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Ricardo Belmar
Washington, DC, United States
With over 25 years of experience in the tech industry, Ricardo is a trusted advisor and influencer for retail and consumer goods organizations. Named a top retail industry influencer & expert each year since 2021 by RETHINK Retail, and a Top 10 Retail Influentials in 2021 by RIS News, Ricardo is currently leading partner go-to-market for retail & consumer goods at Microsoft. In this role he enables and empowers Microsoft's retail tech partners to grow and thrive in the dynamic and competitive retail market. He leverages his deep industry knowledge, strategic vision, and integrated marketing skills to create and execute impactful campaigns, programs, and investments across the partner go-to-market lifecycle, ultimately helping partner organizations serve their customers.
Ricardo is also the founder and podcast producer of The Retail Razor, a media and advisory podcast platform that cuts through the clutter in retail and retail technology. He shares his insights and perspectives on the latest trends, challenges, and opportunities in the retail sector, and advises retailers and retail tech solution providers on how to build and scale transformational customer experiences and business operations. He is a member of several retail industry advisory councils, a featured panelist at RetailWire, and a contributor to many industry publications. He is passionate about helping retail and tech executives innovate and develop their leadership skills to succeed in the digital era.
Ricardo has previously held product marketing and product management leadership roles developing and marketing managed services to retailers, restaurant operators, supply chain companies, and established go-to-market strategies and branding for technology solution providers.
As a frequent contributor to blogs, podcasts, and publications in the retail, payments, and enterprise software industries, Ricardo has been published by RetailWire, RETHINK Retail, Retail Customer Experience, Mobile Payments Today, RIS News, Retail TouchPoints, The ICX Association, The Fast Mode, and Digitalisation World. Published topics include retail digital transformation, retail in-store experience, omnichannel retailing, future of shopping, mobile payments, and the impact of enterprise infrastructure on customer experience and employee productivity. Ricardo is regularly quoted in Forbes.com, Retail Dive, The Motley Fool, & other publications.
Ricardo also devotes his time as a strong supporter of the RetailROI charity organization that seeks to help children in need worldwide.
Ricardo Belmar
Points
Academic
0
Author
366
Influencer
35
Speaker
15
Entrepreneur
0
Total
416
Points based upon Thinkers360 patent-pending algorithm.
Thought Leader Profile
Portfolio Mix
Company Information
Areas of Expertise
Agentic AI 30.13
AGI 31.68
AI 30.30
Business Strategy 30.60
Careers 37.95
Cloud 30.29
Customer Experience 30.03
Customer Loyalty
Digital Disruption
Digital Transformation 33.00
Innovation
IoT
Leadership 30.42
Management 40.63
Marketing 30.38
Public Relations
Retail 55.97
Social
Supply Chain
Sustainability
Transformation 31.09
Industry Experience
Consumer Products
Hospitality
Media
Retail
Wholesale Distribution
Publications
6 Article/Blogs
Black Friday is Dead
The Robin Report
December 28, 2020
Long in a state of decline, 2020 provided the final nail in the coffin to kill off Black Friday as we have known it. While consumer shopping trends have changed in recent years, 2020 provided a catalyst for accelerated change in two key areas: technology and behavior. Some may say that the COVID-19 pandemic delivered that fatal blow, but it’s changes in retail technology and consumer shopping behavior – both of which are inextricably intertwined – that sealed Black Friday’s fate. The shopping holiday will never be the same, and both retailers and consumers should be grateful.
Baby Steps to Better WAN Performance
CIE Magazine
March 03, 2020
Success for newly launched digital services can result in massive uptake which in turn can impact performance. The factors that impair performance can include application design, stretched databases as well as connectivity. As more applications move from client-based to centrally delivered from the data center or cloud, the poor performance of the Wide Area Network can have a disproportionally negative impact on application responsiveness and user experience.
Go faster stripes
Digitalisation World
February 23, 2020
Various studies have shown that poor application performance can impact business execution. Ecommerce customers get frustrated by sluggish websites and go somewhere else. Staff turn to shadow IT alternatives if in house systems are slow or unreliable. The application developers are not always to blame. In many cases, it’s the underlying network that is lacking in the features needed to support web-scale applications.
Maintaining application performance is an ongoing concern that requires a continual cycle of testing and adaptation to ensure the best possible user experience. Irrespective of which combination of technologies and approaches are utilised, organisations must ensure that visibility is maintained as applications change and user demand fluctuates. Technologies like SD-WAN offer an elegant solution to overcome common networking related issues and should be part of the consideration process for organisations of all shapes and sizes.
Should retailers scale hyper-localized store elements chainwide?
RetailWire
February 20, 2020
Community-driven experiences. Local art and science. Stores as destinations. Product discovery through theater and storytelling. These themes were heard at the recent Future Stores Miami conference where retailers discussed blending the elements that make each local community unique into their store experiences.
Using local designers and artists, many are creating experiential destinations and meeting places with hyper-localized store formats. Foot Locker exemplified this approach with its Powerstore format in New York City’s Washington Heights.
As retailers and brands open more localized, community-driven stores, how will they scale the experiences to the rest of their store fleets? What is the right mix of store formats and sizes retailers should adopt?
Will store associates become the ultimate personalization tool at retail?
RetailWire
February 19, 2020
A recurring topic at the recent Future Stores Miami event was how retailers will utilize store associates to become the most important means to personalize the shopping experiences of customers in the future.
Even now, store associates have the potential to be more than just salespeople. They can become consultants throughout the shopping journey, providing a personalized experience, if properly supported, trained and enabled by the retailer.
How do you see the role of the retail store associate evolving across both offline and online buying journeys? Are retailers investing enough in their frontline staff in terms of training, technology and process to enable them to have personalized one to one relationships with customers?
Will 2020 be the year of less flash and more substance for in-store tech?
RetailWire
January 30, 2020
At the NRF Big Show this year, one could say there was a more sobering mood to technology adoption by retailers. While the need to constantly innovate is no less present in 2020 than in recent years, many attendees and speakers spoke about achieving more practical use cases in deployments of new technology in stores and realizing tangible results.
How should retailers balance the drive to constantly innovate to improve the customer experience with the need for proven ROI? Are you seeing a growing desire among retailers to return to business basics in applying new tech to stores?
Tags: Digital Transformation, Retail, Transformation
7 Influencer Awards
Top Retail Experts 2025
RETHINK Retail
January 07, 2025
The Top Retail Experts (TRE) distinction is one of the most prestigious global accolades in the Retail and Consumer Packaged Goods (CPG) industry. The honor is presented annually and includes several distinguished categories: Academia, Analysts, Associations, Consultants, Finance, Media, Real Estate, Specialists, and Technologists. Earning a place within the TRE Community is considered a tremendous achievement and based on outstanding contributions in these fields within the Retail and Consumer industry. Ricardo Belmar has been included each year since the award's inception in 2021.
2025 Retail Voices by NRF
National Retail Federation
October 29, 2024
Retail Voices by NRF was created by the National Retail Federation, in partnership w/media company RETHINK Retail & supporting partner Women in Retail, to recognize and celebrate influential voices shaping the future of retail. This special spotlight recognizes some of retail’s most influential voices — from enterprise retail executives and social media influencers driving consumer engagement to business experts and analysts at the forefront of retail innovation.
Top Retail Experts 2024
RETHINK Retail
January 09, 2024
The Top Retail Experts (TRE) distinction is one of the most prestigious global accolades in the Retail and Consumer Packaged Goods (CPG) industry. The honor is presented annually and includes several distinguished categories: Academia, Analysts, Associations, Consultants, Finance, Media, Real Estate, Specialists, and Technologists. Earning a place within the TRE Community is considered a tremendous achievement and based off outstanding contributions in these fields within the Retail and Consumer industry.
TRE community members represent the top thought leaders and market makers influencing our sector. The prizes are awarded based on the recommendations of various current members, committees and corporations. Congratulations to the 2024 class of Top Retail Experts.
Ricardo Belmar has been included each year since the inception of the award in 2021.
Top Retail Influencers 2023
RETHINK Retail
January 10, 2023
This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2023.
Ricardo Belmar has been included each year since the award's inception in 2021.
Top Global Retail Influencer 2022
RETHINK Retail
January 11, 2022
The RETHINK Retail Top Global Retail Influencers is an annual list featuring the world’s most instrumental influencers in retail. This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2022. Ricardo Belmar has been included each year since the award's inception in 2021.
Influentials: TOP MOVERS AND SHAKERS IN RETAIL 2021
RIS News
October 22, 2021
If you want to know where the retail industry is headed, look no further than what the RIS 2021 retail influencers have to say. RIS’ fifth annual “Influentials: Top Movers and Shakers in Retail” highlights the retail executives, analysts and solution providers who are reshaping the retail landscape and developing and deploying cutting-edge technology.
Top 100 Global Retail Influencer 2021
RETHINK Retail
March 10, 2021
The RETHINK Retail Top 100 Retail Influencers is an annual list featuring the world’s most instrumental influencers in retail. This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2021.
The Retail Razor Newsletter
Substack
August 17, 2025
Retail is transforming faster than ever before. But there's a lot of noise out there today, especially with retail technology! The Retail Razor Newsletter is here to help you level up your skills and knowledge about the retail industry.
If you’re in retail or retail tech, we’ll help you answer the tough questions:
Which trends really matter?
How will you leverage AI?
Which startups should you engage?
How should you evolve your retail media strategy?
What are the traits and skills that make a great retail leader?
Who are the experts you should trust for guidance?
And who are the people truly transforming the industry in these areas?
The Retail Razor Newsletter cuts through the clutter in retail and retail tech so you'll know where to focus your resources and energy in the world of commerce!
Agentic AI for Retail Merchandising: Transforming Buying & Planning
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November 28, 2025
S5E12 The Future of AI in Merchandising & Buying with Noah Herschman and Jeff FishIn Season 5, Episode 12 of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden sit down with Noah Herschman and Jeff Fish of Intelo.ai to explore how agentic AI is revolutionizing retail merchandisin
Is Retail Loyalty Dead? Winning Today’s Savvy Shoppers with Gareth Johns
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November 25, 2025
S2:E2 Retail Loyalty Unveiled: Epic Insights from Gareth Johns and TruRating Retail loyalty is no longer about points and discounts. It’s about experience, personalization, and values. In this episode of The Retail Razor: Data Blades, hosts Ricardo Belmar and Casey Golden welcome back Gareth
Tags: AI, Marketing, Retail
The Playbook for Scaling Startup Innovation with Anna Farberov
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November 20, 2025
S1E4 - From Pilot to Scale: How Anna Farberov Drives Innovation at PepsiCo Labs In this episode of the Retail Transformers Podcast, hosts Ricardo Belmar and Casey Golden talk with Anna Farberov, GM of PepsiCo Labs, about how one of the world’s largest CPG companies scales startup innovation f
Resale and Circular Fashion - ThredUp’s 2025 Holiday Shopping Report
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November 10, 2025
S5E11 ThredUp’s Resale Revolution: Holiday Shopping & Gift Giving Trends with Alon RotemThe holidays are here and resale is at the center of this year’s shopping story! In this timely episode of The Retail Razor Show, Ricardo Belmar and Casey Golden sit down with Alon Rotem, Chief Strategy
Boost Retail Conversion: Gareth Johns on Data-Driven Strategies That Drive Sales
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October 31, 2025
S2:E1 Revolutionize Your Retail Strategy with Data-Driven Conversion Insights Season Two of The Retail Razor: Data Blades opens with a sharp focus on the retail metric that makes or breaks growth: conversion rates. Hosts Ricardo Belmar and Casey Golden sit down with Gareth Johns, Chief Data Off
BONUS Sharpening Retail Strategies | AI, Customer Experience, Retail Media, and Employee Impact
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October 29, 2025
BONUS - The Retail Razor: Data Blades Season 2 TrailerData Blades Returns: AI, CX, and Retail Media for Executive Leaders Welcome to a special cross-release of the Season 2 trailer for The Retail Razor: Data Blades—the podcast that slices through complex retail research to deliver sharp, actiona
BONUS Sharpen Your Leadership Blade | Insights for the AI Era
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October 27, 2025
BONUS - The Retail Razor: Blade to Greatness Season 2 TrailerRetail Executive Leadership & Coaching Insights for the AI EraWelcome to a special cross-release of the Season 2 trailer for The Retail Razor: Blade to Greatness — the podcast where retail leaders sharpen their edge. Hosted by Ricar
AI-Powered Store Teams: How Microsoft & SYNQ Are Transforming Retail Frontlines
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October 21, 2025
S5E10 From Task Overload to Customer Focus: AI Solutions for Retail AssociatesRetailers are asking store associates to do more with less—shorter staffing, longer task lists, and higher customer expectations. In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explo
Sharpening Retail Strategies | AI, Customer Experience, Retail Media, and Employee Impact
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October 16, 2025
Season 2 Trailer - Data Blades Returns: AI, CX, and Retail Media for Executive Leaders Welcome to Season 2 of The Retail Razor: Data Blades—the podcast that slices through complex retail research to deliver sharp, actionable insights and retail strategies for executive leaders in the AI era.&
Tags: AI, Marketing, Retail
Sharpen Your Leadership Blade | Insights for the AI Era
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October 14, 2025
S2 Trailer - Retail Executive Leadership & Coaching Insights for the AI EraWelcome to Season 2 of Blade to Greatness—the podcast where retail leaders sharpen their edge. Hosted by Ricardo Belmar & Casey Golden, this series explores the essential skills & qualities every retail executiv
Built on Belief: Matt Marcotte on Cultures of Commitment in Retail
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October 07, 2025
S1E3- Why Compliance Isn’t Enough: Matt Marcotte on Fostering True Commitment In this episode of the Retail Transformers podcast, part of the Retail Razor Podcast Network, hosts Ricardo Belmar and Casey Golden sit down with retail legend Matt Marcotte — founder of M2 Collaborative, former C
We Are RetailROI Champions: Celebrating Retail’s Impact on Children in Need
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September 30, 2025
S5E9 Retail's Best Kept Secret: Discover How RetailROI Transforms Children's FuturesIn this special replay episode of The Retail Razor Show, we shine a spotlight on the incredible work of the Retail Orphan Initiative (RetailROI)—a nonprofit transforming lives of orphans and foster childre
The Fairy Godmother of Retail: Vicki Cantrell on Building Communities, Partnerships & Transforming Careers
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September 09, 2025
S1E2- Transforming Retail: Vicki Cantrell on Partnerships, AI, and Human Connections In this episode of The Retail Razor: Retail Transformers, hosts Ricardo Belmar and Casey Golden sit down with Vicki Cantrell — retail executive, technology leader, and CEO & Co‑Founder of Vendors in Par
Building Community & Transforming Careers: Vicki Cantrell
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September 09, 2025
S1E2 - Transforming Retail: Vicki Cantrell on Building Community, AI, and Human ConnectionsIn this episode of The Retail Razor: Retail Transformers, hosts Ricardo Belmar and Casey Golden sit down with Vicki Cantrell — retail executive, technology leader, and CEO & Co‑Founder of Vendors in Pa
Decoding the Hidden Truths Behind Amazon Prime Day with Meghan Barden
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August 26, 2025
S5:E8 Prime Day Unveiled: Trends, Sales, and What Lies Ahead for RetailAmazon Prime Day 2025 may be over, but its ripple effects are just beginning. In this episode, hosts Ricardo Belmar and Casey Golden sit down with Meghan Barden, Director of Global Retail Media at Rithum, to unpack the surprisi
Amazon Prime Day Hidden Truths with Meghan Barden
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August 26, 2025
S5:E8 Prime Day Unveiled: Trends, Sales, and What Lies Ahead for RetailAmazon Prime Day 2025 may be over, but its ripple effects are just beginning. In this episode, hosts Ricardo Belmar and Casey Golden sit down with Meghan Barden, Director of Global Retail Media at Rithum, to unpack the surprisi
Inside RetailClub: Building the AI-First Future of Retail Community with Krystina Gustafson
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August 13, 2025
S5:E7 Unplugged and Unscripted: Retail Club's AI-First Event Revolution w/ Krystina GustafsonWhat happens when you blend cutting-edge innovation, authentic community, and the brightest minds in retail? You get RetailClub—the AI-first retail event redefining how industry leaders connect, colla
The AI-First Future of Retail - Inside RetailClub with Krystina Gustafson
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August 13, 2025
S5:E7 Unplugged and Unscripted: Retail Club's AI-First Event Revolution w/ Krystina GustafsonWhat happens when you blend cutting-edge innovation, authentic community, and the brightest minds in retail? You get RetailClub—the AI-first retail event redefining how industry leaders connect, colla
Beyond the Haul: How SHEIN is Rewriting Retail’s Marketplace Rulebook, with George Chang
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August 06, 2025
S5:E6 SHEIN’s Marketplace Evolution - A Conversation with George Chang, GM & Head of SHEIN Marketplace????️What does modern marketplace success look like in the U.S? SHEIN is rewriting the rules — and George Chang, GM of SHEIN Marketplace and key member of the senior leadership team at SHE
How SHEIN is Rewriting Retail’s Marketplace Rulebook, with George Chang
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August 06, 2025
S5:E6 SHEIN’s Marketplace Evolution - A Conversation with George Chang, GM & Head of SHEIN Marketplace????️What does modern marketplace success look like in the U.S? SHEIN is rewriting the rules — and George Chang, GM of SHEIN Marketplace and key member of the senior leadership team at SHE
Beyond the Cart: How SHEIN is Rewriting Retail’s Marketplace Rulebook, with George Chang
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August 06, 2025
S5:E6 SHEIN’s Marketplace Evolution - A Conversation with George Chang, GM & Head of SHEIN MarketplaceIn this episode, we explore how SHEIN is reengineering what marketplace success looks like in the U.S., how loyalty is evolving post-2020, and why SHEIN’s unique approach to seller partnersh
Innovation & Sustainability Inside Naturepedic: A Conversation with Arin Schultz
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July 25, 2025
S5:E5 Leading with Values: How Naturepedic Builds a Better Brand, with Arin SchultzWhat does it take to lead growth at the forefront of a movement for safer, healthier sleep? In this episode of The Retail Razor Show, we sit down with Arin Schultz, Chief Growth Officer at Naturepedic, a pioneering
Inside Naturepedic: A Conversation with Arin Schultz on Innovation & Sustainability
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July 25, 2025
S5:E5 Leading with Values: How Naturepedic Builds a Better Brand, with Arin SchultzWhat does it take to lead growth at the forefront of a movement for safer, healthier sleep? In this episode of The Retail Razor Show, we sit down with Arin Schultz, Chief Growth Officer at Naturepedic, a pioneering
Leading with Positivity: April Sabral's Retail Revolution
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July 14, 2025
S1E1- Transforming Retail: April Sabral on Mindset and AI Welcome to the first episode of The Retail Razor: Retail Transformers podcast! Hosts Ricardo Belmar and Casey Golden dive into candid conversations with top innovators, change-makers, and disruptors in the retail industry. In this episod
Breaking Barriers: Retail Women in Tech, with Shannon Flanagan
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July 03, 2025
S5:E4 Empowering Women in Retail Tech: A New Era of LeadershipIn Season Five, Episode Four of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden engage in a captivating conversation with Shannon Flanagan, a seasoned retail leader and founder of Retail Women in Tech (RWIT). Shannon s
Examining the evolution of digital signage
Digital Signage Today
March 24, 2025
In this episode of the Digital Signage Today podcast, Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft.
In this role, Belmar helps Microsoft Cloud for Retail partners grow their business by delivering cloud-based AI solutions and services to retailers and consumer goods brands, solving their business challenges in supply chain, store operations, and elevating the shopper journey. He is also the podcast producer and host of The Retail Razor Podcast Network series of podcasts helping retailers cut through the clutter in retail trends and retail technology.
Belmar has over two decades of experience leading retail tech marketing and product teams to help retail organizations deliver elevated customer experiences and optimize their operations using technology including digital signage and shares his insights on big innovations and where digital signage is heading in the next decade.
NRF 2025: Full AiR Conference Recap!
RETHINK Retail
February 04, 2025
Missed the AIR (AI in Retail) Conference at NRF 2025?
Now’s your chance to catch the full recap of this game-changing event, where retail’s top AI leaders revealed how intelligent automation, predictive analytics, and generative AI are transforming the industry.
Powering the conversation:
Gina Ayala Claxton & Shanthi Rajagopalan – Microsoft
Bryan Amaral – Clientricity, LLC
Andrew Sun – NVIDIA
Yael Kochman – buywith
Matt Redwood – Diebold Nixdorf
Barry McGeough – AmeriCo. Group
Manish Choudhary – SymphonyAI
Bridget Shea – Typeface
Arnold Leap – 1800flowers/Conroy’s
Remzi Ural – PwC
Ricardo Belmar - Microsoft & Retail Cloud Alliance
From AI-driven customer engagement to real-time operational intelligence, these experts revealed what’s next for unified commerce, personalization, and digital transformation.
Today's podcast guest is Ricardo Belmar, Senior Director of Global Enterprise Marketing at Infovista. In this conversation, Ricardo highlights challenges around ML at the edge, as well as how to engage with customers around ML-powered products. (Hint: Focus on the experience, not the technology!) Ricardo is a leading retail and digital transformation thought leader with 20+ years of experience across the retail, CPG and supply chain industries. He is a featured member of RetailWire’s BrainTrust panel, an ICX Association director, and a member of RETHINK Retail’s Advisory Council.
Shoptalk 2025 Recap: AI, E-Commerce, and the Future of Retail
RETHINK Retail
March 31, 2025
The retail industry is evolving faster than ever, and Shoptalk 2025 showcased the biggest innovations driving change. In this exclusive RETHINK Retail recap, we dive into key conversations around:
Gen AI vs. Generative AI – The new frontier in automation and personalization
Tariffs & the Global Economy – How retailers are navigating new challenges
Tech Stack Optimization – Reducing complexity while maximizing ROI
Omnichannel Growth – From social commerce to in-store experiences
Hear from top industry leaders including Brandon Rael at Kyndryl, Steve Norris at Logicbroker, Tom Griffin at Passport Global, Rehman Baig at Flexfactor, Ricardo Belmar at Microsoft, and more as they share insights on where retail is headed next.
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Top Retail Experts 2025
2025 Retail Voices by NRF
Top Retail Experts 2024
Top Retail Influencers 2023
Top Global Retail Influencer 2022
Influentials: TOP MOVERS AND SHAKERS IN RETAIL 2021
Top 100 Global Retail Influencer 2021
The Retail Razor Newsletter
The Retail Razor Briefing
Beyond the Cart: How SHEIN is Rewriting Retail’s Marketplace Rulebook, with George Chang
Agentic AI for Retail Merchandising: Transforming Buying & Planning
