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Ricardo Belmar

Washington, DC, United States

With over 25 years of experience in the tech industry, Ricardo is a trusted advisor and influencer for retail and consumer goods organizations. Named a top retail industry influencer & expert each year since 2021 by RETHINK Retail, and a Top 10 Retail Influentials in 2021 by RIS News, Ricardo is currently leading partner go-to-market for retail & consumer goods at Microsoft. In this role he enables and empowers Microsoft's retail tech partners to grow and thrive in the dynamic and competitive retail market. He leverages his deep industry knowledge, strategic vision, and integrated marketing skills to create and execute impactful campaigns, programs, and investments across the partner go-to-market lifecycle, ultimately helping partner organizations serve their customers.

Ricardo is also the founder and podcast producer of The Retail Razor, a media and advisory podcast platform that cuts through the clutter in retail and retail technology. He shares his insights and perspectives on the latest trends, challenges, and opportunities in the retail sector, and advises retailers and retail tech solution providers on how to build and scale transformational customer experiences and business operations. He is a member of several retail industry advisory councils, a featured panelist at RetailWire, and a contributor to many industry publications. He is passionate about helping retail and tech executives innovate and develop their leadership skills to succeed in the digital era.

Ricardo has previously held product marketing and product management leadership roles developing and marketing managed services to retailers, restaurant operators, supply chain companies, and established go-to-market strategies and branding for technology solution providers.

As a frequent contributor to blogs, podcasts, and publications in the retail, payments, and enterprise software industries, Ricardo has been published by RetailWire, RETHINK Retail, Retail Customer Experience, Mobile Payments Today, RIS News, Retail TouchPoints, The ICX Association, The Fast Mode, and Digitalisation World. Published topics include retail digital transformation, retail in-store experience, omnichannel retailing, future of shopping, mobile payments, and the impact of enterprise infrastructure on customer experience and employee productivity. Ricardo is regularly quoted in Forbes.com, Retail Dive, The Motley Fool, & other publications.

Ricardo also devotes his time as a strong supporter of the RetailROI charity organization that seeks to help children in need worldwide.

Ricardo Belmar Points
Academic 0
Author 494
Influencer 37
Speaker 21
Entrepreneur 0
Total 552

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Agentic AI 32.76
AGI 31.68
AI 30.95
Business Strategy 30.59
Careers 40.04
Cloud 30.28
Customer Experience 30.03
Customer Loyalty
Digital Disruption
Digital Transformation 33.00
Emerging Technology 30.14
Generative AI
Innovation
IoT
IT Strategy
Leadership 30.42
Management 45.21
Marketing 30.46
Personal Branding
Public Relations
Retail 64.87
Social
Startups
Supply Chain
Sustainability
Transformation 30.95

Industry Experience

Consumer Products
High Tech & Electronics
Hospitality
Manufacturing
Media
Retail
Wholesale Distribution

Publications & Experience

26 Article/Blogs
Consumers Moved. Retail Didn’t.
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February 20, 2026
What Adobe and Incisiv’s latest research reveals about the future of customer experience and marketing in retail and consumer goods - aka the Customer Experience Gap! Part 1 of a 3-part series.

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Tags: Agentic AI, Management, Retail

Your Strategy Isn’t Failing. Your Execution Is.
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February 13, 2026
Inside our conversation with Kevin Ertell, author of The Strategy Trap, on why execution breaks down and what retail leaders must do differently to prevent strategy failure.

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Tags: Agentic AI, Management, Retail

When Leaders Aren’t Fine, And No One Knows It
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February 07, 2026
Steve Worthy joins us to unpack the hidden struggles behind retail leadership and the courage it takes to lead through uncertainty.

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Tags: Agentic AI, Management, Retail

Are You Ready for Retail Media’s Next Leap?
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February 06, 2026
Why leaders are pulling further ahead of laggards, how brands are investing in 2026, and what agentic commerce changes next.

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Tags: Agentic AI, Management, Retail

The Anatomy of Retail Transformation
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February 02, 2026
A deep dive with Michelle Pacynski into mobile‑first strategy, virtual try‑on, and building an AI‑ready organization that powered Ulta's $2B digital business transformation

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Tags: Agentic AI, Management, Retail

The Next Era of Retail Starts Now: Inside Season 6 of The Retail Razor Show
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January 30, 2026
How Agentic Commerce, Retail Media, and human connection will shape retail in 2026

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Tags: Agentic AI, Management, Retail

Retail Transformers Season 2: The Future of Retail Starts Here
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January 28, 2026
Why the next era of retail belongs to the innovators, the culture builders, and the leaders rewriting the rules of retail in real time

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Tags: Agentic AI, Management, Retail

The Retail Year That Rewrote the Rules
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January 02, 2026
S5E14 - 2025 Retail Year in Review: AI, Consumer Shifts, and the Future of Commerce with Guest Host, Alicia Esposito

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Tags: Agentic AI, Management, Retail

AI, Culture, and the Human Side of Retail Transformation
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December 26, 2025
S1E6 Retail Transformers - Dave Finnegan on Identity, Trust & Human Connection in the Age of AI

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Tags: Agentic AI, Management, Retail

Average Transaction Value: The Retail Metric You Can’t Ignore
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December 18, 2025
Data Blades S2E3 - From Service to Sales: How Retailers Can Increase ATV with Gareth Johns

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Tags: Agentic AI, Management, Retail

From Surveys to Signals: Closing Retail’s Biggest Blind Spot - Consumer Sentiment
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December 16, 2025
S5E13 - AI, Empathy, and the Future of Consumer Insights in Retail with Trevor Sumner & Stan Sthanunathan

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Tags: Agentic AI, Management, Retail

Unlocking Retail Innovation - Andy Laudato’s Blueprint for Success
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December 10, 2025
Blade to Greatness S2E3 - Building the Foundation for Retail Innovation - The Hierarchy of IT Needs. The real story of innovation begins in a far less glamorous place: the foundation.

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Tags: Agentic AI, Management, Retail

"You Can’t AI Leadership" - Bobby Johnson on People-First Retail
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December 05, 2025
S1E5 Retail Transformers - Retail Resilience & Innovation | Bobby Johnson on Mentorship, Culture, & AI

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Tags: Agentic AI, Management, Retail

From Spreadsheets to Superpowers: How Agentic AI is Revolutionizing Merchandising
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November 30, 2025
S5E12 - The Future of AI in Merchandising & Buying with Noah Herschman and Jeff Fish

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Tags: Agentic AI, Management, Retail

Retail Loyalty Isn’t a Program — It’s a Person
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November 27, 2025
Data Blades S2E2 - Is Loyalty Dead? Winning Today’s Savvy Shoppers with Gareth Johns

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Tags: Agentic AI, Management, Retail

Accelerating Innovation: Lessons from Anna Farberov of PepsiCo Labs
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November 21, 2025
S1E4 Retail Transformers - The Playbook for Scaling Startup Innovation From Pilot to Scale

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Tags: Agentic AI, Management, Retail

From Chaos to Confidence: Why Clarity Is the #1 Retail Leadership Skill
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November 18, 2025
Blade to Greatness S2E1 - From Chaos to Clarity and Confidence: Ron Thurston on Why Leaders Must Communicate with Purpose

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Tags: Agentic AI, Management, Retail

Holiday Shopping 2025: Why Resale Is the Gift Trend You Can’t Ignore
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November 12, 2025
S5E11 Circular Fashion & Holiday Shopping: ThredUp’s 2025 Holiday Report with Alon Rotem

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Tags: Agentic AI, Management, Retail

The $16.7M Retail Blind Spot You Can’t Afford to Ignore
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November 06, 2025
S2E1 Boost Retail Conversion: Gareth Johns on Data-Driven Strategies That Drive Sales. From Browsing to Buying: Retail Strategies to Create Happy Shoppers.

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Tags: Agentic AI, Management, Retail

Curiosity Will Replace Control: Leadership in the AI Era
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October 30, 2025
Blade to Greatness S2E1 - Why Great Leaders Embrace AI: April Sabral on Curiosity, Adaptability & Trust

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Tags: Agentic AI, Management, Retail

Black Friday is Dead
The Robin Report
December 28, 2020
Long in a state of decline, 2020 provided the final nail in the coffin to kill off Black Friday as we have known it. While consumer shopping trends have changed in recent years, 2020 provided a catalyst for accelerated change in two key areas: technology and behavior. Some may say that the COVID-19 pandemic delivered that fatal blow, but it’s changes in retail technology and consumer shopping behavior – both of which are inextricably intertwined – that sealed Black Friday’s fate. The shopping holiday will never be the same, and both retailers and consumers should be grateful.

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Tags: Retail

Baby Steps to Better WAN Performance
CIE Magazine
March 03, 2020
Success for newly launched digital services can result in massive uptake which in turn can impact performance. The factors that impair performance can include application design, stretched databases as well as connectivity. As more applications move from client-based to centrally delivered from the data center or cloud, the poor performance of the Wide Area Network can have a disproportionally negative impact on application responsiveness and user experience.

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Tags: Management, Retail, Transformation

Go faster stripes
Digitalisation World
February 23, 2020
Various studies have shown that poor application performance can impact business execution. Ecommerce customers get frustrated by sluggish websites and go somewhere else. Staff turn to shadow IT alternatives if in house systems are slow or unreliable. The application developers are not always to blame. In many cases, it’s the underlying network that is lacking in the features needed to support web-scale applications.

Maintaining application performance is an ongoing concern that requires a continual cycle of testing and adaptation to ensure the best possible user experience. Irrespective of which combination of technologies and approaches are utilised, organisations must ensure that visibility is maintained as applications change and user demand fluctuates. Technologies like SD-WAN offer an elegant solution to overcome common networking related issues and should be part of the consideration process for organisations of all shapes and sizes.

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Tags: Management, Retail, Transformation

Should retailers scale hyper-localized store elements chainwide?
RetailWire
February 20, 2020
Community-driven experiences. Local art and science. Stores as destinations. Product discovery through theater and storytelling. These themes were heard at the recent Future Stores Miami conference where retailers discussed blending the elements that make each local community unique into their store experiences.

Using local designers and artists, many are creating experiential destinations and meeting places with hyper-localized store formats. Foot Locker exemplified this approach with its Powerstore format in New York City’s Washington Heights.

As retailers and brands open more localized, community-driven stores, how will they scale the experiences to the rest of their store fleets? What is the right mix of store formats and sizes retailers should adopt?

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Tags: Customer Experience, Retail, Transformation

Will store associates become the ultimate personalization tool at retail?
RetailWire
February 19, 2020
A recurring topic at the recent Future Stores Miami event was how retailers will utilize store associates to become the most important means to personalize the shopping experiences of customers in the future.

Even now, store associates have the potential to be more than just salespeople. They can become consultants throughout the shopping journey, providing a personalized experience, if properly supported, trained and enabled by the retailer.

How do you see the role of the retail store associate evolving across both offline and online buying journeys? Are retailers investing enough in their frontline staff in terms of training, technology and process to enable them to have personalized one to one relationships with customers?

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Tags: Customer Experience, Management, Retail

8 Influencer Awards
Top Retail Experts 2026
RETHINK Retail
January 06, 2026
The Top Retail Experts (TRE) distinction is one of the most prestigious global accolades in the Retail and Consumer Packaged Goods (CPG) industry. The honor is presented annually and includes several distinguished categories: Academia, Analysts, Associations, Consultants, Finance, Media, Real Estate, Specialists, and Technologists. Earning a place within the TRE Community is considered a tremendous achievement and based on outstanding contributions in these fields within the Retail and Consumer industry.

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Tags: Retail

Top Retail Experts 2025
RETHINK Retail
January 07, 2025
The Top Retail Experts (TRE) distinction is one of the most prestigious global accolades in the Retail and Consumer Packaged Goods (CPG) industry. The honor is presented annually and includes several distinguished categories: Academia, Analysts, Associations, Consultants, Finance, Media, Real Estate, Specialists, and Technologists. Earning a place within the TRE Community is considered a tremendous achievement and based on outstanding contributions in these fields within the Retail and Consumer industry. Ricardo Belmar has been included each year since the award's inception in 2021.

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Tags: Retail

2025 Retail Voices by NRF
National Retail Federation
October 29, 2024
Retail Voices by NRF was created by the National Retail Federation, in partnership w/media company RETHINK Retail & supporting partner Women in Retail, to recognize and celebrate influential voices shaping the future of retail. This special spotlight recognizes some of retail’s most influential voices — from enterprise retail executives and social media influencers driving consumer engagement to business experts and analysts at the forefront of retail innovation.

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Tags: Retail

Top Retail Experts 2024
RETHINK Retail
January 09, 2024
The Top Retail Experts (TRE) distinction is one of the most prestigious global accolades in the Retail and Consumer Packaged Goods (CPG) industry. The honor is presented annually and includes several distinguished categories: Academia, Analysts, Associations, Consultants, Finance, Media, Real Estate, Specialists, and Technologists. Earning a place within the TRE Community is considered a tremendous achievement and based off outstanding contributions in these fields within the Retail and Consumer industry.

TRE community members represent the top thought leaders and market makers influencing our sector. The prizes are awarded based on the recommendations of various current members, committees and corporations. Congratulations to the 2024 class of Top Retail Experts.

Ricardo Belmar has been included each year since the inception of the award in 2021.

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Tags: Retail

Top Retail Influencers 2023
RETHINK Retail
January 10, 2023
This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2023.

Ricardo Belmar has been included each year since the award's inception in 2021.

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Tags: Retail

Top Global Retail Influencer 2022
RETHINK Retail
January 11, 2022
The RETHINK Retail Top Global Retail Influencers is an annual list featuring the world’s most instrumental influencers in retail. This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2022. Ricardo Belmar has been included each year since the award's inception in 2021.

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Tags: Retail

Influentials: TOP MOVERS AND SHAKERS IN RETAIL 2021
RIS News
October 22, 2021
If you want to know where the retail industry is headed, look no further than what the RIS 2021 retail influencers have to say. RIS’ fifth annual “Influentials: Top Movers and Shakers in Retail” highlights the retail executives, analysts and solution providers who are reshaping the retail landscape and developing and deploying cutting-edge technology.

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Tags: Retail

Top 100 Global Retail Influencer 2021
RETHINK Retail
March 10, 2021
The RETHINK Retail Top 100 Retail Influencers is an annual list featuring the world’s most instrumental influencers in retail. This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2021.

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Tags: Retail

2 Influencer Newsletters
The Retail Razor Newsletter
Substack
August 17, 2025
Retail is transforming faster than ever before. But there's a lot of noise out there today, especially with retail technology! The Retail Razor Newsletter is here to help you level up your skills and knowledge about the retail industry.

If you’re in retail or retail tech, we’ll help you answer the tough questions:

Which trends really matter?
How will you leverage AI?
Which startups should you engage?
How should you evolve your retail media strategy?
What are the traits and skills that make a great retail leader?
Who are the experts you should trust for guidance?
And who are the people truly transforming the industry in these areas?

The Retail Razor Newsletter cuts through the clutter in retail and retail tech so you'll know where to focus your resources and energy in the world of commerce!

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Tags: AI, Digital Transformation, Retail

The Retail Razor Briefing
LinkedIn
April 16, 2025
Helping you level up in retail by cutting thru the clutter! Where media, AI, & the human connection come together!

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Tags: AI, Leadership, Retail

142 Podcasts
Data, AI & the Customer Experience Gap - Rewriting the Marketing Playbook
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February 19, 2026
S2E4 The Truth About Retail Customer Experience - What Adobe + Incisiv Discovered In this episode of The Retail Razor: Data Blades, Ricardo and Casey kick off a three‑part series with Dave Weinand, Chief Customer Officer at Incisiv, to unpack the latest Adobe + Incisiv State of Customer Experience

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Tags: AI, Marketing, Retail

Why Retail Strategies Fail - Kevin Ertell Breaks Down The Strategy Trap
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February 12, 2026
S2E2 Your Strategy Isn’t Failing - Your Execution Is. Here’s How to Fix It. Most strategies don’t fail in the boardroom - they fail in the real world. In this episode of Retail Transformers, Ricardo and Casey sit down with Kevin Ertell, longtime retail operator and author of The Strategy

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Tags: Careers, Management, Retail

Retail Leaders Are Expected to Have All the Answers—Here's Why That's Wrong
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February 06, 2026

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Tags: Agentic AI, Management, Retail

Retail Media 2026 - DSP Shifts, Agentic Commerce & Brand Strategy
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January 31, 2026
S6E1 Retail Media’s New Reality: DSP Shifts, Agentic Commerce & Brand Strategy for 2026Season 6 of The Retail Razor Show kicks off with a deep dive into one of the most important topics in commerce today: retail media. Ricardo and Casey sit down with Jeff Cohen, Chief Business Development

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Tags: Retail

Retail Transformation Playbook: Michelle Pacynski on Innovation, Startups, and What’s Next
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January 29, 2026
S2E1 Ulta Beauty’s $2B Digital Transformation: Michelle Pacynski Reveals the Retail Innovation Playbook  In this season‑opening episode of The Retail Razor: Retail Transformers, Ricardo and Casey sit down with Michelle Pacynski, former VP of Innovation and Consumer Technology at Ulta Beauty

Tags: Careers, Management, Retail

The New Era of Agentic Commerce and Retail Media Begins!
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January 23, 2026
Agentic Commerce, Retail Media, and the Human Experience: Season 6 PreviewSeason 6 of The Retail Razor Show is here, and we’re diving into the future of retail through the lens of Agentic Commerce and Retail Media. In this trailer, Ricardo Belmar and Casey Golden introduce a season built around th

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Tags: Retail

Retail Is Being Rewritten - Meet the Leaders Transforming It
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January 20, 2026
The Boldest Voices in Retail Return | Season 2 Trailer Season 2 of Retail Transformers is here, and this year, we’re going deeper into the ideas, innovations, and leadership philosophies redefining the retail industry. Hosted by Ricardo Belmar and Casey Golden, this season brings you candid c

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Tags: Careers, Management, Retail

Future of Retail Unveiled - From AI Insights to Consumer Joy!
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December 31, 2025
S5E14 2025 Retail Year in Review - AI, Consumer Shifts, and the Future of Commerce with Guest Host, Alicia Esposito!In this Season 5 finale of The Retail Razor Show, guest host Alicia Esposito (Future Commerce) sits down with Ricardo Belmar and Casey Golden for a deep, unfiltered 2025 retail year

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Tags: Retail

AI and the Future of Retail - Dave Finnegan on Identity, Trust, Culture & Human Connection
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December 23, 2025
S1E6 From Anthropology to AI: Dave Finnegan on What Retail Leaders Must Understand Now AI isn’t just a technological shift, it’s a cultural revolution. In this powerful episode of The Retail Razor: Retail Transformers, Ricardo Belmar and Casey Golden sit down with retail innovation leader D

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Tags: Careers, Management, Retail

Proven Data-Driven Retail Tactics for Higher Average Transaction Value
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December 17, 2025
S2:E3 From Service to Sales: How Retailers Can Increase ATV with Gareth Johns Retail store sales teams can no longer rely on delivering reactive service if they want to increase average transaction value. A proactive customer experience driven by passion and data are what’s required. In this episo

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Tags: AI, Marketing, Retail

Consumer Insights - Can AI Reveal What Shoppers Really Want?
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December 15, 2025
S5E13 Future of AI-Powered Consumer Insights with Trevor Sumner & Stan SthanunathanIn Season 5, Episode 13 of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden tackle one of retail’s biggest blind spots in consumer insights: the consumer sentiment gap. For decades, brands reli

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Tags: Retail

The IT Needs Pyramid Every Leader Ignores
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December 09, 2025

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Tags: Agentic AI, Management, Retail

Retail Leadership Lessons with Bobby Johnson – A People-First Culture
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December 04, 2025
S1E5 Retail Resilience & Innovation | Bobby Johnson on Mentorship, Culture, & AI In this episode of the Retail Razor: Retail Transformers Podcast, hosts Ricardo Belmar and Casey Golden sit down with retail veteran Bobby Johnson, former people-first COO of BrandsMart and now co-founder o

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Tags: Careers, Management, Retail

Agentic AI for Retail Merchandising: Transforming Buying & Planning
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November 28, 2025
S5E12 The Future of AI in Merchandising & Buying with Noah Herschman and Jeff FishIn Season 5, Episode 12 of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden sit down with Noah Herschman and Jeff Fish of Intelo.ai to explore how agentic AI is revolutionizing retail merchandisin

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Tags: Retail

Is Retail Loyalty Dead? Winning Today’s Savvy Shoppers with Gareth Johns
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November 25, 2025
S2:E2 Retail Loyalty Unveiled: Epic Insights from Gareth Johns and TruRating Retail loyalty is no longer about points and discounts. It’s about experience, personalization, and values. In this episode of The Retail Razor: Data Blades, hosts Ricardo Belmar and Casey Golden welcome back Gareth

Tags: AI, Marketing, Retail

The Playbook for Scaling Startup Innovation with Anna Farberov
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November 20, 2025
S1E4 - From Pilot to Scale: How Anna Farberov Drives Innovation at PepsiCo Labs In this episode of the Retail Transformers Podcast, hosts Ricardo Belmar and Casey Golden talk with Anna Farberov, GM of PepsiCo Labs, about how one of the world’s largest CPG companies scales startup innovation f

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Tags: Careers, Management, Retail

Chaos vs Clarity: How Retail Leaders Build Strong Teams
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November 14, 2025

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Tags: Agentic AI, Management, Retail

Resale and Circular Fashion - ThredUp’s 2025 Holiday Shopping Report
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November 10, 2025
S5E11 ThredUp’s Resale Revolution: Holiday Shopping & Gift Giving Trends with Alon RotemThe holidays are here and resale is at the center of this year’s shopping story! In this timely episode of The Retail Razor Show, Ricardo Belmar and Casey Golden sit down with Alon Rotem, Chief Strategy

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Tags: Retail

Boost Retail Conversion: Gareth Johns on Data-Driven Strategies That Drive Sales
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October 31, 2025
S2:E1 Revolutionize Your Retail Strategy with Data-Driven Conversion Insights Season Two of The Retail Razor: Data Blades opens with a sharp focus on the retail metric that makes or breaks growth: conversion rates. Hosts Ricardo Belmar and Casey Golden sit down with Gareth Johns, Chief Data Off

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Tags: AI, Marketing, Retail

BONUS Sharpening Retail Strategies | AI, Customer Experience, Retail Media, and Employee Impact
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October 29, 2025
BONUS - The Retail Razor: Data Blades Season 2 TrailerData Blades Returns: AI, CX, and Retail Media for Executive Leaders Welcome to a special cross-release of the Season 2 trailer for The Retail Razor: Data Blades—the podcast that slices through complex retail research to deliver sharp, actiona

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Tags: Retail

Curiosity Over Control: Why Adaptive Leaders Win with AI
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October 28, 2025

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Tags: Agentic AI, Management, Retail

BONUS Sharpen Your Leadership Blade | Insights for the AI Era
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October 27, 2025
BONUS - The Retail Razor: Blade to Greatness Season 2 TrailerRetail Executive Leadership & Coaching Insights for the AI EraWelcome to a special cross-release of the Season 2 trailer for The Retail Razor: Blade to Greatness — the podcast where retail leaders sharpen their edge. Hosted by Ricar

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Tags: Retail

AI-Powered Store Teams: How Microsoft & SYNQ Are Transforming Retail Frontlines
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October 21, 2025
S5E10 From Task Overload to Customer Focus: AI Solutions for Retail AssociatesRetailers are asking store associates to do more with less—shorter staffing, longer task lists, and higher customer expectations. In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explo

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Tags: Retail

Sharpening Retail Strategies | AI, Customer Experience, Retail Media, and Employee Impact
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October 16, 2025
Season 2 Trailer - Data Blades Returns: AI, CX, and Retail Media for Executive Leaders Welcome to Season 2 of The Retail Razor: Data Blades—the podcast that slices through complex retail research to deliver sharp, actionable insights and retail strategies for executive leaders in the AI era.&

Tags: AI, Marketing, Retail

Sharpen Your Leadership Blade | Insights for the AI Era
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October 14, 2025
S2 Trailer - Retail Executive Leadership & Coaching Insights for the AI EraWelcome to Season 2 of Blade to Greatness—the podcast where retail leaders sharpen their edge. Hosted by Ricardo Belmar & Casey Golden, this series explores the essential skills & qualities every retail executiv

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Tags: Careers, Management, Retail

3 Speaking Engagements
Examining the evolution of digital signage
Digital Signage Today
March 24, 2025
In this episode of the Digital Signage Today podcast, Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft.

In this role, Belmar helps Microsoft Cloud for Retail partners grow their business by delivering cloud-based AI solutions and services to retailers and consumer goods brands, solving their business challenges in supply chain, store operations, and elevating the shopper journey. He is also the podcast producer and host of The Retail Razor Podcast Network series of podcasts helping retailers cut through the clutter in retail trends and retail technology.

Belmar has over two decades of experience leading retail tech marketing and product teams to help retail organizations deliver elevated customer experiences and optimize their operations using technology including digital signage and shares his insights on big innovations and where digital signage is heading in the next decade.

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Tags: AI, Cloud, Retail

NRF 2025: Full AiR Conference Recap!
RETHINK Retail
February 04, 2025
Missed the AIR (AI in Retail) Conference at NRF 2025?

Now’s your chance to catch the full recap of this game-changing event, where retail’s top AI leaders revealed how intelligent automation, predictive analytics, and generative AI are transforming the industry.

Powering the conversation:

Gina Ayala Claxton & Shanthi Rajagopalan – Microsoft
Bryan Amaral – Clientricity, LLC
Andrew Sun – NVIDIA
Yael Kochman – buywith
Matt Redwood – Diebold Nixdorf
Barry McGeough – AmeriCo. Group
Manish Choudhary – SymphonyAI
Bridget Shea – Typeface
Arnold Leap – 1800flowers/Conroy’s
Remzi Ural – PwC
Ricardo Belmar - Microsoft & Retail Cloud Alliance

From AI-driven customer engagement to real-time operational intelligence, these experts revealed what’s next for unified commerce, personalization, and digital transformation.

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Tags: AI, Cloud, Retail

Skafos Applied Machine Learning Podcast - Episode 2
Skafos
November 22, 2019
Today's podcast guest is Ricardo Belmar, Senior Director of Global Enterprise Marketing at Infovista. In this conversation, Ricardo highlights challenges around ML at the edge, as well as how to engage with customers around ML-powered products. (Hint: Focus on the experience, not the technology!) Ricardo is a leading retail and digital transformation thought leader with 20+ years of experience across the retail, CPG and supply chain industries. He is a featured member of RetailWire’s BrainTrust panel, an ICX Association director, and a member of RETHINK Retail’s Advisory Council.

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Tags: AI, Digital Transformation, Retail

14 Videos
The Customer Experience Gap Nobody's Talking About
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February 19, 2026

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Tags: AI, Management, Retail

Why 'Build the Plane While Flying It' Fails Every Time #retail #leadershipfail
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February 17, 2026

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Tags: AI, Management, Retail

The Strategy Mistake Leaders Never Notice
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February 16, 2026

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Tags: AI, Management, Retail

Your Retail Strategy Will Fail Unless You Fix This (Kevin Ertell Interview)
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February 12, 2026

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Tags: AI, Management, Retail

This One Leadership Move Opens Every Door #leadership #success
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February 09, 2026

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Tags: AI, Management, Retail

The Certainty Mindset #retail #mindset
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February 09, 2026

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Tags: AI, Management, Retail

Retail Media Networks Growing But Teams Are Drowning #RetailMedia #Challenge
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February 08, 2026

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Tags: AI, Management, Retail

Retail media is no longer optional
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February 08, 2026

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Tags: AI, Management, Retail

iOS Development While Everyone Questioned It #retailstrategy #innovation
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February 05, 2026

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Tags: AI, Management, Retail

The $2B Retail Transformation Blueprint #RetailStrategy #FutureOfRetail
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February 04, 2026

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Tags: AI, Management, Retail

The Retail Media Maturity Gap: Leaders vs. Everyone Else
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February 01, 2026

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Tags: AI, Management, Retail

From $125M to $2B: The Retail Transformation Strategy That Changed Beauty
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January 29, 2026

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Tags: AI, Management, Retail

Agentic Commerce Is Reshaping Retail Media Right Now
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January 23, 2026

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Tags: AI, Management, Retail

Retail's Bold Innovators Are Rewriting the Rules | Season 2
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January 20, 2026

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Tags: AI, Management, Retail

2 Videos
Highlights from the Retail Cloud Alliance at Shoptalk 2025!
RETHINK Retail
April 02, 2025
At Shoptalk 2025, Microsoft, Logicbroker, and Kyndryl joined the Retail Cloud Alliance to talk about the biggest shifts in retail:

AI moving from hype to real implementation
How tariffs are impacting retail strategies
The challenge of balancing innovation with legacy systems

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Tags: AGI, Cloud, Retail

Shoptalk 2025 Recap: AI, E-Commerce, and the Future of Retail
RETHINK Retail
March 31, 2025
The retail industry is evolving faster than ever, and Shoptalk 2025 showcased the biggest innovations driving change. In this exclusive RETHINK Retail recap, we dive into key conversations around:

Gen AI vs. Generative AI – The new frontier in automation and personalization
Tariffs & the Global Economy – How retailers are navigating new challenges
Tech Stack Optimization – Reducing complexity while maximizing ROI
Omnichannel Growth – From social commerce to in-store experiences

Hear from top industry leaders including Brandon Rael at Kyndryl, Steve Norris at Logicbroker, Tom Griffin at Passport Global, Rehman Baig at Flexfactor, Ricardo Belmar at Microsoft, and more as they share insights on where retail is headed next.

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Tags: Agentic AI, AI, Retail

2 Webinars
Retail Reinvented: Trusted Data for AI, Agility & Customer Connection
Retail Tech Media Nexus
February 05, 2026
Retail’s transformation doesn’t pause—and neither does the data powering it.

As AI becomes more deeply embedded in retail operations, the pressure on data leaders to deliver speed, accuracy, and trust only intensifies. The question is no longer if data can drive transformation, but how organizations operationalize it at scale without losing agility or customer connection.

Join us back on LinkedIn for Retail Reinvented: Trusted Data for AI, Agility, and Customer Connection — Part 2, presented by RTM Nexus in partnership with Stibo Systems.

We’re continuing the conversation with Arnjah Dillard, North America Retail Practice Lead at Stibo Systems, and Michael Fulton, Senior Director of Data Science and Visual Analytics at PVH Corp, as they share real-world lessons on moving from strategy to execution.

We’ll dive deeper into how retailers and brands are turning trusted data into measurable impact—fueling AI initiatives, enabling smarter decisions, and staying resilient in an ever-changing landscape.

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Tags: Agentic AI, AI, Retail

Analyst Recap of NRF 2026
LinkedIn
January 27, 2026
Join us as the IHL analysts and Ricardo Belmar of Retail Razor do a recap of the NRF 2026 show - What we liked, what we didn't, what was real, what was slideware in our view. Please join us.

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Tags: Agentic AI, Emerging Technology, Retail

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Events

1 Physical Event
RetailClub AI Deepdive Retreat

Location: Huntington Beach, CA    Date : September 14, 2025 - September 17, 2025     Organizer: RetailClub

We’re experiencing a once-in-a-generation retail revolution driven by rapid advancements in AI. While AI brings tremendous opportunities, it also presents significant challenges, all in an environment marked by intense uncertainty.

RetailClub’s AI Deepdive Retreat is designed to help unlock the full potential of AI through unprecedented, collective insight and collaboration. On Sept 14-17 I'm joining 500 retail industry leaders and trailblazers at RetailClub’s inaugural retreat for an in-depth exploration of AI. Diveingdeep into the future of AI while soaking up the sun at an entirely outdoor beachside venue in Huntington Beach, CA.. This is retail’s new AI community that includes everyone from retail leaders and the AI curious to the AI champions and AI changemakers.

I'll be leading a workshop entitled, Automate vs Augment: Debating the Ultimate Role of AI, It’ll be on Tuesday, September 16 from 2:45 PM - 3:25 PM.

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