GTM Mastery for Founders: From Confusion to Predictable Revenue: A Practical Playbook for Go-To-Market Clarity, Pre-Sales Execution, and Investor Readiness_Kindle version
AMAZON
January 23, 2026
GTM Mastery for Founders
From Confusion to Predictable Revenue: A Practical Playbook for Go-To-Market Clarity, Pre-Sales Execution, and Investor Readiness
Most startups don’t fail because the product is bad.
They fail because the founder cannot clearly answer three brutal questions investors and customers silently ask: Who is this really for? How will you consistently sell it? And why should I believe this will scale?
If you’re feeling stuck, overwhelmed, or uncertain about your Go-To-Market (GTM) strategy, pre-sales approach, or investor narrative, this book was written for you.
Early-stage founders are drowning in advice—frameworks that look good on slides but collapse in real conversations with customers and investors. The result? Wasted months, free pilots that never convert, confused messaging, leaky pipelines, and pitch decks that fail to convince. GTM Mastery for Founders confronts these problems head-on with one clear insight: GTM is not a plan—it is an evidence-based operating system.
This book is the missing roadmap between idea and fundable execution. It replaces guesswork with clarity, opinions with proof, and scattered effort with focused, high-leverage action. Instead of theory, you get a step-by-step GTM and pre-sales audit system built around five critical lenses—market, channels, economics, product credibility, and risk—used to diagnose what’s broken, prioritize what matters, and fix it fast.
By the end of this book, you won’t just understand GTM. You’ll be able to execute it with confidence.
You will learn how to:
Audit your GTM in minutes using a 17-criterion, investor-grade framework
Narrow your ICP until customers self-qualify and sales conversations become obvious
Design a pre-sales process that converts pilots into predictable revenue
Identify and eliminate hidden GTM risks before they kill your traction
Track only the metrics that actually signal fundability and scale
Build an investor-ready GTM story backed by evidence, not hope
Move from idea to measurable traction in a focused 30-day GTM sprint
This playbook is authored by Franklin Kamnang Ngansop, startup coach, investor advisor, and serial operator who has helped founders across markets refine GTM strategies, optimize pre-sales engines, and secure early revenue and funding. Every framework in this book has been tested in the real world—where time, capital, and credibility are limited.
This is not a book you read once. It’s a system you use weekly.
If you want clarity instead of confusion, traction instead of noise, and a GTM engine investors can trust—start here.
Your next customer, and your next investor, are waiting for proof.
See publication
Tags: Coaching, Lean Startup, Startups
GTM Mastery for Founders: From Confusion to Predictable Revenue: A Practical Playbook for Go-To-Market Clarity, Pre-Sales Execution, and Investor Readiness Paperback
AMAZON
January 23, 2026
GTM Mastery for Founders
From Confusion to Predictable Revenue: A Practical Playbook for Go-To-Market Clarity, Pre-Sales Execution, and Investor Readiness
Most startups don’t fail because the product is bad.
They fail because the founder cannot clearly answer three brutal questions investors and customers silently ask: Who is this really for? How will you consistently sell it? And why should I believe this will scale?
If you’re feeling stuck, overwhelmed, or uncertain about your Go-To-Market (GTM) strategy, pre-sales approach, or investor narrative, this book was written for you.
Early-stage founders are drowning in advice—frameworks that look good on slides but collapse in real conversations with customers and investors. The result? Wasted months, free pilots that never convert, confused messaging, leaky pipelines, and pitch decks that fail to convince. GTM Mastery for Founders confronts these problems head-on with one clear insight: GTM is not a plan—it is an evidence-based operating system.
This book is the missing roadmap between idea and fundable execution. It replaces guesswork with clarity, opinions with proof, and scattered effort with focused, high-leverage action. Instead of theory, you get a step-by-step GTM and pre-sales audit system built around five critical lenses—market, channels, economics, product credibility, and risk—used to diagnose what’s broken, prioritize what matters, and fix it fast.
By the end of this book, you won’t just understand GTM. You’ll be able to execute it with confidence.
You will learn how to:
Audit your GTM in minutes using a 17-criterion, investor-grade framework
Narrow your ICP until customers self-qualify and sales conversations become obvious
Design a pre-sales process that converts pilots into predictable revenue
Identify and eliminate hidden GTM risks before they kill your traction
Track only the metrics that actually signal fundability and scale
Build an investor-ready GTM story backed by evidence, not hope
Move from idea to measurable traction in a focused 30-day GTM sprint
This playbook is authored by Franklin Kamnang Ngansop, startup coach, investor advisor, and serial operator who has helped founders across markets refine GTM strategies, optimize pre-sales engines, and secure early revenue and funding. Every framework in this book has been tested in the real world—where time, capital, and credibility are limited.
This is not a book you read once. It’s a system you use weekly.
If you want clarity instead of confusion, traction instead of noise, and a GTM engine investors can trust—start here.
Your next customer, and your next investor, are waiting for proof.
See publication
Tags: Coaching, Lean Startup, Startups
PITCHING TO INVESTORS LIKE A PRO: MASTERING YOUR STARTUP PITCH DECK Kindle Edition
AMAZON
January 10, 2026
Most startup pitches fail—not because the idea is weak, but because the story is.
Pitching to Investors Like a Pro is a master-level guide for founders who want to stop guessing what investors want and start pitching with clarity, confidence, and credibility.
Built on best practices from Y Combinator, Sequoia Capital, Techstars, and elite global venture competitions, this book goes far beyond slides and templates. It reveals the strategic thinking behind every single slide in a high-stakes pitch—and why investors react the way they do.
This is not about “looking polished.”
It’s about becoming backable.
Inside, you’ll learn how top founders think, frame, and communicate when the room includes:
Venture capitalists
Accelerators and demo day judges
Corporate partners
Strategic investors who decide in minutes whether to lean in—or tune out
What this book will help you do:
Understand the real purpose of each pitch deck slide (not the superficial version)
Craft clear, investor-ready narratives that reduce risk in the investor’s mind
Avoid the silent mistakes that instantly kill credibility—even with a strong product
Tell a coherent, compelling story that connects vision, traction, and execution
Pitch with the confidence of a seasoned founder, even if it’s your first raise
Unlike generic pitch books, this guide trains your investor mindset. You’ll stop over-explaining. You’ll stop over-selling. And you’ll start presenting your startup the way professional investors expect to see it.
By the end, you won’t just have a better deck.
You’ll have a sharper strategy, stronger positioning, and a pitch you can defend under pressure.
If you’re preparing for:
A fundraising round
A demo day or pitch competition
A meeting with serious investors
This book is not optional.
Read it before your next pitch—because investors decide faster than you think.
See publication
Tags: Coaching, Lean Startup, Startups
PITCHING TO INVESTORS LIKE A PRO: MASTERING YOUR STARTUP PITCH DECK Paperback
AMAZON
January 10, 2026
Most startup pitches fail—not because the idea is weak, but because the story is.
Pitching to Investors Like a Pro is a master-level guide for founders who want to stop guessing what investors want and start pitching with clarity, confidence, and credibility.
Built on best practices from Y Combinator, Sequoia Capital, Techstars, and elite global venture competitions, this book goes far beyond slides and templates. It reveals the strategic thinking behind every single slide in a high-stakes pitch—and why investors react the way they do.
This is not about “looking polished.”
It’s about becoming backable.
Inside, you’ll learn how top founders think, frame, and communicate when the room includes:
Venture capitalists
Accelerators and demo day judges
Corporate partners
Strategic investors who decide in minutes whether to lean in—or tune out
What this book will help you do:
Understand the real purpose of each pitch deck slide (not the superficial version)
Craft clear, investor-ready narratives that reduce risk in the investor’s mind
Avoid the silent mistakes that instantly kill credibility—even with a strong product
Tell a coherent, compelling story that connects vision, traction, and execution
Pitch with the confidence of a seasoned founder, even if it’s your first raise
Unlike generic pitch books, this guide trains your investor mindset. You’ll stop over-explaining. You’ll stop over-selling. And you’ll start presenting your startup the way professional investors expect to see it.
By the end, you won’t just have a better deck.
You’ll have a sharper strategy, stronger positioning, and a pitch you can defend under pressure.
If you’re preparing for:
A fundraising round
A demo day or pitch competition
A meeting with serious investors
This book is not optional.
Read it before your next pitch—because investors decide faster than you think.
See publication
Tags: Coaching, Lean Startup, Startups
The Profit Surge formula: my personal journey to uncover $10k in 45 minutes.: Uncover hidden revenue streams and skyrocket your business growth
Amazon
October 15, 2023
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Tags: Coaching, Lean Startup, Startups
The Stock Exchange: A practical and Simple Introduction to stock markets ! Paperback
AMAZON
December 18, 2021
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Tags: Coaching, FinTech, Startups
La Bourse des Valeurs: Une Introduction Pratique & Simple aux Marchés Boursiers! (French Edition) Paperback
AMAZON
December 18, 2021
Chaque jour, plusieurs centaines de milliards d’euros sont échangés sur les bourses de valeurs. Régionales voir nationales par nature, les bourses de valeurs répondent ainsi à des règles de fonctionnement et des processus différenciés. Connaître les règles du jeu et le fonctionnement d’une bourse permet d’éviter des erreurs, principalement opérationnelles, et d’utiliser l’exécution des ordres de bourse avec un maximum d’efficacité, ce qui pourrait avoir un impact sur la performance d’un portefeuille.
Ce livre vous permettra d’être capable de:
Comprendre le fonctionnement de la bourse et la cotation des titres
Maitriser les principaux termes et concepts utilisés en bourse
Distinguer les principaux marchés mondiaux et leurs indices
Comprendre la cotation et les variations des principaux indices mondiaux dans le temps.
Avoir une clef de lecture de l’évolution historique des marchés boursiers
Trouver des cotations de titres en bourse et connaître des sources d’information
Passer des ordres de bourse de manière précise
Reconnaître les différents types de produits financiers et leurs caractéristiques
Comprendre les principales opérations sur titre et leur influence sur le cours de l’action
Anticiper l’évolution du marché en fonction de la situation économique
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Tags: Finance, FinTech, Startups
Financial Markets: A Practical & Simple Introduction Hardcover
AMAZON
December 12, 2021
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Tags: Coaching, FinTech, Startups
Financial Markets: A Practical & Simple Introduction Paperback
AMAZON
December 12, 2021
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Tags: Coaching, FinTech, Startups
Les Marchés Financiers: Introduction Pratique
AMAZON
December 12, 2021
Les marchés financiers, ou marchés des actifs financiers, jouent un rôle important dans le fonctionnement efficace d’une économie. Les Institutions Financières sont tous les établissements qui font fonctionner efficacement ces marchés. Ce livre étudie les principes fondamentaux qui régissent les marchés et les institutions financières.
Les sujets comprennent l’évaluation des actifs financiers et les caractéristiques des instruments financiers. Notre intention est de faciliter la compréhension des différences entre ces instruments et les institutions qui opèrent sur les marchés financiers d’aujourd’hui. Ce livre vous permet de savoir comment les marchés financiers (tels que les marchés d'obligations, d' actions et de devises) fonctionnent et affectent l’économie, les autres institutions, les bénéfices des entreprises et notre vie quotidienne. Il permet aux apprenants de comprendre leur fonctionnement et leur implication dans le monde réel pour pouvoir prendre des décisions d’investissement.
Après avoir lu ce livre, vous serez en mesure de :
Décrire les types, les composantes et les acteurs des marchés financiers
Identifier et définir les caractéristiques clés des instruments financiers
Évaluer les différentes façons dont les instruments financiers peuvent faire face aux risques
Réaliser des valorisations d’instruments financiers simples
Comprendre l’impact des risques de crédit sur les marchés financiers
Comprendre comment et pourquoi les marchés financiers sont régulés
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Tags: Finance, FinTech, Startups
Success Planning and Organizing Vol 2 21st Century Success Skills: the “Soft” Approach!
bookboon.com
February 12, 2024
You will learn how to develop & leverage essential soft skills to thrive in today's fast-paced and ever-changing world. The book covers a range of topics, from effective communication and collaboration to empathy and emotional intelligence. Readers will discover success strategic soft skills like building strong relationships, sponsorship, managing conflicts, and leading teams. The book also explores the importance of self-awareness, mindfulness, and resilience in achieving personal and professional success. With practical advice, real-life examples, and actionable tips, this eBook is an essential guide for anyone who wants to develop & leverage the soft skills needed to succeed in the 21st century.
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Tags: Coaching, Lean Startup, Startups
Success Planning and Organizing Vol 1 21st Century Success Skills: the “Hard” Approach!
Bookboon
November 03, 2023
This eBook series is designed for individuals seeking to take charge of their life, profession, or corporation and flourish under their own terms. Volume 1 offers lessons on goal-setting, SMART strategy formulation & execution, efficient planning & organizing methods, resilience development, and impediment resolution. Our focus is on a resolute approach to success planning and organizing. We also discuss self-, team-, and organizational optimization. Don't delay your triumph any longer, unleash your potential, and start leading your optimal life today!
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Tags: Coaching, Lean Startup, Startups
Mastering the Pitch
International Journal of Entrepreneurship
December 01, 2025
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Tags: Coaching, Lean Startup, Startups
Transformative Startup Coaching Frameworks: Pioneering Evidence-Based Methodologies for Business Idea Clarification, Market Validation, Rapid Launch Acceleration, Product-Market Fit Achievement, and Scalable Global Growth
International Journal of Entrepreneurship
November 28, 2025
In an era defined by rapid disruption, exponential technological advancement, and intensifying global competition, the survival and scalability of startups hinge not only on innovative products but also on robust, evidence-based coaching frameworks that accelerate entrepreneurial clarity, resilience, and execution (Blank, 2013; Ries, 2011). This paper pioneers the concept of Transformative Startup Coaching Frameworks (TSCF), a structured and research-driven methodology that synthesizes best practices from ancient wisdom (Drucker, 1985; Christensen, 1997), industrial innovation since the early 1900s (Schumpeter & Swedberg, 1934), and cutting-edge entrepreneurship science of the 21st century (Eisenmann, Ries, & Dillard, 2012). Drawing on case studies from historical industrial giants, modern digital disruptors, and emerging global ventures (Gans, Scott, & Stern, 2018; Brown, 2009), the paper introduces a comprehensive toolkit for guiding founders through the full entrepreneurial journey-from business idea clarification and problem validation to market testing, rapid launch acceleration, product–market fit achievement, and scalable global growth (Maurya, 2012; Blank & Dorf, 2020). At the heart of this contribution is a suite of practical, repeatable, and evidence-backed templates, including: feasibility–viability–desirability assessments for idea evaluation (IDEO, 2015); la crème de la crème interview templates for customer discovery, problem framing, and co-creation (Cooper & Vlaskovits, 2010); structured pivot and iteration frameworks for navigating rejection and negative signals with confidence (Osterwalder, Pigneur, Bernarda, & Smith, 2014); advanced business model innovation maps that enable systematic redesign across all nine elements of the Business Model Canvas (Osterwalder & Pigneur, 2010); and a library of over 70 proven revenue and profit growth paths distilled from global practices spanning more than a century (Teece, 2010; Amit & Zott, 2001). Each template is rigorously designed not only as a diagnostic tool but also as a coaching instrument that fosters founder resilience, clarity of thought, and disciplined decision-making under uncertainty (Edmondson, 1999). By integrating lean startup principles, behavioral insights, and historical evidence from the evolution of commerce and entrepreneurship (McGrath, 2013; Sarasvathy, 2001), this research demonstrates how transformative coaching enables startups to de-risk innovation, shorten time-to-market, and build scalable systems capable of sustaining competitive advantage in global markets (Teece, Pisano, & Shuen, 1997). Case studies highlight how founders who systematically engaged in structured coaching iterations were able to transform rejection into actionable insights, pivot their models with precision, and achieve measurable traction even in volatile contexts (Gans et al., 2018; Christensen, Raynor, & McDonald, 2015). The frameworks introduced herein provide not only practical guidance but also a scholarly contribution to the field of entrepreneurship and coaching, positioning transformative startup coaching as both a science and an art-capable of bridging vision with execution, passion with discipline, and local innovation with global scale (Powell & Sandholtz, 2012). Ultimately, it argues that the extraordinary outcomes of startups are not accidental but are systematically nurtured through rigorous, transformative coaching practices-anchored in evidence, enriched by history, validated in the present, and oriented toward sustainable global impact (Ries, 2011; Eisenmann et al., 2012).
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Tags: Coaching, Lean Startup, Startups
Meet Franklin Kamnang Ngansop and His Edge in Extraordinary Business Coaching that Speaks Results
CEO Weekly
March 20, 2025
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Tags: Coaching, Lean Startup, Startups
The Global Entrepreneurship Catalyst: Franklin Kamnang Ngansop's Impact On Startups And Small Businesses
IBT
March 17, 2025
In the dynamic world of global entrepreneurship, few figures have made as profound an impact as Franklin Kamnang Ngansop, with a remarkable track record of mentoring over 500 entrepreneurs helping them build thriving, high-impact businesses that stand out in their industries. Ngansop has emerged as one of the most influential voices in startup acceleration and business development across continents.
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Tags: Startups
From Corporate to Coaching: Franklin Kamnang Ngansop’s Path to Transforming Entrepreneurs
CBS
March 14, 2025
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Tags: Coaching, Lean Startup, Startups
Franklin Kamnang Ngansop, Founder, CEO and Business Coach at Vitamin CS Coaching — AI & Automation, The Perfect Pitch, Scaling Challenges, Leadership Traits, and the Future of Business Coaching
AI Time Journal
February 05, 2025
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Tags: Coaching, Lean Startup, Startups
Transforming Dreams into Tangible Successes: Coaching with Franklin Ngansop
Tech bullion
April 16, 2024
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Franklin Kamnang Ngansop represents a rare confluence of engineering precision, business acumen, and financial ingenuity, all harnessed to propel startups and businesses to unprecedented levels of success. His journey is a testament to a meticulous pursuit of excellence and an unwavering commitment to organizational success and mentorship.
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Tags: Startups, Coaching
Renowned Mentor and Business Coach Franklin kamnang Ngansop Joins FasterCapital's Mentors Network
Faster Capital
April 15, 2024
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Tags: Coaching, Lean Startup, Startups
Nurturing Global Success: The Franklin Ngansop Methodology
Film Daily
April 03, 2024
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Tags: Coaching, Lean Startup, Startups
VC4A Mentor
VC4A
April 15, 2024
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Tags: Coaching, Lean Startup, Startups
VMT Mentor
VMT
April 15, 2024
All of our mentors are volunteers who offer their time and talent on a purely altruistic basis to help startups and small businesses. They have been fully vetted and trained in our mentoring process. Their efforts have helped countless entrepreneurs create positive impacts in the communities we serve. Many of the entrepreneurs we’ve mentored have themselves become mentors later, paying it forward with positive results that will extend far into the future.
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Tags: Coaching, Lean Startup, Startups
Startup Mentor
Startup Worldcup
April 15, 2024
All of our mentors are volunteers who offer their time and talent on a purely altruistic basis to help startups and small businesses. They have been fully vetted and trained in our mentoring process. Their efforts have helped countless entrepreneurs create positive impacts in the communities we serve. Many of the entrepreneurs we’ve mentored have themselves become mentors later, paying it forward with positive results that will extend far into the future.
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Tags: Coaching, Lean Startup, Startups
Startup Mentor eforall
eforall.org
April 15, 2024
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Tags: Coaching, Lean Startup, Startups
Startup Mentor SBC
SBC
April 15, 2024
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Tags: Coaching, Lean Startup, Startups