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Henry Hernandez

Director, Customer Data and Technology at Enterprise MarTech

Melbourne, Australia

Henry is a Senior Enterprise Architect who specializes in complex Marketing Technology ecosystems. He is the founder and Director of Customer Data and Technology for Enterprise MarTech. In his previous roles, Henry has worked as the Head of Technology Architecture for Medallia, a global-leading enterprise software company and as Technology Director for AKQA, a global digital experience agency.

Over the past ten years, Henry has been consulting and building advanced MarTech solutions for the top brands and most-recognizable institutions in Australia, New Zealand, APAC, the US, and Europe. He has a deep understanding of Customer, CX, MOps, Tech, and Data and has developed frameworks and concepts to help envision and implement solutions for complex use cases at an enterprise scale.
Additionally, he overlays complex economics and industry-specific use cases to help businesses deliver more value to their customers.

As a senior technologist, Henry is passionate about studying and researching the future of customer engagement and is always looking for ways to push the boundaries of what's possible in this exciting field. He believes that the convergence of technologies and disciplines will profoundly impact human-to-business relationships and is constantly seeking new ways to help his clients stay ahead of the curve.

Apart from self-publishing his own frameworks and advanced concepts around CX-Led Architecture and Engagement Fabric, Henry is not just a thought leader in this space - he's also an accomplished speaker with experience delivering talks to local and international audiences. His deep commitment to excellence and his dedication to his clients made him a respected figure in Marketing Technology.

Available For: Advising, Consulting, Speaking
Travels From: Melbourne
Speaking Topics: Customer Data, Customer Engagement, Enterprise Architecture, Marketing Technology (MarTech), Advanced Customer Decisioning

Henry Hernandez Points
Academic 0
Author 22
Influencer 29
Speaker 7
Entrepreneur 0
Total 58

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Technology
Theatre: APAC
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 5

Areas of Expertise

Agile
AI
Analytics
Big Data 30.02
Business Strategy 30.24
Change Management 30.09
Cloud
CRM 30.80
Customer Experience 30.26
Customer Loyalty 30.17
Data Center 30.04
Design Thinking
Digital Disruption
Digital Transformation 30.18
Emerging Technology
Leadership 30.02
Marketing 30.18
Metaverse
NFT
Predictive Analytics
Privacy
Procurement 30.10
Project Management

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Healthcare
Higher Education & Research
Insurance
Professional Services
Retail
Telecommunications
Travel & Transportation
Utilities

Publications

9 Article/Blogs
The Martech Architecture of Tomorrow
Enterprise MarTech
April 11, 2023
We are at the very beginning of an exponential change coming to our industry, and no matter your MarTech maturity level, what we will face next is not something we can manage only with tools or frameworks built one or two decades ago and probably not even five years ago for that matter.

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Tags: CRM, Marketing, Business Strategy

The Value in MarTech
Enterprise MarTech
March 26, 2023
All technology investments in any company must be justified and throw a positive balance after implementation and operationalization. However, looking at the ROI purely from the increased revenue standpoint could be a misconception similar to the disconnect between the utilization metric and value.

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Tags: CRM, Marketing, Business Strategy

MarTech is a system in motion
Enterprise MarTech
March 26, 2023
Implementing Martech, considering the rapid-changing nature of modern Marketing and Technology, is vital for the success of this business function.

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Tags: CRM, Marketing, Business Strategy

Enterprise MarTech in 2023
Enterprise MarTech
March 26, 2023
Marketing and Technology; is a reasonably recent marriage that's still a big query for many working in either industry. Understanding where marketing and technology intersect is fundamental to success in the transformative process towards a future-ready digital enterprise.

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Tags: CRM, Marketing, Business Strategy

How to use CX-led architecture to transform your business
martech.org
September 09, 2019
We’ve evolved from “marketing to customers” to ”being customer-centric” to the “customer experience (CX).”

Today’s CX terminology reflects the fact that we now recognize it’s no good to simply sell to customers or consider them after the organization has a fairly firm plan in place. The whole concept has been flipped on its head, now starting with the customer and their world from the get-go and every aspect of their journey thereafter, in both the online and physical world.

It’s now about how we use technology as a means to enhance every step, from end to end.

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Tags: CRM, Customer Experience, Digital Transformation

CX-Led Architecture
Import from medium.com
August 04, 2019
A framework to drive digital transformation and the role of MarTechCombination of concepts, principles, components and artefacts of the CX-Led Architecture.Regardless of the size of your organisation and your transformational journey, failure is always a possibility. Approximately eighty per cent o

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Tags: Leadership

Marketing + Technology #3
Import from medium.com
June 02, 2019
The value in the systemIn my previous articles, I discussed how Marketing + Technology forms a system that is in continuous motion; a system that it’s constantly changing.Very recently, Scott Brinker wrote in his blog an entry where he touches on the value of the Martech stack and why we shouldn

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Tags: Marketing

Marketing + Technology
Import from medium.com
May 22, 2019
Marketing + Technology #2A system in motionIn my first article, I wrote about how Marketing + Technology form a System. I explain how the diverse parts converge to form a unit that transforms challenges into opportunities and how Technology is there to simplify the complexities of Marketing.Impleme

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Tags: Marketing

Marketing + Technology
Import from medium.com
April 21, 2019
MARKETING + TECHNOLOGY #1MarTech: The simplification of the intrinsically complexMartech: Technology and Marketing in one stackOverviewMarketing and Technology; a fairly recent marriage that’s still a big query for many working in either industry. Understanding where marketing and technology inte

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Tags: Marketing

1 eBook
CX-Led Architecture Framework 2.0
Enterprise MarTech
April 10, 2023
The idea behind CX-Led Architecture is to create and visualize the state of all elements and interactions that power Customer Experience in an organization. Construct this visualization gradually and in line with the organization's view of its value proposition and values.

When we refer to an outside-in approach, it's about taking the customers' viewpoint to start designing and building the architecture. Creating or mapping customer journeys or experience flows is a critical activity.

Other elements such as business process analysis, technical architectures, platform analysis, organizational structure and team structure are architecture components that require documentation.

The resulting artefacts should describe how the system's design is responsive to the customers' needs in an outside-in motion.

In this book you will read about:

Digital Transformation: Enterprise-scale change
Customers as the center of business needs
The link between Customer & Technology
CX-Led Architecture: Design to connect
Approach
Principles
Components
Concepts
Artefacts
Benefits and Impact

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Tags: CRM, Customer Experience, Digital Transformation

1 Media Interview
Dude, where's my ROI? Finance sets blowtorch on martech, dumpstacks incoming
Mi3
June 12, 2023
"Of course we can get rid of ZoomInfo. Okay, get rid of Asana." Marketing teams are buying more marketing technology than ever but using even less of it, according to a study by tech industry analysts Gartner who warn pressure is growing to rationalise the martech stack as the focus of board and executive leadership flips from growth to profitability. Those who have been through it already say CFOs can be literal and pedantic (and unrealistic) but the beginning of a widespread techstack dump has started. There's is an upside though: a well managed rationalisation can save hundreds of thousands of dollars (and likely millions at larger organisations) and still deliver better business outcomes.

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Tags: Change Management, Marketing, Procurement

1 Panel
Getting Greater Enterprise-Wide Adoption of Real-Time Data Processing for Variety of Use Cases i.e. AI/ML Predictive Analytics, Notification Systems
Corinium- Data Architecture Conference
June 22, 2023
What is the current best practice for real-time data processing, including design patterns?
Choosing Data Formats, Schemas, and Development Frameworks
Algorithm Testing, Validation, Deployment, and Life-Cycle Management
Unreliable Network Connectivity and/or Nondeterministic Delivery of Data from Remote Devices
Scaling, Performance, and Security

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Tags: Big Data, Customer Experience, Data Center

2 Speaking Engagements
Architecting for Customer Engagement
Marketing Live Conference
March 21, 2023
The Future of MarTech: Architecting for Customer Engagement
Momentous change is upon us, and no matter your MarTech maturity level, what we face next is not something we can't manage only with tools and frameworks built in the past.

With access to vast amounts of content, digital assets, customer data, analytics, and all the specialized technology platforms that underpin them, most enterprise businesses are still figuring out how to understand and manage customer engagement at scale.

In this session, Henry will discuss what’s next in the current state of Enterprise MarTech and talk about an engagement-led approach to MarTech architecture to drive change under an evolutionary philosophy.

In this session you will learn about:

- The concept of the Information Fabric of Customer Engagement
- The capabilities required to future-proof your architecture
- How to assess your maturity level
- How to evolve your current architecture
- How to scale your approach
- The main components of the MarTech of Tomorrow

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Tags: CRM, Customer Experience, Customer Loyalty

CX-Led Architecture: A framework to drive digital transformation
MarTech Conference
September 18, 2019
While companies strive to be customer-focused, MarTech architecture can be at odds with this objective. During this session, Henry Hernandez-Reveron will detail how CX-led architecture can transform the customer experience at every step and drive better marketing outcomes.

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Tags: CRM, Customer Experience, Digital Transformation

1 Whitepaper
The Engagement Fabric: a core information structure for engagement-led architectures
Enterprise MarTech
June 02, 2023
The Engagement Fabric. An advanced concept to build engagement-led architectures.

Follow us, like, comment, or DM us for a copy before it goes behind the gate.

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Tags: Marketing, Business Strategy

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