Alberto Regis

Biella, Italy

Alberto Regis — ABM Advisor & Founder of IperLeads

Alberto Regis is one of Italy's leading voices in Account-Based Marketing, bringing over 30 years of international marketing experience to a discipline that most Italian companies are only beginning to discover. As founder of IperLeads, he has built a boutique ABM advisory practice with a deliberately unconventional model: a maximum of six clients per year, each served with the depth and strategic intimacy that authentic ABM demands.

His philosophy is rooted in what he calls "marketing lento" — slow marketing. In an industry obsessed with automation, volume, and vanity metrics, Alberto takes the opposite position: fewer accounts, deeper relationships, and a relentless focus on creating genuine value for the people on the other side of every conversation. This is not a limitation. It is a competitive advantage.

Alberto's marketing career began long before ABM had a name. After graduating with a background in business and international markets, he held senior marketing leadership roles at some of the world's most recognized consumer brands — Danone, Quaker Oats, Scholl, and Havaianas — operating across Europe, Brazil, Pakistan, and Asia. These decades of cross-cultural experience gave him something rare: the ability to read markets, stakeholders, and human motivations across radically different contexts.

His transition from global FMCG to complex B2B marketing was not accidental. Working in infrastructure sales across Pakistan and the Middle East, Alberto encountered for the first time the reality of multi-stakeholder buying committees, long decision cycles, and the critical importance of deep account intelligence over mass outreach. He recognized, intuitively, what ITSMA would later formalize as Strategic ABM: the most effective marketing happens when you treat each account as a market of one.

This insight became the foundation of IperLeads. Today, Alberto works with Italian mid-market manufacturing companies — particularly in the mechanical and mechatronic sectors — helping them identify, engage, and win the five to twenty strategic accounts that can genuinely transform their business trajectory. His approach combines rigorous account research, precise stakeholder mapping, trigger-based campaign development, and the kind of personalized content that earns attention rather than demanding it.

Beyond advisory work, Alberto is also a professor of marketing industriale at Fondazione ITS Meccatronica e Avionica in Turin, where he teaches the next generation of industrial professionals how to think strategically about markets, relationships, and value creation. His classroom, like his client work, reflects the same conviction: that marketing is not about interrupting people, but about helping decision-makers build better futures for their organizations.

Alberto is also an entrepreneur at heart. He founded Regina Regis, a fashion retail venture, and Arte della Vita, a project dedicated to bringing Italian design to the Pakistani market — experiences that deepened his understanding of brand positioning, cross-cultural communication, and the courage required to build something from nothing.

His intellectual influences are as eclectic as his career. He draws on Edward de Bono's lateral thinking, Carlo Rovelli's philosophy of complexity, and Buddhist concepts of attention and presence — all of which inform his conviction that the best marketing is, at its core, an act of empathy and honest service.

In a market where most agencies promise scalability and deliver automation, Alberto Regis offers something increasingly rare: strategic intimacy. The kind that comes only from truly understanding an account before attempting to engage it. The kind that respects the intelligence of the people on the other side. The kind that builds relationships durable enough to become the foundation of long-term business growth.

For companies ready to compete on depth rather than volume, Alberto is the advisor who knows the difference — and why it matters.