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Ricardo Belmar

Washington, DC, United States

With over 25 years of experience in the tech industry, Ricardo is a trusted advisor and influencer for retail and consumer goods organizations. Named a top retail industry influencer & expert each year since 2021 by RETHINK Retail, and a Top 10 Retail Influentials in 2021 by RIS News, Ricardo is currently leading partner go-to-market for retail & consumer goods at Microsoft. In this role he enables and empowers Microsoft's retail tech partners to grow and thrive in the dynamic and competitive retail market. He leverages his deep industry knowledge, strategic vision, and integrated marketing skills to create and execute impactful campaigns, programs, and investments across the partner go-to-market lifecycle, ultimately helping partner organizations serve their customers.

Ricardo is also the founder and podcast producer of The Retail Razor, a media and advisory podcast platform that cuts through the clutter in retail and retail technology. He shares his insights and perspectives on the latest trends, challenges, and opportunities in the retail sector, and advises retailers and retail tech solution providers on how to build and scale transformational customer experiences and business operations. He is a member of several retail industry advisory councils, a featured panelist at RetailWire, and a contributor to many industry publications. He is passionate about helping retail and tech executives innovate and develop their leadership skills to succeed in the digital era.

Ricardo has previously held product marketing and product management leadership roles developing and marketing managed services to retailers, restaurant operators, supply chain companies, and established go-to-market strategies and branding for technology solution providers.

As a frequent contributor to blogs, podcasts, and publications in the retail, payments, and enterprise software industries, Ricardo has been published by RetailWire, RETHINK Retail, Retail Customer Experience, Mobile Payments Today, RIS News, Retail TouchPoints, The ICX Association, The Fast Mode, and Digitalisation World. Published topics include retail digital transformation, retail in-store experience, omnichannel retailing, future of shopping, mobile payments, and the impact of enterprise infrastructure on customer experience and employee productivity. Ricardo is regularly quoted in Forbes.com, Retail Dive, The Motley Fool, & other publications.

Ricardo also devotes his time as a strong supporter of the RetailROI charity organization that seeks to help children in need worldwide.

Ricardo Belmar Points
Academic 0
Author 186
Influencer 19
Speaker 0
Entrepreneur 0
Total 205

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Business Strategy
Cloud
Customer Experience
Customer Loyalty
Digital Disruption
Digital Transformation 32.40
Innovation
IoT
Management 38.57
Marketing
Public Relations
Retail 43.48
Social
Supply Chain
Sustainability

Industry Experience

Consumer Products
Hospitality
Media
Retail
Wholesale Distribution

Publications

62 Podcasts
Future of Retail Recruitment: An Interview with OSSY Founder Ron Thurston
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June 28, 2024
S4:E3 Revolutionizing Retail Hiring: A Conversation with Ron ThurstonIn this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden welcome back Ron Thurston, founder of OSSY, and author of 'Retail Pride’, to discuss the company's innovative approach to transforming the

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Tags: Digital Transformation, Management, Retail

The Future of Commerce is Unified Commerce, with Giri Agarwal of Incisiv
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May 28, 2024
S4:E2 The Evolution from Omnichannel to Unified Commerce with Giri AgarwalIn this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden discuss the shift from omnichannel to unified commerce in the retail industry. Special guest Giri Agarwal, Chief Strategy Officer at Incisiv,

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Tags: Digital Transformation, Management, Retail

Top 10 Predictions for Retail in 2024 with Ben Miller, ShopTalk
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March 19, 2024
S4:E1 – Top 10 Predictions for Retail in 2024 with Ben Miller, ShopTalkIn this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden kick off season 4 by discussing their top 10 predictions for the retail industry in 2024. Amid personal anecdotes and a tribute to Ricardo's la

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Tags: Digital Transformation, Management, Retail

Season 4 Trailer - Unlocking Retail with AI, Humans, and Media
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February 12, 2024
In Season Four of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the theme of Unlocking Retail with the Integration of AI, Humans, and Media. This involves discussing how artificial intelligence, human interaction, and innovative retail media are transforming the industry. Top

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Tags: Digital Transformation, Management, Retail

S3E19 – The Razor’s Edge – Season 3 Recap and Predictions Check-In
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February 05, 2024
In the season three finale of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden provide a detailed recap of their journey throughout the season, discussing their top ten predictions for 2023 and evaluating their accuracy – did they nail it or miss the mark? The hosts touch upon diverse

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Tags: Digital Transformation, Management, Retail

S3E18 – Focusing on Customer Experience with Retail Transformer – Nadina Guglielmetti, Chief Customer Officer, The Vitamin Shoppe
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December 31, 2023
As we approach the end of Season 3 of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden engage in a rich dialogue with The Vitamin Shoppe’s Chief Customer Officer, Nadina Guglielmetti. They explore how customer behavior insights guide business decisions, the interplay between acquir

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Tags: Digital Transformation, Management, Retail

S3E17 – #NRFforBeginners with Andrew Laudato, Taylor’s Version
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December 13, 2023
In this episode of Retail Razor Show, hosts Ricardo Belmar and Casey Golden talk about preparing for NRF 2024, celebrate being a finalist in the Vendors in Partnership gala for The Retail Voice Award, and bring the latest episode of Blade to Greatness, all in under an hour!They host a special “Tay

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Tags: Digital Transformation, Management, Retail

S3E16 – I Am A RetailROI Champion, Taylor’s Version
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December 05, 2023
In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden discuss their partnership with Retail ROI. The episode is dedicated to how the retail industry can make a difference in the lives of children in need around the world. Highlights of the episode include discussions with 

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Tags: Digital Transformation, Management, Retail

S3E15 – The Intersection of Data & AI with Retail Transformer – Mir Ali of Kraft Heinz
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November 30, 2023
Join hosts Ricardo Belmar and Casey Golden in Episode 15 of the Retail Razor Show, as they dive deep into the world of data and AI within the retail sector. This episode features our latest Retail Transformer, Mir Ali, head of digital engineering at The Kraft Heinz Company. They discuss Kraft Hei

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Tags: Digital Transformation, Management, Retail

S3E14 - Unwrapping 2023 Holiday Season Trends with Roshan Jhunja & Andrew Lipsman
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November 22, 2023
Wondering how retail businesses are strategizing to enhance the role of physical stores for a more festive shopping journey this holiday season? What sales impact will Gen Z and millennials have this season? To find out, we asked two of our favorite commerce experts to share their insights and help

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Tags: Digital Transformation, Management, Retail

S3E13 Unpacking The Magic of RFID with JP Kamel
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November 17, 2023
Hosts Ricardo Belmar and Casey Golden explore the diverse applications and benefits of RFID technology in the retail landscape, unlocking the potential for innovation from supply chain to in-store operations. Special guest John Pierre Kamel, managing director of RFID Sherpas, demonstrates how RFID

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Tags: Digital Transformation, Management, Retail

S3E12 Harnessing the Power of Spatial Computing with Neil Redding | #GroceryshopLive
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November 03, 2023
Our final recording, live and in-person, raw and uncut, from Groceryshop 2023 has our hosts, Ricardo Belmar and guest host Jeff Roster learning how to harness the power of spatial computing with returning guest, Neil Redding, Founder and CEO of Redding Futures! Part of our special cross-over

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Tags: Digital Transformation, Management, Retail

S3E11 State of Retail Media with Andrew Lipsman | #GroceryshopLive
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October 24, 2023
Our latest recording, live and in-person, raw and uncut, from Groceryshop 2023 shines a light on one of the top trends from the show – Retail Media Networks! Part of our special cross-over event with guest host, Jeff Roster, host of This Week in Innovation podcast, Jeff and regular host Ricard

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Tags: Digital Transformation, Management, Retail

S3E10 Startup Trends with Shish Shridhar | #GroceryshopLive
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October 13, 2023
We continue our series of recordings live and in-person at Groceryshop 2023 this episode with a fascinating exploration of trends in the world of startups with Microsoft for Startups global retail lead, Shish Shridhar. Part of our special cross-over event with guest host, Jeff Roster, host of?

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Tags: Digital Transformation, Management, Retail

S3E9 Groceryshop Recap with Krystina Gustafson & Ben Miller | #GroceryshopLive
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September 30, 2023
Did you miss Groceryshop 2023? Or were you so busy there that you missed out on the best sessions and are left wondering what were the big, raw themes from the show? No worries – we teamed up once again with special guest host, Jeff Roster, host of This Week in Innovation podcast, to bring you

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Tags: Digital Transformation, Management, Retail

S3E8 Unlocking Retail – Part One
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September 22, 2023
This episode has our hosts, Ricardo Belmar and Casey Golden, reflect on this season’s three themes and past episodes, focusing on the technology that will unlock business potential for retailers and enhance the shopping experience for consumers. Ricardo and Casey share their vision for a personali

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Tags: Digital Transformation, Management, Retail

S3E7 What is the Future of Video Commerce?
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August 30, 2023
Our spotlight shines again on immersive commerce this episode! We are answering a critically important question for retailers - what is the future of video commerce? To answer this question and truly dive deep into the treasure trove of conversion that is video commerce we've invited Vincent Y

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Tags: Digital Transformation, Management, Retail

S3E6 Retail Transformers - Cynthia Hollen - mavi.io
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August 18, 2023
We return to our anywhere commerce theme for this season and shine a light on the future of in-car commerce! We’re answering a very important question - Will shopping on the go become the most important commerce channel for product discovery? We'll dig into what's new and what’s next for

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Tags: Digital Transformation, Management, Retail

S3E5 Retail Transformers – Ron Thurston - Ossy
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July 26, 2023
Today as part of our Back to Basics of Retailing theme this season, we are once again focusing on people – the frontline workers in retail stores, and the process of hiring and retaining the best candidates. In this episode we answer two incredibly important questions– How do we change how we hi

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Tags: Digital Transformation, Management, Retail

S3E4 The Future of Delivery with Shipt
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July 12, 2023
In this episode we answer an incredibly important question in retail – what is the future of local delivery services? Delivery has become a core convenience service for most consumers in recent years. How will retailers continue to offer these services in a cost-effective manner for both them and

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Tags: Digital Transformation, Management, Retail

S3E3 Retail Transformers - Jeffrey P. McNulty - New Retail Ethos
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July 05, 2023
What makes a great retail leader, especially during constrained times like retailers are experiencing this year? How do you develop executive retail leadership? How do these leaders shape the success of their entire organization? What qualities do they need to create that success? We’re speaking w

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Tags: Digital Transformation, Management, Retail

S3E2 Retail Transformers - Neil Redding - Auki Labs
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June 16, 2023
How will retailers embrace immersive commerce? Will it be via AR or VR or both? To answer this question, we meet our latest Retail Transformer – Neil Redding, head of product at Auki Labs. Plus, we welcome special guest host back to the show, Jeff Roster, host of This Week in Innovation podca

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Tags: Digital Transformation, Management, Retail

S3E1 What Can Be Done With Generative AI?
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June 09, 2023
What’s the buzz on everyone’s mind in retail right now? Yes, it’s Generative AI! Taking the industry by storm, but exactly what can you do with generative AI that’s so transformative for retailers and brands? We break it down in what’s likely the most grounded discussion you could hear tod

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Tags: Digital Transformation, Management, Retail

The Retail Razor Show - Season 3 Trailer
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May 17, 2023
Ready or not, it’s Season 3 of the Retail Razor Show! Hosts Ricardo Belmar and Casey Golden are back to cut through the clutter to guide you through the most important trends in retail and retail technology. This season we’re bringing you more expert guests to explore 3 themes: Automation and AI

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Tags: Digital Transformation, Management, Retail

S2E13 The Razor's Edge - Season 2 Finale
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May 05, 2023
We’ve been on quite a wild ride this season with topics ranging from the metaverse, to retail media networks, to the future of ecommerce and DTC, plus our Retail Transformers, and including special interviews and recaps of three major industry events – Grocery Shop, NRF, and Shop Talk! But now w

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Tags: Digital Transformation, Management, Retail

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