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Dr.(hc) Ayobola Oluomo Adedayo, MBA

Lagos State, Niger

I am Ayobola, an award-winning full-stack product, marketing, and UX design leader with over 15 years of experience in various industries, including Telecommunications, Technology, Fast Moving Consumer Goods, VAS, and Non-for-Profit. Empathy is my super power and this enables me to understand and address the needs of users, clients, companies, and team members effectively.

As a product leader, I have a strong track record of successfully managing and launching products from ideation to launch and beyond. this involves product strategy, defining the product roadmap, and ensuring alignment with the company's overall goals. Working collaboratively with cross-functional teams, including engineering, design, marketing, and sales, I drive products to market and steer them towards success.

As a marketing leader, I led the go-to-market and delivery of the Learn At Home initiative, powered by the Mastercard Foundation. The campaign encompassed both traditional and digital channels, resulting in significant community growth.

In the realm of UX design, I have hands-on expertise and have created prototypes for a productivity app launched on Google Play, as well as a performance management Software-as-a-Service tool. Additionally, I have experience leading UX teams, further enriching my understanding of user-centered design.

My skills in product management, combined with my expertise in market research, user experience, project management, and stakeholder management, empower me to make informed decisions, deliver exceptional user experiences, manage projects effectively, and influence stakeholders at all levels of the organization. My commitment to delivering innovative and impactful products drives the success of my projects and contributes to my leadership qualities as a professional.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Lagos

Dr.(hc) Ayobola Oluomo Adedayo, MBA Points
Academic 5
Author 362
Influencer 60
Speaker 0
Entrepreneur 0
Total 427

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type:
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

AI
Business Strategy 31.98
Careers 39.13
Change Management 31.89
Creativity
Culture 33.33
Customer Experience 30.01
Design 30.51
Design Thinking 30.04
Digital Disruption
Digital Transformation 30.81
Diversity and Inclusion 35.42
Ecosystems 30.29
EdTech
Entrepreneurship 33.78
Health and Safety 45.67
Health and Wellness 34.81
Innovation 30.13
Leadership 31.88
Management 32.54
Marketing 30.04
Personal Branding 49.30
Product Management 30.84
PropTech
Public Relations 30.29
Sustainability 35.04

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Insurance
Media
Real Estate
Retail
Telecommunications

Publications & Experience

2 Article/Blogs
24 UX Design Principles of the Build-For Framework
UX Matters
June 07, 2025
24 UX Design Principles of the Build-For Framework

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Tags: Customer Experience, Design, Design Thinking

Innovation Management: Key to Exponential growth and scaling.
Nigerian Tribune
March 16, 2023
Innovation Management: Key to Exponential growth and scaling.

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Tags: Change Management, Innovation

6 Books
The Estate
Amazon
May 02, 2025
The Estate tells the story of a community caught between privilege and neglect, where questions of power, justice, and belonging play out within the walls of a once-promising development. Through layered characters and vivid storytelling, the novel exposes the hidden bargains, quiet struggles, and bold acts of resistance that shape everyday life

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Tags: Culture, Diversity and Inclusion, Leadership

Ayobola’s Success Equation
Amazon
May 18, 2024
Ayobola’s Success Equation is the mathematical formula to achieving success

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Tags: Leadership, Management, Personal Branding

AGEING GRACEFULLY: THE NUTRITIONAL PATHWAY TO REFINEMENT, RESILIENCE AND RADIANCE
Amazon
April 05, 2024
Age like fine wine; nourish your body, elevate your spirit, and embrace the journey of graceful ageing through the power of nutrition

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Tags: Health and Safety, Health and Wellness, Personal Branding

THE ULTIMATE WORKBOOK FOR TECHNOLOGY BUSINESSES
Amazon
March 20, 2024
Workbook with a checklist for launching a technology business

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Tags: Business Strategy, Digital Transformation, Entrepreneurship

Ayobola's Hierarchy of Career Fulfilment
Amazon
March 20, 2024
We delve into Ayobola's Hierarchy of career fulfilment , which is a comprehensive framework designed to guide individuals on their journey toward career satisfaction and success. Drawing inspiration from renowned scholars and thought leaders in the fields of psychology, organisational behaviour, and personal development, Ayobola's theory provides a roadmap for navigating the complexities of the modern workplace and achieving professional fulfilment.

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Tags: Careers, Culture, Personal Branding

Ayobola's Hierarchy of Career Fulfilment
Amazon
November 24, 2023

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Tags: Change Management, Culture, Sustainability

1 Journal Publication
Renewing Nigeria: A Diagnosis with Tech-Driven Recommendations - An Open Letter to Elected Officials
AYB
November 17, 2023
The piece underscores the significance of tackling Nigeria's challenges of lawlessness with a tech-savvy approach.

Here's a glimpse of the key points highlighted in the article summary:

Addressing Societal Challenges with Comprehensive Plans:
Going beyond the practicalities, the manifesto takes on societal challenges such as street begging, proposing the establishment of shelters equipped with skill development and farming opportunities. Additionally, a whistleblower program is outlined, featuring training, legal protections, and a tech-driven reporting system.

Celebrating Nigerian Excellence:
The narrative shifts towards a celebration of Nigerian excellence, emphasizing the promotion of processed foods, mineral resources, textiles, and the thriving Nollywood industry on the international stage. It's not just about exporting goods; it's about proudly branding 'Made in Nigeria.'

Catalyst for Change:
I genuinely hope that this article serves as a catalyst for discussions and actions that extend beyond the written word. It issues a call to elected officials to embrace technology as a pivotal tool for progress.

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Tags: Diversity and Inclusion, Ecosystems, Leadership

3 Media Interviews
Championing Innovation & Diversity in the Digital Age
Digital First
January 23, 2025
Championing Innovation & Diversity in the Digital Age

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Tags: Digital Transformation, Innovation, Product Management

Shaping the Future: INSEAD's African Alumni Making a Difference
Insead
August 02, 2023
In a testament to the transformative power of education, INSEAD's Global Executive MBA (GEMBA) alumni from Africa have emerged as catalysts for change, making significant strides in their industries and communities.

This article explores the inspiring journey of one of these remarkable graduates, highlighting the role INSEAD played in equipping her with the skills and knowledge to make a lasting impact. We spoke to Ayobola Oluomo Adedayo, who exemplifies the transformative leadership driving the future of the continent.

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Tags: Marketing, Education

French Old Students To Unlock Opportunities In Education Sector
Leadership
September 24, 2022
French Old Students To Unlock Opportunities In Education Sector

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Tags: Public Relations, Education

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