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José Manuel Fernandes

Braga, Portugal

Hi! ???? I’m José Manuel Fernandes, more commonly known as JMF, a professional passionate about sales and marketing with over 20 years of experience in the FMCG sector ????????
??????? My Journey:
Since the beginning of my career, I’ve always been fascinated by brands and the relationships they create with people. I believe that brands are like people, and sales are like relationships, which led me to specialize in marketing management and digital marketing.
???? Professional Experience:
Currently, I’m the Market Manager for Central America, South America, the Middle East, and Asia, where I apply the knowledge I’ve gained over the years, including what I learned in my undergraduate degree in Marketing, my postgraduate degree in Sales Management, and my Executive Master in International Business.
My role involves market analysis, developing entry and expansion strategies, managing relationships with local partners, and identifying growth opportunities to maximize the company’s presence in international markets.
???? Passion for Education:
I believe in the importance of learning something new every day and sharing that knowledge. That’s why I became a trainer at Lisbon Digital School, a guest lecturer at the IADE postgraduate program, and a professor at IPAM Porto. These experiences have been incredibly rewarding, as they allow me to connect with professionals from various fields and contribute to their development.
???? Global Connections:
I was invited to be part of the LinkedIn for Creators community, which has allowed me to share even more content and knowledge with other professionals. This experience has been enriching, as it connects me with people from all over the world and allows me to learn from them.
???? Mission, Vision, and Values:
Mission: Help companies and professionals achieve their sales and marketing goals through knowledge sharing, relationship development, and innovation in digital strategies within a collaborative environment.
Vision: Be a leader and reference in developing sales and marketing strategies that transform businesses and build lasting relationships between brands and clients.
Values: Passion for results, continuous learning, knowledge sharing, innovation, and collaboration.
I’m always open to new connections and learning opportunities. Let’s connect and share our experiences!
Main Competencies:
Marketing management | Marketing | Negotiation | Market entry strategies | Sales management

José Manuel Fernandes Points
Academic 0
Author 3
Influencer 863
Speaker 0
Entrepreneur 0
Total 866

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

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Marketing 30.04

Industry Experience

Publications & Experience

3 Author Newsletters
Expandir para Novos Mercados: A Importância de Testar e alavancar com a transformação digital.
Linkedin
July 21, 2025
No cenário atual com o aceleramento da transformação digital, expandir para novos mercados envolve não apenas testar um produto, mas também entender profundamente as dinâmicas do consumidor e como as marcas podem interagir com ele. A transformação digital deixou de ser uma tendência para se tornar um imperativo estratégico.

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Tags: Marketing

Como Encontrar os Melhores Parceiros em Mercados Internacionais
Linkedin
May 17, 2025
Uma empresa pode ter o melhor produto do mundo, mas sem parceiros certos, o mercado internacional será apenas um "sonho caro". As parcerias não são uma consequência da expansão — são o alicerce.

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Tags: Marketing

Do Local ao Global
Linkedin
May 11, 2025
Exportar não se resume a vender para fora. Internacionalizar é aprender a ler sinais, adaptar o que somos e alinhar expectativas com culturas, canais e realidades diferentes. As empresas que acertam no primeiro mercado externo ganham confiança, foco e estrutura. As que falham, hesitam. Nesta edição da Do Local ao Global, apresento-lhe um roteiro ou uma Bussola para escolher o primeiro destino com estratégia, realismo e ambição.

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Tags: Marketing

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