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Pamela Danziger

Stevens, Pennsylvania, United States

Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent, including the HENRYs (high-earners-not-rich-yet) mass affluent.

As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers. She is also a principal with Retail Rescue, which offers focused and effective consulting, training and mentorship in retail management, marketing, sales and operations.

Pam is a member of the renowned Leaders in Luxury + Design panel recognized by The Home Trust International. She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007. She was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Business Advocate’s Brain Trust and a contributing columnist to The Robin Report and Forbes.com.

A prolific writer and blogger, Pam is author of eight books, including her latest Marketing the Luxury of Interior Design. And with Home for HENRYs: Meet the New Customers Home Décor Marketers Are Searching For — High-Earners-Not-Rich-Yet, she launches a series focused on the mass-affluent HENRYs who are the changing face of America’s affluent consumer marketplace.

In 2016 she added Shops that POP! 7 Steps to Extraordinary Retail Success, to her bibliography. It reveals the secrets to crafting a retail shopping experience that’s irresistible to high value shoppers.

As a luxury market expert, Pam is frequently called on to share research-based insights with audiences and business leaders all over the world.

Specialties: market research, luxury market, branding, marketing strategy, consumer insights, affluent consumers

Pamela Danziger Points
Academic 0
Author 240
Influencer 119
Speaker 0
Entrepreneur 0
Total 359

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Marketing 32.01
Retail 43.04

Industry Experience

Publications

4 Books
The Corporateneur Plan: Your Roadmap From Mid-Career Professional to Entrepreneur
Advantage Media Group
June 06, 2023
The Corporateneur Plan shares stories and teachings from the business journey of Ken Rohl over a lifetime building an extraordinarily successful presence in the “white space” he identified within the luxury home market. Grounded in research and enlivened with personal anecdotes, The Corporateneur Plan is a guidebook for every aspiring entrepreneur to read before cutting the cord from their corporate careers and setting out on their own journey.

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Tags: Marketing, Retail

Luxury Marketing Disrupted: Evolving from the 4Ps to the 4Es of Marketing
Independently published
August 12, 2019
The luxury market is facing disruption. Four key factors are in play, including increasing global economic and political turbulence, the rise of wealth class causing pushback from those in the "under class," the industry's need to adapt to the human side of digital disruption and the emergence of a young digitally-powered consumer with new ideas of what luxury is and what it means in their lifestyle. Luxury brands face a complicated balancing act in 2020 and beyond as they are forced to navigate macro trends. It will require luxury brands to more effectively communicate their brands' value proposition. That takes marketing. And that too has been disrupted. Marketing got disrupted officially back in 2013, when the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value expressed by the new 4Es, where Experience replaces Product; Exchange is the new Price; Evangelism becomes the new Promotion and Everyplace evolves from Placement. This book explains how luxury brands must evolve their marketing messages to the new 4Es model of marketing and presents case studies of brands that have made the shift.

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Tags: Marketing

Meet the HENRYs: The Millennials That Matter Most for Luxury Brands
Paramount Market Publishing, Inc.
January 08, 2019
In this forward-looking book, retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.

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Tags: Retail

Shops that POP!: 7 Steps to Extraordinary Retail Success
Paramount Market Publishing, Inc.
April 01, 2016
Small is the next BIG story at retail small as in local independent retailers. Learn how to tap this emerging retailing trend, fueled by the desire of the highest-potential and highest-spending customers' passion for a new shopping experience that they can't find at the mall, in the national chains or in big box stores. This trend will reshape the retail landscape over the next decade.

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Tags: Retail

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Pamela Danziger