What to Automate (and Avoid) When Scaling a Business
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July 18, 2025
Scaling a $1M–$5M business? Learn what to automate and what to keep personal to grow efficiently without sacrificing quality or customer trust.
The post What to Automate (and Avoid) When Scaling a Business appeared first on Shiftmakers | Your Next-Gen Agency Partner.
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Tags: Marketing, Public Relations
Why Goldcast Content Lab is a Must-Have for PR Pros
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June 26, 2025
I had the guests, the concept, and the momentum to launch a podcast - what I didn’t have was post-production support. That’s when I found Goldcast Content Lab, an AI tool that helps PR pros turn recorded content into polished, platform-ready assets in minutes.
The post Why Goldcast Content Lab i
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Tags: Marketing, Public Relations
Winning a PRSA Anvil Starts Long Before You Hit ‘Submit’
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May 30, 2025
The best award entries don’t start with a blank form – they start with good work. Thoughtful, strategic, intentional work. The kind of work that solves a real problem, connects with a real audience and proves its impact. This is what makes an award submission strong and that’s what made th
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Tags: Marketing, Public Relations
AEO vs. SEO: Why Your Business Needs Both to Grow in 2025
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May 22, 2025
AEO vs. SEO If you’ve invested in SEO and still aren’t seeing results, AEO might be the missing link. Most small business owners I talk to have heard of SEO. They’ve optimized their websites, sprinkled in keywords, maybe even blogged regularly. But traffic isn’t converting. Or the right audi
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Tags: Marketing, Public Relations
9 NotebookLM Tactics Every PR Agency Should Steal
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April 16, 2025
The pace of agency work has never been faster and expectations have never been higher. Clients want real-time insight, personalized pitches, consistent messaging, and rapid turnarounds. Meanwhile, your team is drowning in decks, reports, and legacy docs scattered across platforms. Here’s where
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Tags: Marketing, Public Relations
5 AI Prompting Frameworks for Communicators and Team Leaders
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March 08, 2025
Great communicators move people with clarity. They use language to cut through noise, remove confusion, and drive action. In 2025, communicators lead both teams and AI tools and the way they give direction shapes the quality of the results. AI prompting frameworks give marketers and PR professionals
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The ikigai of marketing
Digital Entrepreneur
February 18, 2025
We’ve all felt the pressure to stand out in an oversaturated market. So maybe you’ve been wondering, “How do I create a brand people genuinely care about?”
The truth is, your competitive edge lies in your ability to align your brand’s purpose with the values of your audience.
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Tags: CSR, Marketing, Public Relations
5 Ways to Stay Ahead: Real-Time Insights with ChatGPT Search
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November 27, 2024
Staying ahead requires more than intuition and experience—it demands tools that can provide immediate insights, uncover trends, and streamline decision-making. ChatGPT’s new search feature does exactly that, opening exciting opportunities for communications professionals to work smarter and
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Tags: Marketing, Public Relations
Are We Ready for the Rise of Autonomous Agentic AI?
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October 15, 2024
Are we prepared for agentic AI as it enters our lives, acting independently? Explore its integration, ethics, and societal impact.
The post Are We Ready for the Rise of Autonomous Agentic AI? appeared first on Shiftmakers | Your Next-Gen Agency Partner.
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Tags: Marketing, Public Relations
How to Create A Message That Builds Trust And Gets Read
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September 18, 2024
Create meaningful messages by understanding your audience, using clarity, and ensuring authenticity to inspire engagement.
The post How to Create A Message That Builds Trust And Gets Read appeared first on Shiftmakers | Your Next-Gen Agency Partner.
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Tags: Marketing, Public Relations
5 Affordable AI Tools for Solo PR Pros to 10X Productivity
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August 20, 2024
Are you a PR pro looking to boost your productivity without breaking the bank? Here are 5 affordable AI tools that can help you 10X your performance. From AI assistants that generate content in minutes, to media monitoring systems that keep you ahead of trends, these tools are a game-changer. Start
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7 Powerful AI Tools to Transform PR Agency Workflows
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August 05, 2024
AI tools can streamline workflows and enhance performance.
The post 7 Powerful AI Tools to Transform PR Agency Workflows appeared first on Shiftmakers | Your Next-Gen Agency Partner.
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5 Ways AI is Transforming University Administration
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July 24, 2024
AI is transforming university administration by streamlining document management, automating tasks, offering 24/7 virtual assistance, and using predictive analytics for smarter decision-making. Learn how universities are using AI to improve response times, reduce summer melt, and enhance cybersecuri
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Tags: Marketing, Public Relations, Predictive Analytics
7 Proven Frameworks to Craft Irresistible Headlines
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July 04, 2024
Crafting compelling headlines is essential to make your content stand out in the crowded digital landscape. The power of effective headline strategies can engage and expand your audience. Discover 7 proven frameworks that will transform your headlines into irresistible magnets for readers. From the
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Tags: Marketing, Public Relations
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What to Automate (and Avoid) When Scaling a Business
