Digital Transformation 3.0
March 30, 2018
There’s a technological tsunami on the horizon and it’s about to shake every business to its core. This digital transformation will be bigger than any before it and will be on a global scale, transforming customer experiences along with their relationships with those they do business with. After the first digital transformations of the Internet and then Mobile, this transformation is even more significant and is being driven by seven major elements of the Internet of Things: Artificial Intelligence, Digital Voice Assistants, Smart Homes, Drones and Robots, Connected Cars, Sensors, and Virtual and Augmented Reality. In this fast-paced and quick-read book, NY Times Business bestselling author Chuck Martin shows what every businessperson needs to know about the transformers, laying out what is actually happening in the market today with well-founded research on where it is heading tomorrow.
Tags: Autonomous Vehicles, Digital Transformation, IoT
Mobile Influence: The New Power of the Consumer Hardcover
June 11, 2013
Mobile is a complete game changer that alters consumer shopping behavior like nothing before it. With mobile, people no longer go shopping; they are shopping. With mobile, the consumer is more, well, mobile, on the go, always connected, and absorbing information in bite-sized pieces. Mobile shoppers are using their phones and tablets at multiple stages of shopping, before, all the way through, and after the purchase transaction, providing new challenges and opportunities for retailers to influence consumer decision making along the way.
Mobile shopping is different for several reasons. First, it is continuous. Unlike traditional non-mobile shopping, the mobile buying process can happen all the time. Consumers no longer have to be at a physical store or sitting at a computer. They can be researching a purchase while watching TV, on a bus or train, or walking down the street. Mobile shopping is also different because location or proximity to sellers and products can be determined. Someone out and about can, with one or two taps, find the location of something they desire or need based on where they are at the moment. The scope of mobile is also massive. By 2016, the number of mobile Web-connected devices should eclipse the number of people on earth, according to the well-known Cisco Visual Networking Index Global Mobile Data Traffic Forecast. And lastly, mobile shopping is personal, since the device itself is highly personal and communications through the device are inherently one-to-one, whether by voice, text, pictures, or videos.
Indeed, shopping and buying behaviors are being totally transformed by the ability to buy anything at any time from any place. At physical stores, more than half (58 percent) of consumers who own a smartphone have used it for store-related shopping. And more than half (55 percent) of smartphone shoppers have also used their mobile device to check prices as they shop. At the end of 2014, the number of consumers purchasing physical goods remotely from their handsets is expected to reach 580 million. No matter how big the impact mobile is having on shopping behavior, it is only going to get bigger.
Tags: Digital Transformation, Emerging Technology, Mobility