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Ricardo Belmar is a seasoned go-to-market strategist, advisor, and digital transformation specialist with over 20 years of experience guiding retail technology marketing and product teams. His expertise enables retail organizations to deliver elevated customer experiences and optimize their business operations. Additionally, Ricardo advises retail technology providers on go-to-market strategy and partner alliances.
Currently, Ricardo is the founder, host & producer of The Retail Razor Podcast Network, where he offers sharp insights into AI technology in commerce, retail and commerce media, digital transformation, customer and employee experience, and executive leadership. He is a founding member of the Advisory Council at George Mason University’s Center for Retail Transformation and the Retail Cloud Alliance. Ricardo is a featured member of RetailWire’s BrainTrust panel, and has been recognized as a Top Retail Expert by RETHINK Retail from 2021 through 2026. Thinkers 360 has honored him as a Top 10 Thought Leader in Retail, Top 25 Thought Leader in Careers, Top 50 Thought Leader in AGI, Agentic AI and Management, and Top 100 Thought Leader in Digital Transformation and Transformation. He was also named a Top Voice for 2024 and 2025 by Thinkers 360. The NRF included Ricardo among their Top Retail Voices for 2025. Most recently, Ricardo served as Director, Partner Marketing for Retail & Consumer Goods at Microsoft, leading partner go-to-market initiatives across the Americas.
Ricardo is passionate about helping retail and technology executives innovate with AI and retail media while developing their leadership skills. He also dedicates his time as a long-term supporter of RetailROI, a charity organization focused on assisting children in need around the world.
Available For: Advising, Authoring, Consulting, Influencing, Speaking Travels From: Washington, DC
Speaking Topics: AI Transformation in Retail, The Augmented Associate, Retail Media - Where Media, Commerce, and Human Connection Meet
Agentic Commerce Is Reshaping Retail Media Right Now
August 28, 2026
Retail's Bold Innovators Are Rewriting the Rules
August 28, 2026
The 97% Hiring Gap Nobody’s Talking About (The Augmented Associate in Retail)
August 28, 2026
Featured Topics
AI Transformation in Retail
Agentic Commerce, Retail Media, and the Human Experience - how Agentic Commerce and Retail Media are transforming the future of shopping. Insights on retail transformation, AI powered commerce, and the evolving role of human connection in a digital world.
The Augmented Associate
Everyone said AI would gut retail jobs. The data says the opposite. The retailers deploying the most AI in their stores are hiring store associates at nearly double the rate of everyone else.
Retail Media - Where Media, Commerce, and Human Connection Meet
Retail Media is evolving into the most influential force in the customer journey. As AI agents begin to search, compare, and buy on behalf of consumers, retailers must rethink how they show up in a world shaped by Agentic Commerce and powered by Retail Media. All while maintaining the human connection in the consumer to brand relationship.
64% of Retail Leaders Can't Prove Their AI ROI
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October 17, 2026
Retail's AI ROI problem, and what you need to do about it this quarter that I learned from Perficient’s Brandon Rael and Rupa Amin, live at Shoptalk Fall.
One Online Order, Five Boxes
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October 10, 2026
Deck Commerce Founder & CEO Chris Deck on the AI simulation that cut split shipments by 3X, and why your customers shouldn't have to ask where their order is.
In Retail, Real Time Used to Mean "How Fast Can Someone Update the Spreadsheet?"
Linkedin
September 11, 2026
For so many of the retail organizations I've seen up close, real time had a very specific definition. It meant how fast somebody could get the numbers into the spreadsheet.
In-store retail media already died once
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September 09, 2026
Mike Hiatt built the network that out-earned Walmart.com, then watched Walmart delete it. These are the lessons he learned about in-store retail media.
Walmart's In-Store Media Network - A History Lesson for All Retail Media Network Leaders
Linkedin
September 02, 2026
Around 2010 I was leading product teams at a managed services provider, and part of what we sold was managed digital signage to retailers. Screens, players, a content management system, field service, all of it. We could put a picture on a wall in a couple thousand stores and change it Tuesday morning from an operations center.
Under 1% of companies have gotten enterprise-wide supply chain impact from AI.
Linkedin
September 01, 2026
I've seen this play out many times in recent years. Even before the AI hype cycle started. An ops group finds a solution for a challenge in their supply chain. They work with IT to run a pilot. The pilot works.
80 careers, zero straight lines. A career reinvention story you didn't know you needed.
Linkedin
August 26, 2026
When was the last time a podcast episode nearly drive you to tears? Not tears of sadness, but tears of joy because you genuinely felt the moment that the guest's story really hit you in the most unexpected, but positive way
The one question most retail leaders are afraid to ask.
Linkedin
August 21, 2026
One of our favorite guests on the Retail Razor Podcast Network, April Sabral, came back to the Blade to Greatness show this week, and she said something that really made me think twice. Maybe three times. Or more.
Top Retail Experts 2026
RETHINK Retail
January 06, 2026
The Top Retail Experts (TRE) distinction is one of the most prestigious global accolades in the Retail and Consumer Packaged Goods (CPG) industry. The honor is presented annually and includes several distinguished categories: Academia, Analysts, Associations, Consultants, Finance, Media, Real Estate, Specialists, and Technologists. Earning a place within the TRE Community is considered a tremendous achievement and based on outstanding contributions in these fields within the Retail and Consumer industry.
Top Retail Experts 2025
RETHINK Retail
January 07, 2025
The Top Retail Experts (TRE) distinction is one of the most prestigious global accolades in the Retail and Consumer Packaged Goods (CPG) industry. The honor is presented annually and includes several distinguished categories: Academia, Analysts, Associations, Consultants, Finance, Media, Real Estate, Specialists, and Technologists. Earning a place within the TRE Community is considered a tremendous achievement and based on outstanding contributions in these fields within the Retail and Consumer industry. Ricardo Belmar has been included each year since the award's inception in 2021.
2025 Retail Voices by NRF
National Retail Federation
October 29, 2024
Retail Voices by NRF was created by the National Retail Federation, in partnership w/media company RETHINK Retail & supporting partner Women in Retail, to recognize and celebrate influential voices shaping the future of retail. This special spotlight recognizes some of retail’s most influential voices — from enterprise retail executives and social media influencers driving consumer engagement to business experts and analysts at the forefront of retail innovation.
Top Retail Experts 2024
RETHINK Retail
January 09, 2024
The Top Retail Experts (TRE) distinction is one of the most prestigious global accolades in the Retail and Consumer Packaged Goods (CPG) industry. The honor is presented annually and includes several distinguished categories: Academia, Analysts, Associations, Consultants, Finance, Media, Real Estate, Specialists, and Technologists. Earning a place within the TRE Community is considered a tremendous achievement and based off outstanding contributions in these fields within the Retail and Consumer industry.
TRE community members represent the top thought leaders and market makers influencing our sector. The prizes are awarded based on the recommendations of various current members, committees and corporations. Congratulations to the 2024 class of Top Retail Experts.
Ricardo Belmar has been included each year since the inception of the award in 2021.
Top Retail Influencers 2023
RETHINK Retail
January 10, 2023
This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2023.
Ricardo Belmar has been included each year since the award's inception in 2021.
Top Global Retail Influencer 2022
RETHINK Retail
January 11, 2022
The RETHINK Retail Top Global Retail Influencers is an annual list featuring the world’s most instrumental influencers in retail. This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2022. Ricardo Belmar has been included each year since the award's inception in 2021.
Influentials: TOP MOVERS AND SHAKERS IN RETAIL 2021
RIS News
October 22, 2021
If you want to know where the retail industry is headed, look no further than what the RIS 2021 retail influencers have to say. RIS’ fifth annual “Influentials: Top Movers and Shakers in Retail” highlights the retail executives, analysts and solution providers who are reshaping the retail landscape and developing and deploying cutting-edge technology.
Top 100 Global Retail Influencer 2021
RETHINK Retail
March 10, 2021
The RETHINK Retail Top 100 Retail Influencers is an annual list featuring the world’s most instrumental influencers in retail. This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2021.
The Retail Razor Newsletter
Substack
August 17, 2025
Retail is transforming faster than ever before. But there's a lot of noise out there today, especially with retail technology! The Retail Razor Newsletter is here to help you level up your skills and knowledge about the retail industry.
If you’re in retail or retail tech, we’ll help you answer the tough questions:
Which trends really matter?
How will you leverage AI?
Which startups should you engage?
How should you evolve your retail media strategy?
What are the traits and skills that make a great retail leader?
Who are the experts you should trust for guidance?
And who are the people truly transforming the industry in these areas?
The Retail Razor Newsletter cuts through the clutter in retail and retail tech so you'll know where to focus your resources and energy in the world of commerce!
15 People, 15 Versions: The Hidden Side of AI Automation
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November 10, 2026
Giant Tiger's Head of AI Diptendu Ray on mapping the process your teams follow, fixing retail data one project at a time, and putting AI automation to work. Interview 15 people about how a process works, and you could get 15 different versions. Diptendu Ray, Head of Product Management and Head
Agentic Commerce - AI Is Choosing Your Products. Are You Ready?
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November 06, 2026
Publicis Sapient's Sabrina McPherson on agentic commerce, the product data AI needs before it picks you, and why shoppers aren't ready to hand their wallets to an agent. In agentic commerce AI shopping agents now decide which products a shopper sees. Sabrina McPherson of Publicis Sapient says t
AI Search Is a Mirror for Your Brand, Optimizing for GEO
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November 03, 2026
Leslie Ann Hall of Iced Media on optimizing for AI search and GEO, and why half of shoppers check Reddit before they buy. Over half of Redditors do a "final check" on Reddit before they make a purchase. That one habit shows how much the path to purchase has changed, and Leslie Ann Hall, Fou
ThredUp Just Went Live: The Big Move For Resale and Live Shopping
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October 30, 2026
ThredUp's Alon Rotem on resale and live shopping fashion on Whatnot, lean back discovery, and why younger shoppers gift resale. ThredUp has 5 million one-of-a-kind items for sale at any given time. On its new live shopping channel, the limit is how many hours of shows it can run. Ricardo Belmar sat
Is Live Shopping Finally Here? A Trillion-Dollar Prediction
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October 27, 2026
Whatnot Chief Product Officer Tom Verrilli on why live shopping could reach 15 to 20% of US retail, recorded live at RetailClub AI Festival.A trillion dollars. That's where Tom Verrilli, Chief Product Officer at Whatnot, sees live shopping headed in the US: 15 to 20% of all retail. Sellers o
15 Million AI Job Cuts? The Retail Reality Check
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October 20, 2026
GlobalData's Neil Saunders on where AI in retail pays off today, and why AI job cuts would take over a trillion dollars out of consumer spending if they were reality. Fifteen million US jobs lost to AI? That's one of GlobalData's best-case scenarios if the doom and gloom scenarios were to play
Proving AI ROI - 64% of Retail Leaders Can't
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October 16, 2026
Proving AI ROI, Agentic commerce, pilot purgatory, and a project called Do Not Replace Bob, live from Shoptalk Fall with Perficient. 64% of retail and consumer leaders don't have reliable data on their own AI ROI. That's from Perficient's new 2026 State of the Industry report, built on a survey of 5
Strategically Lazy: Why Retail Strategy Fails
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October 13, 2026
Shoptalk’s Brendan Witcher on retail strategy vs. ideas, retail media math, and the agentic commerce risk in the middle layer. Amazon owns 76% of retail media. Walmart owns 6%. That leaves 18% for every other retailer, and Brendan Witcher thinks plenty of leaders jump in anyway without a reta
One Order, Five Boxes: How AI Order Management Cut It to Two
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October 09, 2026
Deck Commerce CEO Chris Deck on AI order orchestration, the missing execution layer, and why order management drives growth. One online order. Five boxes. One customer. Chris Deck, Founder and CEO of Deck Commerce, ran a couple weeks of an apparel brand's inventory and sales data through an AI order
Retailers vs Retail Tech Vendors - No Champion in Their Title
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October 06, 2026
Vicki Cantrell and Dave Finnegan on what retailers and retail tech vendors get wrong about each other.Nobody has "champion" in their title. So how do retail tech vendors find the person who will push a project through? Recorded live at RetailClub AI Festival in Huntington Beach, Ricardo B
The $10 Trillion Market: AI in logistics and the governance that decides whether it pays off
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September 18, 2026
Arizona State University’s Brett Duarte on AI supply chain strategy, part 3: AI in logistics, control towers, network design, and supply chain governance. Logistics is a $10 trillion industry once you add up freight, transportation, warehousing, 3PL and 4PL. Brett Duarte puts that number on the ta
The New Thing Gap - Saying No to New
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September 15, 2026
The New Thing Gap - What retail took away when it took away the friction, with NYT editor Eric Athas.In 1995, buying a pair of sneakers cost you 30 minutes and five miles of driving. Today it takes about four seconds. New York Times editor Eric Athas spent four years reporting on what that trade did
35% Fewer Stockouts: What AI Demand Forecasting Changes in Supply Chain Operations
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September 11, 2026
Arizona State University's Brett Duarte on AI supply chain strategy, part 2: demand forecasting, inventory optimization, and safety stock Get your forecast wrong in one direction and you've got empty shelves. Get it wrong the other way and you've got a warehouse full of product nobody wants. Profess
Every AI Supply Chain Strategy Ran a Pilot. Under 1% Got Enterprise Impact.
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September 04, 2026
Arizona State University’s Brett Duarte on AI supply chain strategy, part 1: procurement, supplier risk, and contract intelligence Boston Consulting Group found AI leaders doubling revenue on specific projects and cutting costs 40 to 50%. McKinsey found that under 1% of organizations that adopted
The In-Store Retail Media Screens That Out-Earned Walmart.com
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September 01, 2026
The rise, death, and return of in-store retail media as lived by Mike Hiatt.Around 2010, the in-store retail media screens inside Walmart's stores were bringing in more revenue than Walmart.com. By 2015 the network was gone. Mike Hiatt, Founder & President of Dynamic Retailing, built it. H
Career Reinvention - Choose, Don’t Chase, Your Career with Shannon Flanagan
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August 26, 2026
Shannon Flanagan on choosing your career instead of chasing it – the break, the pause, and the rewrite. Shannon Flanagan has run more than 80 Power of We Wednesday interviews at Retail Women in Tech. Not one of those women had a linear career path. All of them hunting for jobs inside a system
280,000 Pickers: The eGrocery Fulfillment Math Nobody Fixed
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August 18, 2026
Hank Crawford of Blue Collar Robotics and Paul Harker, retired CCO of Woolworths Group, on grocery store robotics a retailer can deploy today.There are 280,000 people walking the aisles of US grocery stores right now picking somebody else's order, and grocers cannot hire fast enough to keep up w
31% of the Fortune 500 Has No CMO Role
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July 30, 2026
S2E8 Cole Moir on what replaced the CMO role - the four hires that matter, and how he'd manage budget for a $200 million brand. 31% of Fortune 500 companies don't have a CMO right now. Starbucks, Walgreens, and General Motors are three of them. That number is the cleanest way to describe w
94% of Restaurants Cut Zero Jobs to Technology
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July 24, 2026
S2E12 NRA Chief Economist Dr. Chad Moutray on what restaurant technology really does to staffing Everyone assumes restaurant automation means fewer jobs. The National Restaurant Association’s data says 94% of operators cut zero: their technology investments over the past two to three years did not
The 32-Day Pay Off: Restaurant Employee Retention
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July 17, 2026
S2E11 NRA Chief Economist Dr. Chad Moutray on retention, managers, and the first 90 days A new restaurant hire costs you money until roughly day 32. For a manager, it’s 72. If they walk before that, you didn’t just lose a person, you lost the investment. In Part 2 of our Hiring & Staffing se
Store Traffic & Conversion Rates: Why In‑Store Converts up to 70%, with Mark Ryski
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July 15, 2026
Mark Ryski explains why store traffic is a critical retail metric and how in‑store environments convert far higher than online. Hear data comparisons (in‑store up to 70% vs online 3% and Amazon 10%) and why 77% of shoppers left big‑box stores despite intending to buy (no help, long lines). Pra
Restaurant Labor Market 2026 - The $5,000 Cost of Understaffing
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July 10, 2026
S2E10 NRA Chief Economist Dr. Chad Moutray on the 2026 labor market, 122% turnover, and the price of running a shift short One missing employee can cost a restaurant $3,000 to $5,000 in lost sales over three months. That's one stat from the National Restaurant Association's new 2026 Hiring & Sta
The Leadership Capacity Gap
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June 30, 2026
S2E7 Louisa Loran on Why Retail Transformation Stalls in the AI Era What if the biggest obstacle to retail transformation isn't your tech stack or your budget, but the people sitting in the corner offices? In this episode of Retail Transformers, Ricardo Belmar and Casey Golden sit down with Lou
The Connected Supply Chain - Why Retail's Profit Winners Are 555% Better at BOPIS
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June 19, 2026
S2E9 Greg Buzek of IHL Group on RFID, Computer Vision, Edge Computing, and the Returns Opportunity with AI Buy online pickup in store sounds like a solved problem. It’s not. In IHL Group’s 2026 Retail Transformation Study, only 18.2% of retailers have optimized BOPIS, and the most profitable ret
In Retail AI Transformation, AI Doesn’t Fix Your Culture, It Reveals It
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June 16, 2026
S2E6 Julie Averill, Chief Impact Officer, on Retail AI Transformation & Human-Centered Leadership Everyone in retail is chasing AI right now, and most of them are about to learn an expensive lesson. In this episode of Retail Transformers, Ricardo Belmar and Casey Golden sit down with Julie
Examining the evolution of digital signage
Digital Signage Today
March 24, 2025
In this episode of the Digital Signage Today podcast, Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft.
In this role, Belmar helps Microsoft Cloud for Retail partners grow their business by delivering cloud-based AI solutions and services to retailers and consumer goods brands, solving their business challenges in supply chain, store operations, and elevating the shopper journey. He is also the podcast producer and host of The Retail Razor Podcast Network series of podcasts helping retailers cut through the clutter in retail trends and retail technology.
Belmar has over two decades of experience leading retail tech marketing and product teams to help retail organizations deliver elevated customer experiences and optimize their operations using technology including digital signage and shares his insights on big innovations and where digital signage is heading in the next decade.
NRF 2025: Full AiR Conference Recap!
RETHINK Retail
February 04, 2025
Missed the AIR (AI in Retail) Conference at NRF 2025?
Now’s your chance to catch the full recap of this game-changing event, where retail’s top AI leaders revealed how intelligent automation, predictive analytics, and generative AI are transforming the industry.
Powering the conversation:
Gina Ayala Claxton & Shanthi Rajagopalan – Microsoft
Bryan Amaral – Clientricity, LLC
Andrew Sun – NVIDIA
Yael Kochman – buywith
Matt Redwood – Diebold Nixdorf
Barry McGeough – AmeriCo. Group
Manish Choudhary – SymphonyAI
Bridget Shea – Typeface
Arnold Leap – 1800flowers/Conroy’s
Remzi Ural – PwC
Ricardo Belmar - Microsoft & Retail Cloud Alliance
From AI-driven customer engagement to real-time operational intelligence, these experts revealed what’s next for unified commerce, personalization, and digital transformation.
Today's podcast guest is Ricardo Belmar, Senior Director of Global Enterprise Marketing at Infovista. In this conversation, Ricardo highlights challenges around ML at the edge, as well as how to engage with customers around ML-powered products. (Hint: Focus on the experience, not the technology!) Ricardo is a leading retail and digital transformation thought leader with 20+ years of experience across the retail, CPG and supply chain industries. He is a featured member of RetailWire’s BrainTrust panel, an ICX Association director, and a member of RETHINK Retail’s Advisory Council.
Shoptalk 2025 Recap: AI, E-Commerce, and the Future of Retail
RETHINK Retail
March 31, 2025
The retail industry is evolving faster than ever, and Shoptalk 2025 showcased the biggest innovations driving change. In this exclusive RETHINK Retail recap, we dive into key conversations around:
Gen AI vs. Generative AI – The new frontier in automation and personalization
Tariffs & the Global Economy – How retailers are navigating new challenges
Tech Stack Optimization – Reducing complexity while maximizing ROI
Omnichannel Growth – From social commerce to in-store experiences
Hear from top industry leaders including Brandon Rael at Kyndryl, Steve Norris at Logicbroker, Tom Griffin at Passport Global, Rehman Baig at Flexfactor, Ricardo Belmar at Microsoft, and more as they share insights on where retail is headed next.
Retail Reinvented: Trusted Data for AI, Agility & Customer Connection
Retail Tech Media Nexus
February 05, 2026
Retail’s transformation doesn’t pause—and neither does the data powering it.
As AI becomes more deeply embedded in retail operations, the pressure on data leaders to deliver speed, accuracy, and trust only intensifies. The question is no longer if data can drive transformation, but how organizations operationalize it at scale without losing agility or customer connection.
Join us back on LinkedIn for Retail Reinvented: Trusted Data for AI, Agility, and Customer Connection — Part 2, presented by RTM Nexus in partnership with Stibo Systems.
We’re continuing the conversation with Arnjah Dillard, North America Retail Practice Lead at Stibo Systems, and Michael Fulton, Senior Director of Data Science and Visual Analytics at PVH Corp, as they share real-world lessons on moving from strategy to execution.
We’ll dive deeper into how retailers and brands are turning trusted data into measurable impact—fueling AI initiatives, enabling smarter decisions, and staying resilient in an ever-changing landscape.
Analyst Recap of NRF 2026
LinkedIn
January 27, 2026
Join us as the IHL analysts and Ricardo Belmar of Retail Razor do a recap of the NRF 2026 show - What we liked, what we didn't, what was real, what was slideware in our view. Please join us.
Location: Virtual or In-Person at Industry Ev Fees: 12,000
Service Type: Service Offered
Be heard where retail's brightest minds listen.
Join top retail leader, tech innovators, and C-suite decision-makers who tune into the Retail Razor Podcast Network. Align your brand with the future of commerce. Reach a global audience. And drive influence in retail technology, AI, agentic commerce, retail media, and leadership development. Become a sponsor of our four shows, co-create a custom podcast mini-series, or engage us at your next in-person event presence for custom podcast production and livestreaming.
Location: Huntington Beach, CA Date : September 22, 2026 - September 24, 2026 Organizer: RetailClub
RetailClub AI Festival is the only retail event built on the belief that the world is about to change beyond recognition. We’re bringing together 2,000+ retail and brand leaders, AI operators, and founders who know the comfortable plan isn’t enough. It’s time to move past checkbox AI strategies, incremental thinking, and leaving conferences with the same roadmap you walked in with. This is for the leaders already driving the shift, and the ones who know deep down they need to do more.
You'll find me speaking at multiple sessions:
* You Can't Automate What You Don't Understand: Uncovering Real Efficiencies from AI - Wed 9:25 am
* Debating AI's Future: Cost-Cutting Myths vs Realities - Thurs 2 pm
* Battle of the Retail Podcasters - Retailers, Ask Us Anything! Thurs 2:50 pm
Location: Huntington Beach, CA Date : September 14, 2025 - September 17, 2025 Organizer: RetailClub
We’re experiencing a once-in-a-generation retail revolution driven by rapid advancements in AI. While AI brings tremendous opportunities, it also presents significant challenges, all in an environment marked by intense uncertainty.
RetailClub’s AI Deepdive Retreat is designed to help unlock the full potential of AI through unprecedented, collective insight and collaboration. On Sept 14-17 I'm joining 500 retail industry leaders and trailblazers at RetailClub’s inaugural retreat for an in-depth exploration of AI. Diveingdeep into the future of AI while soaking up the sun at an entirely outdoor beachside venue in Huntington Beach, CA.. This is retail’s new AI community that includes everyone from retail leaders and the AI curious to the AI champions and AI changemakers.
I'll be leading a workshop entitled, Automate vs Augment: Debating the Ultimate Role of AI, It’ll be on Tuesday, September 16 from 2:45 PM - 3:25 PM.
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