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Arijit Bhattacharyya

Founder at virtualinfocom

Kolkata, India

1285 Followers

Serial Entrepreneur, Angel Investor, Public Speaker, Artist, Author, Community Builder, Game Programmer, Virtual Reality Specialist, AI Evangelist, Blockchain Specialist & Rotarian.

Founder & CEO – Virtualinfocom- India’s first game development & VR app development company since 1998

Creator of 43 + Superhero’s & 21 Comics characters.

TEDx Speaker

Founder: Cosplayseller – India’s first ecommerce portal for cosplay items.

Founder: Virtualgamedeveloper – India’s one of the first virtual reality, augmented reality and mixed reality solution studio since 2006.

Founder: virtual reality sol – India’s one of the first game development, animation, virtual reality, augmented reality, mixed reality, artificial intelligence (AI), blockchain, machine learning (ML) training studio.

Co-Founder: Glamworldface- media & entertainment platform for creative people.

Founder: imsuperhero – platform for kids to make their own superheros and share to the world

Founder: Animgaming- platform for indie developers to showcase and get funding from global publishers and investors.

Founder: Yogatraining4u- platform to teach good life, yoga, nutrition, MMA, BJJ & rehab

Founder: Animationreviews- portal to share news about movies, VFX, animation

Co-Founder: Entrepreneursface - helps entrepreneurs to start up their business by helping them from the ideation stage to execution

Mentor & Angel Investor: IIM Calcutta Innovation Park , Naman Capital, Ah Ventures, Megaline(UK), Broffice (Ukraine) , Fastercapital (Dubai), Maxcap(China)

Mentor & Judge: Techstars startup saturday.

Mentor: Govt of West Bengal, India in MSME Dept, Startupindia Govt of India initiative.

Business Mentor: Faster Capital (Dubai)

Adviser: B Incubators, TCDIC, CIIE, PSPU & Few co-working space and incubation centers in Asia. Indian Chamber of Commerce for the StartupPad in India.

Adviser: Innovation center in Japan; Adviser: Indian Chamber of Commerce Startup Pad, MSME cluster in India along with scalable business opportunities.

Movie producer: Produced 7 Short movie and 12 pocket films till date along with 2 Spanish movie VFX co-producer.

Investment Banker.

Judge : Casual Connect- international indie game developer competition

Judge : dare2bedigital game developer competition

Active Speaker & Mentor : Cyber security projects

Creator of BSc in Game Development Virtual Reality and AR syllabus in MAKAUT

B2B point of contact for Nordic – India- China – Russia.

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: Kolkata
Speaking Topics: AI, VR, Game Development, Scaleup business, Blockchain technology, Fund Raising, Business Growth, Future of technology

Arijit BhattacharyyaPoints
Academic0
Author0
Influencer13
Speaker0
Entrepreneur40
Total53

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Technology
Theatre: India
Media Experience: 21
Last Media Interview: 10/14/2019

Areas of Expertise

AI
Analytics
AR/VR
Blockchain 40.49
Business Strategy
Cryptocurrency
Customer Experience
Design Thinking
Digital Disruption
Edtech
Emerging Technology 36.53
Entrepreneurship
Fintech
Future of Work
Govtech
Healthtech
Innovation
Leadership
Lean Startup
Management
Marketing
Mobility
Open Innovation
Predictive Analytics
Quantum Computing
Startups
Big Data 39.24

Industry Experience

Publications

1 Founder
FIVE WAYS BLOCKCHAIN CAN ENHANCE YOUR AD CAMPAIGNS
blog
May 07, 2019
Blockchain has brought a revolution in the field of digital advertisment. Starting from data protection to asset tracking, this has created a rebellion across many industries worldwide. Blockchain helps to solve the two most common and long time challenges like ad fraud and a lack of transparency. Though it is quite new concept and is still on its way to establish itself across the industry, it offers both the publishers and advertisers a completely new and unparalleled solution for the excellent management of digital advertising's existing and basic issues.
True transperancy over ad spend: The automated ad market of contemporary times, makes it difficult for the advertisers to survive, due to its continual growth of vendors and intermediaries at all stage. This is causing lack of clarity over where the budget is spent thus making efficient trading harder. When you are using a Blockchain, chances of these risks are minimised, specially when you are trading within programmatic marketplace.
Blockchain is acknowledged for its capacity of collecting and storing a complete audit series of each and every transaction. Thus providing the advertisers with a clear receipt of events, it ensures that it is only charging fair and accurate, and reduces the risk of any hidden costs. It allows for tamper-proof accuracy of every product moving through the supply chain.
A Blockchain foundation, helps the advertiser to create a safe and secure network thus allowing the transaction to be more transparent and confidence over where budget is invested and where their campaigns are delivered.
This becomes an advantage for the seller, for they have the full knowledge about the buyer transaction process and also have the information about the advertiser they are trading with.
Reduce the risk of Ad Fraud: Apart from improving the transperancy, a blockchain also helps in verifying whether the transaction is valid and also provide an incorruptible record.This trait is ideal for combatting ad fraud. Its decentralised network, helps block chain to provide, advertisers and publishers a permanent and irreversible receipt of each and every transaction. The whole process leaves no chance for ad fraud, specially when it comes to domain spoofing, that is one of the most basic form of ad fraud.
The whole process has huge financial advantages. It also helps in recording almost any type of data. This is an excellent alternative, to traditional storage methods. It helps in creating an unchanging timestamps of each transaction, a blockchain protects a very personal consumer data, when you are sharing or storing internally or externally, thus reducing fraudulent activity.
An integrating Blockchain having digital ad platform, can lower and also totally abolish the chances of fraud from each and every areas of media trading process.This is the key to restore,the security marketers need of expanding the efficiency thus optimising their budget expenditure.
Gives a greater brand safety: Apart from combatting the industry wide issues, blockchain technology is also a weapon against the poor ad quality. Contemporary programmatic ads, are based on the criteria of the most appropriate target demographics. This increases the efficiency level across the supply chain. This means the marketers are also having less control about where the ads are being delivered. This ultimately leads to poor or low quality placement. As it holds all data and insights within a public and uninterrupted network, a blockchain offers advertisers the intelligence for successfully tracking where the ads are achieving impressions via which channel. It gives a better understanding about the ad campaigns and where they are being delivered. This also gives the insights needed for a more selective approach required for their trading strategy thus ensuring that only high quality ads reaches their audience.
Driving Efficiency through automation: The Blockchain helps in the automation of many manual process. As it operates through a traditional centralised ecosystem, the advertisers are required to constantly update the whitelist so as to purchase traffic from a quality suppliers. This is definitely time consuming and the margin for the error is quite higher. A Blockchain hosted smart contract helps the advertisers to acquire quality traffic and also impressions automatically. This lowers the chances of error and improves the delivery of campaigns.
Ensuring Security Amidst GDPR: With the programmatic progress, having a right measure in place is necessary to remain complaint with the wider regulation imposed upon it. So an important changes in legislation is the introduction of General Data Protection Regulation (GDPR) in May, this will shake up the data handling process for advertiser. If enforced this regulation, will require the companies to obtain the consent of customers to use their personal information, thus enabling the consumers to remove the data from any database.
With the use of Block Chain, the advertisers are easily able to trace the source of personal and client transactional data which are otherwise lost or credulous to a cyber security breach.
Today's competitive industry, requires an efficient and effective adcampaign. The companies must consider the benefits of this brand new technology. With huge potential for change and improvement, it offers the digital advertising industry, greatest benefits. There will be a huge growth in efforts amongst the advertisers and publishers for implementing the block chain technology in the near future.

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Tags: Big Data, Blockchain, Emerging Technology

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Arijit Bhattacharyya