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Nicole Alexander

New York, United States

Nicole M. Alexander is an award-winning marketing leader, educator, and AI ethics leader with more than 25 years of experience driving global growth, innovation, and digital transformation. She currently serves as a Lecturer at Columbia University, where she teaches AI strategy, responsible AI, and the future of knowledge-driven organizations. She serves on the Boards of Directors for both Per Scholas and The Loveland Foundation. Nicole divides her time between New York City and Mexico City.
She is the author of Ethical AI in Marketing: Aligning Growth, Responsibility, and Customer Trust (Kogan Page, 2025). Her work bridges academia, industry, and policy, with a research and teaching portfolio centered on human-centered AI, algorithmic accountability, and the evolving dynamics of consumer trust. She frequently advises global executives, boards, and policymakers on ethical AI adoption and marketing transformation, integrating insights from her Cambridge thesis and her proprietary P.A.C.T. Framework.
Nicole has held senior leadership roles across the technology, data, and insights landscape, including Global Head of Marketing at Meta, Senior Vice President of Innovation at Ipsos, and Vice President of Innovation for Greater China at Nielsen. Her international career—spanning North America, Europe, and Asia—gives her a cross-cultural lens on AI governance, digital economies, and global consumer behavior.
As an expert witness, Nicole has testified or provided analysis in high-profile litigation involving digital platforms, online reputation, consumer deception, data integrity, and AI-mediated content ecosystems. Her expertise spans securities, consumer protection, intellectual property, influencer ecosystems, and marketing-related harms, with a specialization in the forensic analysis of digital marketing systems and algorithmic behavior.

Available For: Advising, Authoring, Speaking
Travels From: New York
Speaking Topics: AI Ethics in Global Contexts, Ethical AI in Marketing, Designing Human-Centered AI, Scaling AI for the Enterprise, Women in Leadership

Nicole Alexander Points
Academic 0
Author 60
Influencer 49
Speaker 0
Entrepreneur 0
Total 109

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type:
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 20 years
Last Media Training: 02/08/2023
Last Media Interview: 09/05/2024

Areas of Expertise

Agentic AI
AI 30.77
Analytics
AR/VR
Big Data
Business Continuity
Business Strategy
Change Management
Creativity
Cryptocurrency
Culture
Digital Transformation
Education
Emerging Technology
Generative AI
Innovation
International Relations
Leadership 30.89
Management
Marketing 30.79
Metaverse
NFT
Open Innovation
Predictive Analytics
Product Management
Quantum Computing
Social

Industry Experience

Consumer Products
High Tech & Electronics
Higher Education & Research
Media
Professional Services
Travel & Transportation

Publications & Experience

1 Book
Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust
Kogan Page
August 26, 2025
Whether you're launching your first AI marketing initiative or scaling existing programs, this practical guide equips senior marketing professionals and aspiring leaders with the strategic insight and tactical expertise needed to navigate the complexities of AI-driven marketing. Offering a comprehensive roadmap for those responsible for implementing AI solutions, it explores how to harness AI’s transformative power while upholding ethical standards and fostering consumer trust.

Through real-world examples from organizations such as Ally, OSF Healthcare, Adobe, and Ipsos, the book examines how businesses are addressing key challenges, from navigating privacy considerations while delivering personalized experiences to developing governance frameworks that ensure ethical oversight without hindering innovation. It delves into the strategies that create sustainable competitive advantages through ethical AI adoption and provides a nuanced understanding of how companies at various stages of AI maturity are approaching responsible implementation. By illuminating both the challenges and opportunities that arise in AI adoption, this book offers marketers the tools and frameworks necessary to build trust, drive innovation, and ensure AI-driven marketing aligns with long-term ethical and business goals.

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Tags: AI, Leadership, Marketing

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