Supercharging Your AI-Powered GTM Strategy with Automation
Linkedln
October 22, 2025
I get asked a lot about how to really operationalize AI into the business systems. By now, most of us recognize the power of Generative AI (GenAI) to transform our business operations. Whether it’s research, ideation, writing, or analysis, the speed and efficiency gains from GenAI tools are undeniable.
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Tags: AI, Leadership, Management
The End of SEO Traffic as We Know It: How Marketers Can Adapt for a No-Click Future
Linkedln
October 16, 2025
There has been a lot of chatter for a year now about how Generative AI would change the face of search. For years, SEO has been the engine behind driving traffic to websites. Marketers learned to play the game—stuffing our content with keywords, optimizing for algorithms, and writing in a way that made content more findable, if not exactly easier to read.
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Tags: AI, Leadership, Marketing
AI and the Hero’s Journey: Are We Masking Our Diverse Selves?
Linkedln
September 06, 2025
When I was 12 years old, I discovered The Hero and the Crown by Robin McKinley—a book where a girl, not a boy, slays dragons. As a young reader, I was exhilarated. It felt like a thrilling departure from the traditional stories I’d known: girls were finally allowed to take on the heroic journey, just like boys.
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Tags: AI, Leadership, Marketing
What The Vibe Games Taught Me About Play, Personas & Dad Jokes as a Creative Force
Linkedln
July 25, 2025
It was called The Vibe Games—an event for folks in product roles, designed to stretch how we think about creativity, AI, and human-centered problem-solving. Three of us went in knowing only that we’d be vibe coding live in front of a crowd for 45 minutes. No prep. No idea what problem we’d be asked to solve. And yes, there would be a twist.
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Tags: AI, Leadership, Management
Fractional, Focused, and Allergic to Busywork
Linkedln
May 25, 2025
I started my tech career working on web-based systems—writing code, running software upgrades, and building things that (hopefully) didn’t break. These days, I wear a fractional marketing and operations hat. And while the work looks different, it’s still my IT roots that shape the way I solve problems.
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Tags: AI, Leadership, Marketing
How I Stay on Top of AI Without Getting Overwhelmed
Linkedln
May 06, 2025
The pace of change is fast. The tools are multiplying daily. And if you’re building, leading, or growing a business right now, AI can feel like just one more thing on an already impossible list.
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Tags: AI, Leadership, Marketing
From Idea to App: How I Used "Vibe Coding" to Build a TCO Calculator (Without Writing Much Code)
Linkedln
April 08, 2025
Instead, I leaned into a method known as vibe coding, a term coined by Andrej Karpathy, where you build software by prompting large language models (LLMs) with what you want, refining as you go, and treating the model more like a collaborative partner than a tool.
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Tags: AI, Leadership, Marketing
Breaking Down GTM Silos with Data & AI
Linkedln
February 18, 2025
Over the past few months, I’ve had dozens of conversations with marketers, sales leaders, and customer success pros at growing startups. A common theme keeps surfacing: We’re swimming in data, but we’re still not making the best decisions.
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Tags: AI, Leadership, Management
Embracing the AI Revolution in Marketing: A Glimpse into the Future
Crystal Black
February 01, 2024
In 2019, McKinsey predicted AI in sales and marketing could add $1.4-$2.6 trillion in business value with most of that coming from sales and marketing. In this article from June of last year, post launch of ChatGPT and other generative AI tools, that number exploded to $2.6-$4.4 trillion annually. That’s staggering.
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Tags: AI, Leadership, Management
My Latest Podcast Appearance on “Content Strategies” – Insights into Building Aligned GTM Infrastructures
Crystal Black
December 27, 2023
I’m thrilled to share with you my recent experience as a guest on the “Content Strategies” podcast. In this episode, I had the opportunity to delve into a topic that’s close to my heart and crucial in today’s business landscape: building aligned go-to-market (GTM) infrastructures.
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Tags: AI, Leadership, Management
Joining the GTM Ambassadors: A New Chapter in Shaping the Future of Marketing
Crystal Black
July 11, 2023
I’m thrilled to announce that I have joined the ranks of the GTM Ambassadors, an esteemed collective of go-to-market leaders initiated by GTM Partners. This group isn’t about promoting a single technology or brand—it’s about championing a vital shift in perspective. We’re advocating for a movement that recognizes a fundamental truth: your challenges aren’t isolated to marketing, sales, customer service, or product alone—they reflect a broader go-to-market problem.
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Tags: AI, Leadership, Management
Harnessing ChatGPT: Transforming B2B Marketing Practices
Crystal Black
June 20, 2023
I’ve just published an insightful new blog post with the folks at CampaignStars that explores the incredible potential of ChatGPT, one of the leading AI language models. It’s no secret that AI can streamline our operations, boost productivity, and even outperform humans in specific tasks. But how can you translate these benefits into tangible marketing outcomes?
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Tags: AI, Leadership, Marketing
5 Steps Needed to Create Great Tech Products
Crystal Black
March 14, 2023
I’m thrilled to have been featured in The Product Manager in their Inspirational Women Leaders of Tech series, where I shared my insights on the 5 Steps Needed to Create Great Tech Products. I believe that building tech products that people love requires a deep understanding of people as well as the ability to disrupt ourselves regularly. Thanks, Hannah, for a wonderful discussion!
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Tags: AI, Leadership, Marketing
The AI Toolkit Every Fractional Exec Should Know—with Crys Black
Female Fractionals with Amanda Nizzere
April 24, 2025
The AI Toolkit Every Fractional Exec Should Know—with Crys Black
The AI Toolkit Every Fractional Exec Should Know—with Crys Black
Female Fractionals · Apr 24, 2025Female Fractionals · Apr 24, 2025
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What happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency. You'll want to grab a pen and paper for this one!
In this episode of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and build an AI-powered digital twin to manage her social presence (yes, really!).
You’ll hear how her nonlinear career—from IT to marketing to fractional life—intersects with her love of experimentation, and how AI has not only improved her workflows but also helped her create a custom Valentine’s Day album.
Whether you're overwhelmed by the pace of new tools or just wondering where to start, this episode will give you inspiration, a real-world roadmap, and full permission to just start playing.
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Tags: AI, Leadership
Lessons Learned from Building Many Aligned GTM Infrastructures
Content Strategies
December 26, 2023
Crys Black, a marketing expert with a diverse background in technology, photography, and English, has witnessed the challenges and successes of various startups and growth-oriented companies. Through her experiences, she has come to understand the importance of creating an aligned go-to-market structure within an organization. In this thought-provoking discussion, Crys shares her insights on what an aligned go-to-market structure entails, the role of the CEO in establishing alignment, the significance of transparency, and the power of quality content in empowering sales conversations,
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Tags: Marketing
