SIGN UP FOR FREE | SIGN IN
Thinkers360
Interested in getting your own thought leader profile? Get Started Today.

Brian Clifton

Director, Data Insights & Analytics at Advanced Web Metrics Ltd

Sweden, Sweden

Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwide.

As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ).

Brian is a guest lecturer at University College London (MSc, “Web Economics”), Copenhagen University and at the Stockholm School of Economics. His latest book is Successful Analytics – Gain Business Insights with Google Analytics.

Brian is Director of Data Insights at Search Integration – a company specialising in helping organisations implement “metrics understanding” using Google Analytics in combination with other business intelligence tools.

Looking for *experienced* PHP Lead Developer for exciting new cloud-based big data tool:
https://verified-data.com/

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: Copenhagen
Speaking Topics: Google Analytics, web metrics, online privacy & GDPR

Brian Clifton Points
Academic 0
Author 4
Influencer 71
Speaker 0
Entrepreneur 0
Total 75

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Last Media Training: 08/26/2019

Areas of Expertise

Analytics 30.18
Big Data 30.02
Privacy 30.15

Industry Experience

Other

Publications

4 Article/Blogs
Definitions & Myths on “Good” Cookies
linkedin
August 07, 2019
The Information Commissioners Office (ICO) is the privacy watchdog in the UK. Recently they posted their interpretation: Cookies – what does ‘good’ look like? And it’s stark reading. That is, they make it quite explicit with one myth – analytics is not defined as necessary or covered under legitimate interest.

See publication

Tags: Analytics, Privacy

Analytics Predictions 2019
linkedin
December 14, 2018
Now and then I tease myself by trying to predict the future, and so in preparation for this years' attempt I found myself reading the recent Forrester Prediction 2019: Business Insights report.

See publication

Tags: Analytics, Big Data

The Impact of using Anonymize IP on your Google Analytics Data
linkedin
June 25, 2018
Within Google Analytics, ip addresses are used to determine the geolocation of a visitor i.e. what continent, country, city did they connect from. That’s useful information in terms of assessing your global reach, content requirements, and for marketing purposes – for example, measuring the impact of specific geolocation campaigns.

See publication

Tags: Analytics

Google Analytics, GDPR and Consent
linkedin
April 17, 2018
I am going to assume you are aware of GDPR (who isn’t? And Facebook have successfully heightened the awareness in the US). You should also be aware that even though I have worked in the data industry for nearly 20 years(!), I am a strong privacy advocate. I approach the subject as an end-user would. Let’s face it, for many years now the data/tracking industry has a bad reputation in general…

See publication

Tags: Analytics, Privacy

Blog

Opportunities

Add to Shortlist View Shortlist »

Contact Brian Clifton

Book Brian Clifton for Speaking

Book a Video Meeting

Media Kit

Share Profile

Contact Info

  Profile

Brian Clifton

Search
How do I climb the Thinkers360 thought leadership leaderboards?
What enterprise services are offered by Thinkers360?
How can I run a B2B Influencer Marketing campaign on Thinkers360?