Retail is in a state of complete reinvention, where consumers crave gratifying, frictionless brand experiences. These interactions must be consistent across mobile, online, and the physical store. Retailers are being challenged from every angle, from incumbents and startups, from subscription services and pop-ups stores. The retail executive is charged with fueling innovation for the organization, with less and less resources.
In her current role Lacey Firestone is leveraging her background in marketing and consumer behavior, combined with her experience in infrastructure services. Her unique perspective as a technologist, marketer and millennial consumer, empowers her to build on IBM's eminence with retail leaders. The objective with every client is to breed disruptors, rather than succumbing to industry disruption.
*All views expressed are my own
| LACEY FIRESTONE | Points |
|---|---|
| Academic | 0 |
| Author | 0 |
| Influencer | 3 |
| Speaker | 0 |
| Entrepreneur | 0 |
| Total | 3 |
Points based upon Thinkers360 patent-pending algorithm.
