Founding Partner at Axcelora
Advisory Board, Evergreen Trading
Chairman, Advancement Board, University of North Texas CMHT
Chairman Emeritus of the Board of Directors, Shop.org
Founder and Former President of JCPenney eCommerce LP
Richard E. Last is one of the co-founders of Axcelora, connecting service providers with retailers, and “making the cold call obsolete”. He retired from the University of North Texas in 2016 where he launched and led the Digital Retailing degree program, and was Senior Director of the UNT Global Digital Retailing Research Center. Mr. Last has over 20 years of industry experience in Digital Retailing. Under his leadership, JCPenney began selling merchandise via the Web in Oct.1994, the first Department Store online, and by 2005, the first $1 Billion Apparel and Home Furnishings website. Earlier, he led JCPenney’s international expansion of its catalog business in the 90’s, operating specialty catalog businesses in Japan, the United Kingdom, Mexico, and Chile.
From 2007-11, Mr. Last served as Chairman of Shop.org, the digital division of the National Retail Federation. He served on the Shop.org Board for 10 years. He currently serves on the Editorial Boards of Total Retail and of Retail Touchpoints. He served on the National Retail Federation Board of Directors from 2004-08, and the NRF Foundation Board from 2010-11. He joined the Advisory Board of Evergreen Trading in 2018.
Mr. Last resides in Plano, Texas with his wife, Linda. He is fortunate to have his two children and four grandchildren all residing in the Plano area.
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