Starting Content Marketing — An Interview With Emilia Chagas
Import from medium.com
July 18, 2019
Starting Content Marketing — An Interview With Emilia ChagasWhen and how should startups invest in content marketing? What is the value for startups and how do you measure it? I interviewed Emilia Chagas, content marketing expert, journalist, and CEO/co-founder of Contentools to find out.Why
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Tags: Marketing
Getting to Product/Market Fit and Beyond, Learnings From an Early Stage Tech Investor
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June 04, 2019
How can you increase your chances of success, as an early stage startup founder?Early stage startup investors watch many founders make mistakes and see a few figure out enough to get past product market fit and beyond. These investors can be a wealth of information and advice when launching a comp
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Tags: Marketing
What’s the Secret to Successful Startup Marketing ? — An Interview With Stacey Epstein
Import from medium.com
May 21, 2019
What’s the Secret to Successful Startup Marketing ? — An Interview With Stacey EpsteinWhat is the key to successful startup marketing?Who better to answer that question than Stacey Epstein? Stacey is CEO of Zinc (recently acquired by ServiceMax). She spent much of her career prior as a hig
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Tags: Marketing
Starting Startup Marketing — An Interview with Kate Bradley Chernis
Import from medium.com
May 01, 2019
Startup Marketing, Where to Start? — An Interview with Kate Bradley ChernisWhere do you start when it comes to marketing your startup? Co-founder and CEO of Lately, ex-radio-host, and phenomenal marketer Kate Bradley Chernis, shared some of her pitching and marketing tips in her interview for
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Tags: Startups, Marketing
How to Launch a Consumer Tech Product — Interview with Arjun Moorthy, CEO of OwlFactor
Import from medium.com
March 19, 2019
How to Launch a Consumer Tech Product — Interview with Arjun Moorthy, CEO of OwlFactorLaunching a new consumer product has different considerations and requires a different approach from business products.Arjun Moorthy left his role as VP of Business Development and Channel Sales at Hubspot to
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Tags: Startups, Marketing, Sales
How to Launch a Consumer Tech Product — Interview with Arjun Moorthy, CEO of OwlFactor
Import from medium.com
March 18, 2019
How to Launch a Consumer Tech Product — Interview with Arjun Moorthy, CEO of OwlFactorLaunching a new consumer product has different considerations and requires a different approach from business products.Arjun Moorthy left his role as VP of Business Development and Channel Sales at Hubspot to
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Tags: Marketing
What is Product Marketing? An Interview with Greg Powell
Import from medium.com
March 05, 2019
There is a lot of confusion about the role and value of product marketing. So, I asked Greg Powell, head of brand and product marketing at Fundbox, who previously built a product marketing competency at Intuit to share his perspective on that question.This was one of 50 interviews with startup leade
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What is Product Marketing? An Interview with Greg Powell
Import from medium.com
March 04, 2019
There is a lot of confusion about the role and value of product marketing. So, I asked Greg Powell, head of brand and product marketing at Fundbox, who previously built a product marketing competency at Intuit to share his perspective on that question.This was one of 50 interviews with startup leade
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Tags: Marketing
Brand and the Role of the CMO — An Interview with Margaret Molloy
Import from medium.com
February 13, 2019
How To Think About Brand and the Role of the CMO — An Interview with Margaret MolloyThe role of the Chief Marketing Officer (CMO) has become increasingly complex. The confusion about what marketing is doesn’t help. I caught up with Margaret Molloy, CMO of Siegel + Gale, a top marketing infl
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Brand and the Role of the CMO — An Interview with Margaret Molloy
Import from medium.com
February 12, 2019
How To Think About Brand and the Role of the CMO — An Interview with Margaret MolloyThe role of the Chief Marketing Officer (CMO) has become increasingly complex. The confusion about what marketing is doesn’t help. I caught up with Margaret Molloy, CMO of Siegel + Gale, a top marketing infl
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Tags: Marketing
How to Position Your Startup — An Interview with Judy Loehr
Import from medium.com
February 06, 2019
How to Position Your Startup — An Interview with Judy LoehrGo to any B2B tech company’s website and you’re likely to see it: a headline that talks about the cool features of their product. Either that, or they have a tagline that makes them sound like fifty other companies. They likely ha
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Tags: Marketing
How to Position Your Startup — An Interview with Judy Loehr
Import from medium.com
February 05, 2019
How to Position Your Startup — An Interview with Judy LoehrGo to any B2B tech company’s website and you’re likely to see it: a headline that talks about the cool features of their product. Either that, or they have a tagline that makes them sound like fifty other companies. They likely ha
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Tags: Marketing
The Secret to Scaling with Bill Macaitis
Import from medium.com
January 23, 2019
You’ve built your product and proven that there is a market for it. Your business is working on a small scale. How do you turn up the volume and drive real growth?Bill Macaitis has as much or more experience and success at scaling B2B startups as anyone. As CRO of Slack, CMO of Zendesk, and Marke
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Tags: Marketing
Investing In Startups — An Interview With VC Maha Ibrahim
Import from medium.com
January 23, 2019
Investing In Startups — An Interview With VC Maha IbrahimHow do investors decide which companies to invest in? What do you need to do to convince them? And what can we learn from their experience with so many startups?Maha Ibrahim is a general partner at venture capital firm, Canaan Partners,
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Tags: Venture Capital
Concept to Launch: The Health Plan to Fix America — An Interview with Cheryl Kellond
Import from medium.com
January 23, 2019
Concept to Launch: The Health Plan to Fix America — An Interview with Cheryl KellondAs a startup founder, how do you get from that initial concept to launch-able MVP? And from there to truly viable product and business?Cheryl Kellond is the definition of badass: Entrepreneur, Ironman, Mom of
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Startup CEOs on Growth
Import from medium.com
January 18, 2019
When two experienced startup CEOs talk to marketers and other startup leaders about growth, what key lessons do they impart?I recently had the chance to find out. I had the pleasure of interviewing Stacey Epstein, CEO of Zinc and Tyson Quick, Founder and CEO of Instapage at the Growth Marketing Con
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The Founder’s Guide To Marketing
Import from medium.com
January 18, 2019
The Founder’s Guide To Marketing aka Beyond ProductA few months back, we collected the early research for Beyond Product, in a webinar for The Consultants Collective.We shared research from interviews with more than 30 founders, marketers, and investors and provided practical tips to bring back t
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Since Marketing Is More Than Pretty Colors: 7 Proven Decision-Making Hacks For Marketers
Forbes
August 01, 2017
Good decision making is critical — because everyone is a marketer until results go south. How do you make decisions quickly and effectively, with everyone lined up and advancing in the face of aggressive competition?
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Tags: Digital Transformation, Management, Marketing
Since You're No Steve Jobs -- 7 Proven Decision-Making Hacks For Product Managers
Forbes
July 18, 2017
Many product managers want to be like Steve Jobs, but they’re not. 7 behavioral science hacks to make better, faster product decisions
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Tags: Agile, Leadership, Management
Beyond Product
