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Mike Anthony

Global CEO at engage limited

York, United Kingdom

Authority on shopper marketing, consumer goods marketing & sales. Author, trainer, consultant and keynote speaker.
Formerly held a number of senior sales and marketing positions around the world: I founded engage, a consultancy and training company designed to help consumer goods companies win at retail.
We've developed insights, strategies and capability around the world for organisations such as Coca-Cola, Suntory PepsiCo, Unilever, Nestle, Sony, Philips, Electrolux, GSK and many many more

Available For: Advising, Consulting, Speaking
Travels From: York, United Kingdon
Speaking Topics: Retail Dynamics and E-Commerce, Shopper insights and behavior, Consumer goods marketing and sales

Mike Anthony Points
Academic 0
Author 63
Influencer 7
Speaker 30
Entrepreneur 0
Total 100

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Engage
Theatre: Global
Minimum Project Size: N/A
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2024

Areas of Expertise

Change Management 30.10
HR
Management
Marketing 31.38
Retail 30.87
Sales 38.70

Industry Experience

Consumer Products
Retail

Publications

2 Article/Blogs
engageconsultants - The Shopper Marketing and Consumer Goods Sales and Marketing Blog
engage consultants
September 13, 2024
Original articles from the pen of Mike Anthony and Toby Desforges offering practical guidance and thought-leadership to help consumer goods companies win at retail

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Tags: Retail, Sales

Shopper Marketing
Self Published
September 02, 2024

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Tags: Marketing, Sales

1 Author Newsletter
Speak 'Shopper' in your sales presentation to get retail support
LinkedIn
August 01, 2024
More and more consumer goods companies have conducted both consumer and shopper research. And most are getting much better at using this to create clarity on what needs to be done in both the consumer and shopper marketing activities to get consumers to love and use the brand, and critically to get shoppers to buy it too. But all that great insight is worth naught if retailers don’t buy in. All that research data could be useful to convince retailers that they really need to take action.

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Tags: Marketing, Retail, Sales

1 Book
The Shopper Marketing Revolution
RTC
July 15, 2015
Best-selling book that looks at the impact of retail disruption, digital and offline, and changing shopping behavior on the retail and consumer goods industry, and share clear methodologies and practices to build more effective marketing strategies for the 21st Century

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Tags: Marketing, Sales

2 Influencer Awards
Thinking 360 Sales Top 50
Thinkers 360
September 02, 2024
Top 50 Sales Influencer

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Tags: Sales

Rethink Retail Top 200
Rethink Retail
January 01, 2024
Top 200 Global retail Influencer

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Tags: Marketing

3 Keynotes
Shopper and Retail Disruption
engage consultants
September 13, 2024
The global forces that are changing the way we shop need to be understood, interpreted and acted on for brands to win at retail

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Tags: Sales

Retail Revolution - How to win with shoppers in a disrupted retail future?
Czech Retail Days
September 02, 2024
Keynote presentation outlining the key changes disrupting shopping and retail, and sharing key learnings and strategies that brands and retailers should use to thrive in this challenging environment

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Tags: Marketing, Retail, Sales

The future of Shopper Marketing
Institute of Promotional Marketing
September 02, 2024
Technology is creating more opportunities to win with shoppers at retail - but how to choose which retail tech? And how to master it to make sure it is effective

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Tags: Marketing

1 Media Interview
Delivering Growth in Challenging Times
Change Cultivators
September 02, 2024
When things get tough - where does growth come from? How to keep focused on growth when everyone else is in survival mode

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Tags: Change Management

Thinkers360 Credentials

3 Badges

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