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Sarah Scudder

President at Real Sourcing Network (RSN)

San Francisco Bay Area, United States

Real Sourcing Network (RSN) has a print and marketing services sourcing tool. Sourceit, our category specific marketing sourcing tool, automates a 5-bid process on each job and manages catalog/rate card pricing. Sourceit can track and manage sustainability and diversity spend.

We have 2 service models: (1) software license and (2) buying service.

1) Software license:

Your buyers use our Sourceit marketing services sourcing tool themselves to generate RFQs, obtain 5 bids on each job and manage catalog/rate card pricing for high volume items. Sourceit integrates with your existing ERP or procure-to-pay platform.

2) Buying service:

Under the buying service model, RSN does the bidding, buying and sourcing for your buyers. Whenever a stakeholder needs a marketing service or something printed, she completes a short online intake form. A buyer on the RSN team then enters it in Sourceit and manages the bidding process on her behalf.

Sarah ScudderPoints
Academic0
Author56
Influencer8
Speaker3
Entrepreneur0
Total67

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Email: sscudder@rsnetwork.com
Phone: 5107367216
Business Unit: marketing sourcing software; print e-sourcing tool; procurement technology

Areas of Expertise

Entrepreneurship
Innovation 30.09
Leadership 30.07
Management 30.13
Marketing 36.14
Procurement 43.36
Sales 30.23
Social
Supply Chain 40.59
Diversity and Inclusion 30.43
Sustainability 30.86
COVID19 35.19

Industry Experience

Other

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Publications

19 Article/Blogs
How Print E-Sourcing Helps Solve the Tail Spend Catch-22
Lets Talk Supply Chain
April 09, 2020
Tail spend will always be part of the sourcing landscape. To improve the management of tail spend, sourcing and supply chain professionals will need to use a variety of techniques and technology tools. Print e-sourcing solutions provide an effective way to reduce the costs of printing and marketing services, and can enable companies to tame this unruly component of their tail spend.

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Tags: Marketing, Procurement, Supply Chain

A Vital Step To Managing Marketing Spend During A Pandemic
Future of Sourcing
April 03, 2020
The need to reduce costs during an economic downturn is obvious, but there is substantial evidence showing that deep and indiscriminate cuts in marketing spending are usually a mistake. Numerous research studies have demonstrated that maintaining marketing spending during an economic slowdown has a strong relationship with long-term profit, shareholder value and customer loyalty.

Therefore, during the COVID-19 epidemic, it’s vital for business, marketing and procurement leaders to make smart – rather than rash – decisions about marketing spending levels. And when it is necessary to reduce the marketing spending, it’s better to use a scalpel than a cleaver.

There are no silver bullet solutions for this challenge, and no solution will be right for every company. But there are some steps that all company leaders should be taking to guide their decision-making process.

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Tags: Supply Chain, Procurement, Marketing, COVID19

Why Sustainable Procurement Is Becoming A Bigger Deal
Future of Sourcing
March 27, 2020
Company leaders are bound to take notice when investors begin making their investment decisions based on sustainability factors. So we are likely to see many companies intensify their efforts to conduct business operations in a more sustainable way.

The growing focus on sustainability will impact companies of all sizes. That’s because business leaders recognize that the environmental reputation of their company is strongly affected by the environmental practices of their suppliers. Recent research by McKinsey & Company found that the typical CPG company’s supply chain accounts for more than 80% of total greenhouse emissions and more than 90% of the total environmental impact on air, land, water, biodiversity and geological resources.

The bottom line is, it’s nearly impossible for a company to build a winning record for environmental sustainability unless it works with suppliers that also use sound environmental practices. Therefore, it’s likely that many companies will be making sustainable procurement a more important strategic priority.

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Tags: Marketing, Procurement, Sustainability

What The Resurgence of Print Based Marketing Means for Procurement
Future of Sourcing
March 09, 2020
To paraphrase Mark Twain, reports of the death of print-based marketing methods are a gross exaggeration. The reality is that print-based marketing hasn’t disappeared, and some types are actually experiencing a resurgence in use and popularity.

The reason for this rebirth is simple: Recent research has shown that print-based marketing methods are still very effective at generating customer interest and driving sales.

A few years ago, the CMO Council surveyed marketers and found that 40 percent of the respondents who track the obsolescence of printed materials said they trash at least 20 percent of their materials for that reason. When the cost of obsolescence is considered, the economic benefit of buying printed materials in large quantities is diminished, and this has led some marketers and sourcing professionals to purchase materials in smaller quantities.

The effect of these trends is that sourcing professionals must now manage an increased number of purchase transactions even if the total volume of printed materials used by their company has not increased. This can strain the resources of the sourcing function because the time required to manage a purchase transaction doesn’t usually vary proportionately with the value of the purchase. In other words, sourcing professionals are usually required to spend almost as much time managing a $10,000 purchase as they spend managing a $20,000 purchase.

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Tags: Marketing, Procurement, Supply Chain

Are Online Marketplaces Right for Print and Marketing Services?
Future of Sourcing
February 28, 2020
A well-designed e-sourcing solution will simplify the process of creating complete and accurate specifications by providing an extensive library of pre-defined product “types” that guides buyers through the task of entering all relevant specifications.

Online marketplaces can be a drawcard by providing buyers access to an expanded set of potential suppliers. An e-sourcing solution for printing and marketing services can deliver a similar benefit if the solution provider creates a robust network of vetted suppliers and gives its clients access to that supplier network.

The bottom line is that online marketplaces are beginning to play a more prominent role in the procurement function of larger enterprises, and that role is likely to grow as the scope of products and services offered via marketplaces expands and their functionality improves.

But today, most organizations will still be better served to use a specialized e-sourcing tool to manage the procurement of printing and marketing services.

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Tags: Marketing, Procurement, Supply Chain

The Predictably Irrational Appeal of Print Marketing
Future of Sourcing
January 17, 2020
The intrinsic psychological appeal of printed marketing materials goes far to explain their continued effectiveness in a world increasingly dominated by digital communication methods. Printed marketing materials have also remained effective because personalization technologies have enabled marketers to make them more relevant for customers and prospects.

Print personalization technologies have been on the scene for more than two decades, but personalized print was not rapidly adopted because high production costs made its ROI uncertain.

Over the past few years, however, the economics of personalized print have improved, and the value of personalized marketing has become clear. As a result, the use of personalized printed materials has been growing. In the survey by Lob.com mentioned earlier, 58% of the respondents reported using some form of personalized direct mail.

Recent technological advances have also made it possible to automatically trigger the use of personalized physical marketing communications based on specific online prospect or customer behaviors. This means it is now much easier to incorporate printed marketing materials into multichannel marketing programs.

The bottom line for marketers and marketing procurement professionals is that printed marketing materials aren’t going away any time soon and are likely to remain an important component of the marketing communications mix for the foreseeable future.

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Tags: Marketing, Procurement, Supply Chain

What Procurement Pros Need to Know About Trends in Marketing Spending for 2020
Future of Sourcing
November 20, 2019
Marketers are firmly committed to both social media and mobile marketing, and that commitment is likely to remain firm in 2020. Over the longer term, mobile marketing could become more important than social media marketing. Recent research by the New York chapter of the American Marketing Association indicates that U.S. marketers may be over-investing in social media because the use of some social networks appears poised to stall or decline.

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Tags: Marketing, Procurement, Supply Chain

How Millennials Are Changing The Procurement Landscape
linkedin
October 24, 2019
According to U.S. Census Bureau population estimates, millennials will become the nation’s largest living adult generation this year. Pew Research Center has estimated that millennials are now the largest generation in the U.S. labor force, surpassing both Gen Xers and Baby Boomers. In 2017, millennials constituted 35% of the U.S. labor force, while Gen Xers accounted for 33% and Baby Boomers represented 25%.

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Tags: Procurement, Marketing

How Print E-Sourcing Helps Tame The Tail
linkedin
October 22, 2019
Managing tail spend has been a major topic of discussion among sourcing professionals for at least the past two decades. In most companies, external spending has a Pareto-like distribution – the largest 20% of suppliers (by dollar volume) typically account for about 80% of the total external spend. Tail spend is generally defined as the 20% (or so) of the total external spend that is attributable to the smallest 80% of suppliers.

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Tags: Procurement, Marketing

Why the Rules of Print Procurement are Changing
Inside Supply Management Weekly produced by Institute for Supply Management
October 15, 2019
The shift from buying individual “print jobs” to multifaceted solutions increases the complexity of sourcing decisions as well as other impacts. First, the cost of most solutions will be significantly higher than the cost of most individual print jobs. Second, as a practical matter, many of these solutions involve a long-term commitment, not because of contractual obligations, but because of the internal “switching costs” of changing solutions and providers.

As a result, many solutions have the potential to produce significant benefits, but they can also carry higher risks. It’s vital, therefore, to make sound decisions when choosing solutions and providers. Such decisions can benefit greatly from the expertise sourcing professionals can bring to the decision-making process.

The bottom line is, print-based marketing is not going away. But technological developments have altered how printed materials are used in marketing — and more importantly for sourcing professionals — how the supply chain operates for many types of printed materials.

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Tags: Marketing, Procurement, Supply Chain

THE ABCS OF PRINT TCO
Future of Sourcing
September 19, 2019
Most readers of this article are probably familiar with the concept of total cost of ownership, or TCO. Savvy procurement professionals have long recognized that the purchase price of a product or service often doesn’t capture the total cost of acquiring and using that product or service.

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Tags: Supply Chain, Procurement

RISING STAR INTERVIEW: SARAH SCUDDER
Future of Sourcing
September 12, 2019
This October, the Future of Sourcing Awards will celebrate individuals newer to the industry whose thought leadership and expertise have shown promise that is likely to have a lasting impact on the industry. Below, read about Rising Star Finalist Sarah Scudder. Sarah is President of Real Sourcing Network, co-writes articles for SIG and ISM and recently served on two thought leadership panels at the 2019 ISM conference in Houston.

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Tags: Procurement, Leadership, Marketing

HOW SUPPLIER DIVERSITY IS WORKING IN THE REAL WORLD
Future of Sourcing
July 10, 2019
Supplier diversity has been an important topic on the corporate agenda for most of the past five decades. Formal supplier diversity programs began in the 1960s in response to government programs that were designed to expand economic opportunities for minority-owned businesses. Today, “diverse suppliers” encompass several additional types of business organizations, including:

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Tags: Supply Chain, Procurement, Diversity and Inclusion

How Print eSourcing Helps Tame The Tail
Future of Sourcing
June 19, 2019
Tail spend will always be part of the sourcing landscape. To improve the management of tail spend, sourcing professionals will need to use a variety of techniques and technology tools. Print e-sourcing solutions provide an effective way to reduce the costs of printed materials and creative/marketing services, and can enable companies to tame this unruly component of their tail spend.

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Tags: Marketing, Procurement, Supply Chain

How To Know if Your Print Suppliers Are "Green"
Future of Sourcing
May 19, 2019
From all indications, there is a growing belief among consumers and business leaders that climate change is real and that business enterprises have a duty to minimize the impacts of their operations on the environment. In addition, there’s a growing tendency among consumers to hold large enterprises responsible for the environmental and social behaviors of their suppliers.

These circumstances are leading many companies to include sustainability criteria in their sourcing policies. The environmental certifications issued by FSC, SFI, PEFC, and SGP give companies one mechanism for determining how “green” their print suppliers are.

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Tags: Marketing, Procurement, Sustainability

What To Look For In Print Sourcing Software
Future of Sourcing
April 04, 2019
Print sourcing software will produce significant benefits for companies that make frequent purchases of printed materials and marketing services. But as with any business software application, it’s important to thoroughly evaluate potential solutions to ensure that you choose the right solution for your company.

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Tags: Marketing, Procurement, Supply Chain

5 Reasons Why Educating is More Effective Than Selling
linkedin
December 08, 2017
I attended a conference in Seattle mid-October. One of the highlights was listening to Hans Melotte, the Executive Vice President of Supply Chain at Starbucks. He is kind, warm, fun and charming. He’s also very strategic and forward thinking. He believes in partnerships and value over price. Melotte was asked how his procurement team innovates. Hans said he has innovative people from innovative companies present to his team. These consultants are from a variety of industries – the key is that Hans wants his team aware of and interacting with new and successful business ideas. He believes sessions like this will motivate his team and help them develop new ideas for Starbucks.

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Tags: Innovation, Procurement

Top 5 Things To Remember When Creating Your Value Proposition
linkedin
November 10, 2017
This summer I attended a two-day executive sales training in Atlanta. The training’s purpose was to teach us how to hunt and close transformational deals – deals that many only dream of. Imagine your career skyrocketing to new heights. Visions of Elton John’s Rocket Man dance in your head. These are deals that transform one’s career and forever change the course of a company.

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Tags: Procurement, Marketing

4 Ways To Improve Your Lead Generation Process (HINT: None Involve Cold Calling)
linkedin
October 18, 2017
I recently accepted the president position at Procureit5. I am very excited about joining the team because Procureit5 is a technology focused print management company that promotes innovation. We have a wonderful team of designers, copywriters, video producers and IT folks on staff.

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Tags: Management, Leadership, Marketing, Sales

1 eBook
2020 Print/Marketing Services Procurement Benchmark Report
Real Sourcing Network (RSN)
April 02, 2020
About This Report
In many organizations, the supply chain for printed materials and marketing services is highly fragmented and filled with manual processes that drive excessive costs. A growing number of business enterprises and other organizations have implemented an e-sourcing application to streamline the procurement of printing and marketing services, but some procurement leaders still wonder whether such a tool is right for them.
The RSN 2020 Print/Marketing Services Procurement Benchmark Report is designed to help answer that question. For this report, we analyzed data in our Sourceit e-sourcing platform for nearly 37,000 purchase transactions with a total value of over $86 million.

Read this report to gain insights on:
-How the consistent use of competitive bidding drives significant cost savings
-How much spending and how many purchases organizations are managing with the Sourceit e-sourcing platform
-The types and sizes of organizations that are using the Sourceit platform to drive cost savings and increase procurement efficiencies

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Tags: Marketing, Procurement, Supply Chain

1 Influencer Award
Future of Sourcing Rising Star Award Winner
Future of Sourcing
September 12, 2019
The Future of Sourcing Awards celebrate individuals newer to the industry whose thought leadership and expertise have shown promise that is likely to have a lasting impact on the industry. The Rising Star winner for 2019 is Sarah Scudder.

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Tags: Marketing, Procurement, Supply Chain

5 Podcasts
The Procuretech Podcast - Sourcing Print & Promo
The Procuretech Podcast
May 27, 2020
Marketing spend is one of those areas which often goes untouched. While many larger companies don't have a policy of having procurement manage this spend, smaller companies and especially startups don't have in-house procurement teams but nonetheless, they still have a considerable marketing budget as they grow and scale as a business.

Enter Sarah Scudder, my guest on this podcast. Sarah is a marketing services procurement expert and also the co-founder of a software company which helps companies procure print media.

We dive into how most requests and POs for marketing spend are for print and promotional items. While this creates most of the work, it's often often not where the real value is delivered, this being high frequency but low PO value in nature. By optimising and automating this, marketing procurement can add more value on where the big bucks are spent, on digital and visual media.

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Tags: Supply Chain, Procurement, Marketing

Marketing in a Global Pandemic
The Ignition Pod
April 09, 2020
Without a doubt, we are living in unprecedented times, the global economy has been hit harder than its ever been before and the personal worry about our jobs, health, lifestyle and loved ones is something that’s touched us all. Today we talk to Marketing Procurement Guru, Sarah Scudder, who talks to us about how business executives have long chosen to cut marketing budgets in times of recession but is that the right thing to do? Is now a great opportunity to invest in your marketing message to ensure you emerge strongly on the other side of this COVID-19 pandemic?

We’ll examine the recession psychology of business and consumers putting them in to four different categories and establishing what their buying motivations are going to be for the foreseeable future. We’ll also explore the substantial evidence that shows indiscriminate cuts in marketing spend are usually a mistake and why the role of marketing procurement is a must in business today.

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Tags: Supply Chain, Procurement, Marketing, COVID19

Cutting Your Print Spend
Supply Chain Innovation Podcast
February 20, 2020
Sarah Scudder, President of sourcing software company Real Sourcing Network, joins William to discuss common challenges associated with sourcing print and marketing services, why more companies need to develop strategies and implement oversight for sourcing print, where cost reduction opportunities lie, and how AI will impact the future of competitive bidding.

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Tags: Supply Chain, Procurement, Marketing

Art of Procurement Podcast Interview
Art of Procurement
January 14, 2019
Entrepreneurship and innovation are highly prized in today’s business environment, but has procurement managed to deliver its fair share of either?

I’m joined today by Sarah Scudder, President of the Real Sourcing Network (RSN), a company that provides clients with print management software that allows them to manage the print category in-house.

In our conversation, we discuss a wide range of topics, including healthy risk-taking for the sake of career development, how to make the most of modern procurement events, and print category best practices. Sarah shares her unmatched perspective on this $77B U.S. industry, and how procurement can leverage technology to get the best total value by combining large dominant players and smaller, niche market entrants in this labor-dependent, capital intensive space.

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Tags: Supply Chain, Procurement, Marketing

The Sourcing Industry Landscape: 2019 Future of Sourcing Awards Winner – Rising Star Award
Sourcing Industry Group (SIG)
December 30, 2018
At the 2019 Future of Sourcing Awards Sarah Scudder received the Rising Star Award. Sarah Scudder is President of Real Sourcing Network. She loves helping procurement professionals transform the way they handle marketing sourcing. She speaks at industry events, serves on panels, hosts webinars, and co-writes articles for SIG and ISM. She recently served on two thought leadership panels at the 2019 ISM conference in Houston. She also created ProcuRising, a magazine that uncovers the unique stories of doers in our sourcing community. On this episode, you’ll hear about Sarah’s background and what has propelled her career in sourcing. Learn more about Sarah and see all of the winners on the Future of Sourcing Awards website. 

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Tags: Supply Chain, Procurement, Marketing

1 Webinar
Why You Should Care About Your Print Spend
Procurement Foundry
February 16, 2020
February 2020 - Our first Webinar of 2020 features the dynamic Sarah Scudder giving us a presentation on "Why you need to care about your Print Spend." She discusses the current state of enterprise print, and how after a decade of decline, print is on the rise again. She talks about innovations in the print market, where print bid and vendor management are going as well as how some enterprises are relying heavily on outside expertise in the is niche spend space to optimize their cost basis.

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Tags: Supply Chain, Procurement, Marketing

4 Whitepapers
Cracking The Code On Successful Martech Procurement
Real Sourcing Network (RSN)
December 03, 2019
Last year, Third Door Media adopted the phrase “Martech is marketing” as the new tagline for its highly-regarded Martech Conference. While saying that martech is marketing may go a bit too far, there’s no doubt that technology has become indispensable to the practice of market-ing in the twenty-first century. Technology now impacts virtually every aspect of marketing, so it’s essential that companies acquire and use the right technology tools. And because the marketing technology landscape is evolving rapidly, the job of evaluating and acquiring technology never really ends. There-fore, it’s critical for companies to use a sound process for sourcing marketing technologies, and this is where procurement professionals can play an important role.

Read This White Paper for Insights on:
-The explosive growth of the marketing technology landscape
-Why technology has become central to the practice of modern marketing
-How seasoned sourcing professionals approach the procurement of marketing technologies

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Tags: Supply Chain, Procurement, Marketing

Direct Mail Still Matters
Real Sourcing Network (RSN)
October 24, 2019
Why Read This White Paper?
In 1897, while Mark Twain was in London on a speaking tour, rumors began that he was gravely ill or had died. When a newspaper reporter asked Twain for his response to these rumors, Twain replied, “The report of my death was an exaggeration.”
Many marketing pundits have been predicting the death of direct mail for the past two decades. They point to the explosive growth of digital marketing and argue that direct mail and other forms of “dead tree marketing” have become artifacts of a bygone era.
But to paraphrase Mark Twain, reports of the death of direct mail have been greatly exaggerated. The reality is, direct mail hasn’t died, and in fact, it’s experiencing a renaissance.

Read this white paper to learn:
-The persistent popularity and effectiveness of direct mail
-The neuroscience behind direct mail’s appeal
-How marketers are using new strategies and technologies to boost the effectiveness of direct mail

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Tags: Marketing, Procurement, Supply Chain

How Procurement Can Win the Hearts & Minds of Marketers
Real Sourcing Network (RSN)
September 10, 2019
Why Read This White Paper?
In many companies, procurement professionals and marketers work as a cohesive team to drive greater marketing effectiveness and efficiency. But in too many organizations, the relationship between procurement and marketing is still strained, if not openly antagonistic.
Marketing procurement is the practice of having the procurement function play a substantial role in sourcing the products and services used by marketing, and it has the potential to deliver an array of important benefits. But those benefits will only be realized if marketers and sourcing professionals work collaboratively and develop a true partnership.

Read this white paper to learn:
-Why marketing needs smart procurement
-What benefits marketing procurement can provide
-Where marketing procurement stands today
How experienced sourcing professionals are building value-creating partnerships with their marketing colleagues

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Tags: Marketing, Procurement, Supply Chain

Is a Print E-Sourcing Solution Right for Your Company?
Real Sourcing Network (RSN)
June 13, 2019
Why Read This Paper?
Printed materials and marketing services are two of the largest categories of indirect spending for many business enterprises. Yet, despite their obvious importance, these spend categories aren’t effectively managed in many companies.

The purchasing processes for printed materials and marketing services are often fragmented, complex, and mostly manual, and they frequently result in excessive costs and process inefficiencies.

Today a growing number of companies are implementing print e-sourcing solutions to reduce costs and optimize their procurement processes. However, many procurement leaders are still uncertain about whether they should acquire a print e-sourcing solution.

Read this white paper to learn:
-Why most companies need a better way to purchase printed materials and marketing services
-What a print e-sourcing solution does
-What benefits a print e-sourcing solution provides
-How to decide if a print e-sourcing solution is right for your company

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Tags: Marketing, Procurement, Supply Chain

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