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Beth Blecherman

Digital Marketing and Professional Branding Consultant at Blecherman Consulting

Palo Alto, CA, United States

33236 Followers

Marketing Leader with exceptional ability to work across teams to develop strategic visions that optimize branding and marketing online. An innovator who obsesses over customers utilizing skills in digital marketing, social media, community, content across the funnel, messaging, SEO and analytics in creative ways. Digital Marketing Strategist known for building brands and growing customer loyalty through targeted, well-executed digital marketing campaigns for Fortune 500 companies.

Available For: Advising, Consulting, Influencing, Speaking
Travels From: Palo Alto
Speaking Topics: Digital Marketing, Online Communities, Online Branding, Social Media Marketing, Product Marketing, Content Marketing

Speaking Fee $500

Beth BlechermanPoints
Academic0
Author64
Influencer358
Speaker0
Entrepreneur40
Total462

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Business Unit: Digital Marketing
Theatre: North America
Media Experience: 10+ years

Areas of Expertise

Agile
AI
Analytics
Business Strategy
Change Management
Customer Experience
Customer Loyalty
Design Thinking
Digital Disruption
Digital Transformation
Edtech
Emerging Technology
Entrepreneurship 37.25
Health and Wellness
Innovation
Leadership 30.09
Lean Startup
Marketing 40.32
Retail 39.43
Social 44.77
Startups
Management 34.48

Industry Experience

Consumer Products
High Tech & Electronics
Higher Education & Research
Media
Pharmaceuticals
Professional Services
Retail
Travel & Transportation

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Publications

4 Article/Blogs
Top Retirement Strategy Tips I Would Have Told My 20-Something Self
Techmamas
July 12, 2019
This is a sponsored post for SheSpeaks/Prudential #AD

The excitement of graduating from college, getting a job and starting out on your own can make you feel invincible. You finally have a regular salary and (shriek of joy) benefits of your own such as medical insurance and contributions to a 401K retirement savings plan. Over the next 10 years of working in corporate jobs, I saw my 401K retirement savings grow and grow magically just by working. That led me to have dreams of hammocks, sunny days and crystal blue water with soft sandy beaches.

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Tags: Social, Leadership, Marketing

Techmamas New Focus: Businesses and People On A Mission
Techmamas
July 11, 2019

I'm baaaack.... I started this blog in 2006 when writing online was all about community, empowerment, getting our voices heard. At that time, the best way to do that was the long format storytelling enabled by blogging. I met so many fascinating, interesting, engaging, creative and inspiring people from blogging. The connections ranged from online communities to …

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Tags: Social, Management, Leadership, Marketing

Scenic Test Drive of the Buick LaCrosse and Envision
Techmamas
May 08, 2017
*Disclosure: Travel Expenses were sponsored for this event. Sun Valley Idaho is one of my favorite vacation spots, so peaceful, beautiful and picturesque. It was also this year’s location of The Dent Conference, “a conference and a community for entrepreneurs, executives, and creatives who are driven to ‘put a dent in the universe.” I was thrilled to attend Dent to meet the … [Read more...]

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Tags: Social, Management, Marketing

Measuring the Business Value of Your Social Media Program #SocialTools15
LinkedIn
October 26, 2015
The Social Tools Summit is starting tomorrow (Oct. 27) in San Francisco and running through Oct. 28. The Summit offers a way to share best practices and solutions on the tools to scale social media ROI and is targeted at "executives and managers in social business, social media, marketing, public relations, corporate communications, sales, business development, and human resources". I look forward to the opportunity to not only speak on a panel (below) but also hear how other businesses are using social tools.

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Tags: Social, Leadership, Marketing

1 Book
My Parent Plan: How to Create a Family Project Plan to Organize Your Life and Kids
Amazon
October 01, 2012
My Parent Plan (PROJECT) Plan: Requirements, Organize, January, Evaluate, Communication, Time. For parents, coordinating the family’s daily schedule between work, home, school, daycare, sports, hobbies, community projects, friends and family can be a daunting task. In this book, you will learn about the process of project planning and how to implement it in your own family to create a flexible plan that organizes your family life throughout the years. With a parent plan, you'll never have to step back and say, "If I had just had planned for that, I could have done it." When obstacles, life changes, or surprises come your way, as they do with every parent, you can step back and create a new plan, understanding your family's dynamic. You'll have the confidence that regardless of what happens, you’ll be ready to respond in a way that's best for you and your family, resulting in happier parents, happier children and a calmer house.

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Tags: Social, Management, Marketing, Entrepreneurship

2 Founders
Savitude
Savitude
November 01, 2015
Co-Founder, Senior Product Manager (and Social Media Marketing): Oct 2015-March 2018
Managed project from conception to product launch, resulting in selection for Techcrunch Battlefield NYC ’16 , Techstars Retail Accelerator ’17 in Minneapolis and corporate customer pilot that led to increased engagement and conversion.
• Gathered requirements from cross-functional teams, managed the project schedule and product roadmap, facilitated focus on KPI's, supported team with communication strategy and delivery plan of initial product through launch and Pilot program. Implemented QA testing and monitored product metrics (KPI’s).
• Performed user testing and market research using surveys, focus groups, Guerrilla UX and user testing. Analyzed data using and customer feedback from customers ensuring success metrics were being met. Created reports, slide decks with graphs to communicate market research to stakeholders.
• Implemented Agile Methodologies and technical tools, provided technical training.
• Developed competitive intelligence analysis. Monitored changes in the marketplace.
• Created the Squarespace website and social media content.

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Tags: Social, Marketing, Retail

Techmamas
Techmamas
June 01, 2006
FOUNDER & EDITOR TECHMAMAS.COM: TechMamas.com is a tech, digital marketing, career & lifestyle website with multiple social media channels including 34K followers on Twitter @TechMama . Beth can be found on list such as 2013 Always On Power Player Tech Media List, Time 140 Best Twitter Feeds, PC Mag & Twitter Top 100 & Forbes Top 100 Website for Women.

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Tags: Social, Marketing, Entrepreneurship, Retail

1 Media Interview
#112: Curiosity and Storytelling with Beth Blecherman
Super Power U
April 02, 2020
Beth Blecherman is the Marketing Manager and Founder of Techmamas, a community that curates conversations that integrate parenthood with business and technology.

Beth shares advice on parenting and career for mothers who want to follow a similar path and return to work or entrepreneurship. She and Lisa also talk about both the fun and overwhelming parts of digital and online marketing, the expectations for women to “manage it all”, and what she sees changing in the work and family culture in the future.

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Tags: Social, Marketing, Entrepreneurship

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