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Paramita Bhattacharya

Chief Marketing Officer at Velocity Global

Palo Alto, United States

3x CMO | GTM Trailblazer | AI-Driven Marketing Leader: Marketing executive with 20+ years of success driving global GTM and growth at the intersection of AI, software, digital media, IoT, devices & ecosystem. Proven track record at Adobe, Nokia, Hitachi and high-growth startups scaling product marketing, digital & demand generation, brand transformations, and strategic communications.

GM mindset with P&L ownership and experience leading multi-product portfolios across SaaS, Ecommerce, HR tech, Cloud, 5G and Data Center & Infrastructure. Known for building high-performing global teams of 30+ and leveraging AI-powered tools to accelerate performance.

*Full-Funnel, Full-Stack Leadership: Product & Partner Marketing, Brand Positioning, Digital Marketing, Demand generation, ABM, Field Marketing, PR, AR, Social, Events, Communications, Analytics, Martech.

*AI-Powered Growth: AI-led market + competitive research, value propositions, content creation, digital and demand generation, thought leadership, SDR enablement, and predictive analytics.

*GTM and Product Marketing: New markets from ground up while driving hybrid product-led and sales-led GTM (PLG+SLG) and pipeline across SMB and Enterprise segments.

*Industry Breadth: B2B SaaS, Digital Software, Data & Analytics, Infrastructure, Cloud, Media & Entertainment, Telecom, Education, Healthcare, Financial Svcs, Manufacturing and Public Sector.

*Buyer Persona Depth: Deep understanding of CFO, CHRO, CMOs, CIO, and IT buyers + committees.

*Category Creation with Strategic Brand and Communications: PR, AR, creative, design, thought leadership and executive communications.

*Global Impact: GTM strategies and teams across North America, EMEA, APAC, and LATAM.

*Team Builder + Operational Architect: Build global teams of 30+ with clarity, culture, and AI-powered execution, grounded in marketing strategy, org design, and operating frameworks.

*Thought Leadership: Top 50 Women Leaders in SaaS | Global Top 50 Thought Leader in Customer Loyalty | Top 50 in CRM | Top 50 in Ecosystems | Forbes Councils | Harvard Business Review Advisory Council

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: San Francisco Bay Area
Speaking Topics: Go-to-market strategies, Technology & AI, Business Leadership

Paramita Bhattacharya Points
Academic 0
Author 1
Influencer 47
Speaker 26
Entrepreneur 0
Total 74

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Enterprise
Theatre: United States
Minimum Project Size: <$1,000
Average Hourly Rate: $300+
Number of Employees: 501-1,000
Company Founded Date: Undisclosed
Media Experience: 20 years

Areas of Expertise

5G
Agentic AI
AI 30.01
AI Governance
Analytics 30.44
AR/VR
Big Data
Business Continuity 30.47
Business Strategy 30.10
Change Management
Cloud
Construction
COVID19 30.80
Creativity
CRM 30.30
CSR
Culture
Customer Experience 30.15
Customer Loyalty 30.55
Data Center
Design
Digital Disruption
Digital Transformation 30.26
Digital Twins
Diversity and Inclusion
Ecosystems 30.17
EdTech
Education
Emerging Technology
Entrepreneurship
Future of Work
Generative AI
HR
Innovation 30.06
IoT
Leadership 30.04
Management 30.04
Manufacturing
Marketing 30.04
Mergers and Acquisitions
Metaverse
Payroll
Personal Branding
Predictive Analytics
Project Management
Public Relations
Sales
Smart Cities
Social
Startups
Transformation
Venture Capital

Industry Experience

Consumer Products
High Tech & Electronics
Media
Telecommunications

Publications & Experience

1 Article/Blog
Paramita Bhattacharya Forbes Articles on Marketing and Leadership
Forbes
May 11, 2020
Council posts on marketing and leadership from Paramita Bhattacharya

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Tags: Leadership, Management, Marketing

2 Influencer Awards
Asian Americans Hall of Fame Top 100
BoardIQ
October 30, 2020
The First Ever Curated List of Asian Americans with Storied Successes

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Tags: Innovation

Top 50 Women Leaders in SaaS
The Software Report
October 21, 2020
The Software Report is pleased to announce the Top 50 Women Leaders in SaaS of 2020. These women have demonstrated admirable leadership across a variety of roles within the software industry. Dedicated to inclusivity and diversity in the workplace, they have served as advocates for women in tech and have stood out as role models pushing forth a bold new agenda. While their reputations among colleagues and peers speak for themselves, they continuously strive to develop even higher performing collaborative teams to exceed expectations.

This year’s awardees are recognized for their performance within their roles, their ability to foster innovation and growth, and their expertise in SaaS solutions. These individuals have made profound contributions in strategy, operations, marketing, human resources, business development, and other areas. Their insight and guidance continues to spur new initiatives, mobilize funding, and leverage strategic partnerships, in turn allowing their companies to thrive.

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Tags: Leadership

2 Keynotes
4 Pillars to Winning and Retaining the Customer
BrightTalk
May 13, 2021
Today’s customer wants to be in control of their journey. In this webinar, Chief Marketing officer of Blurb, and former leader from Nokia, Hitachi and Adobe, Paramita Bhattacharya, will explain how to transform go-to-market through the lens of the customer and build a customer lifecycle journey and experience. How to breakthrough with a combination of content, design, technology and data and address each stage effectively – from acquisition, purchase, activation, retention and support – along with building longer term value.

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Tags: Customer Experience, Digital Transformation, Customer Loyalty

Why Customer Awareness Spurs Content Creation
Content Callout
April 13, 2021
Your customer must be at the center of your marketing. This isn’t a new concept to any savvy marketer. You have to map your customer journey and put the customer at the center of your marketing versus anything else—your business model, sales model, or organization. How does Paramita Bhattacharya—the CMO of Blurb—handle marketing and content creation? Listen to this episode of Content Callout to learn more.

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Tags: Analytics, Digital Transformation, CRM

2 Miscellaneouss
Closing the gender gap in the corporate world
Digital CMO Digest
March 15, 2021
Paramita Bhattacharya talks about closing the gender gap in the corporate world

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Tags: Diversity and Inclusion, Leadership, Management

40. Transform and Lead: Critical Lessons for the Aspiring CMO with Paramita Bhattacharya
Apple Podcasts
October 01, 2020

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Tags: Diversity and Inclusion, Management, Marketing

3 Panels
Conversational Marketing - How to Improve Conversion and Drive ROI
Argyle
March 23, 2021
Paramita Bhattacharya discusses the current focus and future of conversational AI marketing in a fireside chat.

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Tags: AI, Business Strategy, Marketing

The Future of Live Event Marketing
Argyle
November 22, 2019

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Tags: Business Continuity, Business Strategy, Marketing

Rebranding? Keep An Eye On These Eight Important Things
Forbes
August 14, 2019
You worked hard to build your brand. But while it may have served you well in the beginning, you may find that the look and feel of your company needs a bit of a facelift.
Rebranding can be a good way to better reflect your company's current focus and growth, but the process must be handled with the utmost care. Otherwise, you risk alienating your existing customers while failing to attract any new ones. Paramita Bhattacharya & the panel share some of the most important things to watch out for during your rebranding, as well as discuss some approaches worth focusing on.

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Tags: Business Strategy, Customer Experience

1 Webinar
What Matters In The Next Normal
Quartz Network
August 10, 2020
This webinar discusses key areas to focus and prioritize in an effort to reimagine marketing as Covid 19 brings lasting changes to consumer behavior and the business landscape. We go deep into strategies and execution needed to recover and maintain the next normal, insights on the altered landscape and the significant reliance on digital, including developing new and enhancing existing capabilities to address needs and accelerate growth amidst disruption.

Key Takeaways:

The four pillars of marketing that will help preserve and protect the business
The two most important skills needed to push through this lengthy period of uncertainty
New and existing capabilities to power growth during the pandemic and beyond

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Tags: Business Continuity, COVID19, Ecosystems

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