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Michelle Killebrew

Founder | GTM Advisor | Fractional CMO at Pegasus Strategy Co.

Orlando, United States

Marketer | Change Agent | Naturally Curious | TEDx Speaker | DMNews 40 Under 40

Data-driven marketing executive with 25+ years of experience; in multiple startups, global enterprise technology and privately held companies. Known for exceeding objectives through inspiring teams and the implementation of new strategies, effective processes, innovative campaigns and sophisticated marketing technology.

I thrive on leading teams to scale pioneering marketing techniques for global impact.

Dedicated to delivering a superior brand experience—from initial acquisition through to loyal customer—to increase growth and profitability.

Specialties: leadership, go-to-market strategy, digital marketing, demand generation, strategy, content marketing, integrated campaigns, channel optimization, email marketing, pipeline acceleration, customer acquisition & retention, affiliate marketing, shopping comparison engines/shopping portals, market research, technical marketing -- html and analytics coding, managing data feeds, optimization & testing.

Recognition:
• 50 Brilliant Marketers to Follow in 2017 | Shutterstock
• 30 Tech Marketing Leaders Changing The Industry in 2017 | Synthesio
• 8 Digital Experts Entrepreneurs Can Learn From | Entrepreneur Magazine
• 50 Most Influential Women in Digital Marketing | TopRank
• 2015 Most Influential Marketing Technology Professionals | Heinz Marketing
• Top 25 Content Marketers in Enterprise Software: The West Coast Edition | Skyword
• 25 Women Who Rock Social Media | TopRank
• 140 Super Awesome Content Marketing Twitter Accounts Every Marketer Should Follow | AXONN
• 50 Follow-Worthy Marketing Measurement & Digital Analytics Experts (#26) | Automated Insights
• Top 50 Social Business Twitter Accounts You Must Follow NOW (#20) | Visible Banking
• The Top 100 Thought Leaders on B2B Marketing (#2) | Onalytica

More: http://michellekillebrew.com/expertise

Michelle Killebrew Points
Academic 0
Author 7
Influencer 530
Speaker 63
Entrepreneur 20
Total 620

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Theatre: United States
Minimum Project Size: $10,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2024
Media Experience: 10 yrs
Last Media Interview: 09/01/2019

Areas of Expertise

AI
Analytics 31.11
Business Strategy
Change Management
Cloud
CRM
Culture
Customer Experience 30.19
Customer Loyalty 30.06
Design Thinking
Digital Disruption
Digital Transformation 30.05
Emerging Technology
Entrepreneurship 30.13
Future of Work
Innovation 30.72
IoT
Leadership 30.33
Management 30.13
Marketing 32.07
Open Innovation
Predictive Analytics
Privacy
Public Relations 30.20
Retail
Sales 30.48
Social 32.10
Startups 30.19
Supply Chain

Industry Experience

Consumer Products
Financial Services & Banking
High Tech & Electronics
Media
Professional Services

Publications

1 Advisory Board Membership
Proof Analytics
LinkedIn
April 01, 2017
Board advisor to the SaaS startup. I advise on go-to-market strategies, the CMO market perspective & evangelism.

Proof Analytics is the world leader in Automated Marketing Mix Modeling. By automating the creation of algorithms used to optimize the go-to marketing mix, Proof makes Marketing Mix Modeling faster, more accessible and scalable for all enterprises around the world, improving the ROI on marketing.

Proof helps companies compute and understand the time shifted cause and effect relationships hidden in their marketing and business data, ultimately connecting the dots all the way from investment your investment in paid, earned, shared media to real business impact (revenue, cash flow and margin). Proof delivers the clear evidence of the business impact that marketing and communications create for shareholders and stakeholders alike.

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Tags: Analytics, Leadership, Marketing

7 Article/Blogs
HIRING - Multiple SaaS Marketing Roles - REMOTE
LinkedIn
February 03, 2021
We’re looking for accomplished marketing professionals with experience in the software/technology industry--especially in Enterprise SaaS--with functional expertise in their domain.

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Tags: Digital Transformation, Marketing

LIST 4 (mid-Sep): Open Roles for Marketing & SaaS professionals.
LinkedIn
September 21, 2020
Even though I’m not currently hiring myself, here’s how I can to help marketing and SaaS professionals (#Marketing, #Digital, #Sales, #Product, #CustomerSuccess, and more) in this challenging time:

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Tags: Marketing, Sales

LIST 3 (Sep): Open Roles for Marketing & SaaS professionals.
LinkedIn
August 28, 2020
Reached the character limit, so serializing the post.

See LIST 4 - roles posted in mid-September
See LIST 2 - roles posted in August
See LIST 1 - roles posted in July
Even though I’m not currently hiring myself, here’s how I can to help marketing and SaaS professionals (#Marketing, #Digital, #Sales, #Product, #CustomerSuccess, and more) in this challenging time:

Sharing open roles as I become aware of them – check here (SEE LIST BELOW) for updates. Please contact the hiring manager directly.

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Tags: Marketing, Sales

LIST 2 (Aug): Open Roles for Marketing & SaaS professionals.
LinkedIn
August 06, 2020
Organizations are looking for a variety of skills and talent, and some markets are hot!

Wishing everyone the very best. Stay safe and chin up! I'm rooting for you and I (along with many others) will help if possible :-)

Stay optimistic!

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Tags: Marketing, Sales, Customer Loyalty

LIST 1 (Jul): Open Roles for Marketing & SaaS professionals.
LinkedIn
July 13, 2020
Reached the character limit, so serializing the post.

See LIST 3 - roles posted in September
See LIST 2 - roles posted in August
Even though I’m not currently hiring myself, with the dire workforce headlines -- I felt like there must be something that I can do to help out my professional colleagues who through no fault of their own are now struggling with the fallout of the pandemic.

Here’s how I can and intend to help marketing and SaaS professionals (#Marketing, #Digital, #Sales, #Product, #CustomerSuccess, and more) in this challenging time:

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Tags: Marketing, Sales

A message of optimism, especially now "How Technology Can Make Us More Human"​
LinkedIn
April 25, 2020
Someone recently mentioned they watched my #TEDx talk “How Technology Can Make Us More Human” and as we chatted, they were surprised to learn that it was recorded in early 2015.

That got me thinking reflectively, and I watched it again myself. I am shocked how fast 5 years has flown by, how much has changed since (even before our current pandemic reality), and that now the message carries a slightly different--though still relevant, in some cases more relevant---tone in the context of today’s reality. It was always a hopeful message, at least that was my intent. In my talk I look forward 5 years to 2020 where we have ubiquitous WiFi, sentiment analytics, and more.

I was honored to stand on that red circle 5 years ago, and remain humble in remembrance.

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Tags: Marketing, Sales

HIRING: PwC New Ventures Marketing Leader - Boarding Pass
linkedin
December 04, 2019
San Francisco, New York

Join the New Ventures Marketing Team to lead marketing for one of our portfolio ventures, Boarding Pass: an employee engagement platform.

We’re looking for an amazing Senior Software Marketing Leader with demonstrated ability to synthesize market analysis, customer needs and product capabilities into easy-to-understand messages and value propositions and revenue-driving GTM strategies for one of our venture portfolio companies, Boarding Pass! The person in this role should be a creative technical marketing professional skilled in storytelling with good knowledge of and experience directly in Enterprise SaaS.

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Tags: Marketing, Venture Capital

25 Influencer Awards
35+ Most Influential Women Leading B2B Marketing Technology
Data Captive
November 02, 2019

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Tags: Marketing

35 Inspirational Women in Marketing: Celebrating International Women's Day 2019
Directive
March 01, 2019

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Tags: Marketing

Women in Tech: Hot Topics and Top Influencers
ONALYTICA
December 01, 2017

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Tags: Marketing

45 of the Biggest Influencer Marketing Challenges [Expert Roundup]
shanebarker
August 02, 2017

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Tags: Marketing

The Women in MarTech Power 100 (#10)
MarTech Exec & Rise
August 01, 2017

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Tags: Marketing

The Ultimate List of 60 eCommerce Experts You Need to Follow on Twitter
Avangate
August 01, 2017

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Tags: Marketing

What Hashtags Do Twitter Marketing Rockstars Use?
Andy Mura on Medium.com
June 01, 2017

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Tags: Marketing

50 Brilliant Marketers to Follow in 2017
shutterstock
March 01, 2017
Before the advent of the internet, marketing seemed to be a more tamable beast – now, every week the fundamental best practices of online and content marketing seem to grow, shift, and alter completely with no warning. Staying one step ahead of the current marketing trends isn’t a luxury; knowing the best method of reaching your audience tomorrow is an imperative for success today.

Luckily, the difficulty of dealing with an organic industry has been met with a steady increase in resources and professionals who are one “follow” away from your news feed and inbox. Don’t spend your time tracking down the latest updates in the marketing world when you can have them delivered to you on a silver platter. If you follow these 50 marketing gurus in 2017 you’ll be able to communicate to your demographics and top the results of any search.

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Tags: Marketing

Top 50 Trustworthy Digital Marketing Experts You Should Follow
Lindsey Anderson
February 01, 2017
In digital marketing, your knowledge of the market is everything. In order to keep up with the technical digital market, you always need to be one step ahead of the next guy. The best way to do that is to learn from the mistakes and triumphs of others. Unfortunately, the Internet can be a hub of chaos making it hard to sift through the right information and identify who to trust. Luckily for you, we’ve taken the grunt work out of it.

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Tags: Marketing

30 Tech Marketing Leaders Changing The Industry
Synthesio
January 02, 2017
As we all know, the tech industry is ever-changing and always evolving. In such a fast-paced world, tech marketers have their work cut out for them. The tech marketing leaders that succeed are the ones who are driven, resourceful and determined to create impactful marketing. We put together a list of 30 tech marketing leaders that are promoters of the ever-changing tech world. These tech marketing leaders not only share their ideas about what the future will bring, but they also have large followings. Follow these 30 leaders for the latest industry news and the newest ideas and opinions on new trends.

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Tags: Marketing

50 Most Influential Women in Digital Marketing
TopRank
December 01, 2015
As marketers, it’s important to draw inspiration from many sources. This could include our internal team, clients, industry thought leaders and more. I’m happy to honor this group of exceptional women by shining a light on just a portion of what they’ve accomplished in their careers, and the ways they continue to inspire.

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Tags: Marketing

2015 Most Influential Marketing Technology Professionals
Heinz marketing
October 01, 2015
Marketing technology thought leaders and hands-on pros are important to follow in order to share ideas and learn from. In many ways MarTech is the greater evolution from Marketing Automation. These MarTech Insiders focus heavily on the dynamics of marketing technology from macro and micro perspectives. Many are entrepreneurs. Others are analysts and authors. Some are “doers” who successfully innovate marketing operations with martech at major corporations.

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Tags: Marketing

#CMWorld Twitter Community Top 100
Content Marketing Institute
June 02, 2015
We want to cast a spotlight on the #CMWorld Twitter Community Top 100, loyal members of our online community that have shared their expertise and tweeted and contributed the most.

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Tags: Marketing

8 Digital Experts Entrepreneurs Can Learn From
Entrepreneur
May 01, 2015
In a world driven by digital media, you’d be smart to take lessons on how to create effective online content from the current leaders in the digital marketing and PR space.
Who are they? In this list you’ll find some of the brightest minds, men and women whose impeccable personal brands make them stand out from the crowd and act as positive beacons for the companies they’ve founded or represent.

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Tags: Innovation, Entrepreneurship, Personal Branding

26 Content Marketing Experts to Follow in 2015
BuildFire
March 01, 2015
Content is king, but few are creating “out of this world” content. We’ve scanned through hundreds of content marketing influencers so you can learn from some of the best. Here are 26 of our favorites.

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Tags: Marketing

Top 25 Content Marketers in Enterprise Software: The West Coast Edition
Skyword
January 01, 2015
Skyword has kept our eyes peeled over the last year, looking for those enterprise marketers who buck the status quo by focusing on telling great stories. We see time and time again the power of an engaging narrative, both in reaching a new audience and in developing trust and fueling the sales pipeline.

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Tags: Marketing

150 Great Marketers to Follow in 2015
Likeable
January 01, 2015
Happy 2015! Here's to a making it the most #likeable year yet. Want to know what I love most about Twitter? The people. Reading tweets from my favorite thought leaders gives me such inspiration. That's why I'm thrilled to announce the top 150 thought leaders to follow on Twitter in 2015. Your Twitter newsfeed just got a whole lot more interesting.

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Tags: Social, Marketing

25 Women Who Rock Social Media – 2014
TopRank
December 01, 2014
This year’s group includes a great mix of social media talent and leadership including: independent consultants, major brands, an industry analyst, a reporter, entrepreneurs, authors, public relations and marketing professionals and an aspiring astronaut headed for Mars.

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Tags: Social, Marketing, Public Relations

140 Super Awesome Content Marketing Twitter Accounts Every Marketer Should Follow
AXONN
December 01, 2014
As content marketers, we love Twitter. We follow some of the best and brightest to help fire up our inspiration - from SEO experts to e-commerce extraordinaires to content marketing pros. So here are 140 of our favourite Twitter accounts. Some individuals, some businesses, but all a constant source of new information and inspiration.

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Tags: Social, Marketing

15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights
TopRank
November 01, 2014
To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and 2014 marks the 5th. During research within my own personal network for the 2014 list, I noticed an impressive group of social media marketing pros in the tech space that represent some of the top brands from IBM to Adobe to Intel.

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Tags: Social, Marketing

Content Marketing Landscape 2014 - Top 200 Brands and Influencers
ONALYTICA
November 01, 2014
People are crucial to the content marketing debate but a lot of the discussion is also driven by brands. This is the main reason we have applied our same PageRank based methodology to all the brands out there talking about content marketing. We have tried to create a comprehensive landscape for everybody that is interested in the content marketing community. This list is also a way for people looking to find great thought leaders and influential companies in the online content marketing debate.

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Tags: Social, Marketing

Top 25 Marketing Influencer
InsightView
October 02, 2014
To select the industry’s top influencers each year, our crack InsideView research team begins with a blank slate and then identifies those with the most—and most relevant—influence, voice, and ideas. For this year, we also consulted other B2B influencer lists, including Forbes, Top Sales World, Business2Community, and many more.

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Tags: Social, Marketing

50 Follow-Worthy Marketing Measurement and Digital Analytics Experts (#26) |
Automated Insights
September 02, 2014
We recently scoured the Twitterverse to identify the top marketing measurement and digital analytics accounts of individual influencers.

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Tags: Analytics, Marketing

Top 50 Social Business Twitter Accounts You Must Follow NOW (#20)
Visible Banking
August 02, 2014

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Tags: Social, Marketing

The Top 100 Thought Leaders on B2B Marketing (#2)
Onalytica
February 03, 2014
We processed all the data from the hashtag #b2bmarketing from the last 3 months and ranked them based on our PageRank methodology, used also on our other influencer lists on topics such as Bring Your Own Device, Internet of Things and Wearable Tech to name a few.
Congratulations to ClickZ that takes first spot followed by Michelle Killebrew (who is in charge of IBM’s social business division and she is a guest contributor to ClickZ) and Ben Harper (co-founder of content strategy agency Datify).

INTE

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Tags: Social, Leadership, Marketing

6 Keynotes
#PRovoke19 Global PR Summit 2019
HolmesReport
October 22, 2019
The premier global communications event in 2019

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Tags: Marketing

Digital Marketing Conference World Forum North America ”Launching New Products and Transforming your CX Strategy,” New York, NY
DMWF
September 12, 2019
EXPLORING THE FUTURE OF DIGITAL MARKETING TECHNOLOGIES

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Tags: Marketing, Customer Experience

Brand Innovators Deep Dive on the Intersection of Content & Data, “Host & Keynote,” San Francisco, CA
BRAND INNOVATORS
July 23, 2019
The Brand Innovators Summits provide brand marketing and media professionals with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media. Attendees hear first hand from client side CMOs, media directors, and brand marketers about how they are reaping the benefits of digital media.

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Tags: Innovation, Marketing

Innovation Collective Spring Summit, ”Featured Keynote Speaker,” Coeur D’Alaine, ID
Innovation Collective
May 03, 2019
We are unleashing human potential and we will not stop! In the last 5 years we have hosted over 700 events and have traveled to over 60 communities across the world with one goal, unleash human potential by repairing community and capitalism...

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Tags: Innovation, Marketing

Marketing Exchange “CMO Panel,” Scottsdale, AZ
B2BEXCHANGE
February 24, 2019
Marketing Exchange

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Tags: Marketing

How social technology can make us more human | Michelle Killebrew | TEDxUniversityofNevada
youtube
February 04, 2015
Michelle Killebrew currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce. In this talk she describes why she believes social technologies can make us more human.

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Tags: Marketing

3 Media Interviews
Michelle Killebrew, Marketing Executive
YouTube
November 19, 2020
Michelle has been a data and analytics driven marketer for most of her career. Recently she worked in the New Ventures division of PwC, allowing her insights into the direction of startups and digital transformation, and specifically how that is affecting B2B marketers.

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Tags: Digital Transformation, Startups, Marketing

What needs to change in Marketing today? Episode 4: Michelle Killebrew
Proof Analytics
January 24, 2020
Michelle Killebrew, VP and Head of Marketing at PWC New Ventures talks about how you present marketing results to a CEO and the rest of the C-suite; how to prepare for the difficult ROI questions and how to present campaigns and creative ideas to the C-suite. Michelle also gives her view on what type of analytics that is needed to prove business value.

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Tags: Analytics, Management, Marketing

Arming Your Employees With The Right Social And Digital Content
YouTube
October 30, 2019
Thought Leaders - Michelle Killebrew at Information Development World talks about her experience at IBM and her thoughts on IDW

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Tags: Marketing

1 Speaking Engagement
Launching New Products and Transforming your CX Strategy,”
Growth Marketing Conference
December 10, 2019
Growth Process & Experimentation
Growth Teams, Mindset & Metrics
Acquisition & Activation
Retention & Engagement
Conversion & Full Funnel Optimization
Referral Growth & Network Effects
Lessons from World's Fastest-Growing Companies

B2B Growth Strategies & Channels for 2020
Sales Enablement, Content& Account-Based Marketing
Building an Enterprise Growth Program
MarTech & Marketing Operations
AI, Data & Intent-Driven Marketing
B2B Marketing, Sales & Customer Success Alignment
Data-Driven PR & Influencer Marketing

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Tags: Customer Experience, Social, Marketing

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