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Randall Craig

CEO at Pinetree Advisors Inc.

Toronto, Canada

Clients tell me that I am very good at creating order from chaos.
-Executive advisory/CEO coaching; perspective, scaling a business, solving thorny problems, new approaches to marketing, people, tech, etc.
-Motivating groups of people to think differently, then act differently. (Inducted into the Speaking Hall of Fame)
-Management Consulting at the intersection of Strategy, Marketing, and Technology (FCMC)
-Leadership and governance
-Thinking out of the box, and then getting it done.
-Digital Strategy

I help innovators scale their businesses, and help larger organizations compete through transformation, disruption, and re-looking at their approach to strategy, marketing, and technology. I work exclusively with senior leadership, at service and knowledge-based organizations. My experience comes from serving over 100 major organizations, writing eight books (one a best-seller), my published research, speaking at conferences, and working with many very sharp people.

Test drive my style:
Weekly 5-Minute Podcast: So Here's Your Challenge ???????? https://www.randallcraig.com/thought-leadership/podcast/

Weekly Business Growth Tipsheet ???????? https://www.linkedin.com/newsletters/business-growth-tipsheet-7018722261780074496/

My approach to leadership coaching ???????? https://www.randallcraig.com/growth-coaching-for-ceos/

Zoom coffee? Tell me about your business. Maybe I can add some perspective. https://www.randallcraig.net/30

Happy to connect on LinkedIn (no commercial solicitations please), or directly via email Request@RandallCraig.com.

Randall Craig Points
Academic 0
Author 301
Influencer 42
Speaker 0
Entrepreneur 0
Total 343

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: N/A
Company Founded Date: Undisclosed

Areas of Expertise

Leadership 34.61
Marketing 38.46
Business Strategy 41.60
AI 30.01

Industry Experience

Publications

1 Author Newsletter
AI Labels: Building Trust by Identifying AI Generated Content
LinkedIn
November 16, 2023
How do you know whether something that you read (or see) is current, up-to-date, and credible? And how do you know how this content was created?
The answers to these two questions have one thing in common: they can be used to build trust. Or, in the absence of the answers, diminish it. So in the age of ChatGPT, Bard, and other AI systems, how can we build trust in the content we produce?

See publication

Tags: AI, Marketing, Business Strategy

5 Books
The Everything Guide to Starting an Online Business: The Latest Strategies and Advice on How To Start a Profitable Internet Business
Everything
January 18, 2013
Perfect for part-time entrepreneurs who want to make some extra cash or for full-timers who want one income stream, The Everything Guide to Starting an Online Business will help you get your businesses off the ground and onto the web!

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Tags: Leadership, Marketing, Business Strategy

Online PR and Social Media for Experts, 5th Ed. (Illustrated): Develop your reputation, get found, and attract a following
CreateSpace Independent Publishing Platform; Illustrated edition
April 27, 2012
You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach.

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Tags: Leadership, Marketing, Business Strategy

Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time
Maximum Press
August 10, 2010
Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.

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Tags: Leadership, Marketing, Business Strategy

Personal Balance Sheet - A Practical Career Planning Guide
Knowledge to Action Press
July 01, 2008
Forty years, 10,000 days, 80,000 hours. Measure it any way you like, but this is about the length of your career. With so much of your life spent working, why not spend a bit of time planning your career in an organized, strategic, manner? - Are you a bit fuzzy on your career goals? - Is your work-life balance not under control? - Have you achieved some career success and are considering change - but to what? - Are you uncomfortable discussing career issues with your manager? This book addresses these questions, and provides practical, real-life advice on managing your career successfully. About the Author: Randall Craig has founded several start-ups, held a long-time position at a "big four" consulting firm, and was an executive at a public company. He has helped over ninety businesses, either as an owner, board member, executive, consultant, or workshop leader. His clients have included international financial institutions, public companies, not-for-profits, government, and a number of entrepreneurial companies. In addition to writing Leaving the Mother Ship, The Working Resume, and Personal Balance Sheet, he writes a weekly career tipsheet that appears on monster.ca. He holds an HBA, CFA, MBA, and a Black Belt in Karate.

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Tags: Leadership, Marketing, Business Strategy

Leaving the Mother Ship
Knowledge to Action Press
July 01, 2004
Most career books are focused either on how to find a job when you’re fired, or how to build a particular skill, such as resume-writing or interview-taking. Leaving the Mother Ship is the only book targeted to those already gainfully employed, that answers the following three questions:
When should you leave, where should you go, and finding success once you have left.

The book provides readers with a practical model to make their own choices, and provides numerous anecdotes to illustrate each point. It is filled with practical, hands-on advice on how to leave – not just theories.

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Tags: Leadership, Marketing, Business Strategy

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