SIGN UP FOR FREE | SIGN IN
Thinkers360
Interested in getting your own thought leader profile? Get Started Today.

Delia Vulpe, MBA

Analyst Relations Manager at SBS SOFTWARE

Paris, France

Analyst Relations Manager and Influencer Relations Manager at SBS Software, with over 15 years of experience across global institutions including Société Générale, BNY Mellon, Oracle, and Orchestrade.

My career spans retail banking, derivatives, cloud migrations, and front?to?back enterprise software delivery, giving me a 360?degree view of the financial services landscape.

At SBS Software, I lead our global analyst engagement strategy, driving high?impact relationships with top?tier firms such as Gartner, Forrester, IDC, Celent, Chartis, and IBS Intelligence. I specialize in aligning SBS’s innovations with analyst insights to shape market perception, elevate brand visibility, and position our solutions at the forefront of banking technology.
My approach blends influencer engagement with data?driven storytelling, bridging the gap between technology, finance, and people. I collaborate closely with stakeholders across banking and hedge fund sectors to ensure seamless delivery, strategic communication, and lasting value.
I am passionate about thought leadership and regularly write about analyst relations, exploring how AR can shape narratives, influence market perception, and strengthen the connection between financial technology providers and the analyst community.

I believe analyst relations is more than visibility - it’s about shaping the narrative. I thrive in fast?paced environments where collaboration, innovation, and continuous improvement are key. I welcome conversations with analysts, fintech leaders, and innovators shaping the future of financial services

Delia Vulpe, MBA Points
Academic 0
Author 8
Influencer 14
Speaker 0
Entrepreneur 0
Total 22

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: SBS SOFTWARE
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: 1,001-5,000
Company Founded Date: Undisclosed

Areas of Expertise

AR/VR
Finance 30.18
FinTech 30.35
International Relations 30.90
Leadership
Personal Branding 30.11
Public Relations 30.88

Industry Experience

Financial Services & Banking

Publications & Experience

8 Article/Blogs
What Vendors Get Wrong About Analyst Reports
Linkedin Article
January 27, 2026
Analyst reports aren’t ranking, they’re reflections of market perception. Understanding that difference is what separates reactive vendors from strategically positioned ones.

See publication

Tags: FinTech, International Relations, Public Relations

Why Analyst Relations Is Becoming a Strategic Function in Fintech
Linkedin Article
January 20, 2026
When I stepped into Analyst Relations (AR), the first weeks moved quickly. I had entered a discipline that operates quietly but influences some of the biggest decisions in fintech. Most people I spoke to had never heard of AR, and every conversation began with the same question: “Which analysts do you mean?” Financial analysts, data analysts, risk analysts -everyone had a different assumption.

See publication

Tags: FinTech, International Relations, Public Relations

From Updates to Relationships: Rethinking Analyst Briefings
Linkedin Article
January 13, 2026
Too often, analyst briefings are treated as a race to share the latest updates. Slides get rushed, messages get crammed, and the focus is on telling.

At SBS, we’ve changed our approach. Instead of “must-have” briefings that tick off a checklist - just getting updates into analysts’ ears - we focus on adding value.

See publication

Tags: FinTech, International Relations, Public Relations

The Secret Allies of Analyst Relations: Analysts’ CSMs
Linkedin Article
December 30, 2025
Can I tell you my secret?

Analyst Relations isn’t just about talking to analysts at Gartner, Forrester, IDC, or Celent.

The real secret is that success depends on the allies analysts themselves give us: their Customer Success Managers (CSMs).

They are the teachers who show us how to navigate subscriptions and research calendars.
They are the path openers who connect us to the right analysts at the right time.
They are the allies who make sure every briefing is prepared, contextualized, and impactful.

Analyst Relations works because of these doorkeepers. They are the hidden advantage analysts provide and the foundation for building credibility, influence, and meaningful outcomes.

See publication

Tags: FinTech, International Relations, Public Relations

Industry Analysts Research: To Participate or Not?
Linkedin Article
December 23, 2025
Industry analyst research: participate or not?

Participation can mean visibility, credibility, and even leadership positions.

But it can also expose product gaps, highlight weaknesses, or stretch resources. Declining may protect focus - yet analysts will often form a view of your company anyway.

In my latest article, I share why building strong analyst relationships matters, and how the choice to engage (or not) can shape market perception.

See publication

Tags: FinTech, International Relations, Public Relations

Inside the Analyst Briefing Room: The Role You Don’t See
Linkedin Article
December 16, 2025
This article highlights Delia Vulpe's role as an Analyst Relations Manager at SBS, who ensures analyst briefings run smoothly by coordinating experts, preparing clear materials, and connecting analysts with valuable insights. Far from being one-way presentations, these briefings are dynamic two-way exchanges where analysts and vendors share perspectives, fostering dialogue and trust. Through careful preparation, facilitation, and follow-up, the manager strengthens relationships, supports experts, and helps SBS present with confidence and clarity

See publication

Tags: Finance, International Relations, Public Relations

Advocating for Industry Analysts Inside the Organization
Linkedin Article
December 09, 2025
Why Analysts Deserve Advocacy?
Industry analysts are often seen only as external commentators - publishing reports, scoring vendors, and shaping market perception. But inside a company, their role can be misunderstood or underestimated. Some colleagues may confuse Analyst Relations with marketing or PR, or see analyst reports as “nice to have” rather than strategic.

That’s why part of my responsibility as Analyst Relations Manager is to advocate for analysts internally: making sure their insights are valued, understood, and acted upon by our leadership and teams.

See publication

Tags: FinTech, Personal Branding, Public Relations

How Analyst Relations Influence Banking Software Decisions
Linkedin Article
December 02, 2025
This article explores the critical role of Analyst Relations in banking software decisions. Industry analysts like Gartner, Forrester, Celent, and Chartis shape vendor shortlists and influence buying choices through trusted reports and evaluations. By proactively engaging analysts, providing transparency, and building credibility, Analyst Relations ensures that a provider’s strengths are recognized, directly impacting visibility, market perception, and customer trust.

See publication

Tags: FinTech, International Relations, Public Relations

1 Influencer Newsletter
Perception Takes Time - and That’s the Reality of Analyst Relations
Linkedin Article
February 03, 2026
In many parts of an organization, impact is measured through clear KPIs and immediate results: pipeline generated, opportunities influenced, revenue created. Analyst relations works differently. It’s one of the few disciplines where success is built over months or even years — not weeks.

See publication

Tags: FinTech, International Relations, Public Relations

Thinkers360 Credentials

2 Badges

Blog

Opportunities

Events

Add to Shortlist View Shortlist »

Contact Delia Vulpe, MBA

Book a Video Meeting

Media Kit

Share Profile

Contact Info

  Profile

Delia Vulpe, MBA

Latest Activity

Search
How do I climb the Thinkers360 thought leadership leaderboards?
What enterprise services are offered by Thinkers360?
How can I run a B2B Influencer Marketing campaign on Thinkers360?