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Paramita Bhattacharya

Chief Marketing Officer at Blurb

Palo Alto, United States

Paramita Bhattacharya is a transformational global marketing leader with over 20 years of experience working with some of the world’s most respected technology leaders, including Adobe, Hitachi and Nokia and deep SaaS expertise across Digital Media, IOT, Devices, Software and Cloud industries. Paramita joined Blurb in 2020 as Chief Marketing Officer. In her role, she oversees marketing, communications and customer support operations and is responsible for managing P&L and building a culture of customer-centricity and growth. Prior to joining Blurb, Paramita was Global Head of Marketing at Nokia Technologies, driving global go-to-market and leading all marketing worldwide. She also held global marketing leadership roles at Hitachi and Adobe as part of her tenure. She was recognized as Top 50 Woman leader in SaaS and Asian Americans Hall of Fame Top 100 in 2020. 

Paramita is a multi-dimensional thought leader and industry speaker, Forbes contributor, business and leadership mentor, and startup advisor. She is a passionate advocate of diversity, equity & inclusion in the workplace and is a founding Limited Partner at How Women Invest, a VC fund for female founders and a founding member of Firstboard whose mission is to increase women representation on boards.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: San Francisco Bay Area
Speaking Topics: Leadership, Marketing, Diversity & Inclusion

Paramita Bhattacharya Points
Academic 0
Author 1
Influencer 47
Speaker 26
Entrepreneur 0
Total 74

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Enterprise
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

5G
Analytics 30.41
AR/VR
Business Continuity 30.74
Business Strategy 30.12
Change Management
COVID19 30.81
CSR
Culture
Customer Experience 30.32
Customer Loyalty 30.61
Digital Disruption
Digital Transformation 30.26
Diversity and Inclusion
Ecosystems 30.18
IoT
Leadership 30.05
Management 30.05
Marketing 30.08
Mergers and Acquisitions
Predictive Analytics
Public Relations
Smart Cities
AI 30.01
CRM 30.63
Innovation 30.08

Industry Experience

Consumer Products
High Tech & Electronics
Media

Publications

1 Article/Blog
Paramita Bhattacharya Forbes Articles on Marketing and Leadership
Forbes
May 11, 2020
Council posts on marketing and leadership from Paramita Bhattacharya

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Tags: Leadership, Management, Marketing

2 Influencer Awards
Asian Americans Hall of Fame Top 100
BoardIQ
October 30, 2020
The First Ever Curated List of Asian Americans with Storied Successes

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Tags: Innovation

Top 50 Women Leaders in SaaS
The Software Report
October 21, 2020
The Software Report is pleased to announce the Top 50 Women Leaders in SaaS of 2020. These women have demonstrated admirable leadership across a variety of roles within the software industry. Dedicated to inclusivity and diversity in the workplace, they have served as advocates for women in tech and have stood out as role models pushing forth a bold new agenda. While their reputations among colleagues and peers speak for themselves, they continuously strive to develop even higher performing collaborative teams to exceed expectations.

This year’s awardees are recognized for their performance within their roles, their ability to foster innovation and growth, and their expertise in SaaS solutions. These individuals have made profound contributions in strategy, operations, marketing, human resources, business development, and other areas. Their insight and guidance continues to spur new initiatives, mobilize funding, and leverage strategic partnerships, in turn allowing their companies to thrive.

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Tags: Leadership

2 Keynotes
4 Pillars to Winning and Retaining the Customer
BrightTalk
May 13, 2021
Today’s customer wants to be in control of their journey. In this webinar, Chief Marketing officer of Blurb, and former leader from Nokia, Hitachi and Adobe, Paramita Bhattacharya, will explain how to transform go-to-market through the lens of the customer and build a customer lifecycle journey and experience. How to breakthrough with a combination of content, design, technology and data and address each stage effectively – from acquisition, purchase, activation, retention and support – along with building longer term value.

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Tags: Customer Experience, Digital Transformation, Customer Loyalty

Why Customer Awareness Spurs Content Creation
Content Callout
April 13, 2021
Your customer must be at the center of your marketing. This isn’t a new concept to any savvy marketer. You have to map your customer journey and put the customer at the center of your marketing versus anything else—your business model, sales model, or organization. How does Paramita Bhattacharya—the CMO of Blurb—handle marketing and content creation? Listen to this episode of Content Callout to learn more.

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Tags: Analytics, Digital Transformation, CRM

2 Miscellaneouss
Closing the gender gap in the corporate world
Digital CMO Digest
March 15, 2021
Paramita Bhattacharya talks about closing the gender gap in the corporate world

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Tags: Diversity and Inclusion, Leadership, Management

40. Transform and Lead: Critical Lessons for the Aspiring CMO with Paramita Bhattacharya
Apple Podcasts
October 01, 2020

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Tags: Diversity and Inclusion, Management, Marketing

3 Panels
Conversational Marketing - How to Improve Conversion and Drive ROI
Argyle
March 23, 2021
Paramita Bhattacharya discusses the current focus and future of conversational AI marketing in a fireside chat.

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Tags: AI, Business Strategy, Marketing

The Future of Live Event Marketing
Argyle
November 22, 2019

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Tags: Business Continuity, Business Strategy, Marketing

Rebranding? Keep An Eye On These Eight Important Things
Forbes
August 14, 2019
You worked hard to build your brand. But while it may have served you well in the beginning, you may find that the look and feel of your company needs a bit of a facelift.
Rebranding can be a good way to better reflect your company's current focus and growth, but the process must be handled with the utmost care. Otherwise, you risk alienating your existing customers while failing to attract any new ones. Paramita Bhattacharya & the panel share some of the most important things to watch out for during your rebranding, as well as discuss some approaches worth focusing on.

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Tags: Business Strategy, Customer Experience

1 Webinar
What Matters In The Next Normal
Quartz Network
August 10, 2020
This webinar discusses key areas to focus and prioritize in an effort to reimagine marketing as Covid 19 brings lasting changes to consumer behavior and the business landscape. We go deep into strategies and execution needed to recover and maintain the next normal, insights on the altered landscape and the significant reliance on digital, including developing new and enhancing existing capabilities to address needs and accelerate growth amidst disruption.

Key Takeaways:

The four pillars of marketing that will help preserve and protect the business
The two most important skills needed to push through this lengthy period of uncertainty
New and existing capabilities to power growth during the pandemic and beyond

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Tags: Business Continuity, COVID19, Ecosystems

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Paramita Bhattacharya