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Douglas Laney

Data, analytics and AI research fellow at BARC

Cascais, Portugal

Doug Laney is a best-selling author and recognized authority on data, analytics, and AI strategy. He advises senior IT, business and data leaders on data monetization and valuation, data management and governance, external data strategies, analytics best practices, and establishing data and analytics organizations.
Doug’s book, Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, was selected by CIO Magazine as the “Must-Read Book of the Year,” a “Top 5 Books for Business Leaders and Tech Innovators,” and by the Wall Street Journal as one of its “5 Summer Reads for CIOs.” His latest book, Data Juice: 101 Real-World Stories of How Organizations Are Squeezing Value From Available Data Assets has received accolades from business, data, analytics, and IT executives and practitioners around the world.
Now an independent data, analytics, and AI advisor and researcher, and BARC Research Fellow, previously Doug was a Distinguished Analyst with Gartner’s Chief Data Officer research and advisory team and was a three-time Gartner annual thought leadership award recipient. In addition, he launched and managed the Deloitte Analytics Institute, is a Forbes contributing writer and has been published in the Wall Street Journal and the Financial Times among other journals. Doug has guest-lectured at major business schools around the world and is a visiting professor with the University of Illinois Gies College of Business where he teaches Infonomics and Business Analytics Executive Overview courses, which also are available online via Coursera. He also co-chairs the annual MIT Chief Data Officer Symposium, is on the faculty at Carnegie Mellon University’s Heinz College, is a member of the World Economic Forum's data exchange initiative, a member of the American Economic Association, and sits on various advisory boards.
Follow and connect with Doug on LinkedIn (www.linkedin.com/in/douglaney) or BlueSky (https://bsky.app/profile/douglaney.bsky.social) . #infonomics

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Lisbon
Speaking Topics: data value/valuation, data monetization & data products, agentic AI strategy

Speaking Fee $7,500 (In-Person), $2,500 (Virtual)

Douglas Laney Points
Academic 0
Author 142
Influencer 775
Speaker 0
Entrepreneur 10
Total 927

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: 51-250
Company Founded Date: Undisclosed
Media Experience: 30 years
Last Media Training: 03/01/2024
Last Media Interview: 01/15/2025

Areas of Expertise

Agentic AI 30.18
Agile 30.03
AI 30.03
Analytics 36.69
Big Data 32.76
Business Strategy 34.80
Digital Disruption
Digital Transformation
Digital Twins
Generative AI 30.04
Leadership
Predictive Analytics 30.01

Industry Experience

Publications

22 Article/Blogs
Viral Shopify CEO Manifesto Says AI Now Mandatory For All Employees
Forbes
April 09, 2025
A confidential memo from Shopify CEO Tobias Lütke has circulated among executive members, generating significant attention due to its important content. The document represents a vivid guide toward proper CEO leadership within AI-terminal societies.

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Tags: Analytics, Big Data, Business Strategy

Bridging The Atlantic AI Investment Divide
Forbes
April 01, 2025
Recently, during the BARC Data Festival in Munich, BARC CEO Carsten Bange elaborated on the grim and disturbing reality of the global AI investment scene: while the United States garnered a whopping $80 billion of AI startup funding last year (about $235 per capita), the European Union attracted a mere $8 billion ($18 per capita). That tenfold difference is more than just a statistical detail; it stands as a systemic challenge to the continent's future competitiveness in the global AI landscape.

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Tags: Analytics, Big Data, Business Strategy

When Insights Lack Oversight: LA Times AI Bot Coddles The Klan
Forbes
March 06, 2025
The incident not only drew widespread public criticism but also raised serious questions about the risks of deploying AI tools without sufficient oversight. While the LA Times responded by partially retracting the feature, the fallout serves as a stark reminder of the challenges organizations face when integrating AI into their operations.

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Tags: Analytics, Big Data, Business Strategy

The AI-Driven VC: A New Era In Investing
Forbes
February 16, 2025
Venture capital has long been characterized as a cottage industry, where well-connected partners rely on their networks and experience to identify promising startups. However, this traditional model is being transformed through the application of sophisticated data architecture and AI systems that fundamentally change how investment decisions are made.

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Tags: Analytics, Big Data, Business Strategy

Copyright Or Copywrong? AI’s Intellectual Property Conundrum
Forbes
February 11, 2025
A few months ago, a multinational marketing firm launched a campaign with AI-generated visuals and wording. The results were impressive: eye-catching images, compelling messaging, and a quick turnaround. However, when a rival reused the campaign's AI-generated parts, the firm's legal team identified an issue: the work lacked copyright protection, making enforcement practically impossible.

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Tags: Analytics, Big Data, Business Strategy

Understanding And Preparing For The 7 Levels Of AI Agents
Forbes
January 03, 2025
Agentic AI will be a critical differentiating capability. This framework can help business executives define, understand, and prepare for artificial intelligence agents.

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Tags: AI, Analytics, Business Strategy

Beyond AI: Preparing For Artificial Superintelligence
Forbes
December 17, 2024
The evolution from AI to artificial general intellgence (AGI) to artificial superintelligence (ASI) is upon us. How can executives prepare and chart the course?

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Tags: Analytics, Big Data, Business Strategy

Artificial Irony: Misinformation Expert’s Testimony Has Fake AI Citations
Forbes
December 06, 2024
Stanford professor's fake ChatGPT expert testimony citations expose risks of AI errors in business. How can organizations mitigate and benefit from AI hallucination?

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Tags: Analytics, Big Data, Business Strategy

Safeguarding Against A Trump Data Dump
Forbes
November 21, 2024
Various organizations race to preserve invaluable scientific, educational, and economic data at potential risk during another Trump administration.

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Tags: Analytics, Big Data, Business Strategy

Data Monetization Trends: Insights From 1000 Organizations
Forbes
September 26, 2024

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Tags: AI, Analytics, Predictive Analytics

GDPR Violations And Fines: Trends, Insights, and Compliance Strategies
Forbes
June 12, 2024
GDPR violation and fine trends over the years can be an instructive warning to any organization doing business in the EU.

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Tags: Analytics, Big Data, Business Strategy

Investors Have Got Your Number: Navigating The Data-Driven Shift In Venture Capital
Forbes
February 22, 2024
By 2025, data, analytics and AI expected to inform over 75% of VC deal analyses—from sourcing, to diligence, to portfolio management.

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Tags: Analytics, Big Data, Business Strategy

How Well Is Data Fueling Your Company’s Digital Revolution?
Forbes
December 05, 2023
Like coal, value derived from data resources is having a transformative impact on the success of industries and the players within them.

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Tags: Analytics, Big Data, Business Strategy

AI Ethics Essentials: Lawsuit Over AI Denial of Healthcare
Forbes
November 16, 2023
UnitedHealthcare has been sued for the alleged wrongful denial of extended care claims for elderly patients through the use of an artificial intelligence (AI) algorithm.

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Tags: Analytics, Big Data, Business Strategy

Where's the Beef...er...Human Order Taker?
LinkedIn
August 10, 2023
Oh, the future is here, and it's "sliding" into a White Castle near you! The famous burger joint, known for its succulent sliders and legendary starring role in "Harold and Kumar," has decided that we humans are just too slow at drive-thrus. Enter AI-enabled voices, guaranteed to get your order right in just over a minute (unless you have a cool accent, in which case all bets are off).

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Tags: Generative AI

So You’ve Got Customer, Vendor and Employee Relationship Management But Not Data Relationship Management?
CDO Magazine
August 09, 2023
The explosion of available datasets has sparked a new frontier in efficiency. Business leaders have dreamt of using data to better target customers, develop unique product features, drive investment intelligence, and efficiently price products – as well as adopting infonomics principles and practices for managing data as an actual asset.

Unfortunately, nearly all companies lack a regimented way to systematically discover, test, procure, and document their interactions around data. The knowledge and best practices are being siloed between a mix of spreadsheets, homegrown tools, and employees’ memories. That way, what could have been an efficiency boom ultimately becomes a net cost for a company.

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Tags: Analytics, Big Data, Business Strategy

Your Vogue New Subsidiary: A Data Company
Forbes
August 01, 2023
Organizations are beginning to recognize that their data possesses enormous latent value beyond its operational application and basic business intelligence. However, new strategic approaches are needed to maximize and monetize these assets.

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Tags: Analytics, Big Data, Business Strategy

The Data Purge: An Era Of Defensible Retention And Data Minimization
Forbes
June 13, 2023
Managing data as an actual asset involves more than collecting, organizing, and storing it, but also knowing when to retain or dispose of it.

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Tags: Analytics, Big Data, Business Strategy

Unlock Tangible Benefits By Valuing Intangible Data Assets
Forbes
March 09, 2023
Data valuation is a critical step in understanding the costs and measurable benefits of both a company’s own data assets. Valuations can reveal which data assets might impact business outcomes or hold potential for monetization, but there also are many less obvious benefits.

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Tags: Analytics, Big Data, Business Strategy

20 Ways To Avert Your Company’s Own Southwest Meltdown
Forbes
January 05, 2023
Rather than simply indicting the airline, business and technology leaders should consider how their business might mitigate the risk of a similar meltdown.

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Tags: Agentic AI, Analytics, Big Data

Leveraging Data As Collateral Starts With Knowing Its True Value
Forbes
December 20, 2022
The time is ripe for a fresh look at data as an asset. Though often dismissed when performing a business valuation or gathering collateral for a loan, data may actually hold more value for some businesses than anything else on the balance sheet.

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Tags: Agentic AI, Analytics, Big Data

A Lesson In Flawed Metrics Design: The New Global Supply Chain Pressure Index
Forbes
January 06, 2022
This week statisticians at the New York Federal Reserve Bank unveiled a new uber-metric to express the degree global supply chain stress. While this “Frankenstat” does little to provide any new supply chain insights, it does offer insights on how not to design practicable business indicators.

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Tags: Agile, Analytics, Big Data

2 Books
Data Juice: 101 Stories of How Organizations Are Squeezing Value from Available Data Assets
Amazon
June 29, 2022
Sometimes the hardest part of squeezing value from data is just coming up with ideas on how to do it. Well, this book is sure to get your juices flowing. Peel back the cover and you’ll find more than 100 real-world examples and expert commentaries on how organizations around the world and in every industry are monetizing their own (and others’) data in diverse ways. Data Juice is ideal for data, business, and IT leaders looking to inspire their teams or executives with ways to thrive in the Digital Age. The evolution from just doing digital stuff to being truly digital requires a level of data literacy that begins with a vision of the art of the possible. It’s storytime!

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Tags: Analytics, Big Data, Business Strategy

Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Amazon
September 19, 2017
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. One of CIO Magazine's top five "must read" books of the year, Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

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Tags: Analytics, Big Data, Business Strategy

1 Executive
Innovation Fellow, Data & Analytics Strategy
West Monroe
September 01, 2020

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Tags: Analytics, Innovation

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