A top retail & CPG industry influencer, thought leader, strategic marketing advisor, trusted brand strategist, and frequent contributor to blogs, podcasts, and publications in the retail, payments, and enterprise software industries, focusing on digital transformation and customer experience.
Ricardo applies 25 years of technology experience with 15+ years of management and marketing experience to lead B2B marketing and business development organizations, both large and small. He is passionate about storytelling-based marketing, brand strategy, and applying a go-to-customer integrated campaign approach to target buyer personas for retail tech solutions.
Throughout his career, Ricardo has built strategic alliance programs, created, and managed digital marketing demand gen campaigns, and managed PR and analyst relations to raise brand awareness. He was most recently responsible for Infovista's global enterprise marketing and communications. He increased media mentions over 100% year over year for an emerging product brand in North America thanks to his brand strategy and extensive retail influencer network and media and analyst connections.
Ricardo has previously held product marketing and product management leadership roles developing and marketing managed services to retailers, restaurant operators, supply chain companies, and established go-to-market strategies and branding for technology solution providers.
As a frequent contributor to blogs, podcasts, and publications in the retail, payments, and enterprise software industries, Ricardo has been published by RetailWire, RETHINK Retail, Retail Customer Experience, Mobile Payments Today, RIS News, Retail TouchPoints, The ICX Association, The Fast Mode, and Digitalisation World. Published topics include retail digital transformation, retail in-store experience, omnichannel retailing, future of shopping, mobile payments, and the impact of enterprise infrastructure on customer experience and employee productivity. Ricardo is regularly quoted in Forbes.com, Retail Dive, The Motley Fool, & other publications.
| Ricardo Belmar | Points |
|---|---|
| Academic | 0 |
| Author | 0 |
| Influencer | 20 |
| Speaker | 0 |
| Entrepreneur | 0 |
| Total | 20 |
Points based upon Thinkers360 patent-pending algorithm.
