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Brad Chase

Founder at Chase Global

Seattle, United States

Brad Chase is the founder of Chase Global, a strategic communications, crisis response, reputation management, and media relations consultancy. He has 20+ years of experience advising Fortune 500 companies, startups, public figures, nonprofits, public policy campaigns, CEOs, C-Suite executives, boards, and high-profile individuals through public scrutiny, reputation risk, crisis response, and high-stakes engagement.

His work focuses on moments where trust, perception, media scrutiny, and stakeholder confidence matter. He serves as senior counsel to organizations and leaders facing reputation-defining challenges, including crisis response, executive visibility, litigation-sensitive communications, corporate transitions, public controversies, and complex media matters.

Brad has worked on thousands of headline news stories with major national and international media outlets, including Agence France-Presse, AP, BBC, CNBC, CNN, NBC News, The New York Times, NPR, Reuters, and The Wall Street Journal. He has also taught communications at the University of Southern California’s Annenberg School for Journalism and the University of San Francisco.

Through Chase Global, he builds communications functions for organizations without existing capabilities; serves as interim Chief Communications Officer for companies in transition; audits companywide and global response plans; directs crisis response and reputation rehabilitation strategies; and serves as an executive spokesperson on high-profile, complex, and fast-moving media matters.

Brad is also available for expert witness and litigation consulting matters involving communications and PR practices, reputational harm, crisis response, media strategy, public statements, public perception, stakeholder trust, and related issues. He was retained as an expert witness for a case about the conduct of a Fortune 500 company's Chief Communications Officer.

Expertise: reputation management, crisis communications, executive communications, external affairs, public relations, news media, public affairs, customer engagement, cable TV news, legal communications, media training, thought leadership, expert witness testimony, advanced social media strategy, ghostwriting, corporate social responsibility, chief trust officer, chief communications officer.

Available For: Advising, Consulting, Speaking
Travels From: Seattle, WA
Speaking Topics: crisis communications, public relations, corporate social responsibility

Brad Chase Points
Academic 0
Author 13
Influencer 52
Speaker 0
Entrepreneur 30
Total 95

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Communications and Public Affairs
Minimum Project Size: $10,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2015
Media Experience: 23 years

Areas of Expertise

Analytics 30.04
Business Continuity 30.93
Business Strategy 30.44
Culture 30.08
Customer Loyalty 30.16
Cybersecurity 30.02
Entrepreneurship 30.18
FinTech 30.04
Innovation 30.09
IoT 30.01
Leadership 30.42
Legal and IP 30.29
Marketing 30.05
National Security 31.02
Personal Branding 30.86
Public Relations 36.45
Retail 30.16
Risk Management 30.88
Social 30.11
Startups

Industry Experience

Consumer Products
Healthcare
High Tech & Electronics
Higher Education & Research
Media
Oil & Gas
Professional Services
Telecommunications

Publications & Experience

13 Article/Blogs
Oops...Watch Reputation Managers Become Reputation Arsonists
Chase Global
May 19, 2026
Every once in awhile, we all take stock of our careers, reviewing the ups and downs.

For me, it’s been quite a ride since cutting the cord in 2010, never returning to an office again. Spending a decade as an OG digital nomad. Globetrotting for work and play. Breaking and resetting the rules governing my career trajectory.

It’s reading stories like the New York Times’ attempt at an exposé of a reputation management that thankful to have found this existence to have left the world of big communications firms.

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Tags: Business Strategy, Cybersecurity, Risk Management

Chase Global Wins at the American Business Awards
Chase Global
April 27, 2026
For Chase Global’s work on behalf of the Forensic Justice Project and its mission of supporting the wrongfully convicted, we won a Stevie at the 24th annual American Business Awards. Huzzah!

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Tags: Business Strategy, Public Relations, Risk Management

Why the Internet of Things has such a bad brand
Chase Global
April 24, 2026
At approximately $1 trillion, the IoT industry is well established with an incredibly bright future. It’s also among the least respected by political officials, financial markets, tech leaders and the news media. An industry rebrand is desperately needed.

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Tags: IoT, Marketing, Public Relations

Three Stats on Reputation
Chase Global
April 21, 2026
There are three stats about comms that the smartest CEOs know well:

63 percent of a company's market value comes from its overall reputation (Source: Weber Shandwick)

Nearly 70 percent of leaders report facing a true crisis in the past five years (Source: PwC)

Only 1-in-3 have a crisis management plan in place (Source: PwC)

See publication

Tags: Analytics, Business Continuity, Risk Management

SoFi Turns Issues Into Crises
Chase Global
January 01, 2026
SoFi, a $30 billion private financial institution, today sent out an email about a hack of consumer personally identifiable information (PII)...from three weeks earlier….

That’s sketchy.

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Tags: FinTech, Public Relations, Risk Management

Never Ever Say “No Comment
Chase Global
March 06, 2025
No comment. It’s one of the absolute worst possible responses you can give when faced with a question from a reporter. We’ve all seen it on TV when the lawyer walking outside the courtroom says “no comment” on behalf of their client. This amps up the dramatic stakes and tension for the viewer — but it’s never ever ever ever a good thing.

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Tags: Leadership, Public Relations, Risk Management

Four Paws Down for NBC News
Chase Global
February 09, 2024
NBC is an awesome and very reliable legacy news outlet — not as great as it used to be, but still a beacon of truth in this horrible age of misinformation. But this story gets four paws down for sensationalist garbage reporting.

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Tags: Legal and IP, Public Relations, Risk Management

Aligning Company Action with Core Values
Chase Global
February 07, 2024
Levi Strauss & Co.'s partnership with Lalaland.ai in March 2023 to use AI for creating diverse models sparked significant backlash and viral attention, critiquing the move as a step away from genuine diversity and inclusivity. This reaction from the internet and coverage by major news outlets highlighted the communications challenges and potential risks to LS&Co's reputation, sales and investments.

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Tags: Business Continuity, Public Relations, Risk Management

The Beat(s) Go On
Chase Global
January 25, 2024
Amid the last week’s dizzying news of troubles at long-running, beloved legacy media outlets like Sports Illustrated, Pitchfork and the Los Angeles Times, Bloomberg released an interesting report about a new role in newsrooms. Reporter Simone Foxman is taking up a new beat: “exploring how Wall Street and the business world are dealing with social and cultural issues.”

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Tags: Business Strategy, Leadership, Public Relations

SAP’s Bribery Scandal
Chase Global
January 19, 2024
Allegations of bribery. A $200 million fine from the the U.S. government. Criminal investigation across four continents. This SAP scandal has all sorts of juicy content. As the issue is nearing its end, are there any crisis management lessons to be learned? It’s almost always impossible to see what happens behind the scenes — which comms leader team is acting professionally and honorably, which CEO is engaged and responsive, which companies are throwing massive heaps of dirt. This is always an exercise in armchair assessment.

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Tags: Business Strategy, Risk Management

Daily Fantasy Sports in Danger with Silicon Valley Biz Model: Anarchy + Confrontation
Observer
December 21, 2015

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Tags: Business Strategy, Leadership, Public Relations

Not another millennial trend story
Huffington Post
January 13, 2014

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Tags: Culture, Public Relations, Social

Have the youth given up on Obama?
CNN
December 30, 2011

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Tags: Culture, Leadership, Public Relations

1 Founder
Founder
Chase Global
January 01, 2010
• Counsel CEOs, founders and leaders in development and execution of strategies on reputation management, corporate social responsibility, public relations & brand communications.
• Projects span the spectrum of business and society (30+ industries to date), with an emphasis on consumer products, energy, healthcare, science & technology.
• Direct crisis response and reputation rehabilitation for organizations facing widespread media attention, governmental intervention and other existential threats.
• Guide clients on proactive engagement and public diplomacy as preparation for negative scenarios that inevitably arise over time.
• Educate executives on authenticity, ethics, sustainability, transparency and trust as tools to meaningfully engage with communities and interest groups.
• Provide analysis and recommendations on public affairs and social trends, as gathered through an extensive network of contacts in news media and politics.
• Serve as interim / fractional Chief Communications Officer for companies in transition.
• Design holistic communications operations for organizations without existing capabilities; install sustainable infrastructure to keep pace with the best practices of industry leaders.
• Served as a spokesperson on thousands of stories – proactive campaigns and complex issues alike – and quoted regularly by major outlets (AP, BBC, BuzzFeed, CNBC, CNN, Huff Post, NBC, New York Times, NPR, Reuters, USA Today & more).
• Published guest opinion columns on media, communications & politics for CBS News, CNN, Forbes, The Hollywood Reporter, The Huffington Post & more.
• Lead facilitator for media training and media management of every type of news story; morning shows (Fox & Friends, GMA, Today Show), primetime (CNN’s AC360, Fox News’ Kelly File), long-form (Dateline NBC, Serial, 20/20), etc.

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Tags: Public Relations, Risk Management

2 Industry Awards
2026 American Business Awards: Achievement in Non-Profit/Charity
American Business Awards
April 23, 2026

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Tags: Public Relations

PR News "15 to Watch"
PR News
November 30, 2011
Recognition of the emerging leaders in communications and public relations.

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Tags: Public Relations

13 Media Interviews
Gavin Newsom blames anyone but himself. That could backfire in a presidential bid
Washington Examiner
June 07, 2025

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Tags: Leadership, Personal Branding, Public Relations

Democrats Berated For Flat-footed Trump Response
Agence France-Presse
March 08, 2025

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Tags: Business Strategy, Leadership, Public Relations

Gaga, Britney, and a Moldovan Oligarch: A Cultural History of Ric Grenell, Trump’s Man at the Kennedy Center
Vanity Fair
March 07, 2025

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Tags: Leadership, National Security, Personal Branding

Qwoted 100: Brad Chase of Chase Global, a truth teller with true heart
Talking Biz News
July 31, 2023

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Tags: Leadership, Personal Branding, Public Relations

So, You’ve Found Yourself in a Scandal — Here’s How to Survive It
Shondaland
May 22, 2023

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Tags: Business Continuity, Leadership, Public Relations

Coordinating PR and Marketing to Avoid Unwise Ad Placement and Reputation Damage
PR News
August 02, 2022

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Tags: Business Strategy, Leadership, Public Relations

How the NRA might repair its reputation
CNBC
March 03, 2018

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Tags: Business Strategy, Leadership, Public Relations

Big and Small, N.R.A. Boycott Efforts Come Together in Gun Debate
New York Times
February 27, 2018

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Tags: Customer Loyalty, Marketing, Public Relations

Advice On Living The Dream From Digital Nomads Who Make Over Six Figures
Fast Company
January 19, 2018

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Tags: Culture, Entrepreneurship, Innovation

Thorny Politics
Serial
December 15, 2015

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Tags: Public Relations

LAX becomes a battleground between two retailers — over water
NBC News
March 09, 2015

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Tags: Public Relations, Retail

Spokesman: Tacoma native Puracal leaves Nicaragua
Associated Press
September 14, 2012

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Tags: Public Relations

California grocery workers authorize strike option
Reuters
August 09, 2007

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Tags: Business Continuity, Leadership, Public Relations

Thinkers360 Credentials

5 Badges

Blog

Opportunities

1 Speaker
Reputation Management in the Age of Media Illiteracy

Location: Virtual    Fees: 10000

Service Type: Service Offered

The media landscape, both traditional news and newer social, has become more diffuse and increasingly difficult to manage in the last 20 years. Over the last decade, the coarsening of public discourse and the pervasiveness of outright lies and disinformation have created a crisis of trust for all organizations. And now we have AI, which has incredible promise but also massive drawbacks.

Media Literacy is a seemingly impossible task for the newest generations, so how do we create trust, build meaningful relationship and push organizations forward? Gen Z and Millennials will make up 75% of the workforce by 2030, with Gen Alpha starting to join the workforce around that time.

If you think the world of communication has been nuts over the last few years, it's time to buckle up. Chase Global's Brad Chase can provide insights from his 20+ years working at the largest agencies, Fortune 500 companies and startups. He's created thousands of news stories and had his name featured in nearly every top-tier news outlet in the world. A former adjunct professor at the prestigious University of Southern California's Annenberg School for Journalism, Chase is here to guide leaders who are wise enough to know that they need to be preparing, now, for the rapidly approaching generational tidal wave.

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