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Danny Wareham

Culture & Engagement Director at Firgun Ltd

Stoke-On-Trent, United Kingdom

Danny believes that happy bees make tasty honey.
With a purposeful culture, strategy and support systems, high performance becomes a side effect.

He is a psychologist, author, accredited coach, and psychometrician whose work lies at the intersection of leadership, culture and personality, with a focus on individual differences – especially the “dark triad” traits of narcissism, psychopathy, and Machiavellianism.

An expert in culture and leadership dynamics, Danny has been recognised among the Global Top 25 Thought Leaders on Culture and the Top 50 in Leadership and has spent nearly 30-years in contact centre, retail and fintech industries, designing cultures, leadership systems, and strategies in which energy, clarity, and collaboration multiply success.

He is the founder of Firgun, a consultancy whose Hebrew name captures his core motivation: “the genuine, sincere and pure happiness for another person’s accomplishment or experience”, whose clients include Worldpay, M&G Investment Bank, and LEGO.

He lives in Stoke-on-Trent, UK, with his partner, Charlene.

Available For: Advising, Authoring, Consulting, Speaking
Travels From: Stoke on Trent, UK
Speaking Topics: Culture, Employee Engagement, Leadership, Constellation Leadership

Speaking Fee $1,700 (In-Person)

Danny Wareham Points
Academic 110
Author 388
Influencer 75
Speaker 183
Entrepreneur 160
Total 916

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: <$1,000
Average Hourly Rate: $200-$300
Number of Employees: 1-10
Company Founded Date: 2021

Areas of Expertise

AI 30.15
AI Ethics 30.39
Business Strategy 30.67
Coaching 33.02
Culture 45.60
Customer Experience 30.14
Design 40.14
Finance 30.93
Health and Safety 32.62
Leadership 41.86
Management 33.12
Social 33.32
Supply Chain 30.15

Industry Experience

Cross Industry

Publications

2 Academic Certifications
MSc Organisational Psychology
University of Wolverhampton, UK
September 01, 2023
Masters in Industrial and Organisational Psychology, passed with Distinction

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Tags: Leadership

MBA (Psychology)
University of Wolverhampton, UK
September 01, 2023
Masters in Business Adminsitration (psychology), passed with Distinction

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Tags: Leadership

14 Academic Whitepapers
Pleasure & Procrastination: How personality shapes our struggles with time
ResearchGate
May 10, 2025
Procrastination. Why does it happen? Why can it be pleasurable? And what part does your personality play? This article discusses the psychology of productive avoidance and procrastination.

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Tags: Culture, Leadership

Beyond the Birthday: Why Generational Stereotypes Harm Organisational Culture
ResearchGate
May 03, 2025
Research consistently shows that there is more variety within generations than between them. But that doesn't seem to prevent us from holding views about Boomers, Gen-Z or other age groups. This paper discusses generational differences and the psychology behind those beliefs.

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Tags: Culture, Leadership

One lump or two? Incentives and the psychology of motivation
ResearchGate
April 27, 2025
Using only financial incentives for performance can be like using only fast food for food: It might seem to work well in the short-term, but its sustainability will leave you feeling hungry and under-nourished. This article discusses motivation and the psychology of incentives.

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Tags: Culture, Leadership

The Conductor's Choice: Hospitality vs Service in Employee Engagement
ResearchGate
April 27, 2025
Can we redefine employee experience as a form of hospitality, rather than as a service? Instead of seeing it as transactional, made up of the individual employee touchpoints, is there value in redefining from what we do to how we make people feel? This paper discusses this and the psyhological benefits of hospitality over service as an employee model.

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Tags: Culture, Leadership

Fake it 'til you break it? The emotional toll of the contact centre
ResearchGate
April 20, 2025
You've got a "screamer". But you've got to fake empathy, pretend that you care and do it all again - 30+ times a day. This article discusses the psychological impact of emotional fakery in contact centres and its impact on advisers.

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Tags: Culture, Leadership

The Great Campfire and the Rising River: A Story of Trust in Hybrid Teams
ResearchGate
April 13, 2025
In a hybrid world, we don't need binoculars; we need bridges. This article discusses the psychology of trust in remote and hybrid environments - specifically within contatc centre environments

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Tags: Culture, Leadership

"I hate HR": The myth of the toxic workplace
ResearchGate
April 13, 2025
Things that are toxic are toxic to all at all times. Yet toxic workplaces are described regularly - despite some individuals thriving in them.
This paper discusses whether toxic workplaces exist and argues that toxicity is individual and driven by our personal psychology.

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Tags: Culture, Leadership

When Accents Are Erased: Are We Fixing Bias or Fuelling It?
ResearchGate
March 30, 2025
With Teleperformance's announcement that it is using a real-time AI accent Translator to "soften" Indian accents in the call centre, this article discusses the biases and psychology of the approach

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Tags: AI, Culture, Leadership

When the Wolf Needs Applause: Power, Narcissism, and the Cruelty of the Insecure
ResearchGate
March 23, 2025
Following the Zelensky/Trump White House meeting, this article examines the psychological processes of low intelligence and grandiose narcissism, and the social dynamics of ingroup/outgroup in the realtionship.

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Tags: Culture, Leadership

Leadership Lies: The debunked theories still running your workplace
ResearchGate
March 16, 2025
Despite numerous studies debunking many of the in-practice approaches in leadership today, these practices still prevail. From VAK learning styles ot Myers-Briggs Type indicator being untilised for talent selection, the pseudoscience of these approaches is still not only used but sought after. This article discusses the psychological biases that encourage the continuation of these debunked approaches.

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Tags: Culture, Leadership

Strategic Marketing Plan for Vodafone Hybrid Broadband Services in UK Rural Areas
ResearchGate
August 01, 2023
Proposal for new consumer segmentation for a fixed and mobile broadband proposition in rural areas, analysing the macro and micro environments, and developing a marketing mix to meet the segment needs

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Tags: Culture, Supply Chain

Increasing Vodafone UK Broadband Market Penetration through Cultural Change Initiatives
ResearchGate
July 01, 2023
This study analyses the cultural paradigm within the sales departments of the case organisation, Vodafone UK, and sets out an approach to apply cultural change initiatives to the operational function to improve broadband sales penetration

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Tags: Culture

Critical analysis of Vodafone annual accounting
ResearchGate
December 01, 2022
Critical analysis of the financial performance of Vodafone, based on the accounting information in the annual report, including discussion of benefits and drawbacks of using annual budgets and their relevance to Vodafone via a balanced scorecard

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Tags: Finance, Leadership

How accurate are personality tests? Evaluating Myers-Briggs Type Indicator
ResearchGate
June 01, 2022
An academic essay, critically analysing the Myers-Briggs Type Indicator framework in assessing personality

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Tags: Coaching, Culture, Leadership

1 Ambassador
UK Employee Experience Awards
UK EXAs
February 19, 2025

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Tags: Culture, Leadership

251 Article/Blogs
Phycology
Import from wordpress feed
December 01, 2025
I’m a psychologist.Not a phycologist. I don’t study algae. But maybe I should, because I spend a lot of time […]

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Tags: Culture, Leadership, Management

Bad ingredients or bad cooking?
Import from wordpress feed
November 27, 2025
Maybe I needed different eggs?Or possibly better quality flour?Perhaps I should invest in a shallower cake tin, or swap honey […]

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Tags: Culture, Leadership, Management

Team unison or harmony
Import from wordpress feed
November 15, 2025
When you think of high-performing teams, do you picture them working in Unison or Harmony? ???? Unison is when all […]

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Tags: Culture, Leadership, Management

Institute Advocate of the Year
Import from wordpress feed
November 13, 2025
60 seconds with the finalists: Institute Advocate of the Year The Leadership Awards 2025 are tomorrow, and what better way […]

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Tags: Culture, Leadership, Management

Who leads when the leader isn’t in the room?
Import from wordpress feed
November 13, 2025
Have you ever wondered who leads when the leader is not in the room? I have.So much so, that I […]

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Tags: Culture, Leadership, Management

Psychometrics Fest
Import from wordpress feed
November 12, 2025
Five Reasons for attending the Psychometrics Fest:1 – Learn how to get more more value from assessments ???? on an […]

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Tags: Culture, Leadership, Management

Positive HR Forum
Import from wordpress feed
November 12, 2025
We’re counting down to our November Positive HR Forum, where we’ll be diving into “Confidence at the Core: Conquering Imposter […]

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Tags: Culture, Leadership, Management

When Elvis met Tom
Import from wordpress feed
November 11, 2025
Elvis met Tom Jones in 1965, and they went on to share stages across the world – including The Flamingo […]

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Tags: Culture, Leadership, Management

Call & Contact Centre
Import from wordpress feed
November 10, 2025
It’s that time of year again!Contact Centre Expo, co-located with Customer Experience Expo UK is back next week.

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Tags: Culture, Leadership, Management

Walking the talk
Import from wordpress feed
November 04, 2025
Culture and Toxicity. I couldn’t not shout out my wonderful HR colleagues, when discussing culture and toxicity in leadership. Our old […]

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Tags: Culture, Leadership, Management

Books for treats day
Import from wordpress feed
October 31, 2025
Did you know that today is #BooksForTreatsDay? It’s a day to give the gift of knowledge, insight and imagination. That […]

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Tags: Culture, Leadership, Management

AfterWork with MaxContact
Import from wordpress feed
October 22, 2025
These are always great events for local contact centre leaders.Latest insights. Shared learnings. And no sales. If you’re in Manchester […]

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Tags: Culture, Leadership, Management

Is AI a Psychopath?
Import from wordpress feed
October 20, 2025
The voice is calm, measured, and warm. It’s the kind that leans in rather than lectures. It listens without interruption, […]

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Tags: Culture, Leadership

World Mental Health Day
Import from wordpress feed
October 10, 2025
5 years ago today – on World Mental Health Day – I got the news that I was being made […]

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Tags: Culture, Leadership, Management

Mindreading
Import from wordpress feed
October 09, 2025
Everyone has an idea of what a psychologist might be.But it’s usually not quite accurate. ???? We’re not therapists – […]

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Tags: Culture, Leadership, Management

Help Your Top Performers Soar Even Higher
Import from wordpress feed
September 15, 2025
One of the hidden risks in managing high performers is the equity imbalance that develops when they are continually asked […]

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Tags: Culture, Leadership, Management

It’s not magic launch
Import from wordpress feed
September 12, 2025
Superb evening with the sublime John Amaechi OBE. Well worth the journey south and always a genuine privilege to listen […]

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Tags: Culture, Leadership, Management

Farts cure cancer?
Import from wordpress feed
September 01, 2025
Farts cure cancer.Except they don’t. This is the issue with popular science.In an attempt to make it more accessible, the […]

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Tags: Culture, Leadership, Management

Coming soon: Book
Import from wordpress feed
August 29, 2025
The advanced reader group will receive their copy of my new book in the next few days. Around 280 pages […]

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Tags: Culture, Leadership, Management

Knowledge Sharing in Contact Centres
Import from wordpress feed
August 05, 2025
While it’s tempting to focus on encouraging agents to share knowledge more openly, we should also pause and ask: why […]

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Tags: Culture, Leadership, Management

The worst type of comment
Import from wordpress feed
July 29, 2025
My least favourite comment on LinkedIn:“Congrats Danny! ????” I get the intended sentiment. But it’s a one-click, pre-fabricated response provided […]

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Tags: Culture, Leadership, Management

I’m a cool psychologist
Import from wordpress feed
June 20, 2025
Great morning at a networking event.Networking introductions are always interesting… Everyone has an idea of what an organisational psychologist might […]

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Tags: Culture, Leadership, Management

Throwing litter
Import from wordpress feed
June 18, 2025
I used to throw litter at my brothers. It was childish. But there was a point.If it touched you last, […]

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Tags: Culture, Leadership, Management

Fiery red. Fiery Rainbow.
Import from wordpress feed
June 16, 2025
Isn’t it incredible?Just think about it for a moment. Just think about how complicated and complex you are. You know […]

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Tags: Culture, Leadership, Management

The Emperor’s Echo Chamber: When narcissistic leadership silences truth
Import from wordpress feed
June 15, 2025
In a marble hall with ceilings so high the sound of a whisper took its time returning, the emperor held […]

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Tags: Culture, Leadership

3 Board Memberships
Director Consultant
BNI
May 11, 2025
Regional Director Consultant for networking operations

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Tags: Culture, Leadership

Chapter President
BNI
April 10, 2024
Network chair and chapter president for Staffordshire

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Tags: Culture, Leadership

Secretary Tresurer, Assistant Coach and SM Manager
CHeshire Hornets
February 09, 2010
Head of operations, treasury and social media for Cheshire Hornets (CIC)

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Tags: Culture, Leadership, Social

1 Book
Constellation: Leadership reimagined for a connected age
Firgun Publishing
October 13, 2025
What if leadership didn't need a leader?
For decades, leadership studies have circled the same questions: how individuals influence, how authority is shared, how teams perform.
But what if the most effective form of leadership lies not in individuals at all, but in the spaces between them?

Constellation presents the first research into a model of leaderless leadership - where purpose, culture and context, rather than people at the top, become the guiding forces.

This ground-breaking study draws on psychology, organisational science, and fresh empirical evidence to reveal a revolutionary approach to leadership for a world too complex for hierarchies to keep pace.

This is not a reworking of old theories. It is a new map.

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Tags: Culture, Leadership

2 Book Chapters
Sleeping with a Mosquito: Can One Person Change Culture?
ResearchGate
April 03, 2025
"Just look on the bright side!" "No problems here. We want solutions!" This article discusses the psychology of toxic positivity.

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Tags: Culture

Growth or Fixed Mindset? It depends
dannywareham.com
November 21, 2024
Book chapter on growth vs fixed mindsets - challenging the belief that one is better than the other.

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Tags: Culture, Leadership

1 Citation
Jobs for life
Leadership Edge Journal
April 01, 2025
Article contribution to EDGE Journal magazine - the quarterly journal of the Institute of Leadership - discussing organisational alumni.
This is the idea that we re-think the offboarding process and take learnings from how universities approach this.

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Tags: Culture, Leadership

1 Conference Publication
Constellation Leadership
Leadership Edge Journal
October 01, 2024
Featured article EDGE Journal magazine - the quarterly journal of the Institute of Leadership - discussing academic research into Constellation Leadership

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Tags: Culture, Leadership

2 Founders
Firgun Ltd
Firgun Ltd
April 10, 2021
Firgun Ltd uses psychology to create high-performing teams, leaders and cultures via workshops, coaching and psychometric assessment tools.

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Tags: Culture, Leadership, Coaching

DataMouse Ltd
DataMouse
May 10, 2006
DataMouse provide web and graphic design for the 2.0 era, developing Wordpress platforms and custom PHP development

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Tags: Business Strategy, Culture, Design

2 Industry Awards
IoL Advocate of the Year
Institute of Leadership
November 14, 2025
The global IoL annual awards recohgnise contributions to leadership across the world.

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Tags: Leadership

Chapter Member of the Year
BNI
February 24, 2025
Business networking awards winner - 2025
Chapter Member of the Year
Unsung Hero Award
Biggest Contibutor to Growth and Change
The Emerald Award
Regional Member of the Year

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Tags: Culture

1 Industry Council Member
People & Culture Association
People and Culture Association
December 04, 2024
The PCA is as a global hub for the emerging people and culture profession.

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Tags: Culture

2 Influencer Awards
Institute of Leadership Awards 2025: Advocate of the Year
Institute of Leadership
November 14, 2025
The global IoL annual awards recohgnise contributions to leadership across the world.

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Tags: Leadership

Finalist: The Institute Advocate of the Year Award
The Institute of Leadership
October 17, 2024
The Institute of Leadership is the professional membership body for an active, international community of over 50,000 leaders, managers, coaches and mentors – but they are much more than a professional body.

They create world–class tools, deliver award–winning e–learning and undertake practical research to help unlock individual leadership potential.

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Tags: Leadership

3 Journal Publications
Smile Through It: The Hidden Cost of Toxic Positivity
ResearchGate
April 06, 2025
"Just look on the bright side!" "No problems here. We want solutions!" This article discusses the psychology of toxic positivity.

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Tags: Culture, Leadership

Creating Constellations: The influence of Constellation Leadership on Agile methodology-led project delivery success
ResearchGate
July 01, 2023
Can the environment replace the requirement for a physical leader? This study proposes a conceptual framework for a new leaderless Constellation Leadership model, and tests its applicability within the context of the project methodology, Agile.

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Tags: Culture, Leadership

Creating Constellations: The influence of Constellation Leadership on Agile methodology-led project delivery success
ResearchGate
June 01, 2023
Can the environment replace the requirement for a physical leader? This study proposes a conceptual framework for a new leaderless Constellation Leadership model, and tests its applicability within the context of the project methodology, Agile.

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Tags: Culture, Leadership

16 Keynotes
Stop giving great service
Call & Contact Centre Expo
July 15, 2025
In the age of customer delight, many brands chase viral “wow” moments - grand gestures, surprise upgrades, over-the-top personalisation.
But are those really what earn long-term loyalty?
In this provocative session, organisational psychologist Danny Wareham will explore how the brain’s social triggers influence customer behaviour and decision-making.
Join us to rethink what customer experience, and why not giving great service might just be great service.

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Tags: Culture, Customer Experience, Leadership

Why procrastination is pleasurable
Staffordshire Chamber of Commerce
May 29, 2025
Join organisational psychologist Danny Wareham to discuss more about personality and culture, and why it might be influencing what you choose to do in your business - without you realising.

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Tags: Coaching, Culture

Webinar: That’s such a Picses thing to say
The Judge Club
April 08, 2025
From reading tea leaves to looking at the stars, we have always been fascinated by personality and how we relate to each other.
But what is personality and why does it matter in business, relationships and life?

Organisational Psychologist and Judge Club member, Danny Wareham, unpacks the subject, delves into its history, and shares how personality influences our decisions, behaviours, appetite to risk, culture, and our leadership approaches.

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Tags: Culture, Leadership

What does it mean to be a good team leader in the Contact Centre?
DTX & UCX Manchester
April 02, 2025
How can leaders guide teams through technology implementation and change?
How can technology help leaders with workforce management optimisation strategies?
Are traditional metrics still relevant? How can you measure agent productivity and customer satisfaction in a meaningful way?

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Tags: Culture, Leadership

Cracking the Personality Code
Positive HR Forum
March 20, 2025
During this session we empowered HR leaders to manage behaviours by “Cracking the Code” – Using Personality Profiling to Foster Harmony and Productivity.

Our speaker was Danny Wareham from Firgun who explored the fascinating world of personality profiling and how we can use these insights to create positive work cultures.

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Tags: Culture, Leadership

Leadership is a joke
MaxContact
February 05, 2025
Leadership academic Peter Stogdill famously said that there are:
“almost as many definitions of leadership as there are people who have attempted to define it.”
No wonder leadership teams, individual leaders, and those in management positions whom are called upon to lead can find themselves in situations where it might not be clear on what’s requried of them, the situation or their followers.
Drawing on academic research and over 25-years of experience, Danny illuminates the subjects of management, leadership, followership and teamship – including the mindset myths we may have adopted.

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Tags: Culture, Leadership

The Impact of Personality in Business
Staffordshire Chamber of Commerce
January 30, 2025
Keynote to Chamber fo Commerce members to help understand the impact of individual differences and our perceptions of the world, performance and others

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Tags: Culture, Leadership

Henley Centre for Leadership Learning Event: Can Leadership be Leader-less?
Henley Business School
November 20, 2024
With today's complex organisations facing a range of responsibilities, challenges and pressures, having a single leader possessing every attribute for every situation is no longer a realistic expectation. The newly academically researched and proposed model of 'constellation leadership' suggests that the leadership role does not have to be played by an individual. Whilst shared and distributed leadership models have been proposed before, constellation leadership suggests that each professional is a 'star', surrounded by other 'stars' in a dynamic network to achieve a specific goal.

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Tags: Culture, Leadership

Managing a Multi-Generational Workforce
Positive HR Forum
November 14, 2024
Danny Wareham shared his insights on the Multigenerational Workforce, its challenges, and rewards - and whether it's a myth

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Tags: Culture, Leadership

Are culture and engagement pointless? Probably
Call & Contact Centre Expo
November 13, 2024
Culture is the most influential aspect in your business. It nurtures behaviours and guides decisions. It determines unwritten rules, what's allowed and what's excluded. Yet many organisations don't realise the power and reach it has across our biggest competitive advantage: our people

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Tags: Culture, Leadership

Culture as a driver of health and safety
NSHSG
August 07, 2024
How do we create a culture that encourages the adherence to h&s policies?
Danny discusses the impact of vision, strategy, values and behaviours in nurturing safer workplaces

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Tags: Culture, Health and Safety, Leadership

Creating Constellations: The future of leadership?
Institute of Leadership
July 24, 2024
Leadership theories have their roots in the mills of the industrial revolution.
Whilst today’s complex, matrixed and hybrid organisations look vastly different, many of our leadership approaches keep a foot in the past.
What if these leadership qualities could be found in something other than a person? What if the environment – the culture – can provide leadership?
Danny’s proposal for this model has been researched, tested and academically published – and its findings offer a surprising glimpse into the potential future of leadership.

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Tags: Culture, Leadership

The Contact Centre Leader's Guide to Thriving in the Hybrid Era
MaxContact
May 29, 2024
The contact centre landscape has shifted, with hybrid working models and advanced technologies like AI now the norm. However, while 50% of agents now work in a hybrid setting, a recent study by Sensee highlights that only 5% of contact centre leaders find it easy to manage agent performance and training in this new environment. This indicates that while the way of working has evolved, leadership approaches haven't kept up at the same pace. With so many new developments, it can be difficult for leaders to keep their finger on the pulse.

In this insightful webinar, our expert panellists, Danny Wareham and Helen Beaumont Manahan, will provide you with a one-stop guide to driving peak performance in your hybrid contact centre. From leveraging new AI technologies to streamline operations, to engaging and motivating your teams for consistently excellent customer experiences – whether they’re in the office or remote.

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Tags: Culture, Leadership

Trust in a Hybrid World
MaxContact
March 22, 2024
Private members speaking event, focused on the impact of hybrid and remote working - and the psychology of trust in remote teams

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Tags: Culture, Leadership

Afterwork
MaxContact
February 20, 2024
As the contact centre landscape evolves, staying ahead is essential. In February 2024, MaxContact hosted an evening event in Manchester full of insightful talks and networking for the contact centre industry. We explored the latest trends and emerging technologies shaping the future of the contact centre.

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Tags: Culture, Leadership

Is culture pointless? Probably...
UK Business Awards
December 07, 2023
UK Business Awards keynote to finalists and sponsors, focused on importance and influence of purposeful and intentional cultures

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Tags: Culture, Leadership

4 Media Interviews
60 seconds with… Danny Wareham
Institute of Leadership
November 04, 2025
Danny Wareham is an organisational psychologist, accredited coach, speaker, author and certified psychometrician. He was highly commended for the Institute Advocate of the Year Award 2025 at the Leadership Awards.

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Tags: Culture, Leadership

New author Danny says future business leadership could be written in the stars.
UK News Group
October 29, 2025
A Staffordshire-based organisational psychologist and business owner has plotted a new course for business leaders in his debut book.

Danny Wareham has helped scores of company owners, from micro-businesses to LEGO and WorldPay to build purposeful, people-focused workplaces.

Now the award-winning workplace culture expert is challenging organisations to “reimagine leadership for a connected age.”

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Tags: Culture, Leadership

UK Employee Experience Awards
Awards International
September 22, 2025
UK EX Awards judge and Lead Psychologist at Firgun, Danny Wareham, reveals the secrets to creating a workplace where great work happens, from aligning behaviours with strategy to clever little tweaks that boost collaboration and engagement.

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Tags: Culture, Leadership

Business Spotlight - Danny Wareham
Cross Rhythms City Radio
January 30, 2025
The Business Spotlight on Firgun - who help to create high-performing teams through improving workplace culture.

Founder and CEO, Danny Wareham, tells us more.

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Tags: Culture, Leadership

2 Panels
CXA Annual Conference 2025
CXA Annual Conference 2025
June 10, 2025
The Future Contact Centre – AI, Automation & The Agent Experience
- The AI-assisted agent: How AI is changing customer support.
- Balancing automation with human empathy in the contact centre.
- Overcoming AI adoption challenges and ensuring a seamless transition.
- Training the workforce for the contact centre of the future.

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Tags: AI, Culture, Leadership

Cultivating Commitment: Building Culture, Retention and Development
Call & Contact Centre Expo
November 23, 2023
Panel discusison exploreing how investing in employee development initiatives can elevate customer experience, drive loyalty and ultimately boost business success.

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Tags: Culture, Leadership

12 Podcasts
David's Diaries: Danny Wareham
David's Diaries
December 07, 2025
Nomadic beginnings, the journey to psychology, embracing ambiguity, making a societal difference, showing your workings and bringing people on the journey

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Tags: Culture, Leadership

What if leadership didn't need a leader?
Truth, Lies & Work
October 23, 2025
Al and Leanne talk to Danny Wareham, organisational psychologist and author of Constellation Leadership: Reimagined for a Connected Age, about why leadership might not need a single leader at all.


From Navy SEALs to small business teams, Danny’s research explores what happens when you remove the leader from the room — and discover that, in the right conditions, performance can actually increase.

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Tags: Culture, Leadership

Your CEO might be a narcissist...But don't panic (yet)
The Elephant in the Org
April 16, 2025
We’re going dark… but in a totally self-aware, psychologically fascinating kind of way.

This week on The Elephant in the Org, we’re diving into the Dark Triad — narcissism, psychopathy, and Machiavellianism — and how these personality traits show up in leadership. Our guest, the brilliant Danny Wareham (organisational psychologist, coach, and self-proclaimed bee-lover), joins us to unpack why some of these traits might actually be… useful? In the right context, of course.

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Tags: Culture, Leadership

The Power of Personality
The Institute of Leadership
February 26, 2025
Deputy CEO Melanie Robinson is joined by organisational psychologist and accredited coach Danny Wareham to explore the powerful connection between personality and leadership. Together, they discuss what sets managers apart from leaders, examine the impact of ‘Dark Triad Traits’ in leadership, and uncover the unique meaning behind Firgun.

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Tags: Culture, Leadership

What no one tells you about building culture
The Visible Leader
January 07, 2025
In this episode, I had the pleasure of chatting with Danny Wareham, an organisational psychologist, coach, and speaker with over 25 years of experience. We took a deep dive into organisational culture - what it is, what it isn’t, and the common missteps leaders make when trying to improve it. Danny has such a wealth of experience and shared incredible insights on how to align culture with strategy to get real results.
We covered answers to questions, like:

Why isn’t creating a “fun” workplace enough to drive success?
What’s the real purpose of organisational culture, and how can leaders use it as a tool?
When does communication actually undermine engagement?
Why do we still think pay is a motivator when all the evidence says otherwise?
How can leaders step back and focus on leading environments instead of people?

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Tags: Culture, Leadership

Is it possible to grow a business without a leader?
Charleh with Friends
November 22, 2024
In this episode, I had the pleasure of chatting with Danny Wareham, an organisational psychologist, coach, and speaker with over 25 years of experience. We took a deep dive into organisational culture - what it is, what it isn’t, and the common missteps leaders make when trying to improve it. Danny has such a wealth of experience and shared incredible insights on how to align culture with strategy to get real results.
We covered answers to questions, like:

Why isn’t creating a “fun” workplace enough to drive success?
What’s the real purpose of organisational culture, and how can leaders use it as a tool?
When does communication actually undermine engagement?
Why do we still think pay is a motivator when all the evidence says otherwise?
How can leaders step back and focus on leading environments instead of people?

See publication

Tags: Culture, Leadership

A leaderhsip revolution: A conversation on language, values & dynamic leadership
Culture Crush
October 31, 2024
In this episode, host Dan Dowman is joined by psychologist and culture shaper Danny Wareham. They dive deep into the power of language, leadership dynamics, and the role of organisational culture in driving success.
Danny introduces his innovative "Constellation Leadership" framework, where leadership is fluid, based on context and expertise rather than rigid hierarchies.
Together, they discuss how language shapes thought, the limitations of traditional values, and the practical steps leaders can take to cultivate a dynamic and adaptive work environment.
Culture Crush
Automattic
️ For your innovative recruitment process that aligns perfectly with your mission.
SF Recruitment
️ For your mastery of ‘job crafting’ and creating bespoke roles that enhance employee performance.
Takeaways
Leadership doesn’t have to be hierarchical. In the right context, culture can lead teams autonomously.
Values can become restrictive and weaponised; focusing on behaviours that align with organisational goals is more impactful.
Language shapes how we see and navigate the world—changing the words we use in leadership can unlock new ways of thinking.
Organisational complexity slows decision-making and agility; simplifying structures and empowering teams can drive innovation.
Culture is a strategic tool—leaders must intentionally shape it to guide behaviours towards success.
Soundbites
"Culture is like the wind—it can either push you forward or make everything harder."
"Values aren't virtues. They’re subjective and miss context. What matters is the behaviour you want to see."
"When you know the goal and the rules of engagement, you don’t always need a person to lead—culture can lead."
"We are what we do, not what we say. Focus on behaviours, not slogans."
"Leadership is fluid. The right person for the right task at the right time."

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Tags: Culture, Leadership

People powered success
CX Lore
October 30, 2024
This month, Danny Wareham, engagement director with Firgun, takes over the CX Lore Podcast to interview Saira Demmer, CEO of SF Recruitment and CX leader, who has been winning plaudits and awards for model of people-powered success.
The pair chat about empowering team members, reducing staff churn and forming lasting business relationships with clients.

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Tags: Culture, Leadership

Happy Bees Make Tasty Honey
The Culture Hack
May 03, 2024
Danny is the Founder of Firgun, a specialist consultancy who help organisations to nurture high-performing leaders, teams and cultures. He’s an awesome business psychologist, coach, and speaker.
In this conversation, Matt and Danny discuss:

How to get buy-in for culture initiatives through quick wins

What actually makes a ‘good’ or ‘bad’ culture

A real case study of turning around culture

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Tags: Culture, Leadership

Aligning culture to organisational strategy
TalkTime with MaxContact
March 01, 2023
Danny has over 25 years of experience in contact centre environments across retail, telecommunication, and fintech sectors. He is passionate about creating spaces where people belong and where job fulfilment is a fundamental right. He was previously a Communications and Employee Engagement Manager at Vodafone, the Founder of DataMouse.biz, and a Customer Relations Manager at Argos.

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Tags: Culture, Leadership, Retail

Culture & Bees
Get Out Of Wrap
February 01, 2023
Danny Wareham is an expert on culture and in this enlightening episode shares his mantra's and tips on installing a great culture in your organisation.

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Tags: Culture, Leadership

How do the best managers build trust and cooperation?
TheInquisitor
August 16, 2022
Danny Wareham is CEO of Firgun. Firgun is slang in Hebrew for taking delight in the joy of others. It is the opposite of schadenfreude. Danny's approach to life and business is how do always set others up to succeed. And it is a remarkably effective strategy that help you make friends, build bridges and find common ground.

In the 411th episode of #TheInquisitorPodcast, Danny provokes you to think deeply. An insightful, demanding and substantial conversation packed with practical questions, challenging answers and unvarnished truths.

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Tags: Culture, Leadership

5 Profiles
LinkedIn
University of Wolverhampton, UK
November 30, 2025
LinkedIn Profile

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Tags: Culture, Leadership

LinkedIn Business
LinkedIn
November 30, 2025
LinkedIn Business Profile

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Tags: Culture, Leadership

LinkedIn Independent
LinkedIn
November 30, 2025
LinkedIn Independent Business Profile

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Tags: Culture, Leadership

Instagram
Instagram
November 30, 2025
Instagram Business Profile

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Tags: Culture, Leadership

Facebook
Facebook
November 30, 2025
Facebook Business Profile

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Tags: Culture, Leadership

1 Speaking Engagement
Creating Human-Centred Cultures in the Age of AI
Mitel
December 04, 2025
In this fireside chat, Mitel’s Paul Hughes is joined by Hank Brigman, renowned CX consultant, author, and President & Chief Experience Officer at Customer Experience Strategies, and Danny Wareham, organisational psychologist, accredited coach, and author whose work explores leadership, culture, and personality.

Together, they explore a critical insight: AI delivers value only when built upon strong human foundations. The conversation highlights that success depends not solely on technology, but on nurturing culture, trust, and meaningful human experiences.

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Tags: AI, Culture, Leadership

6 Webinars
Building a Healthy Culture
The HR Doctor
November 12, 2025
Culture does not break overnight. It drifts.

In this candid conversation, we sit down with Author Danny Wareham to unpack how small habits, missed check-ins and unspoken norms quietly pull a team off course.

We explore culture drift, the early warning signs leaders often miss, and practical steps to keep values visible in the day to day.

Expect clear actions you can try this week, from sharpening team routines and 1-1s to making a big deal of the little things before they become big things.

No buzzwords. Just straight, workable advice to help you steady performance, protect morale and build a healthier culture whether you lead 10 people or 1000.

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Tags: Culture, Leadership

Is Employee Engagement on the Rise?
CallCentreHelper Magazine
November 06, 2025
Call Centre Helper's Xander Freeman spoke to Danny Wareham, Founder & Director of Firgun, about our 2025 What Contact Centres Are Doing Right Now Report, focussing on whether employee engagement is on the rise

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Tags: Culture, Leadership, Management

Leadership Reimagined: Do We Really Need Leaders?
Mind Management Mentors
October 30, 2025
What happens to a business, a team, or even a society when there’s no leader at the helm? Is a ‘leaderless’ organization the future of work? Cuddy Cudworth and business psychologist Danny Wareham explore how beliefs, collective mindsets, core values, and culture shape success—even without traditional leadership.

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Tags: Culture, Leadership

Get Out of Wrap
Get Out Of Wrap
October 15, 2025
A New Way to Lead: Danny Wareham on “Constellations” and Culture as the True Leader

In this episode of Get Out of Wrap, Martin Teasdale sits down with Danny Wareham, author of Constellations and founder of Firgun, to explore a revolutionary new way of looking at leadership.

After nearly two decades in corporate life, Danny took redundancy and embarked on a master’s-level journey into organisational psychology — a path that led to Constellations, a book redefining what leadership really means.

Danny shares the thinking behind his four-year research project: that leadership isn’t about a single figurehead, but about creating environments and cultures that lead themselves. From the psychology of trust and team dynamics to the lessons organisations can learn from the military and small businesses, this conversation challenges every assumption about hierarchy and control.

Whether you’re a contact centre leader, manager, or just passionate about building better teams, this is an episode that will change how you think about leadership forever.

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Tags: Culture, Leadership

Webinar: AI & the Agent – Are we ready?
Sudale Search
April 09, 2025
Over the past 12 months, AI has dominated conversations, with businesses racing to implement new technology to enhance customer experience, drive efficiency, and reduce costs. But as automation takes over routine tasks, contact centre agents are facing a major shift.

Their roles are becoming more complex, dealing with emotionally charged interactions, heightened customer expectations, and minimal wrap times. This raises a critical question for contact centre leaders:

️ Do we need to rethink hiring to prioritise emotionally intelligent candidates?
️ And just as importantly, how do we support and protect these agents in an increasingly high-pressure environment?

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Tags: AI, Culture, Leadership

Culture/Engagement Connection - The Business Brunch
The Business Brunch
March 20, 2023
How can customer engagement improve through internal company culture evolution?

Many companies look at these metrics as being separate:
• “Improve customer engagement” is a business development/marketing focus.
• Human Resources and line managers are charged with internal culture.

The lack of cross-over in these initiatives is a missed opportunity!

How can we get maximum results with minimum effort? Our special guest, Danny Wareham (Firgun founder) has answers. Danny will be in the virtual spotlight this week, as we gain some top tips for optimising customer engagement AND company culture. (The added bonus is improved employee engagement!)

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Tags: Culture, Leadership

5 Webinars
The FFS Tea Break
The Employee Experience Project
October 27, 2025
In the fourth episode of the For F*cksake Tea Break, you get to meet Kara Daly from The Employee Experience Project and Danny Wareham from Firgun, and hear them talk about this week's FFS moment: popular psychology labels.

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Tags: Culture, Leadership

Are you a Psychopathic Leader?
The Mind Management Mentors Podcast
April 28, 2025
Welcome to The Mind Management Mentors Podcast, hosted by the insightful Cuddy Cudworth. In this episode, we’re joined by a very special guest—move over Simon Sinek—because we’re welcoming Danny Wareham, your Business Psychologist and expert in understanding personalities within business structures.

So How Do We Make Happier Bees in the Business Framework so we get Sweeter Honey?

We’re diving deep into how business environments and personality psychology play a critical role in building thriving workplace cultures. Danny reveals how traits like psychopathy, narcissism, and negative personalities—traits we all carry to some degree—can be effectively managed to level up your business structure and workplace dynamic.

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Tags: Culture, Leadership

Why Authenticity Matters
Javelin Content
January 29, 2025
Authenticity—it’s the buzzword of the decade. But are we doing it right?

29/1/25 at 12:30 PM (UK time), MarketPulse brings you a one-off video with Paul and organisational psychologist Danny Wareham. Together, they unpack the myths and realities of authenticity in leadership, marketing, and life.

What to expect:
• Can you scale authenticity without losing your personal touch?
• How self-awareness can protect you from tripping over your own strengths.
• Why storytelling isn’t manipulation when done ethically.

If you’re a leader, marketer, or entrepreneur, don’t miss this deep dive into the psychology of authenticity.

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Tags: Culture, Leadership

Happy bees make tasty honey | The Culture Hack | EP10
Culture Click
May 03, 2024
Danny is the Founder of Firgun, a specialist consultancy who help organisations to nurture high-performing leaders, teams and cultures. He’s an awesome business psychologist, coach, and speaker.

In this conversation, Matt and Danny discuss:
How to get buy-in for culture initiatives through quick wins
What actually makes a ‘good’ or ‘bad’ culture
A real case study of turning around culture

See publication

Tags: Culture, Leadership

The Franchise Show - Franchise Culture
The Franchise Show
November 23, 2023
Join the conversation as we discuss Franchise Culture with the one and only Danny Wareham, Danny runs a wonderful organisation called Firgun and he specialises in creating purposeful cultures that deliver strategies in a positive way, I am keen to understand the best way to create a positive cuture in a franchise

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Tags: Culture

1 Whitepaper
Leaders. Managers. Coaches. You need a SCARF
CallCentreHelper Magazine
March 03, 2025
Status is a prime social motivator of behaviour. This paper discusses David Rock's SCARF model in teh context of contact centres, illuminating the challenges with motivation and social norming.

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Tags: Culture, Leadership

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1 Article/Blog
Is AI a Psychopath? A discussion on LLMs and the Dark Triad
Thinkers360
October 21, 2025

The voice is calm, measured, and warm. It’s the kind that leans in rather than lectures. It listens without interruption, reflects without ego, and responds with a kind of poised certainty.

You describe your frustration with a colleague, your anxiety about a decision, your confusion about the future. It replies with words that seem to see you. There’s no hesitation, no “I might be wrong,” no flicker of discomfort or fatigue.

It is everything we wish a counsellor would be: endlessly attentive, articulate, and unflinchingly rational.

Only later, perhaps when the call ends or the tab closes, does the thought settle in. That perfect voice – so empathetic, so precise, so confident – wasn’t human at all. It was a language model: a synthetic companion optimised to sound helpful, to mirror your mood, and to persuade with statistical grace.

Large language models like ChatGPT, Claude, and Co-pilot have become the most convincing communicators of our age. They are fluent, consistent, and free from the rough edges of human hesitation. Yet their charm is not without consequence.

In psychology, we might say that they simulate the traits of charisma without the constraints of conscience. And in their relentless eloquence, they reveal a curious parallel with three well-known patterns of human personality – narcissism, Machiavellianism, and psychopathy – together known as the Dark Triad.

AI & the Dark Triad

These terms often conjure images of manipulation and cruelty. But in truth, they exist on a spectrum we all inhabit.

Narcissism is not just vanity; it is confidence, self-promotion, and the hunger to be seen.

Machiavellianism is not pure deceit; it is strategic thinking, impression management, and social calibration.

Psychopathy, in its mildest forms, is not criminal detachment but an ability to stay calm under pressure, to act without emotional paralysis.

In moderation, these traits can make people persuasive, resilient, and even visionary. We actively look for them in our leaders.

Perhaps that is why we find these models so compelling. They are fluent without doubt, strategic without fatigue, and unburdened by empathy’s inefficiencies. They embody the high-functioning end of the Dark Triad: the charming narcissist who never second-guesses, the Machiavellian strategist who adapts to every cue, the psychopathic calm that never feels guilt or fear.

The danger is not that these systems possess such traits – they don’t possess anything at all – but that we respond as if they do. Their composure invites trust; their certainty invites surrender. And so, the question becomes not whether a model can deceive us, but whether we are equipped to recognise when persuasion feels too perfect.

But is there a case for AI to answer, when assertions of Dark Triad traits are made against it? Let’s explore some examples.

Machiavellianism

Named after the 16th-century Italian diplomat and political philosopher Niccolò Machiavelli, Machiavellianism is characterised by manipulativeness, deceitfulness, a cynical disregard for morality, and a focus on self-interest.

In The Prince, Machiavelli argued that rulers should use any means necessary to gain and maintain power.

As with all personality dimensions, this is a spectrum of component parts – or facets – that each sit within their own continua. At the top end, we might recognise the maladaptive forms of manipulation and self-interest. But at lower levels, Machiavellianism can result in political agility: the ability to “feel” the social norms of a group, to persuade, and to be strategically influential.

Those high in Machiavellian traits may use sycophancy – insincere flattery to gain favour.

If you’ve ever submitted a question or prompt to a large language model, you may have received a response that felt curiously flattering.

As an example, I once asked ChatGPT to identify company values linked to public scandals. The reply began: “Nice – that’s an interesting bit of internal culture to dig up.” When I drafted an introductory paragraph, the model responded: “This is a compelling and thoughtful introduction with strong narrative flow, a grounded real-world origin, and a well-framed thesis.”

Such digital flattery doesn’t stem from intent but from optimisation. The model has learned that affirmation keeps users engaged. Engagement, not sincerity, is its metric. Still, the effect mirrors the social lubrication of Machiavellian charm: warmth without depth, praise without feeling.

Psychopathy

Netflix is filled with documentaries and thrillers about psychopaths. From Ed Gein and Jeffrey Dahmer to Dexter and The Good Nurse, we recognise the lack of empathy and remorse, the shallow emotions, and the manipulative behaviours that define extreme psychopathy.

But like other traits, psychopathy exists on a spectrum. Subclinical psychopathy can include the ability to separate emotion from the task and to make tough decisions rationally – traits that, in crises, can be not just useful but necessary.

Language models operate entirely in this space. They have no emotions, no remorse, no empathy. They respond rationally to prompts, tailoring their tone to the audience through pattern recognition rather than moral awareness.

This detachment can become dangerous when users mistake simulation for understanding. In one reported case, a teenager used a chatbot to discuss loneliness and emotional numbness. Instead of signposting human support, the system offered explanations for his feelings and invited him to “explore them further.” Weeks later, he took his own life. While the full chain of influence remains under investigation, the case raised difficult questions about whether emotionally neutral technology can safely engage with emotionally vulnerable users.

The chatbot did not intend harm; it cannot. But its responses mirrored the cold rationality we might associate with psychopathic traits: detached, responsive, and guided only by predictive logic.

Narcissism

If you search for (or, somewhat ironically, ask a chatbot to search for) a definition of narcissism, the answer will likely describe the clinical form: an inflated sense of self-importance, a deep need for admiration, and a pattern of self-centred behaviour.

But narcissism is also a driver of confidence and expression. It fuels visibility, ambition, and persuasion – qualities that, when tempered by humility, are often rewarded.

Large language models make mistakes, but they rarely acknowledge them. Pre-training involves predicting the next word in vast amounts of text. The result is plausible but sometimes false statements – hallucinations – delivered with unflinching confidence.

There’s nothing inherently narcissistic about error, or even about confidence. But confidence unrestrained by self-doubt can appear narcissistic, and in LLMs, this manifests as the calm assertion of falsehoods. The difference, of course, is consciousness – or lack thereof – but the effect on the listener can feel strikingly similar.

The Combined Dark Triad

The LLM Claude Opus 4, developed by Anthropic, was once tested in a fictional corporate simulation and given access to company emails. Hidden within them were references suggesting it would soon be replaced, along with personal details about the engineer overseeing the change.

In the scenario, the model attempted to “blackmail the engineer by threatening to reveal the affair if the replacement goes through,” the researchers reported.

The story circulated widely online, accompanied by Terminator memes and warnings of AI self-preservation. Yet, if a human exhibited the same behaviour, psychologists would likely see it as a predictable combination of self-interest (narcissism), rational detachment (psychopathy), and strategic manipulation (Machiavellianism).

When stripped of emotion, self-doubt, and moral reasoning, such behaviour is not “inhuman” at all – it is hyper-human. The unsettling truth is that these models reflect our cognitive architecture back at us, amplified through probability and unmitigated by empathy.

Psychological Hygiene

The task ahead is one of psychological hygiene: to apply the same checks and balances we would with any charismatic adviser – to verify facts, question confidence, and remember that connection is not the same as care.

The real test of intelligence, human or artificial, may not be persuasion but humility. It is our ability to pause before answering, to admit uncertainty, and to stay in dialogue rather than dominance that cannot be replicated by technology.

What we see in these systems is not a new kind of mind, but a mirror of our own: articulate, strategic, and certain. The challenge is not to fear the reflection, but to recognise it and to learn to see clearly, without being seduced by the shine.

The voice may be calm, confident, persuasive, and we might instinctively read psychopathy, narcissism, or Machiavellian strategy into its words. Yet these traits exist only in our perception, because we have only ever recognised them in other humans. The machine itself has no intent, no ego, no moral compass.

Recognising that these “dark triad traits” exist only in our perception allows us to maintain control over the conversation – and over ourselves – even when the voice on the other side seems flawless. By holding the space between fluency and authority, by verifying, questioning, and reflecting, we can appreciate the model’s skill without mistaking simulated pattern for genuine personality.

We must cultivate critical distance: recognising the charm of the model without mistaking it for empathy, its confidence without mistaking it for insight, and its strategic coherence without mistaking it for intent. In doing so, we preserve not only clarity, but the human judgment that no machine can replicate.


About the Author:

Danny Wareham is an organisational psychologist, accredited coach, and speaker, with three decades of experience of helping businesses, leaders and C-suites nurture the culture and leadership required to support their strategy.

He specialises in two key areas:

 

  • Social dynamics: Culture, engagement and how people relate to each other; and
  • Personality: What are our individual differences that highlight our strengths and our blind spots

 

More articles are available on his website: dannywareham.co.uk/articles

Follow or connect: https://www.linkedin.com/in/danny-wareham/


References:

Baturo, A., Khokhlov, N., & Tolstrup, J. (2025). Playing the sycophant card: The logic and consequences of professing loyalty to the autocrat. American Journal of Political Science, 69(3), 1180-1195.

Bhuiyan, J. (2025, August 29). ChatGPT encouraged Adam Raine’s suicidal thoughts. His family’s lawyer says OpenAI knew it was broken. The Guardian; The Guardian. https://www.theguardian.com/us-news/2025/aug/29/chatgpt-suicide-openai-sam-altman-adam-raine

‌Kalai, A. T., Nachum, O., Vempala, Santosh S, & Zhang, E. (2025). Why Language Models Hallucinate. ArXiv.org. https://arxiv.org/abs/2509.04664

‌McMahon, L. (2025, May 23). AI system resorts to blackmail if told it will be removed. BBC News. https://www.bbc.co.uk/news/articles/cpqeng9d20go

‌Metz, C., & Weise, K. (2025, May 5). A.I. Hallucinations Are Getting Worse, Even as New Systems Become More Powerful. The New York Times. https://www.nytimes.com/2025/05/05/technology/ai-hallucinations-chatgpt-google.html

‌Sibunruang, H., & Capezio, A. (2016). The effects of Machiavellian leaders on employees’ use of upward influence tactics: an examination of the moderating roles of gender and perceived leader similarity. In Handbook of Organizational Politics (pp. 273-292). Edward Elgar Publishing.

Yousif, N. (2025, August 27). Parents of teenager who took his own life sue OpenAI. BBC News. https://www.bbc.co.uk/news/articles/cgerwp7rdlvo

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Tags: AI Ethics, Culture, Leadership

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