Selling Change: How Successful Leaders Use Impact, Influence, and Consistency to Transform Their Organizations
June 15, 2018
A radical approach to creating rapid workplace change and transformation. You know that winning in today's marketplace requires being able to rapidly respond to the need to make successful organizational change. You also know it takes buy-in and commitment across multiple organizational levels to make it happen. Yet for many organizations, change management is an afterthought and even when you do have a change management plan in place your company's change communication strategies don't translate into the depth of transformational organizational changes you need. Why? Change management (leadership) expert Robert E. Smith, Ph.D. argues that even when companies do use change models these models fail to generate the two most important components of getting people in organizations to change--buy-in and commitment. The result, leaders move their organizations through the motions of change doing all the "right things" but fail to change attitudes and behaviors in meaningful ways needed to truly make organizational change a reality.
Smith introduces a simple, powerful, and scientifically-proven approach to increase your ability to deliver transformational change: The Two Eyes See--Impact, Influence, and Consistency (2IsC) Model(™). Using the straightforward, easy-to-follow processes described in this book, you will eliminate frustrating change complexity, focusing only on those components that add real value, and build transparency and accountability into every change initiative. Based on extensive research and experience in companies such as Box, Chipotle, Nissan, and NYU Langone, Selling Change shows you how to: Effectively manage change without complex assessments; Increase the number of people who are of "highly committed" to making change; generate feedback that accelerates change of the most critical behaviors; significantly reduce the time required for managers to implement change-readiness processes. Do away with complexity and create the change strategy you need, right now.
Tags: Change Management, Digital Transformation, HR