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Danny Wareham
Culture & Engagement Director at Firgun Ltd
Stoke-On-Trent, United Kingdom
#HappyBeesMakeTastyHoney | Psychologist | Coach | Speaker | Using psychology to create high-performing leaders, cultures, and teams
Danny believes that happy bees make tasty honey: If we have the right culture, leadership, support and strategy, then high performance becomes a side effect.
He is an organisational psychologist who specialises in leadership, culture and personality – with a particular focus on narcissism, psychopathy and Machiavellianism, and why they’re not always maladaptive.
An accredited coach, speaker, psychometrician, and a published academic researcher, Danny’s clients include WorldPay, M&G Investment Bank, and LEGO.
Available For: Advising, Authoring, Consulting, Speaking Travels From: Stoke on Trent, UK
Speaking Topics: Culture, Employee Engagement, Leadership, Constellation Leadership
Speaking Fee
$1,700 (In-Person)
Danny Wareham
Points
Academic
90
Author
245
Influencer
63
Speaker
168
Entrepreneur
155
Total
721
Points based upon Thinkers360 patent-pending algorithm.
Pleasure & Procrastination: How personality shapes our struggles with time
ResearchGate
May 10, 2025
Procrastination. Why does it happen? Why can it be pleasurable? And what part does your personality play? This article discusses the psychology of productive avoidance and procrastination.
Beyond the Birthday: Why Generational Stereotypes Harm Organisational Culture
ResearchGate
May 03, 2025
Research consistently shows that there is more variety within generations than between them. But that doesn't seem to prevent us from holding views about Boomers, Gen-Z or other age groups. This paper discusses generational differences and the psychology behind those beliefs.
One lump or two? Incentives and the psychology of motivation
ResearchGate
April 27, 2025
Using only financial incentives for performance can be like using only fast food for food: It might seem to work well in the short-term, but its sustainability will leave you feeling hungry and under-nourished. This article discusses motivation and the psychology of incentives.
The Conductor's Choice: Hospitality vs Service in Employee Engagement
ResearchGate
April 27, 2025
Can we redefine employee experience as a form of hospitality, rather than as a service? Instead of seeing it as transactional, made up of the individual employee touchpoints, is there value in redefining from what we do to how we make people feel? This paper discusses this and the psyhological benefits of hospitality over service as an employee model.
Fake it 'til you break it? The emotional toll of the contact centre
ResearchGate
April 20, 2025
You've got a "screamer". But you've got to fake empathy, pretend that you care and do it all again - 30+ times a day. This article discusses the psychological impact of emotional fakery in contact centres and its impact on advisers.
The Great Campfire and the Rising River: A Story of Trust in Hybrid Teams
ResearchGate
April 13, 2025
In a hybrid world, we don't need binoculars; we need bridges. This article discusses the psychology of trust in remote and hybrid environments - specifically within contatc centre environments
"I hate HR": The myth of the toxic workplace
ResearchGate
April 13, 2025
Things that are toxic are toxic to all at all times. Yet toxic workplaces are described regularly - despite some individuals thriving in them.
This paper discusses whether toxic workplaces exist and argues that toxicity is individual and driven by our personal psychology.
When Accents Are Erased: Are We Fixing Bias or Fuelling It?
ResearchGate
March 30, 2025
With Teleperformance's announcement that it is using a real-time AI accent Translator to "soften" Indian accents in the call centre, this article discusses the biases and psychology of the approach
When the Wolf Needs Applause: Power, Narcissism, and the Cruelty of the Insecure
ResearchGate
March 23, 2025
Following the Zelensky/Trump White House meeting, this article examines the psychological processes of low intelligence and grandiose narcissism, and the social dynamics of ingroup/outgroup in the realtionship.
Leadership Lies: The debunked theories still running your workplace
ResearchGate
March 16, 2025
Despite numerous studies debunking many of the in-practice approaches in leadership today, these practices still prevail. From VAK learning styles ot Myers-Briggs Type indicator being untilised for talent selection, the pseudoscience of these approaches is still not only used but sought after. This article discusses the psychological biases that encourage the continuation of these debunked approaches.
Strategic Marketing Plan for Vodafone Hybrid Broadband Services in UK Rural Areas
ResearchGate
August 01, 2023
Proposal for new consumer segmentation for a fixed and mobile broadband proposition in rural areas, analysing the macro and micro environments, and developing a marketing mix to meet the segment needs
Increasing Vodafone UK Broadband Market Penetration through Cultural Change Initiatives
ResearchGate
July 01, 2023
This study analyses the cultural paradigm within the sales departments of the case organisation, Vodafone UK, and sets out an approach to apply cultural change initiatives to the operational function to improve broadband sales penetration
Critical analysis of Vodafone annual accounting
ResearchGate
December 01, 2022
Critical analysis of the financial performance of Vodafone, based on the accounting information in the annual report, including discussion of benefits and drawbacks of using annual budgets and their relevance to Vodafone via a balanced scorecard
Jobs for life
Leadership Edge Journal
April 01, 2025
Article contribution to EDGE Journal magazine - the quarterly journal of the Institute of Leadership - discussing organisational alumni.
This is the idea that we re-think the offboarding process and take learnings from how universities approach this.
Constellation Leadership
Leadership Edge Journal
October 01, 2024
Featured article EDGE Journal magazine - the quarterly journal of the Institute of Leadership - discussing academic research into Constellation Leadership
Business networking awards winner - 2025
Chapter Member of the Year
Unsung Hero Award
Biggest Contibutor to Growth and Change
The Emerald Award
Regional Member of the Year
Finalist: The Institute Advocate of the Year Award
The Institute of Leadership
October 17, 2024
The Institute of Leadership is the professional membership body for an active, international community of over 50,000 leaders, managers, coaches and mentors – but they are much more than a professional body.
They create world–class tools, deliver award–winning e–learning and undertake practical research to help unlock individual leadership potential.
Creating Constellations: The influence of Constellation Leadership on Agile methodology-led project delivery success
ResearchGate
July 01, 2023
Can the environment replace the requirement for a physical leader? This study proposes a conceptual framework for a new leaderless Constellation Leadership model, and tests its applicability within the context of the project methodology, Agile.
Creating Constellations: The influence of Constellation Leadership on Agile methodology-led project delivery success
ResearchGate
June 01, 2023
Can the environment replace the requirement for a physical leader? This study proposes a conceptual framework for a new leaderless Constellation Leadership model, and tests its applicability within the context of the project methodology, Agile.
Stop giving great service
Call & Contact Centre Expo
July 15, 2025
In the age of customer delight, many brands chase viral “wow” moments - grand gestures, surprise upgrades, over-the-top personalisation.
But are those really what earn long-term loyalty?
In this provocative session, organisational psychologist Danny Wareham will explore how the brain’s social triggers influence customer behaviour and decision-making.
Join us to rethink what customer experience, and why not giving great service might just be great service.
Why procrastination is pleasurable
Staffordshire Chamber of Commerce
May 29, 2025
Join organisational psychologist Danny Wareham to discuss more about personality and culture, and why it might be influencing what you choose to do in your business - without you realising.
Webinar: That’s such a Picses thing to say
The Judge Club
April 08, 2025
From reading tea leaves to looking at the stars, we have always been fascinated by personality and how we relate to each other.
But what is personality and why does it matter in business, relationships and life?
Organisational Psychologist and Judge Club member, Danny Wareham, unpacks the subject, delves into its history, and shares how personality influences our decisions, behaviours, appetite to risk, culture, and our leadership approaches.
What does it mean to be a good team leader in the Contact Centre?
DTX & UCX Manchester
April 02, 2025
How can leaders guide teams through technology implementation and change?
How can technology help leaders with workforce management optimisation strategies?
Are traditional metrics still relevant? How can you measure agent productivity and customer satisfaction in a meaningful way?
Cracking the Personality Code
Positive HR Forum
March 20, 2025
During this session we empowered HR leaders to manage behaviours by “Cracking the Code” – Using Personality Profiling to Foster Harmony and Productivity.
Our speaker was Danny Wareham from Firgun who explored the fascinating world of personality profiling and how we can use these insights to create positive work cultures.
Leadership academic Peter Stogdill famously said that there are:
“almost as many definitions of leadership as there are people who have attempted to define it.”
No wonder leadership teams, individual leaders, and those in management positions whom are called upon to lead can find themselves in situations where it might not be clear on what’s requried of them, the situation or their followers.
Drawing on academic research and over 25-years of experience, Danny illuminates the subjects of management, leadership, followership and teamship – including the mindset myths we may have adopted.
The Impact of Personality in Business
Staffordshire Chamber of Commerce
January 30, 2025
Keynote to Chamber fo Commerce members to help understand the impact of individual differences and our perceptions of the world, performance and others
Henley Centre for Leadership Learning Event: Can Leadership be Leader-less?
Henley Business School
November 20, 2024
With today's complex organisations facing a range of responsibilities, challenges and pressures, having a single leader possessing every attribute for every situation is no longer a realistic expectation. The newly academically researched and proposed model of 'constellation leadership' suggests that the leadership role does not have to be played by an individual. Whilst shared and distributed leadership models have been proposed before, constellation leadership suggests that each professional is a 'star', surrounded by other 'stars' in a dynamic network to achieve a specific goal.
Are culture and engagement pointless? Probably
Call & Contact Centre Expo
November 13, 2024
Culture is the most influential aspect in your business. It nurtures behaviours and guides decisions. It determines unwritten rules, what's allowed and what's excluded. Yet many organisations don't realise the power and reach it has across our biggest competitive advantage: our people
Culture as a driver of health and safety
NSHSG
August 07, 2024
How do we create a culture that encourages the adherence to h&s policies?
Danny discusses the impact of vision, strategy, values and behaviours in nurturing safer workplaces
Creating Constellations: The future of leadership?
Institute of Leadership
July 24, 2024
Leadership theories have their roots in the mills of the industrial revolution.
Whilst today’s complex, matrixed and hybrid organisations look vastly different, many of our leadership approaches keep a foot in the past.
What if these leadership qualities could be found in something other than a person? What if the environment – the culture – can provide leadership?
Danny’s proposal for this model has been researched, tested and academically published – and its findings offer a surprising glimpse into the potential future of leadership.
The Contact Centre Leader's Guide to Thriving in the Hybrid Era
MaxContact
May 29, 2024
The contact centre landscape has shifted, with hybrid working models and advanced technologies like AI now the norm. However, while 50% of agents now work in a hybrid setting, a recent study by Sensee highlights that only 5% of contact centre leaders find it easy to manage agent performance and training in this new environment. This indicates that while the way of working has evolved, leadership approaches haven't kept up at the same pace. With so many new developments, it can be difficult for leaders to keep their finger on the pulse.
In this insightful webinar, our expert panellists, Danny Wareham and Helen Beaumont Manahan, will provide you with a one-stop guide to driving peak performance in your hybrid contact centre. From leveraging new AI technologies to streamline operations, to engaging and motivating your teams for consistently excellent customer experiences – whether they’re in the office or remote.
As the contact centre landscape evolves, staying ahead is essential. In February 2024, MaxContact hosted an evening event in Manchester full of insightful talks and networking for the contact centre industry. We explored the latest trends and emerging technologies shaping the future of the contact centre.
The Future Contact Centre – AI, Automation & The Agent Experience
- The AI-assisted agent: How AI is changing customer support.
- Balancing automation with human empathy in the contact centre.
- Overcoming AI adoption challenges and ensuring a seamless transition.
- Training the workforce for the contact centre of the future.
Cultivating Commitment: Building Culture, Retention and Development
Call & Contact Centre Expo
November 23, 2023
Panel discusison exploreing how investing in employee development initiatives can elevate customer experience, drive loyalty and ultimately boost business success.
Your CEO might be a narcissist...But don't panic (yet)
The Elephant in the Org
April 16, 2025
We’re going dark… but in a totally self-aware, psychologically fascinating kind of way.
This week on The Elephant in the Org, we’re diving into the Dark Triad — narcissism, psychopathy, and Machiavellianism — and how these personality traits show up in leadership. Our guest, the brilliant Danny Wareham (organisational psychologist, coach, and self-proclaimed bee-lover), joins us to unpack why some of these traits might actually be… useful? In the right context, of course.
The Power of Personality
The Institute of Leadership
February 26, 2025
Deputy CEO Melanie Robinson is joined by organisational psychologist and accredited coach Danny Wareham to explore the powerful connection between personality and leadership. Together, they discuss what sets managers apart from leaders, examine the impact of ‘Dark Triad Traits’ in leadership, and uncover the unique meaning behind Firgun.
What no one tells you about building culture
The Visible Leader
January 07, 2025
In this episode, I had the pleasure of chatting with Danny Wareham, an organisational psychologist, coach, and speaker with over 25 years of experience. We took a deep dive into organisational culture - what it is, what it isn’t, and the common missteps leaders make when trying to improve it. Danny has such a wealth of experience and shared incredible insights on how to align culture with strategy to get real results.
We covered answers to questions, like:
Why isn’t creating a “fun” workplace enough to drive success?
What’s the real purpose of organisational culture, and how can leaders use it as a tool?
When does communication actually undermine engagement?
Why do we still think pay is a motivator when all the evidence says otherwise?
How can leaders step back and focus on leading environments instead of people?
Is it possible to grow a business without a leader?
Charleh with Friends
November 22, 2024
In this episode, I had the pleasure of chatting with Danny Wareham, an organisational psychologist, coach, and speaker with over 25 years of experience. We took a deep dive into organisational culture - what it is, what it isn’t, and the common missteps leaders make when trying to improve it. Danny has such a wealth of experience and shared incredible insights on how to align culture with strategy to get real results.
We covered answers to questions, like:
Why isn’t creating a “fun” workplace enough to drive success?
What’s the real purpose of organisational culture, and how can leaders use it as a tool?
When does communication actually undermine engagement?
Why do we still think pay is a motivator when all the evidence says otherwise?
How can leaders step back and focus on leading environments instead of people?
A leaderhsip revolution: A conversation on language, values & dynamic leadership
Culture Crush
October 31, 2024
In this episode, host Dan Dowman is joined by psychologist and culture shaper Danny Wareham. They dive deep into the power of language, leadership dynamics, and the role of organisational culture in driving success.
Danny introduces his innovative "Constellation Leadership" framework, where leadership is fluid, based on context and expertise rather than rigid hierarchies.
Together, they discuss how language shapes thought, the limitations of traditional values, and the practical steps leaders can take to cultivate a dynamic and adaptive work environment.
Culture Crush
Automattic
️ For your innovative recruitment process that aligns perfectly with your mission.
SF Recruitment
️ For your mastery of ‘job crafting’ and creating bespoke roles that enhance employee performance.
Takeaways
Leadership doesn’t have to be hierarchical. In the right context, culture can lead teams autonomously.
Values can become restrictive and weaponised; focusing on behaviours that align with organisational goals is more impactful.
Language shapes how we see and navigate the world—changing the words we use in leadership can unlock new ways of thinking.
Organisational complexity slows decision-making and agility; simplifying structures and empowering teams can drive innovation.
Culture is a strategic tool—leaders must intentionally shape it to guide behaviours towards success.
Soundbites
"Culture is like the wind—it can either push you forward or make everything harder."
"Values aren't virtues. They’re subjective and miss context. What matters is the behaviour you want to see."
"When you know the goal and the rules of engagement, you don’t always need a person to lead—culture can lead."
"We are what we do, not what we say. Focus on behaviours, not slogans."
"Leadership is fluid. The right person for the right task at the right time."
This month, Danny Wareham, engagement director with Firgun, takes over the CX Lore Podcast to interview Saira Demmer, CEO of SF Recruitment and CX leader, who has been winning plaudits and awards for model of people-powered success.
The pair chat about empowering team members, reducing staff churn and forming lasting business relationships with clients.
Happy Bees Make Tasty Honey
The Culture Hack
May 03, 2024
Danny is the Founder of Firgun, a specialist consultancy who help organisations to nurture high-performing leaders, teams and cultures. He’s an awesome business psychologist, coach, and speaker.
In this conversation, Matt and Danny discuss:
How to get buy-in for culture initiatives through quick wins
Aligning culture to organisational strategy
TalkTime with MaxContact
March 01, 2023
Danny has over 25 years of experience in contact centre environments across retail, telecommunication, and fintech sectors. He is passionate about creating spaces where people belong and where job fulfilment is a fundamental right. He was previously a Communications and Employee Engagement Manager at Vodafone, the Founder of DataMouse.biz, and a Customer Relations Manager at Argos.
Danny Wareham is an expert on culture and in this enlightening episode shares his mantra's and tips on installing a great culture in your organisation.
How do the best managers build trust and cooperation?
TheInquisitor
August 16, 2022
Danny Wareham is CEO of Firgun. Firgun is slang in Hebrew for taking delight in the joy of others. It is the opposite of schadenfreude. Danny's approach to life and business is how do always set others up to succeed. And it is a remarkably effective strategy that help you make friends, build bridges and find common ground.
In the 411th episode of #TheInquisitorPodcast, Danny provokes you to think deeply. An insightful, demanding and substantial conversation packed with practical questions, challenging answers and unvarnished truths.
Webinar: AI & the Agent – Are we ready?
Sudale Search
April 09, 2025
Over the past 12 months, AI has dominated conversations, with businesses racing to implement new technology to enhance customer experience, drive efficiency, and reduce costs. But as automation takes over routine tasks, contact centre agents are facing a major shift.
Their roles are becoming more complex, dealing with emotionally charged interactions, heightened customer expectations, and minimal wrap times. This raises a critical question for contact centre leaders:
️ Do we need to rethink hiring to prioritise emotionally intelligent candidates?
️ And just as importantly, how do we support and protect these agents in an increasingly high-pressure environment?
Culture/Engagement Connection - The Business Brunch
The Business Brunch
March 20, 2023
How can customer engagement improve through internal company culture evolution?
Many companies look at these metrics as being separate:
• “Improve customer engagement” is a business development/marketing focus.
• Human Resources and line managers are charged with internal culture.
The lack of cross-over in these initiatives is a missed opportunity!
How can we get maximum results with minimum effort? Our special guest, Danny Wareham (Firgun founder) has answers. Danny will be in the virtual spotlight this week, as we gain some top tips for optimising customer engagement AND company culture. (The added bonus is improved employee engagement!)
Are you a Psychopathic Leader?
The Mind Management Mentors Podcast
April 28, 2025
Welcome to The Mind Management Mentors Podcast, hosted by the insightful Cuddy Cudworth. In this episode, we’re joined by a very special guest—move over Simon Sinek—because we’re welcoming Danny Wareham, your Business Psychologist and expert in understanding personalities within business structures.
So How Do We Make Happier Bees in the Business Framework so we get Sweeter Honey?
We’re diving deep into how business environments and personality psychology play a critical role in building thriving workplace cultures. Danny reveals how traits like psychopathy, narcissism, and negative personalities—traits we all carry to some degree—can be effectively managed to level up your business structure and workplace dynamic.
Why Authenticity Matters
Javelin Content
January 29, 2025
Authenticity—it’s the buzzword of the decade. But are we doing it right?
29/1/25 at 12:30 PM (UK time), MarketPulse brings you a one-off video with Paul and organisational psychologist Danny Wareham. Together, they unpack the myths and realities of authenticity in leadership, marketing, and life.
What to expect:
• Can you scale authenticity without losing your personal touch?
• How self-awareness can protect you from tripping over your own strengths.
• Why storytelling isn’t manipulation when done ethically.
If you’re a leader, marketer, or entrepreneur, don’t miss this deep dive into the psychology of authenticity.
Happy bees make tasty honey | The Culture Hack | EP10
Culture Click
May 03, 2024
Danny is the Founder of Firgun, a specialist consultancy who help organisations to nurture high-performing leaders, teams and cultures. He’s an awesome business psychologist, coach, and speaker.
In this conversation, Matt and Danny discuss:
How to get buy-in for culture initiatives through quick wins
What actually makes a ‘good’ or ‘bad’ culture
A real case study of turning around culture
The Franchise Show - Franchise Culture
The Franchise Show
November 23, 2023
Join the conversation as we discuss Franchise Culture with the one and only Danny Wareham, Danny runs a wonderful organisation called Firgun and he specialises in creating purposeful cultures that deliver strategies in a positive way, I am keen to understand the best way to create a positive cuture in a franchise
Leaders. Managers. Coaches. You need a SCARF
CallCentreHelper Magazine
March 03, 2025
Status is a prime social motivator of behaviour. This paper discusses David Rock's SCARF model in teh context of contact centres, illuminating the challenges with motivation and social norming.
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
The Tightrope Walker: Balancing Psychological Safety and Accountability in High-Performance Teams
Jobs for life
Constellation Leadership
Firgun Ltd
Chapter Member of the Year
People & Culture Association
Finalist: The Institute Advocate of the Year Award
Creating Constellations: The influence of Constellation Leadership on Agile methodology-led project delivery success
Stop giving great service
Why procrastination is pleasurable
Webinar: That’s such a Picses thing to say
What does it mean to be a good team leader in the Contact Centre?
Cracking the Personality Code
Leadership is a joke
The Impact of Personality in Business
Henley Centre for Leadership Learning Event: Can Leadership be Leader-less?
Managing a Multi-Generational Workforce
Are culture and engagement pointless? Probably
Culture as a driver of health and safety
Creating Constellations: The future of leadership?
The Contact Centre Leader's Guide to Thriving in the Hybrid Era
Trust in a Hybrid World
Afterwork
Is culture pointless? Probably...
Business Spotlight - Danny Wareham
CXA Annual Conference 2025
Cultivating Commitment: Building Culture, Retention and Development
Your CEO might be a narcissist...But don't panic (yet)
The Power of Personality
What no one tells you about building culture
Is it possible to grow a business without a leader?
A leaderhsip revolution: A conversation on language, values & dynamic leadership
People powered success
Happy Bees Make Tasty Honey
Aligning culture to organisational strategy
Culture & Bees
How do the best managers build trust and cooperation?
Webinar: AI & the Agent – Are we ready?
Culture/Engagement Connection - The Business Brunch
Why Authenticity Matters
Happy bees make tasty honey | The Culture Hack | EP10
The zebra knows: How groupthink silences innovation and shields the herd
Next Customer Experience Summit, Manchester
UK Employee Experience Awards
