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Dr. Marc Sniukas

C-Suite Strategy Advisor • Best-Selling Author • Keynote Speaker • Executive Educator at Make Better Strategy

London, United Kingdom

I help ambitious CEOs design and execute clear, actionable, winning strategies that deliver tangible results. Fast and without the BS of old-school methods. So that they can win, deliver better results, have a more significant impact, and lead with confidence and clarity, even in challenging times.

Learn more at www.sniukas.com

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Luxembourg, Europe
Speaking Topics: Strategy, Strategic Innovation, Growth Strategy, Strategic Transformation

Dr. Marc Sniukas Points
Academic 0
Author 239
Influencer 5
Speaker 0
Entrepreneur 0
Total 244

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Minimum Project Size: $10,000+
Average Hourly Rate: N/A
Number of Employees: 1-10
Company Founded Date: 2002
Media Experience: 20
Last Media Interview: 10/30/2023

Areas of Expertise

Business Strategy 38.24
Change Management 31.90
Design Thinking 32.42
Innovation 37.11
Leadership 30.60

Industry Experience

Automotive
Building Materials, Clay & Glass
Chemicals
Engineering & Construction
Federal & Public Sector
Financial Services & Banking
Healthcare
High Tech & Electronics
Higher Education & Research
Hospitality
Industrial Machinery & Components
Insurance
Manufacturing
Media
Professional Services
Retail
Telecommunications
Travel & Transportation

Publications

43 Article/Blogs
Forget the Five-Year Plan: A Better Way to Build Strategy
Import from medium.com
June 28, 2025
Why agility and creativity now matter more than controlFor much of the twentieth century, the five-year plan was the gold standard of strategic thinking.Inspired by military doctrine, perfected by corporate planners, and codified by consultancies, the long-term strategic plan was seen as the ultima

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Tags: Business Strategy, Innovation, Leadership

Strategic Innovation in Action: From Static Plans to Dynamic Portfolios
Import from medium.com
June 21, 2025
How leading firms experiment, adapt, and winFor decades, strategy has been framed as a commitment. Pick a position. Set a vision. Create a plan. Execute it with discipline.This mindset gave rise to strategic planning cycles, 5-year roadmaps, and a culture that prized certainty over learning. But in

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Tags: Business Strategy, Innovation, Leadership

The Strategy Innovation System: A New Framework for Competitive Advantage
Import from medium.com
June 14, 2025
How to rethink “who, what, and how” in your strategyIn every industry, the rules of the game are changing.Markets are shifting. Business models are converging. New entrants are moving faster than incumbents can respond. And yet, inside many organizations, strategy remains stuck in the past ??

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Tags: Business Strategy, Innovation, Leadership

Why Strategy Needs a Redesign, Not Just Execution
Import from medium.com
June 07, 2025
The case for moving beyond planning to strategic innovationWalk into most executive meetings and you’ll hear the same chorus:“We just need to execute better.”“If we could align the teams, we’d be winning.”“Our strategy is solid — it’s the implementation that’s broken.”It??

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Tags: Business Strategy, Innovation, Leadership

The Future of Business Design — What’s Next for Strategy and Innovation?
Import from medium.com
May 31, 2025
The Future of Business Design — What’s Next for Strategy and Innovation?As this series of articles has emphasized, strategy and innovation are evolving rapidly, moving beyond traditional frameworks into dynamic, continuous practices. In this final installment, we look ahead to the future of

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Tags: Business Strategy, Innovation, Leadership

If you’ve felt unsure how to lead through constant change… you’re not alone.
Import from medium.com
May 24, 2025
If you’ve sensed that long-term strategic planning doesn’t hold the weight it once did — you’re not wrong.In a world shaped by accelerating change, traditional models of predictability, control, and five-year forecasts are giving way to something more dynamic: strategy as a living syst

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Tags: Business Strategy, Innovation, Leadership

The Opportunity Playbook — How to Build an Agile Growth Engine Inside Your Organization
Import from medium.com
May 10, 2025
The Opportunity Playbook — How to Build an Agile Growth Engine Inside Your OrganizationFor many organizations, strategy is treated as a periodic event — annual planning sessions, quarterly reviews, or offsite meetings dedicated to future forecasts. But in today’s rapidly changing lands

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Tags: Business Strategy, Innovation, Leadership

Beyond Competitive Advantage — How to Build a Strategy Based on Value Creation, Not Rivalry
Import from medium.com
May 03, 2025
Beyond Competitive Advantage — How to Build a Strategy Based on Value Creation, Not RivalryFor decades, strategy has been defined by competition. Companies obsess over market share, differentiation, and positioning relative to rivals. Michael Porter’s competitive forces, the classic SWOT an

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Tags: Business Strategy, Innovation, Leadership

The Customer-Led Strategy — Why the Best Opportunities Start Outside Your Company
Import from medium.com
April 26, 2025
The Customer-Led Strategy — Why the Best Opportunities Start Outside Your CompanyMost strategic initiatives begin inside corporate boardrooms, fueled by internal assumptions and executive intuition. But what if the best ideas aren’t hidden within your walls — they’re outside, in the

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Tags: Business Strategy, Innovation, Leadership

The Art of Opportunity Execution — From Concept to Reality
Import from medium.com
April 19, 2025
The Art of Opportunity Execution — From Concept to RealityIt’s one of the great paradoxes in modern business: organizations can identify high-potential opportunities — disruptive ideas, innovative models, bold strategies — and still fail to bring them to life.We don’t lack im

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Tags: Business Strategy, Innovation, Leadership

How Strategy Really Works. A Practitioner’s View.
Import from medium.com
April 12, 2025
INTRODUCTIONWe use the word “strategy” frequently but often without a shared understanding. This piece is my attempt to offer a clear, practical, and usable definition — one that’s grounded in over twenty years of helping organizations design and implement strategy across industries and

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Tags: Business Strategy, Innovation, Leadership

Visual Thinking for Strategy — The Hidden Power of Business Design
Import from medium.com
April 05, 2025
Visual Thinking for Strategy — The Hidden Power of Business DesignWalk into any corporate strategy session, and you’re likely to see the same tools: PowerPoint decks, Excel models, and a few bullet-heavy roadmaps. What you rarely see are whiteboards, sticky notes, sketches, or journey maps?

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Tags: Business Strategy, Innovation, Leadership

Opportunity Activation — Turning Strategy into Execution
Import from medium.com
March 29, 2025
Opportunity Activation — Turning Strategy into ExecutionMost companies don’t fail because they lack great ideas. They fail because they can’t execute them at scale.We’ve all seen it happen — an organization identifies a game-changing opportunity, rallies teams around bold new init

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Tags: Business Strategy, Innovation, Leadership

The New Playbook for Business Models — Rethinking Value Creation
Import from medium.com
March 22, 2025
The New Playbook for Business Models — Rethinking Value CreationFor decades, companies have focused on making better products — faster, cheaper, and more feature-rich than their competitors. But today, the biggest business breakthroughs don’t come from product innovation alone. They c

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Tags: Business Strategy, Innovation, Leadership

Designing Opportunity: A Framework for Strategic Innovation
Import from medium.com
March 15, 2025
Opportunities aren’t found — they’re designed.Many leaders believe that growth opportunities emerge through chance discoveries or sudden market shifts. But in reality, opportunity is a design problem, not a discovery process. The most successful companies don’t wait for breakthroughs ?

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Tags: Business Strategy, Innovation, Leadership

The Opportunity Imperative: Why Traditional Growth Strategies No Longer Work
Import from medium.com
March 08, 2025
For decades, executives have relied on competitive strategy to drive growth. The prevailing wisdom has been that companies succeed by winning market share, optimizing operations, and outmaneuvering rivals. But in today’s volatile, rapidly evolving business landscape, these traditional approaches a

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Tags: Business Strategy, Innovation, Leadership

The ROI of Better Strategy: What Winning Looks Like
Import from medium.com
March 02, 2025
2x growth. 50% higher profits. The numbers don’t lie.For many organizations, strategy is an afterthought — something discussed in annual planning meetings, documented in lengthy PowerPoint decks, and then largely forgotten as day-to-day operations take over. But for companies that take stra

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Tags: Business Strategy, Innovation, Leadership

Transformation isn’t about processes — it’s about people. Are you ready to lead?
Import from medium.com
February 22, 2025
Transformation isn’t about processes — it’s about people. Are you ready to lead?Every leader wants transformation.Few leaders succeed at it.Despite billions spent on change initiatives each year, most transformations fail. Research shows that up to 70% of transformation efforts fall shor

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Tags: Business Strategy, Innovation, Leadership

The Secret to Strategy Execution: Make It ‘Always-On’
Import from medium.com
February 15, 2025
What if strategy wasn’t an annual event, but a daily practice?For many organizations, strategy is treated as a periodic exercise — a once-a-year offsite, a leadership meeting, or a document that sits untouched until the next planning cycle. But in today’s fast-moving business environment,

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Tags: Business Strategy, Innovation, Leadership

From Confusion to Clarity: The Strategy Launchpad Process
Import from medium.com
February 08, 2025
Does your strategy feel like a 200-slide deck nobody reads? Let’s fix that.Too often, strategy becomes a bloated, theoretical exercise. Leadership teams spend months analyzing data, filling PowerPoint decks with insights, and holding endless meetings — only to end up with a strategy that’

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Tags: Business Strategy, Innovation, Leadership

Why Strategy Is Innovation in Disguise
Import from medium.com
February 01, 2025
Too often, organizations equate strategy with cost-cutting, process optimization, and operational efficiency. While these elements are critical for performance management, they do not constitute a strategy. Reducing expenses or increasing efficiency may help an organization stay competitive in the s

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Tags: Business Strategy, Innovation, Leadership

Long-Term Vision, Short-Term Focus: The New Strategy Playbook
Import from medium.com
January 25, 2025
Forget 5-year plans. They’re dinosaurs in today’s fast-paced world.In an era defined by constant disruption, rigid long-term planning is no longer an asset — it’s a liability. Market conditions shift, customer preferences evolve, and technology disrupts entire industries faster than orga

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Tags: Business Strategy, Innovation, Leadership

The Three Pillars of a Winning Strategy Framework
Dr. Marc Sniukas
January 18, 2025
If you want a clear, actionable, winning strategy, you need a proven system to make it happen.

Why do so many strategies fail to deliver? The answer lies in their design. Too often, strategy is treated as an abstract exercise: a lofty vision, a bloated list of initiatives, or an over-engineered plan that gets lost in execution. In reality, a winning strategy requires a solid foundation—one built on clarity, structure, and actionable systems.

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Tags: Business Strategy

Why Most Strategies Fail — and What Leaders Must Do to Succeed
Import from medium.com
January 11, 2025
Why Most Strategies Fail — and What Leaders Must Do to SucceedWhy do up to 90% of strategies fail to deliver results? It’s not what you think.Let’s face it: most businesses aren’t failing because of a lack of ambition. They’re failing because of a lack of clarity, alignment, and exec

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Tags: Business Strategy, Innovation, Leadership

Why Most Strategies Fail—and What Leaders Must Do to Succeed
Dr. Marc Sniukas
January 11, 2025
Why do up to 90% of strategies fail to deliver results? It’s not what you think.
Let’s face it: most businesses aren’t failing because of a lack of ambition. They’re failing because of a lack of clarity, alignment, and execution. Study after study shows that between 50-90% of strategies either don’t get implemented or fail to achieve their desired outcomes. But why? And more importantly, what can you do to avoid this trap?

Here’s a truth that most leaders don’t want to admit: the problem isn’t execution. It’s the strategy itself.

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Tags: Business Strategy

3 Books
Business Model Innovation as a Dynamic Capability: Micro-Foundations and Case Studies (Contributions to Management Science)
Springer
July 23, 2021
This study adopts a dynamic capabilities perspective to explore the activities and processes through which business model innovations arise in established organisations. New and innovative business models are fundamental to the commercialisation of the latest technologies, performance, and competitive advantage, as well as value creation for customers, the focal company and its ecosystem. Yet, our current understanding of how established companies design and implement new business models is limited by a lack of empirical research. Based on a review of relevant literature, business model innovation is presented and explored as a dynamic capability.

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Tags: Innovation, Change Management, Business Strategy

The Art of Opportunity: How to Build Growth through Strategic Innovation
Wiley
May 27, 2016
"The Art of Opportunity will help you trigger strategic renewal inside your organization. Creative, inspiring, fresh, and empirically grounded, this playbook to growth is bound to be an executive reference for many years to come." – Deryck J Van Rensburg, Former President, Coca-Cola Global Ventures

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Tags: Design Thinking, Innovation, Business Strategy

Reshaping Strategy: Exploring the Content, Process and Context of Strategic Innovation
VDM
June 16, 2010
Exploring the content, process, and context of strategic innovation.

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Tags: Innovation, Business Strategy

1 eBook
The Better Strategy OS
Dr. Marc Sniukas
January 01, 2025
Build a more successful business. Drive growth. Boost profitability. With a clear, actionable, winning strategy.
Craft Winning Strategies
Learn a proven system developed over 20+ years helping CEOs and leadership teams design and activate winning strategies.

Use the Better Strategy OS to succeed today, shape tomorrow, and stay ahead in your business and strategic leadership.

Fast, with ease, and without the BS and pains of traditional old-school approaches.

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Tags: Business Strategy

1 Influencer Newsletter
The Saturday Strategist
The Sniukas Company
October 02, 2023
Upgrade your strategic thinking + leadership

Every Saturday, you get one actionable tip on how to design and execute Better Strategy. Cut through the noise and lead with clarity and confidence.
It takes one minute to read.

Join 10'000+ subscribers.

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Tags: Business Strategy, Innovation, Leadership

1 Media Interview
Scaleup Leaders: Interview with Marc Sniukas, Strategy Advisor
Apple Podcast
July 04, 2023
This week I'm joined by Marc Sniukas. Marc is a strategy advisor and he helps CEOs and leadership teams design and execute better strategy.
We discuss why strategy can become a big complex monster and how to prevent that.
And Marc reveals the three simple steps of strategy - understanding the context, making decisions, and taking action - and how you can use these to steps to creat your own better strategy today.

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Tags: Business Strategy

2 Podcasts
Brave New Leaders
Apple Podcast
December 31, 2023
Helping leaders reboot their strategy so they can deliver growth, innovation, and transformation. Hosted by Marc Sniukas, a 20 year strategy veteran, former Head of Innovation at Deloitte, University Professor, and Independent Consultant.

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Tags: Business Strategy, Innovation, Leadership

The 7 Keys to Implementing Winning Business Strategy with Marc Sniukas
Online Business Owner
August 30, 2023
Picture this: you have a clear vision for your online business. A vision that's bursting with potential. But the journey from vision to reality can often feel like navigating a complex maze. You're not alone in this challenge and that's why we're here today. We've teamed up with a true strategy virtuoso who's dedicated years to helping businesses like yours craft and execute strategies that lead to remarkable growth.

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Tags: Business Strategy

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