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Susanna Rantanen

Co-founder, CEO at Employer Branding Agency Emine Oy Ltd

Helsinki, Finland

A global visionary in employer branding, Susanna blends storytelling and persuasive communication to match talent minds with missions. Her renowned Magnetic Employer Branding Method™? has been recognised as a game-changer in employer branding. She is known for revamping the employer branding industry in her native Finland, and with her husband, she runs Finland's first employer brand marketing and communications agency, Employer Branding Agency Emine. Emine has been ranked as one of Europe's top 10 employer branding agencies. Susanna is a loved coach and speaker, and her weekly Building a Modern Employer Branding podcast has already captivated the hearts of the growing global employer branding audience.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Helsinki, Finland
Speaking Topics: modern employer branding, business storytelling, social media marketing for employer branding and talent acquisition, the future of employer branding

Speaking Fee $3,800 (In-Person), $3,197 (Virtual)

Susanna Rantanen Points
Academic 0
Author 117
Influencer 75
Speaker 0
Entrepreneur 10
Total 202

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: $1,000+
Average Hourly Rate: $200-$300
Number of Employees: 1-10
Company Founded Date: 2012

Areas of Expertise

Careers
Change Management
Coaching
Creativity
Culture 32.02
Digital Transformation
Future of Work
HR
Leadership 31.61
Marketing 30.28
Personal Branding 43.61
Social
Startups

Industry Experience

Aerospace & Defense
Automotive
Consumer Products
Financial Services & Banking
Healthcare
High Tech & Electronics
Insurance
Other
Professional Services
Retail

Publications & Experience

15 Article/Blogs
The Most Common Change Management Challenges in 2026
emine
January 28, 2026
What are the most common change management challenges and solutions in 2026?

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Tags: Culture, Leadership, Personal Branding

Jos rekrytointi ei toimi, ongelma ei ole siinä, missä luulet
emine
January 22, 2026
Kun rekrytointi ei toimi, selitykset ovat valmiina ennen kuin kukaan ehtii edes kysyä.

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Tags: Culture, Leadership, Personal Branding

What Zero-Click Marketing Means for Employer Branding
emine
December 18, 2025
In 2026, social media is shifting into a search engine, and AI is becoming the new distributor of authority.

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Tags: Culture, Leadership, Personal Branding

Social Media Marketing Trends 2026 — What Smart Brands Must Know And Do Now
emine
December 18, 2025

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Tags: Culture, Leadership, Personal Branding

Employee Value Proposition (EVP), EVVK! Miksi moderni työnantajalupaus on paljon parempi
emine
December 02, 2025
Yritykset loivat listoja eduista, arvoista ja kulttuuriväitteistä, ja kutsuivat näitä lupauksiksi. Mutta maailma on muuttunut, ja sen myötä myös työntekijöiden odotukset, ja ne ovat muuttuneet vielä enemmän.

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Tags: Culture, Leadership, Personal Branding

Leadership Culture In The AI Era: How To Turn Change-Fatigue Into Trust, Momentum And Measurable Growth
emine
October 30, 2025
Automation will accelerate, roles will reshape, and the workday experience will keep stretching.

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Tags: Culture, Leadership, Personal Branding

Storytelling Isn’t a Soft Skill — It’s a Biological Advantage in Business
Linkedin
October 21, 2025
Everywhere you turn in business today, someone is talking about “storytelling.” It’s become one of those buzzwords that’s been stretched so thin it risks losing meaning.

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Tags: Culture, Leadership, Personal Branding

How We Are Different from Competitors: Showcasing The Magnetic Employer Branding Method
Linkedin
November 30, 2024
In a crowded market where employer branding strategies often fall into generic templates and short-term recruitment campaigns, we stand apart by offering a transformative, science-based approach that redefines how organizations communicate, attract, and retain top talent.

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Tags: Culture, Leadership, Personal Branding

7 steps to Influential Recruitment Marketing Strategy
Linkedin
September 18, 2024
Recruitment marketing strategy is a marketing strategy, not a recruitment strategy. Therefore, it does not pinpoint how to hire, how to handle applications or what to ask in an interview.

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Tags: Culture, Leadership, Personal Branding

LinkedIn & Instagram: The Power Pair in Employer Branding
Linkedin
December 11, 2023
In employer branding, the synergy between LinkedIn and Instagram is often underestimated. As a seasoned expert in employer branding, I've observed how these platforms, when used strategically, can significantly enhance brand awareness and affinity among your talent audience.

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Tags: Culture, Leadership, Personal Branding

Who owns the employer brand?
LinkedIn
March 26, 2022
Who owns the employer brand in your organization?

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Tags: Marketing, Personal Branding

Smarter content marketing
Linkedin
August 27, 2018
Content marketing is heavily on my daily agenda as an entrepreneur building awareness and affinity to my business Employee Experience Agency Emine, as an influencer and opinion leader in my field as well as because we do HR content marketing for our customers.

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Tags: Culture, Leadership, Personal Branding

Activating HR-marketing after the summer season
Linkedin
August 20, 2018
Are you planning to jump on the HR-marketing wheels again after summer holidays? In this post, I will share you a few tips how to get started again

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Tags: Culture, Leadership, Personal Branding

What is the Modern Employer Brand?
Linkedin
November 22, 2017
The Modern Employer Brand is talent centric, not employer centric. It impacts and influences the ideal talent behavior and attitude about their business. The Modern Employer delivers immediate value to their strategically ideal talent audiences until the talent is ready to convert either to their applicant or to their spokes person

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Tags: Culture, Leadership, Personal Branding

Moderni tapa rakentaa työnantajabrändiä (podcast, jakso 1)
Linkedin
August 29, 2017
Miten työnantajabrändiä kehitetään modernilla tavalla? Miten talent-yleisöön vaikutetaan paremmin työnantajina?

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Tags: Culture, Leadership, Personal Branding

1 Book
Story-Driven Employer Branding: Introducing The Magnetic Employer Branding
Amazon
March 10, 2025
Attract, engage, and retain top talent with a story-driven approach that transforms your employer brand into a magnetic force.

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Tags: Culture, Leadership, Personal Branding

1 Executive
Employer Branding Agency Emine Oy
Emine
November 01, 2012
Our skilled talent marketing & copywriting consultants help modern growth companies plan, implement and execute modern employer branding and other talent marketing strategies and plans based on our renowned Magnetic Employer Branding Method️ / Vaikuttava Työnantajabrändi Metodi️.




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Tags: Marketing, Personal Branding

14 Podcasts
#207 Why Your People Are Your Real Product In B2B (And What Leaders Get Wrong)
Modern Employer Brand
January 27, 2026
In this episode of the Story-Driven Business podcast, Susanna Rantanen reveals why people are the product in B2B and why your leadership culture, employee commitment, and internal alignment are the real foundations of B2B trust, growth, and reputation.

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Tags: Culture, Leadership, Personal Branding

#205 Navigating AI-Driven Change: Why Emotional Commitment to Your Business’ Story Is Key to Success
Modern Employer Brand
August 20, 2025
AI-driven work life is here. But, here’s the thing: your employees don’t owe you loyalty.

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Tags: Culture, Leadership, Personal Branding

#206 Employer Branding Budget for 2026 – Budgeting Tips For Story-Driven Plans
Modern Employer Brand
August 17, 2025
Employer branding budget season here! If you were looking for budgeting tips, justification and support for employer branding, this episode is calling your name!

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Tags: Culture, Leadership, Personal Branding

#204 What is Business Storytelling? Defo Not Telling Tales!
Modern Employer Brand
August 13, 2025
”What is Business Storytelling?” you (kind of) asked.

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Tags: Culture, Leadership, Personal Branding

#203 How To Build A Story-Driven Business Step By Step
Modern Employer Brand
August 06, 2025
Do you feel like your business has all the important bits and pieces to work on, talk about, develop, promote and sell together with a great staff, but no storyline connecting the dots between your leadership, employees, ideal job seekers, customers and other important stakeholders?

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Tags: Culture, Leadership, Personal Branding

#202 From Talent Shortage to Talent Magnetism as a Growth Strategy
Modern Employer Brand
July 30, 2025
There was a time in my former HR & talent acquisition career when I was absolutely convinced that the talent market was broken.

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Tags: Culture, Leadership, Personal Branding

#201 How Business Storytelling Transforms Your Influence as a Leader
Modern Employer Brand
July 23, 2025
How business storytelling transforms your influence as a leader. There’s a particular meeting I’ll never forget. I had just wrapped up what I thought was a brilliant strategy presentation to a leadership team. We had the data, the slides, the rationale, the roadmap. I had spent days preparing it.

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Tags: Culture, Leadership, Personal Branding

#200 The Future of Work Isn’t Coming—It’s Here
Modern Employer Brand
July 16, 2025
“Leaders must balance business and human outcomes—not as trade-offs, but as mutually reinforcing priorities.”

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Tags: Culture, Leadership, Personal Branding

#199 Brand Affinity: Why Your Employees Need to Love Your Strategy
Modern Employer Brand
July 09, 2025
Brand Affinity. Why Your Employees Need to Love Your Strategy?

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Tags: Culture, Leadership, Personal Branding

#187 How Mitgo Built a Successful Employee Ambassador Program – with Guest Veronika Batmanova
Modern Employer Brand
November 27, 2024
In this episode of the Building a Modern Employer Brand podcast, Veronika and I discuss the successful launch and management of their employee ambassador program.

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Tags: Culture, Leadership, Personal Branding

#186 Airbus Finland Does it: Award-Winning Employer Brand with Emine
Modern Employer Brand
October 02, 2024
In this episode of the Building a Modern Employer Brand podcast, Maiju, Nora, and I chat about what it has been like to build the award-winning employer brand of Airbus Defence and Space Finland, the company’s role and customers, the day-to-day culture, and the decision to partner with Employer Branding Agency Emine and becoming known as an award-winning employer branding professional and workplace.

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Tags: Culture, Leadership, Personal Branding

#161 Game-Changing Employer Branding Method for Talent Attraction and Retention
Modern Employer Brand
December 06, 2023
Today marks our 106th anniversary (not 105th like I mistakenly claim on this episode, silly me making a such a calculating error publicly) as an independent nation of Finland. Thanks to it, we stand free, strong, and proud as a nation high on democracy, freedom of speech, ethical values, morale, and immensely high regard for human life and value.

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Tags: Marketing, Personal Branding

#160 Crafting Recruitment Marketing Messages That Resonate Beyond Clicks on the Job Board
Modern Employer Brand
November 29, 2023
While purchasing space on a renowned job board is probably a comfortable marketing move because you’ve always done it, paying for reach doesn’t solve the problem of a bad recruitment marketing message.

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Tags: Marketing, Personal Branding

#159 Transparency and authenticity – The foundation for successful employer branding
Modern Employer Brand
November 22, 2023
Transparency and authenticity are already embraced by many of you in employer branding. You may be sharing employee stories and testimonials, showing behind-the-scenes glimpses of the workplace, and being open about the company’s mission.

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Tags: Marketing, Personal Branding

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