Thinkers360

Jill Soley

VP Platform at Cloverpop

san francisco, United States

695 Followers 51 Followers

Jill Soley is author of the new book, Beyond Product, a startup marketing book for non-marketers. She is a Silicon Valley-based strategic product and marketing executive. Jill has launched and grown innovative new products at Adobe, Freshworks, and Siebel and advised and consulted to startups. Passionate about how teams work together as well as their results, Jill currently leads Product Management and Product Marketing at Cloverpop, a venture-backed technology startup that helps companies drive business outcomes through improving their decision practices. Jill holds a BS and MBA from MIT.

Jill SoleyPoints
Academic0
Author53
Influencer7
Speaker0
Entrepreneur0
Total60

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company

Areas of Expertise

Management 37.80
Marketing 42.35
Startups 45.43
Digital Transformation 30.16
Agile 31.08
Leadership 30.14

Industry Experience

High Tech & Electronics
Media

Publications

13 Article/Blogs
What’s the Secret to Successful Startup Marketing ? — An Interview With Stacey Epstein
Import from medium.com
May 21, 2019
What’s the Secret to Successful Startup Marketing ? — An Interview With Stacey EpsteinWhat is the key to successful startup marketing?Who better to answer that question than Stacey Epstein? Stacey is CEO of Zinc (recently acquired by ServiceMax). She spent much of her career prior as a hig

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Tags: Marketing

Starting Startup Marketing — An Interview with Kate Bradley Chernis
Import from medium.com
May 01, 2019
Startup Marketing, Where to Start? — An Interview with Kate Bradley ChernisWhere do you start when it comes to marketing your startup? Co-founder and CEO of Lately, ex-radio-host, and phenomenal marketer Kate Bradley Chernis, shared some of her pitching and marketing tips in her interview for

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Tags: Startups, Marketing

How to Launch a Consumer Tech Product — Interview with Arjun Moorthy, CEO of OwlFactor
Import from medium.com
March 19, 2019
How to Launch a Consumer Tech Product — Interview with Arjun Moorthy, CEO of OwlFactorLaunching a new consumer product has different considerations and requires a different approach from business products.Arjun Moorthy left his role as VP of Business Development and Channel Sales at Hubspot to

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What is Product Marketing? An Interview with Greg Powell
Import from medium.com
March 05, 2019
There is a lot of confusion about the role and value of product marketing. So, I asked Greg Powell, head of brand and product marketing at Fundbox, who previously built a product marketing competency at Intuit to share his perspective on that question.This was one of 50 interviews with startup leade

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Brand and the Role of the CMO — An Interview with Margaret Molloy
Import from medium.com
February 13, 2019
How To Think About Brand and the Role of the CMO — An Interview with Margaret MolloyThe role of the Chief Marketing Officer (CMO) has become increasingly complex. The confusion about what marketing is doesn’t help. I caught up with Margaret Molloy, CMO of Siegel + Gale, a top marketing infl

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How to Position Your Startup — An Interview with Judy Loehr
Import from medium.com
February 06, 2019
How to Position Your Startup — An Interview with Judy LoehrGo to any B2B tech company’s website and you’re likely to see it: a headline that talks about the cool features of their product. Either that, or they have a tagline that makes them sound like fifty other companies. They likely ha

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Tags: Marketing

The Secret to Scaling with Bill Macaitis
Import from medium.com
January 23, 2019
You’ve built your product and proven that there is a market for it. Your business is working on a small scale. How do you turn up the volume and drive real growth?Bill Macaitis has as much or more experience and success at scaling B2B startups as anyone. As CRO of Slack, CMO of Zendesk, and Marke

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Tags: Marketing

Investing In Startups — An Interview With VC Maha Ibrahim
Import from medium.com
January 23, 2019
Investing In Startups — An Interview With VC Maha IbrahimHow do investors decide which companies to invest in? What do you need to do to convince them? And what can we learn from their experience with so many startups?Maha Ibrahim is a general partner at venture capital firm, Canaan Partners,

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Concept to Launch: The Health Plan to Fix America — An Interview with Cheryl Kellond
Import from medium.com
January 23, 2019
Concept to Launch: The Health Plan to Fix America — An Interview with Cheryl KellondAs a startup founder, how do you get from that initial concept to launch-able MVP? And from there to truly viable product and business?Cheryl Kellond is the definition of badass: Entrepreneur, Ironman, Mom of

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Startup CEOs on Growth
Import from medium.com
January 18, 2019
When two experienced startup CEOs talk to marketers and other startup leaders about growth, what key lessons do they impart?I recently had the chance to find out. I had the pleasure of interviewing Stacey Epstein, CEO of Zinc and Tyson Quick, Founder and CEO of Instapage at the Growth Marketing Con

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The Founder’s Guide To Marketing
Import from medium.com
January 18, 2019
The Founder’s Guide To Marketing aka Beyond ProductA few months back, we collected the early research for Beyond Product, in a webinar for The Consultants Collective.We shared research from interviews with more than 30 founders, marketers, and investors and provided practical tips to bring back t

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Since Marketing Is More Than Pretty Colors: 7 Proven Decision-Making Hacks For Marketers
Forbes
August 01, 2017
Good decision making is critical — because everyone is a marketer until results go south. How do you make decisions quickly and effectively, with everyone lined up and advancing in the face of aggressive competition?

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Tags: Digital Transformation, Management, Marketing

Since You're No Steve Jobs -- 7 Proven Decision-Making Hacks For Product Managers
Forbes
July 18, 2017
Many product managers want to be like Steve Jobs, but they’re not. 7 behavioral science hacks to make better, faster product decisions

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Tags: Agile, Leadership, Management

1 Book
Beyond Product
Morgan James
May 07, 2019
Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business is a startup marketing book for non-marketers. The #1 reason startups and small businesses fail is the inability to find and connect with their market. Leveraging interviews with more than 50 startup leaders, Beyond Product provides a roadmap to help entrepreneurs leverage marketing to turn their ideas into successful businesses. I wrote this book to help startup leaders because I saw too many new businesses failing for the wrong reasons.

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Tags: Management, Marketing, Startups

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Jill Soley


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