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Sarah Hoffman

Senior Analyst Relations Manager at PROS

Austin, United States

Sarah currently manages industry analyst and influencer relations at PROS, a provider of AI-powered solutions that optimize selling in the digital economy. She is passionate about gleaning and sharing insights received by analysts and influencers so others can benefit from their expertise and unique perspectives.

Prior to joining PROS, Sarah worked at Edelman, a global communications firm, for 12 years, providing strategic communications counsel and support to clients across multiple sectors, with a special focus on technology and analyst relations. She was also previously a senior publicist at a literary PR firm, where she coordinated publicity campaigns for authors and publishers.

Sarah currently volunteers her time with the Junior League of Austin, supporting various non-profits in the community, and has also served on the board of directors for Women Communicators of Austin. She is a graduate of the University of Texas at Austin, where she earned a degree in communication studies.

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Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company

Areas of Expertise

Public Relations
AI 30.09
Sales 30.22
COVID19 31.30

Industry Experience

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1 Article/Blog
A Buyer’s Market? B2B Selling in the Digital Age
July 28, 2020
In just a short time, the coronavirus pandemic has disrupted the daily lives of people around the world. Many businesses are now facing the startling reality that life as they know it will never be the same.

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Tags: AI, Sales, COVID19



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Sarah Hoffman