, 2020
- Sage Wisdom Podcast Featured Podcast Guest
Sage Wisdom: Advice for Sales Leadership During a Crisis June 2020

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Tags: Leadership, Marketing, Sales

Building a Personal Brand
Procurement Leaders
August 05, 2020
Everyone has a personal brand, whether they want to or not. Making sure your brand is positive, and authentic to you isn’t something that always comes naturally. You have to work at it. In this webinar you will hear from two professionals who have both built their personal brands using a wide range of skills and avenues.



In this session we will cover:

Two case study examples of building a personal brand
Advice on how to create a positive personal brand
Live Q&A

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Tags: Business Strategy, Marketing, Sales

How to Thrive in a Challenging Sales Environment: Empathy & Curiosity
B2B Brutal Truth Sales Podcast
March 19, 2020
- B2B Brutal Truth Sales Podcast Featured Podcast Guest
How to Thrive in a Challenging Sales Environment: Empathy & Curiosity March 2020

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Tags: Marketing, Sales

Innovative Women in Leadership: Find Your Sales Style
Thought Exchange
October 24, 2019
Thought Exchange Featured Guest Speaker
Innovative Women in Leadership: Find Your Sales Style October 2019

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Tags: Leadership, Marketing, Sales

Why do Some Reps Crush It, While Others Tank?
Sales DNA
August 23, 2018
- Sales DNA Podcast Featured Podcast Guest
Why do Some Reps Crush It, While Others Tank? March 2018

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Tags: Leadership, Marketing, Sales

The [Sales] Metrics That Matter Most
Sales DNA
April 19, 2018
- Sales DNA Podcast Featured Podcast Guest
The Metrics That Matter Most April 2018

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Tags: Leadership, Marketing, Sales

How Do I Find My Next Sales Job
Sales DNA
February 14, 2018
Sales DNA Podcast
Featured Podcast Guest
How Do I Find My Next Sales Job
September 2018

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Tags: HR, Marketing, Sales

Tackling the Enterprise Sale
InsideSales.com
February 17, 2017
InsideSales.com Sales Acceleration Podcast Featured Podcast Guest
Tackling the Enterprise Sale February 2017

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Tags: Business Strategy, Marketing, Sales

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