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Douglas Laney

Innovation Fellow, Data & Analytics Strategy at West Monroe

Chicago, United States

Doug Laney is a best-selling author and recognized authority on data and analytics strategy. He advises senior IT, business and data leaders on data monetization and valuation, data management and governance, external data strategies, analytics best practices, and establishing data and analytics organizations.
Doug’s book, Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, was selected by CIO Magazine as the “Must-Read Book of the Year,” a “Top 5 Books for Business Leaders and Tech Innovators,” and by the Wall Street Journal as one of its “5 Summer Reads for CIOs.” His latest book, Data Juice: 101 Real-World Stories of How Organizations Are Squeezing Value From Available Data Assets has received accolades from business, data, analytics, and IT executives and practitioners around the world.
Now the Data & Analytics Strategy Innovation Fellow with the consulting firm West Monroe, previously Doug was a Distinguished Analyst with Gartner’s Chief Data Officer research and advisory team and was a three-time Gartner annual thought leadership award recipient. In addition, he launched and managed the Deloitte Analytics Institute, is a Forbes contributing writer and has been published in the Wall Street Journal and the Financial Times among other journals. Doug has guest-lectured at major business schools around the world and is a visiting professor with the University of Illinois Gies College of Business where he teaches Infonomics and Business Analytics Executive Overview courses, which also are available online via Coursera. He also co-chairs the annual MIT Chief Data Officer Symposium, is on the faculty at Carnegie Mellon University’s Heinz College, is a member of the World Economic Forum's data exchange initiative, a member of the American Economic Association, and sits on various advisory boards.
Follow and connect with Doug via Twitter @Doug_Laney and LinkedIn. #infonomics

Douglas Laney Points
Academic 0
Author 124
Influencer 775
Speaker 0
Entrepreneur 10
Total 909

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: 1,001-5,000
Company Founded Date: Undisclosed

Areas of Expertise

AI 30.01
Analytics 35.50
Big Data 32.78
Business Strategy 34.45
Generative AI 30.05
Predictive Analytics 30.01

Industry Experience

Publications

4 Article/Blogs
Data Monetization Trends: Insights From 1000 Organizations
Forbes
September 26, 2024

See publication

Tags: AI, Analytics, Predictive Analytics

Where's the Beef...er...Human Order Taker?
LinkedIn
August 10, 2023
Oh, the future is here, and it's "sliding" into a White Castle near you! The famous burger joint, known for its succulent sliders and legendary starring role in "Harold and Kumar," has decided that we humans are just too slow at drive-thrus. Enter AI-enabled voices, guaranteed to get your order right in just over a minute (unless you have a cool accent, in which case all bets are off).

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Tags: Generative AI

So You’ve Got Customer, Vendor and Employee Relationship Management But Not Data Relationship Management?
CDO Magazine
August 09, 2023
The explosion of available datasets has sparked a new frontier in efficiency. Business leaders have dreamt of using data to better target customers, develop unique product features, drive investment intelligence, and efficiently price products – as well as adopting infonomics principles and practices for managing data as an actual asset.

Unfortunately, nearly all companies lack a regimented way to systematically discover, test, procure, and document their interactions around data. The knowledge and best practices are being siloed between a mix of spreadsheets, homegrown tools, and employees’ memories. That way, what could have been an efficiency boom ultimately becomes a net cost for a company.

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Tags: Analytics, Big Data, Business Strategy

Your Vogue New Subsidiary: A Data Company
Forbes
August 01, 2023
Organizations are beginning to recognize that their data possesses enormous latent value beyond its operational application and basic business intelligence. However, new strategic approaches are needed to maximize and monetize these assets.

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Tags: Analytics, Big Data, Business Strategy

2 Books
Data Juice: 101 Stories of How Organizations Are Squeezing Value from Available Data Assets
Amazon
June 29, 2022
Sometimes the hardest part of squeezing value from data is just coming up with ideas on how to do it. Well, this book is sure to get your juices flowing. Peel back the cover and you’ll find more than 100 real-world examples and expert commentaries on how organizations around the world and in every industry are monetizing their own (and others’) data in diverse ways. Data Juice is ideal for data, business, and IT leaders looking to inspire their teams or executives with ways to thrive in the Digital Age. The evolution from just doing digital stuff to being truly digital requires a level of data literacy that begins with a vision of the art of the possible. It’s storytime!

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Tags: Analytics, Big Data, Business Strategy

Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Amazon
September 19, 2017
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. One of CIO Magazine's top five "must read" books of the year, Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

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Tags: Analytics, Big Data, Business Strategy

1 Executive
Innovation Fellow, Data & Analytics Strategy
West Monroe
September 01, 2020

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Tags: Analytics, Innovation

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