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James Tenser

Tucson, United States

B2B Expert Storyteller Jamie Tenser has spent a lifetime explaining how consumer goods are made, marketed, moved and merchandised. Part business journalist, part media ecologist, all retail nerd, he has relentless fascination with the world’s most pervasive industry. As a lead editor at The Discount Merchandiser, VisionMonday, Supermarket News, BrandMarketing and VStoreNews, he broke stories and unpacked innovations that defined food, drug, mass, specialty and e-commerce. He was named a Top Retail Expert by RETHINK Retail in 2023-25. In his consulting practice, VSN Strategies, and as a long-standing member of the RetailWire BrainTrust, he continues to offer his uniquely informed perspective on all things retail.

Available For: Advising, Authoring, Consulting, Speaking
Travels From: Tucson, AZ
Speaking Topics: "The Five Senses of In-Store"; "Shopper Media Reality: Why It's Time to Re-Think Retail Media Networks" ; "Flip the Funnel: Fundamentals of B2B Expert

James Tenser	Points
Academic	0
Author	62
Influencer	44
Speaker	0
Entrepreneur	0
Total	106

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Areas of Expertise

Business Strategy

Coaching

Creativity

Customer Experience 30.90

Customer Loyalty

Digital Transformation 30.77

Emerging Technology

IoT

Marketing

Public Relations

Retail 34.49

Robotics

Sales

Supply Chain

Industry Experience

Consumer Products

Hospitality

Media

Other

Retail

Wholesale Distribution

Publications

2 Article/Blogs

Join the Fight Against Blood Cancer
LinkedIn
October 20, 2020

We all have faced a personal battle with blood cancer. In my case it's been 7+ years of survivorship with Multiple Myeloma, and I confess, I'm kind of mad about it.

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Tags: Retail

Tech Innovation or Consumer Change: Which Came First?
LinkedIn
April 19, 2019

The expansion of omnichannel retailing presents our industry with a chicken-and-egg problem: Does consumer behavior drive changes in retail technology or does retail technology drive changes in consumer behavior?

See publication

Tags: Retail

1 Book

Tenser's Tirades: Essays on the Dot-Com Retail Phenomenon 1996-2001
First Books Library
September 01, 2001

Tenser’s Tirades documents the obsession of self-styled author/consultant/evangelist James Tenser with the astonishing phenomenon of dot-com retailing. This collection of 32 essays appeared over a period of about five years in a dozen leading retail trade periodicals. Collectively, they track the early promise, exhilarating rise and stunning demise of born-for-the-Web retailing through a series of snapshots taken in the moment. As one of the earliest observers to grasp and comment upon the unvarnished realities of e-retailing, Tenser was right more often than he was wrong, but as these rants reveal, he never kept his opinions to himself.

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Tags: Customer Experience, Digital Transformation, Retail